• The Journal of the Korea Contents Association
• /
• v.11 no.2
• /
• pp.276-286
• /
• 2011

Recently, many regional governments and national organizations have propelled public art projects as a part of city regeneration project for improvement of living environment and cultural welfare of neglected regions. It is necessary to think of meaning of the public art project in a context of city regeneration, not only in public art discourse. This paper starts from the question if recent public art projects performed in city of Busan during last 5 year was successful in terms of place marketing. This paper tried to revoke to consider public art project in terms of place marketing because it should be utilized ultimately to activate regional economy for the habitants. First, we reviewed theoretical background regarding definition of public art and place marketing, intended effects of public art project, and place marketing strategy. we elicited an analytical framework and analyzed representative 6 cases of recent public art projects performed in city of Busan in terms of requirements of public art project and viability of place marketing. Discussion of the analysis result suggested implications for the future public art project to direct.

• Ocean and Polar Research
• /
• v.25 no.4
• /
• pp.469-481
• /
• 2003

This study is to suggest strategies for the aquaculture of marine fishes in Korea through the analysis of current domestic states and case studies of the advanced countries to enhance the competitiveness of the industry. To reveal the current state, a questionnaire study to the producers was carried out, and cases in Norway, China, Japan, USA were analysed in terms of national development strategies. From those analyses, 3 strategies for the improvement of the competitive edge in the industry were induced as followings. First, it is necessary to implement restructuring such as upsizing through consolidation of small units, networking, etc. Second, it is required to introduce the state-of-the-art technology with the newly-designed equipments to save energy and cost in the operation. Third, it is also required to implement programs to select the national strategic species and concentrate R&D resources on the selected ones.

• Journal of Korean Society for Atmospheric Environment
• /
• v.25 no.4
• /
• pp.275-288
• /
• 2009

The Korean government strengthened the environmental polices to manage and enhance Metropolitan Area air quality, and also has enforced "Special Act on Seoul Metropolitan Air Quality Improvement (SASMAQI)" issued in Dec. 2004. Recently government expanded the Seoul Metropolitan Air Quality Management District (SMAQMD) to the outskirts satellite cities of Seoul area through the "Revised Law Draft of SASMAQI". The SMAQMD has been alloted the allowable emission loads to the local governments on the basis of the carrying $PM_{10}$ capacity. However, in order to establish the effective air quality control strategy for $PM_{10}$, it is necessary to understand the corresponding sources which have a potential to directly impact ambient $PM_{10}$ concentration. To deal with the situations, many receptor methodologies have been developed to identify the origins of pollutants and to determine the contributions of sources of interests. The objective of this study was to extensively identify $PM_{10}$ sources and to estimate their contributions at the metropolitan area. $PM_{10}$ samples were simultaneously collected at the 3 semi-industrialized local cities in the Seoul metropolitan area such as Hwasung-si, Paju-si, and Icheon-si sites from April 15 to May 31, 2007. The samples collected on the teflon membrane filter by one $PM_{10}$ cyclone sampler were analyzed for trace metals and soluble ions and samples on the quartz fiber filter by another sampler were analyzed for OC and EC. Source apportionment study was then performed by using a positive matrix factorization (PMF) receptor model. A total of 6 sources were identified and their contributions were estimated in each monitoring site. Contribution results on Hwasung, Paju, and Icheon sites were as follows: 33%, 27%, and 27% from soil source, 26%, 26%, and 21% from secondary aerosol source, 11%, 11%, and 12% from biomass burning, 12%, 6%, and 5% from sea salt, 7%, 15%, and 19% from industrial related source, and finally 11%, 15%, and 16% from mobile and oil complex source, respectively. This study provides information on the major sources affecting air quality in the receptor sites and thus it will help to manage the ambient air quality in the metropolitan area by establishing reasonable control strategies, especially for the anthropogenic emission sources.

• Asian Pacific Journal of Cancer Prevention
• /
• v.15 no.24
• /
• pp.10855-10860
• /
• 2015

Background: The study aimed to investigate the analgesic effect of a combination of intravenous flurbiprofen axetil and opioids, and evaluate the relationship between refractory pain relief and plasma ${\beta}$-endorphin levels in cancer patients. Materials and Methods: A total of 120 cancer patients was randomly divided into two groups, 60 patients took orally morphine sulfate sustained-release tablets in group A, and another 60 patients receiving the combination treatment of intravenous flurbiprofen axetil and opioid drugs in group B. After 7 days, pain relief, quality of life improvement and side effects were evaluated. Furthermore, plasma ${\beta}$-endorphin levels were measured by radioimmunoassay. Results: With the combination treatment of intravenous intravenous flurbiprofen axetil and opioids, the total effective rate of pain relief rose to 91.4%, as compared to 82.1% when morphine sulfate sustained-release tablet was used alone. Compared with that of group A, the analgesic effect increased in group B (p=0.031). Moreover, satisfactory pain relief was associated with a significant increase in plasma ${\beta}$-endorphin levels. After the treatment, plasma ${\beta}$-endorphin level in group B was $62.4{\pm}13.5pg/ml$, which was higher than that in group A ($45.8{\pm}11.2pg/ml$) (p<0.05). Conclusions: Our results suggest the combination of intravenous flurbiprofen axetil and opioids can enhance the analgesic effect of opioid drugs by increasing plasma ${\beta}$-endorphin levels, which would offer a selected and reliable strategy for refractory cancer pain treatment.

• Asian Pacific Journal of Cancer Prevention
• /
• v.15 no.14
• /
• pp.5691-5696
• /
• 2014

Background: Many clinical trials have been conducted to evaluate sorafenib for the treatment of advanced NSCLC, but the results for efficacy have been inconsistent. The aim of this study was to evaluate the efficacy and safety of sorafenib in patients with advanced NSCLC in more detail by meta-analysis. Methods: This meta-analysis of randomized controlled trials (RCTs) was performed after searching PubMed, EMBASE, ASCO Abstracts, ESMO Abstracts, and the proceedings of major conferences for relevant clinical trials. Two reviewers independently assessed the quality of the trials. Outcomes analysis were disease control rate (DCR), progression- free survival (PFS), overall survival (OS) with 95% confidence intervals (CI) and major toxicity. Subgroup analysis was conducted according to sorafenib monotherapy, in combination with chemotherapy or EGFR-TKI to investigate the preferred therapy strategy. Results: Results reported from 6 RCTs involving 2, 748 patients were included in the analysis. Compared to sorafenib-free group, SBT was not associated with higher DCR (RR 1.31 (0.96- 1.79), p=0.09), PFS (HR 0.82 (0.66-1.02), p=0.07) and OS (HR 1.01 (0.92-1.12), p=0.77). In terms of subgroup results, sorafenib monotherapy was associated with significant superior DCR and longer PFS, but failed to show advantage with regard to OS. Grade 3 or greater sorafenib-related adverse events included fatigue, hypertension, diarrhea, oral mucositis, rash and HFSR. Conclusions: SBT was revealed to yield no improvement in DCR, PFS and OS. However, sorafenib as monotherapy showed some activity in NSCLC. Further evaluation may be considered in subsets of patients who may benefit from this treatment. Sorafenib combined inhibition therapy should be limited unless the choice of platinum-doublet regimen, administration sequence or identification of predictive biomarkers are considered to receive better anti-tumor activity and prevention of resistance mechanisms.

• Journal of Korea Water Resources Association
• /
• v.41 no.8
• /
• pp.807-823
• /
• 2008

This paper presents a technique for estimating discharge rating curve parameters. In typical practical applications, the original non-linear rating curve is transformed into a simple linear regression model by log-transforming the measurement without examining the effect of log transformation. The model of pseudo-likelihood estimation is developed in this study to deal with heteroscedasticity of residuals in the original non-linear model. The parameters of rating curves and variance functions of errors are simultaneously estimated by the pseudo-likelihood estimation(P-LE) method. Simulated annealing, a global optimization technique, is adapted to minimize the log likelihood of the weighted residuals. The P-LE model was then applied to a hypothetical site where stage-discharge data were generated by incorporating various errors. Results of the P-LE model show reduced error values and narrower confidence intervals than those of the common log-transform linear least squares(LT-LR) model. Also, the limit of water levels for segmentation of discharge rating curve is estimated in the process of P-LE using the Heaviside function. Finally, model performance of the conventional log-transformed linear regression and the developed model, P-LE are computed and compared. After statistical simulation, the developed method is then applied to the real data sets from 5 gauge stations in the Geum River basin. It can be suggested that this developed strategy is applied to real sites to successfully determine weights taking into account error distributions from the observed discharge data.

• Journal of Korea Water Resources Association
• /
• v.46 no.3
• /
• pp.315-326
• /
• 2013

Despite of the importance on the maintenance of a reservoir storage, relatively few studies have addressed the stochastic reliability analysis including uncertainty on the decrease of the reservoir storage by the sedimentation. Therefore, the stochastic gamma process under the reliability framework is developed and applied to estimate the reduction of the Soyang Dam reservoir storage in this paper. Especially, in the estimation of parameters of the stochastic gamma process, the Bayesian MCMC scheme using informative prior distribution is used to incorporate a wide variety of information related with the sedimentation. The results show that the selected informative prior distribution is reasonable because the uncertainty of the posterior distribution is reduced considerably compared to that of the prior distribution. Also, the range of the expected life time of the dead storage in Soyang Dam reservoir including uncertainty is estimated from 119.3 years to 183.5 years at 5% significance level. Finally, it is suggested that the improvement of the assessment strategy in this study can provide the valuable information to the decision makers who are in charge of the maintenance of a reservoir.

• Informatization Policy
• /
• v.18 no.4
• /
• pp.22-41
• /
• 2011

Current socioeconomic condition in South Korea is characterized by growing country with highly unemployment rate. Enhancing service industry, therefore, is one of the important government policy issues. In addition to quantitative growth of service industries, OECD comparisons between countries as shown in the competitiveness of the domestic service industry, followed by a very low-level, enhancing the competitiveness of service industries are also important issues of national policy. In particular, finance, education, insurance industry, such as relatively large enterprises have entered the service industry to remain competitive and comparable, but the case of small service industries, has shown a very low level of competitiveness. Thus, the world's leading technology and IT infrastructure can be applied to small and medium-sized service industry in order to improve productivity, customer satisfaction, and service infrastructure, resulting in improving competitiveness. The purpose of this study is to develop government supporting policy issues by analyzing the current usage of IT, problems and requirement analysis, and critical success factors for applying IT to small and medium-sized service industries. For a survey 2,000 samples are collected from service companies. The results show that IT usage is very important to improve competitiveness in small and medium sized service industry. In addition, customized it solutions are needed to satisfy different characteristics of service industry depends on types of business. Finally, government supporting programs of IT has to be improved. The results would be able to provide directions and guide lines of IT utilization in service industries.

• Journal of East Asia Management
• /
• v.1 no.1
• /
• pp.65-87
• /
• 2020

In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.8
• /
• pp.172-182
• /
• 2016

This study is a descriptive survey research conducted to examine the influence of learning efficacy on nursing students' self-confidence. Research subjects included a total of 231 university students in D city, and the data were analyzed by t-test, ANOVA, Pearson's correlation coefficients, and multiple regression. The study results were as follows: Learning experience was high in the order of vital sign check, intramuscular injection, and subcutaneous injection. Recognition of importance was also high in the order of vein therapy, intramuscular injection, and vital sign check. Self-confidence was high in the order of vital sign check and wearing of protective equipment. As for the learning experience, there were significant differences depending on the students' school year. As for the correlation among all variants, 'learning experience of nursing skills', 'self-confidence', 'learning self-efficacy', and 'self-efficacy' had a positive correlation with each other. Based on these study results, it is necessary to develop an educational strategy that ensures students' education of self-efficacy and improvement of their learning experience to enhance their self-confidence.