• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.140-148
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• 2017

This study examines the differences in the use of self promoting, ingratiating and defensive impression management behavior between Jamaica and South Korea. Previous researches on impression management behavior and culture suggests that differences in culture will determine the type of impression management behavior one uses. This study, therefore aimed to determine which of the two will be more motivated to engage in impression management behavior and does the use of impression management behavior differs based on the differences in culture. Analysis of 102 individuals from Jamaica and South Korea, through the use of questionnaire survey, shows both similarities and differences in the use of impression management behavior. Although there were a few limitations to this research, our findings do highlight some cross-cultural significant differences in the use of impression management behavior between both countries. Results showed that South Korean will be more likely than Jamaican to be motivated to engage in impression management. In addition, South Korean respondents reported higher use of self promoting and ingratiating impression management behavior while Jamaican respondents reported a higher use of defensive impression management behavior.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.417-420
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• 2000

The purpose of this paper is to design the menu of mobile phone based on the impression engineering. Free response survey analysis was used to collect impression data on mobile phone functions with time interval. Simultaneity analysis was applied to finding the relationship among selected impression. We cluster the related impression so as to design the menu of a mobile phone accordingly. This research is expected to contribute to the improvement of customer satisfaction by reflecting customer's impression in the process of product design.

• Knowledge Management Research
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• v.15 no.4
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• pp.35-56
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• 2014

This study examined the effect of perceived risk, an under-explored area in the knowledge sharing literature. We proposed that employee perceptions of risk relate positively with their knowledge sharing behaviors (donating and collecting), and examined the mediating role of impression management strategies in the hypothesized relationships. We also explored the moderating effect of leader-member exchange (LMX) in the relationship between perceived risk and impression management strategies. Valid and reliable self-report and supervisory evaluation measures were collected from a sample of 251 railroad employees in safety-sensitive positions. The results indicate that perceived risk was not significantly associated with knowledge sharing, but rather the risk perception impacts were indirect through impression management strategies such as exemplification and supplication. The study also found that LMX has no moderating effect on the perceived risk and impression management strategies. In discussing these results, we present significant insights in terms of subjective risk judgment as a potential mechanism which can encourage organizational politics.

• Knowledge Management Research
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• v.18 no.3
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• pp.147-162
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• 2017

As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.117-125
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• 2022

This study presents product marketing strategy for mobile gift-giving by recognizing how consumers' propensity of conspicuous consumption and level of impression management affect the choice between hedonic goods and utilitarian goods. Data were collected through an online survey, and logistic regression analysis was performed using SPSS 23.0. The result of this study showed that people with high propensity of conspicuous consumption chose hedonic goods more than utilitarian goods in mobile gift-giving regardless of the level of impression management. On the other hand, those who with low propensity of conspicuous consumption chose utilitarian goods more than hedonic goods when the level of impression management was low, while these was no difference in choice between hedonic and utilitarian goods when the level of impression management was high. This study proposes to advertise in consideration of consumers' propensity of conspicuous consumption and impression management in marketing mobile gift products, especially for hedonic goods. Advertisements can appeal to consumers by using the desire to recognition or show off. Furthermore, further research can be conducted in consideration of other factors affecting gift behavior and expanding the age group.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.397-413
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• 2020

Humor is often considered as a positive phenomenon, and thus frequently employed as an impression management technique for individuals. However, humor may create unexpected outcomes in terms of impression management. This study investigates the relationship between humor and impression management of individuals within three South Korean organizations. A qualitative methodology is employed and data collected through participant observation and semi-structured interviews. Findings suggest that humor may be used more frequently by workers in superior positions, and it may be dangerous for individuals in subordinate positions to initiate humor, as negative impressions such as lack of professionalism and work competence may be crafter through humor. In particular, traditional Confucian values and expectations may lead to perceptions that humor is inappropriate and even rude when it is used by individuals in subordinate positions. However, humor may help to craft an independent identity, and help alter user's impressions as desired. This suggests that while perceptions towards humor as an impression management tool may embed significant risks, humor may help individuals to influence their impressions and diverge from a stereotypical expectations and impressions of workers(according to their hierarchical status), which may be interpreted in multiple ways. This implies that organizations should be careful in encouraging workers to use humor as an impression management tactic, as the relational outcomes may be complex, depending on the cultural understanding of hierarchy and relationships between communicators.

• Journal of Korean Home Economics Education Association
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• v.34 no.1
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• pp.97-111
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• 2022

The purpose of this study is to systematically develop an impression management education program for career women by applying the Educational System Development Model [ESD] (Kwon, 1997) based on the research results of Hwang and Lee(2019) on social attractiveness. Since the previous impression management education programs were generally developed by content experts, few of them were developed systematically by considering the learner characteristics, clearly setting the educational goals, and structuring the contents accordingly. In this study, 'social attractiveness' defined by Hwang and Lee (2019) was considered as the educational goal of the impression management education program. In particular, this study focused on the design stage of the ESD model, set teaching goals based on the components of social attractiveness derived from previous studies, and conducted an analysis of teaching activities, the establishment of the educational goals at the specific function level, allocation of time, and establishment of an evaluation plan. The research process was intended to improve the learners' social image directly related to success through a systematic educational program designed to enhance the social attractiveness of working women with various hands-on activities and information. The impression management education program designed in this study has the educational advantage of a learner-centered education program configured to meet the needs and goals of career women. In addition, based on the ESD model, the sub-factors necessary for impression management were identified, and the curriculum was configured to reflect them through mutual communication between the instructor and learners. Therefore, this education program meets the basic requirements of impression management education necessary for career women and is expected to contribute to enhancing the social attractiveness of working women.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.1
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• pp.131-147
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• 2016

This study investigated the relationship between fashion behavior, impression management behavior, and career success. A conceptual model and hypotheses were established based on theoretical linkages between the constructs. Thereafter, empirical data were collected using a set of questionnaires. For this reason, the sample was taken from 720 office workers' who worked at 14's Korea Enterprise, 697 of which was used for an empirical analysis (sample: men over 30 years of age and more than three years continuous service). This study conducted an exploratory factor analysis and confirmatory factor analysis for the validity test. Cronbach's alpha test is used for the reliability test. Moreover, PLS structural equation modeling (SEM) was employed to test hypothesized relationships in the conceptual model (SPSS 20.0 window/Smart PLS 3.0). This study shows that the proposed model is reasonably fit to the actual data. The following results were obtained from the analyses. First, fashion behavior and impression management behavior is positively related to career success. The result shows that economics of the fashion behaviors sub-types were statistically more significant to influence career success. The self-focused of the impression management behavior sub-types were more than statistically significant to influence career success. This finding has great implications to understand self-management behavior and the career success of male office workers.

• Journal of Distribution Science
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• v.18 no.10
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• pp.77-87
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• 2020

Purpose: This study was done to analyze the effect of supervisor-focused impression management behavior of the airline cabin crew on perceived customer empathy. It focused on verifying dual meanings of the crew's emotional expression divided into surface acting and deep acting. Research design, data and methodology: The survey was conducted on cabin crews of two major Korean airlines. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: Firstly, the crew's supervisor-focused impression management behavior had a significant effect only on surface acting of the crew's emotional labor behavior. Among the crew's supervisor-focused IM behaviors, verbal IM behavior had a greater influence on surface acting than non-verbal IM behavior. Secondly, there was no relationship between the crew's supervisor-focused IM behavior and the crew's deep acting. Thirdly, the crew's emotional labor behavior (surface acting & deep acting) had a significant effect on perceived customer empathy. Fourth, the crew's deep acting had a greater influence on perceived customer empathy than surface acting. Conclusions: Cabin crews receive double evaluation from their immediate supervisors and customers. As a result, it was confirmed that the crew's supervisor-focused IM behavior, the crew's emotional labor behavior, and perceived customer empathy were connected process.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.449-459
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• 2023

This study focuses on online communities and the ritual conversations of users when participating in sharing activities. The study aims to understand the social and psychological phenomena that occur between users within the context of Erving Goffman's impression management theory. Case studies and a content analysis were conducted by collecting posts and comments related to fashion products in the sharing activities category on Naver Cafe "Family Sale." On the one hand, the study identified various disposition motives among givers, including a desire for recognition, self-expression, activation of the community, emotional sympathy, goodwill, play, and simple disposition. On the other hand, receivers' purchase motives included the need for a product, reciprocation based on a sense of belonging, play, gift-giving, and simple response. Analyzing the posts of givers and the comments of receivers of fashion products using impression management strategies and dramaturgical analysis, the study interpreted users' impression management and revealed propensities in fashion consumption: fashionability, conspicuousness, value orientation, and economic feasibility. Through ritual conversations, users managed to attain emotional stability on an individual level, while they reinforced collective bonds on a social level. They fulfilled their roles with their own narratives to achieve personal and collective goals in a non-face-to-face situations and non-monetary transactions. This study is significant in that it examines normative communication in an online community and user relationships to understand a recent phenomenon in the fashion industry.