• 한국콘텐츠학회논문지
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• 제17권10호
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• pp.140-148
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• 2017

본 연구는 자메이카와 한국과의 통합적 그리고 방어적 인상관리 행동 및 자신을 표현하고자 하는 행동에 있어서의 두 나라간 차이를 연구하였다. 인상관리행동에 관한 선행연구와 문화관련 연구들은 문화에서의 차이점들은 인상관리행동의 스타일을 결정한다고 주장하고 있다. 따라서 본 연구는 자메이카와 한국 문화 중 어떠한 요소들이 구성원들이 좀 더 인상관리 행동을 하는지 그리고 다른 국가 간 문화적 차이를 토대로 어떠한 인상관리행동의 차이를 보이는지 연구하였다. 자메이카와 한국의 102 명 개인을 대상으로 설문 조사한 결과 양 국가에서의 인상관리 행동은 비슷한 점과 다른 점 두 가지를 모두 확인하였다. 비록 본 연구에서는 여러 제한점에도 불구하고, 본 연구의 두 국가 간 문화차이로 인해 조직 내 구성원들의 인상관리전략이 다르다는 것을 확인하였다. 특히 한국은 자메이카보다 좀 더 인상관리를 중요시 여기는 것으로 나타났다. 또한 자메이카는 방어적인 인상관리 행동을 높게 사용하는 반면 한국은 자기프로모션과 통합적 인상관리 전략을 좀 더 많이 사용하는 것으로 나타났다.

• 유통과학연구
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• 제18권10호
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• pp.77-87
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• 2020

Purpose: This study was done to analyze the effect of supervisor-focused impression management behavior of the airline cabin crew on perceived customer empathy. It focused on verifying dual meanings of the crew's emotional expression divided into surface acting and deep acting. Research design, data and methodology: The survey was conducted on cabin crews of two major Korean airlines. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: Firstly, the crew's supervisor-focused impression management behavior had a significant effect only on surface acting of the crew's emotional labor behavior. Among the crew's supervisor-focused IM behaviors, verbal IM behavior had a greater influence on surface acting than non-verbal IM behavior. Secondly, there was no relationship between the crew's supervisor-focused IM behavior and the crew's deep acting. Thirdly, the crew's emotional labor behavior (surface acting & deep acting) had a significant effect on perceived customer empathy. Fourth, the crew's deep acting had a greater influence on perceived customer empathy than surface acting. Conclusions: Cabin crews receive double evaluation from their immediate supervisors and customers. As a result, it was confirmed that the crew's supervisor-focused IM behavior, the crew's emotional labor behavior, and perceived customer empathy were connected process.

• 한국의류학회지
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• 제40권1호
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• pp.131-147
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• 2016

This study investigated the relationship between fashion behavior, impression management behavior, and career success. A conceptual model and hypotheses were established based on theoretical linkages between the constructs. Thereafter, empirical data were collected using a set of questionnaires. For this reason, the sample was taken from 720 office workers' who worked at 14's Korea Enterprise, 697 of which was used for an empirical analysis (sample: men over 30 years of age and more than three years continuous service). This study conducted an exploratory factor analysis and confirmatory factor analysis for the validity test. Cronbach's alpha test is used for the reliability test. Moreover, PLS structural equation modeling (SEM) was employed to test hypothesized relationships in the conceptual model (SPSS 20.0 window/Smart PLS 3.0). This study shows that the proposed model is reasonably fit to the actual data. The following results were obtained from the analyses. First, fashion behavior and impression management behavior is positively related to career success. The result shows that economics of the fashion behaviors sub-types were statistically more significant to influence career success. The self-focused of the impression management behavior sub-types were more than statistically significant to influence career success. This finding has great implications to understand self-management behavior and the career success of male office workers.

• 지식경영연구
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• 제15권4호
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• pp.35-56
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• 2014

This study examined the effect of perceived risk, an under-explored area in the knowledge sharing literature. We proposed that employee perceptions of risk relate positively with their knowledge sharing behaviors (donating and collecting), and examined the mediating role of impression management strategies in the hypothesized relationships. We also explored the moderating effect of leader-member exchange (LMX) in the relationship between perceived risk and impression management strategies. Valid and reliable self-report and supervisory evaluation measures were collected from a sample of 251 railroad employees in safety-sensitive positions. The results indicate that perceived risk was not significantly associated with knowledge sharing, but rather the risk perception impacts were indirect through impression management strategies such as exemplification and supplication. The study also found that LMX has no moderating effect on the perceived risk and impression management strategies. In discussing these results, we present significant insights in terms of subjective risk judgment as a potential mechanism which can encourage organizational politics.

• 디지털융복합연구
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• 제20권2호
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• pp.117-125
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• 2022

본 연구는 소비자의 과시적 소비성향과 인상관리 수준이 모바일 선물하기에서 쾌락재와 실용재 간의 선택에 어떠한 영향을 미치는지 확인함으로써 모바일 메신저 선물하기에서 제품 마케팅에 대한 전략적 제안을 제시하고자 하였다. 온라인 설문조사를 통해 자료를 수집하고 SPSS 23.0을 이용하여 로지스틱 회귀분석을 실시한 결과, 과시적 소비성향이 높은 사람들은 인상관리 수준에 관계없이 모바일 선물에서 실용재보다 쾌락재를 더 많이 선택하였다. 한편 과시적 소비를 하지 않는 사람들은 인상관리 수준이 낮을 때에는 모바일 선물에서 쾌락재보다 실용재를 더 선택한 반면 인상관리 수준이 높을 때에는 실용재와 쾌락재 간 선택에 차이가 없었다. 모바일 선물 제품, 특히 쾌락재 마케팅에서 소비자의 과시적 소비성향과 인상관리를 고려한 전략을 이용하는 것은 도움이 될 것이다. 광고는 소비자의 인정 욕구나 과시 욕구를 이용하여 소구할 수 있다. 나아가, 연령대를 확장하고 선물행동에 영향을 미치는 다른 요소들을 고려하여 추후 연구를 진행할 수 있다.

• 복식
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• 제18권
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• pp.351-359
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• 1992

The purpose of this study is to analyze the costume in $\ulcorner$The Goddess Abides$\lrcorner$ of Pearl S. Buck by applying "Dramaturgical Analysis" of Erving Goffman. The frame of analysis is the dramaturgical conception of Goffman that he expressed in $\ulcorner$The Presentation of self in Everyday Life (1959)$\lrcorner$. Among the conception, I analyzed by applying 'performance', 'technique of impression management', 'region and region behavior' which can be used for studying and costume behavior. The following is the summary of my study. First, the performance means the performer's behavior and the procedure of impression management if face to fact interaction, which includes personal front and setting. Setting is mainly a house on the Mt. in Vermont. The time is Winter. The personal front includes appearance and manner. actors and audiences form impression through persional front. And Istudied the performance of the actors (or actress), Edith, Jared, Edmond, Edwin, Amelia, June. As for technique of impression management, I cold observe that a varieth of that were being used, such as the most general one that Edith wants to look beautiful by making god appearance, or she sometimes try not to look beautiful And when Edith meets Jared, sometimes she changed her clothes, but other times she doesn't do that. As for region and region behavior, there appears the distinction of region and a lot of expressions about clothes related to the distinction. I could observe the expressions showing the movement from front to back and from back to front. Especially I could observe the behaviors that can be occured only in back region in everyday life, that is bathing, changing clothes, making up, checking their appearance before the mirror. Like above when I analyzed $\ulcorner$The Goddess Abides$\lrcorner$ of Pearl S. Buck by Goffman's Dramaturgical analysis, I could find out that the theory was very useful to the analysis of the costume behaviors of the characters.

• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.153-171
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• 2021

Purpose This study is to phenomenologically discover key antecedents and outcomes of behavioral process of SNS users who have multiple SNS sub-accounts. Unlike previous studies that focused on user behavior in the context of a specific SNS platform, this study attempts to describe how and why individual manages their multiple sub-accounts across a variety of SNS platforms. Design/methodology/approach By applying the grounded theory methodology (GTM) to elucidate the unique behavior in SNS platforms, this study has conducted in-depth interview with 14 respondents who handle multiple accounts across the SNS platforms. As a results of analyzing the interview manuscripts, this study has extracted 47 concepts, 10 sub-categories and 6 main categories by conducting open coding, axis coding, and selective coding. Findings By analyzing interview data, this study has derived main categories such as account management, impression management, self-categorization, authority to determine the relationship, digital shadow work, and portfolio SNS accounts from qualitative interview data. This study has also conducted a process analysis that represents how main categories could be inter-related. Based on findings, this study provides a new phenomenological perspective to understand the behavioral process of SNS users' sub-account usage experience.

• 복식
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• 제67권2호
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• pp.17-35
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• 2017

The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers' appearance management behavior consist of 'appearance management for decoration' and 'appearance management for a good feeling'. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000~300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes~1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.

• 한국의류학회지
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• 제23권1호
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• pp.128-139
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• 1999

As the fashion phenomenon changes in the direction of respecting individual tastes it needs to make and effort to search individual clothing-wearing motives. In this study the face to face interviews were carried out to 42 people for 4 months from October 1996 to January 1997. By means of the qualitative data analysis their statements were analyzed. 6 groups were classified on the basis of clothing-wearing motives. Generally consumers began to cognize the necessity of clothing and develops it to situational appropriateness psychological comfort impression management distinction desire and finally attention -receiving desire. The levels of clothing-wearing motives were also interpreted as introversion-extroversion theory. These 6 groups were named in consideration of the highest level of their clothing -searing motives They were respectively the least clothing-cognizing group situation-appropriateness cognizing group psychological comfort cognizing group impression management group distinction desire group attention-receiving desire group. The characteristics of each group were represented based on the interview results and the consuming-behavior of each group was compared. finally the interaction of the clothing-wearing motives and the fashion phenomenon was discussed.

• 한국산림휴양학회지
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• 제22권4호
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• pp.83-94
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• 2018

본 연구는 자연공원분야에 서비스스케이프의 개념을 적용하여 서비스스케이프가 탐방객의 지각된 가치, 전반적 만족 그리고 행동의도에 미치는 영향을 살펴보고자 하였다. 연구결과, 자연공원의 서비스스케이프는 주차장, 화장실, 휴식공간, 부대시설 등 공원 내의 시설을 중심으로, 공원까지의 접근성과 시설이용의 편리성 및 쾌적성의 3개 요인으로 측정할 수 있었다. 또한 탐방객들이 공원 내의 시설 즉, 서비스스케이프를 호의적으로 인지하면 무형적인 경험의 가치도 호의적으로 인식하게 되어 결과적으로 전반적인 만족과 행동의도에 긍정적으로 작용하는 것으로 확인되었다. 특히 탐방객들은 탐방경험을 통한 시간가치를 중요하게 인식하였으며, 이에는 서비스스케이프 요인 중 쾌적성이 영향을 미치는 것으로 나타나 자연공원의 관리적 측면에서 청결하고 쾌적한 환경조성을 위한 지속적인 노력의 중요성을 시사하였다. 본 연구는 자연공원에 서비스스케이프의 개념을 적용한 첫 번째 사례라는 점에서 의의를 지니며, 후속연구를 통해 연구결과의 일반화와 신뢰성의 향상이 요구된다.