• 한국의류학회지
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• 제22권3호
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• pp.341-352
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• 1998

The purpose of this study was to investigate the effect of clothing cues (color, color scheme, structure) on impression formation by perceiver personality variable. The subjects were consisted of 77 male and 86 female undergraduate and graduate students. The experimental inventories for this study were a set of stimuli, a response scale, standardized MBTI. The stimuli were eighteen photographs and one extra photograph of a female wearing Korean dress, Chima and Jokori-varied in hue (cool, warm), color scheme (related schemes, con- trasting schemes) of the same silhouette. Results indicate that the most affecting perceiver's personality variables on impression effects were judging-perceiving traits and extraversion -introversion traits. The interaction effects were most frequently appeared between color scheme (clothing cues) and perceiver's personality traits. The impression factors which were most affected by perceiver's personality traits variables were preference· evaluation factor and individuality· attention factor.

• International Journal of Costume and Fashion
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• 제9권2호
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• pp.19-34
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• 2009

The purpose of this paper was to provide an overview of the existing literature on online visual merchandising and to propose an alternative theoretical framework in which online visual merchandising research can be conducted. Two streams of research including the e-tail service quality literature and the store environment literature from environmental psychology perspectives were reviewed in the context of online visual merchandising. An impression formation paradigm from social psychology was adopted to establish the alternative framework to supplement the existing online visual merchandising research and generate deeper insights into the online visual merchandising phenomenon.

• 한국의류학회지
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• 제21권4호
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• pp.718-726
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• 1997

The purpose of the study was to investigate the interaction effect of garment formality, Yin -Yang level, and body type of children on impression formation. The experimental materials developed for the study were a set of stimuli (8 color photographs) and a response scale (34 bipolar adjectives) and the subjects were 267 elementary school teachers in Taejon area who were responsible for the first grade students. Results were as follows; The 3 independent variables showed significant effects on impression of the 4 factors (sociability, potency, dynamics, cooperation) of impression. Since body type had interaction effects with garment formality and subject's gender, the two body types were separately analyzed. For the normal body type, only the garment formality affected on impression of cooperation factor But for the large body type, garment formality affected on impression of potency dimension, garment Yin-Yang level affected on social and dynamics dimension, and subject's gender affected on social and cooperation dimensions. The body type was the most salient variables and clothing effects for the large body type was significantly different for the normal body type. It is concluded that the results support the cognitive categorization theory on impression formation.

• 한국의류학회지
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• 제26권3_4호
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• pp.503-514
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• 2002

• 한국의류학회지
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• 제28권3_4호
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• pp.460-471
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• 2004

The purpose of this study is to investigate the effect of hair-style (straight and wave), hair-length(short, medium, and long), and type of hat design (no-hat, beret, cloche, bowler, and capeline) on impression formation. The experimental materials developed for this study were a set of stimulus and response scales. The 7-point semantic differential response scales were designed. Thirty stimuli color pictures of various combination of hair length, hair style, and type of hat design were manipulated by computer drawing. The subjects were 360 undergraduates living in Seoul, Kyunggi and Kyungnam. The experimental design was composed of 3 factorial designs. The result of the study can be summarized as follows; Impression factor of the stimulus consisted of the 5 different dimensions (attractiveness, gracefulness, activity, concentration of attention, cuteness). Hair style greatly affected gracefulness. On the other hand, hair length made remarkable effects on attractiveness, concentration of attention, and cuteness. In addition, it has been found that the type of hat design significantly influenced on all the factors except attractiveness as independent variables. In regarding the effect of interaction between each variable, the combination of hair style and hair length had significant effects on gracefulness. In the impression formation of cuteness, the combination of hair length and type of hat design were more significant.

• International Journal of Internet, Broadcasting and Communication
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• 제13권2호
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• pp.127-135
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• 2021

The goal of this study was to explore the use of multiple SNS platforms and determine whether the number of used platforms affects one's online self-presentations across the said platforms and if there is any difference in one's online and offline self-presentations based on how many SNS platforms are used. This work studied online self-presentations, compared the on/offline ones and tried to find out if the inconsistencies of one's own (observer's) self-presentations both online (across platforms) and on/offline affected the observer's impression formation (likability, trustworthiness and hypocrisy) of others. The study also aimed to find out if the impression of the others' inconsistency both online and offline would differ based on the level of intimacy between the observer and the discussant. Three levels of intimacy were studied in order to do this: friends, acquaintances and strangers (online-only friends). The results showed that the more platforms people used the more inconsistent their online self-presentations got. Even though the results of the study showed barely significant relationship between the number of SNS accounts and one's online and offline self-presentation, and partial connection between observer's inconsistent self-presentations and impression formation of others, interestingly enough, the results managed to find significant differences between the impressions based on the level of intimacy between the observer and the discussants.

• 대한치과보철학회지
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• 제40권2호
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• pp.140-155
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• 2002

Void-free impression taking is important for the fabrication of accurate dental restorations. One of the essential properties of an impression material used for indirect fabrication of precision castings is the reproduction of the fine detail. The objective in this study was to determine the influence of mixing methods on the number of voids and surface detail reproduction. The number of voids and surface detail reproduction were evaluated with the steteomicroscope $SZ-PT^{(R)}$ and photographed. The results were as follows ; 1. In comparison of the void formation according to mixing methods of all impression materials, mechanical mixing was better than hand mixing and there was significant difference(p<0.05) 2. In comparison of the void formation according to hand mixing of alginate impression materials($TOKUSO\;A-1{\alpha}^{(R)},\;CAVEX\;IMPRESSIONAL^{(R)},\;AROMA \;FINE\;DF\;III^{(R)}$), there was no significant difference among alginate groups. But the number of void was increased in the order of $Panasil^{(R)}\;contact,\;TOKUSO\;A-1{\alpha}^{(R)},\;Permlastic^{(R)}$ light bodied and there was significant difference (p<0.05). 3. In comparison of the void formation according to mechanical mixing of alginate impression materials($TOKUSO\;A-1{\alpha}^{(R)},\;CAVEX\;IMPRESSIONAL^{(R)},\;AROMA FINE\;DF\;III^{(R)}$), there was no significant different among alginate groups. But the number of void was decreased in order of $TOKUSO\;A-1{\alpha}^{(R)},\;Permlastic^{(R)}light\;bodied,\;Panasil^{(R)}$ contact and there was significant difference (p<0.05). 4. In comparison of the surface detail reproduction according to mixing methods of 3 types of impression materials($TOKUSO\;A-1{\alpha}^{(R)},\;Permlastic^{(R)}\;light\;bodied,\;Panasil^{(R)}\;contact$), there was no significant difference between hand mixing and mechanical mixing method 5. The surface detail reproduction was only influenced by impression materials, and produced better in order of $TOKUSO\;A-1{\alpha}^{(R)},\;Panasil^{(R)}\;contact,\;Permlastic^{(R)}$ light bodied. There was significat difference among 3 type of impression materials(p<0.05). From the above results, void formation is influenced by mixing methods and surface detail reproduction is influenced by impression materials than mixing methods. Therefore, to fabricate accurate restorations, proper impression material and mechanical mixing method are more effective and available clinically.

• 한국생활과학회지
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• 제15권4호
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• pp.631-646
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• 2006

The purpose of this study is to find out its effect on wearers' impression formated by combination of their body type with neutral tone clothing. The experimental materials developed for this study are a set of responses to stimulus in scales(7-point semantic). 45 pictures used as stimulus are, through computer simulation, manipulated to five wearers' body type and nine neutral tone wear. The subjects are 276(?) female undergraduate students in Kyung-nam area. Factors on wearers' impression suggested as responses to the stimulus consist of 5 different demensions (Tenderness, Cuteness, Attractiveness, Elegance, Intrepidity). The results of this study are as follows: first, combination of their body type with neutral tone wear significantly affects the formation of wearers' impression in the factor of Tenderness, Attractiveness, and Intrepidity (?); to the factor of Attractiveness, wearers' body type is rather more related than wearers' neutral tone wear is. Second, the harmony of their body type with neutral tone wear has a significant effect on wearers' impression in the factor of Cuteness. According to those results, the combination of wearers' body type with neutral tone wear has significant effects on the formation of wearers' impression.

• 한국의류학회지
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• 제18권4호
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• pp.501-514
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• 1994

The purpose of this study was to identify the constructing factors of impression formation on man's body revealing casual clothes by university students, and to investigate the effect of revealing clothing styles and perceiver's gender on each factors of impression. The stimuli consisted of 12 color photogrphs including various styles of body revealing casual tops and bottoms; subject consisted of 310 male and female university student; subject observed 2 photographs each, ramdomly chosen from a pool of 12 and answered 37 semantic differention questions. Statistics applied for analysis were Factor Analysis, ANOVA and post hoc test. Results were; 1. Important factors constructing the impresstion of a male dressed in body revealing casual clothes were modesty, sexual stimulation and individuality 2. The styles of the body exposure and perceiver's gender had partial significant influence on impression formation.

• 복식문화연구
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• 제11권4호
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• pp.459-473
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• 2003

The purpose of this study is to identify the effect of four clothing cues(hue, tone, skirt width, and skirt length of dress)on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are 40 color pictures manipulated with four clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 29 bipolar adjectives. The subjects were 240 undergraduate female students in Chinju city. The results of this study are as follow: As analyzing the impression of female figure by the hue, tone, skirt width, and length, five factors including ability. activity, elegance, attractiveness, concentration of attention, and tenderness were identified. Among these factors, ability·activity and elegance were proved to be more important. Some interaction effects of clothing cues were found. The combination of skirt width and tone had significant effects on ability. activity. Hue and tone of dress had significant effects on concentration of attention and tenderness. Skirt width and hue, and skirt length and hue had significant effects on the impression of attractiveness. Also skirt length and hue significant effects on concentration of attention.