• 한국의류학회지
• /
• 제28권1호
• /
• pp.76-87
• /
• 2004

The purpose of this study was to investigate the differences in adolescents' conspicuous consumption, and their attitude toward and purchasing behaviors for the imported luxuries and the famous brand clothing. A questionnaire survey was conducted to 570 high school students in Seoul; 538 were used for final data analysis. Factor analysis, cluster analysis, $\chi$$^2$-analysis, one-way ANOVA, Duncan's Multiple Range test were used for the statistical analyses. In terms of conspicuous consumption, three factors were formulated: brand and fashion orientation, others orientations, and prize and import orientation. Based on the factor scores, three clusters were identified: the inconspicuous, the others-oriented conspicuous, and the brand-oriented conspicuous. Regarding attitudes toward the products, significant differences were found in all attitudes. The brand-oriented conspicuous showed more favorable attitude toward the products than the other groups. Significant differences were also found in purchasing behaviors except the companions for shopping and purchase time. The brand-oriented conspicuous tended to purchase more, spend more money, prefer department stores, consider brand name and customer service as the most important criteria, and use impersonal informations sources when shopping the products. The other-oriented conspicuous tended to buy bogus products the most, use personal information and consider price and others' perception as important criteria. The inconspicuous were less likely to buy and spend money for the products.

• 패션비즈니스
• /
• 제5권1호
• /
• pp.87-96
• /
• 2001

The purpose of this investigation is to investigate exact information for Korean consumer's the wearing and purchasing behavior of the imported fashion brand. The subjects were 118 female and shopper came shopping in Kang-Nam gu, Seoul. The subjects is buyer purchase the direct import-fashion brand. A questionnaire was surveyed through direct interviews. Data was processed by a computer(SAS) and analyzed by using frequency, percentage, $x^2$-test. The results of this investigation are as follows: 1. The consumer were surveyed to be more satisfy for the interior goods than satisfy for the direct import-fashion brand in the good's quality, character expression, lasting quality, brand, design, comfort etc. 2. The possession number were surveyed to possess mostly 1 - 2 suits. 3. The consumer's view for the clothing-size were surveyed to be a difference between imported fashion brand. 4. The consumer's selection for the clothing-size were surveyed to put on clothes directly, especially more young women than old women.

• 한국작물학회:학술대회논문집
• /
• 한국작물학회 2017년도 9th Asian Crop Science Association conference
• /
• pp.254-254
• /
• 2017

This study evaluated the grain quality of local brand rice from 6 major rice exporting countries which are anticipated to export their rice to Korea. Recently, with the end of the postponement of rice import tariffs in 2014, Korea is in a very easy environment to import foreign rice. Therefore, the quality evaluation of local brand rice in those countries is needed to secure the quality competitiveness of Korean rice, also to protect the rice industry in Korea. We provided total 38 local brand rice from USA(7), China(16), Australia(4), Thailand(3), Vietnam(5) and India(3), and 2 imported brand rice through MMA from USA and China to find out the status of the grain quality for each country. For the quality evaluation, we analyzed the physicochemical properties, milling and palatability-related characteristics. The amylose content on country average ranged from 24.4(India)~16.2%(Thailand). The protein content was 6.66% by overall average, and was higher in order of India(7.86), Australia(6.80), Vietnam(6.61), Thailand(6.59), China(6.28), USA(5.82). In Toyo glossiness value, it ranged from 75.7~45.2, and the figures in USA and China were the highest level. The head rice ratio ranged from 95.2~72.4%, and the figures in Thailand, USA and China were distinctly high. When we analyze the palatability of boiled brand rice with Chucheongbyeo as check variety by expert panelists, several rice brands from USA and China showed equal or better scores in shape, smell, taste, stickiness, texture and overall score, although most rice brands showed a tendency to decrease significantly in the taste characteristics compared with Chucheongbyeo. From the above results, it can be seen that the grain quality of USA and China rice is very competitive when imported into Korea. The results will provide basic information for the quality control of foreign rice which will be imported into Korea in the near future, also for the quality information which could be applied on the development of high-quality Korean rice varieties. Continuous monitoring about the foreign brand rice is advisable to improve the quality competitiveness of Korean rice.

• 복식
• /
• 제40권
• /
• pp.109-119
• /
• 1998

In order to identify the factors responsible for the recent drastic increase of imported apparel in Korea, an attempt was made to determine the variables influencing the purchasing behavior of imported and domestic apparel and forecast the purchasing intention with the use of Fishbein & Ajzen's behavioral intention model including both attitude and subjective norm. Based on literature review, the empirical study was conducted using the questionnaire for 900 college women and high school girls living in Seoul. Descriptive statistics, t-test, paired-t test, multiple regression analysis, and correlation analysis were made of 771 returned questionnaires using SAS program. The results were as follows : First, the results of assessing both their attitudes toward imported and domestic apparel and their subjective norms were shown to be different. Second, there was a difference in the attributes that had an effect on their attention to buy imported and domestic apparel. Third, those respondents having a preference for imported apparel were most highly influenced by color and price. While those respondents showing a preference for domestic apparel were most highly influenced by materials and comfortableness. Fourth, the validity of the prediction value of their buying intention was confirmed as it was shown to be more than coreelation coefficien r=0.65. In conclusion, 1) it was proved that both attitude and subjective norm were the important variables that could predict the consumer's purchasing intention, 2) since competitiveness in color and materials and brand influencing the consumer's purchase of and preference for domestic apparel relatively lagged behind in comparison with that of imported apparel, the domestic apparel business enterprise will have to make a greater effort to develop differentiated color, material and prestigious brand so as to enhance competitiveness with imported apparel.

• 복식
• /
• 제50권3호
• /
• pp.161-178
• /
• 2000

This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

• 한국의류학회지
• /
• 제21권8호
• /
• pp.1396-1405
• /
• 1997

This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

• 유통과학연구
• /
• 제12권2호
• /
• pp.7-16
• /
• 2014

Purpose - The purpose of this study is to target Chinese consumers of Korean agri-food through the analysis of agri-food brand identity images to set future directions for proposed agri-food exports to China. Since negotiations began for a free trade agreement (FTA) between Korea and China, some Koreans have worried about the Korean agriculture sector. The world trading system has undergone many changes in recent years. Since the start of FTA negotiations on agriculture, China and Korea have faced a heightened sense of crisis. China is trying to export agricultural products so actively that its agricultural exports could increase by more than 7% annually. China exported about one-tenth of its agricultural products to Korea in the period 2002-2010. Recently, the importance of brand identity has tended to increase, as the world becomes one unified market. In this situation, we should try to promote agri-food exports to China. It is very important to understand consumers' recognition of Korean food and the image of the Korean agri-food industry, to establish an export strategy. Research design, data, and methodology - This study targeted 2,800 adult men and women aged 25-59 years living in four major cities in China (Beijing, Shanghai, Guangzhou, and Qingdao) with a household income within the top 10% level in the China, using the one-to-one interview survey method. In addition, four groups by region (eight people per group) for a total of 32 groups were surveyed by using the focus group interview (FGI) research method, and impressions of imported agri-food were surveyed using 17 questions about fresh agri-food and 22 questions on processed agri-food. Factor analysis, brand positioning, biplot analysis, and so on, were carried out based on the results of these surveys. This research presents the brand identity of Korean food; according to the analyses, the brand identity is based on trust, safety, and attractiveness. Result - Factor analysis results showed that Chinese consumers expect four major qualities in imported fresh agri-food: freshness/safety, attractive appearance, premium branding, and excellent taste/quality. In the case of processed agri-food, it turned out that Chinese consumers are focused on safety/hygiene/freshness, health, and taste. In addition, in the fresh agri-food analysis by country, American foods had the upper hand; the image of American foods was also recognized as the most positive for processed agri-food. Meanwhile, according to the biplot analysis, Korean agri-food is strongly preferred for its appearance, but no country is strongly preferred as regards the level of freshness/safety that is expected by Chinese consumers. Conclusions - In this study, we analyzed the image of imported agri-food expected by Chinese consumers by reconstructing agri-food characteristics from the brand perspective. The research result shows that a Korean brand identity must be the ultimate goal for activities undertaken to enhance the image of Korean agri-food in the future. Additional research is needed because brand image can be formed through various channels.

• 복식문화연구
• /
• 제7권3호
• /
• pp.58-71
• /
• 1999

The purposes of this study were to investigate the differences inbrand identification ability, opinions on purchasing imported casual wears and purchase behaviors among the high school students grouped by the attitudes toward imported casula wears. Data were obtained from 452 high school students in Seoul by using self-administered questionnaires. Chi-Square Analysis and ANOVA by SAS statistical package were used for data analysis. The subject with favorable toward imported casual wears suggested higher price levels as appropriate price levels of jeans, were more positive about purchasing imported causal wears than the less favorable. Those with more favorable attitudes tended to purchase at individual stores and to have more experiences in purchasing imported brands, spent higher amount of monthly clothing expenditures, searched information mostly through the conversation with peers, and indicated design as the most important evaluative criteria used when purchase clothing. Most of the high school students relied on their parents as the sources of allowances to purchased clothing.

• 산경연구논집
• /
• 제10권8호
• /
• pp.45-53
• /
• 2019

Purpose - The purpose of this study was to clarify the factors to make an exclusive importation contract between foreign fashion brands and local retailers for successful business in Korea. Even though imported fashion brand market shows stead increasing in terms of sales amount, the number of store related study was very rare in fact. Meanwhile, as long as this business is glowing a lot of brands are suffering from bad business performance or getting in ruins thus these problems result in foreign currency loss. The local marketers therefore, strongly expect to know the solution for this matter. Research design, data, and methodology - For the qualitative research, 10 experts who are operating foreign brands with an exclusive contract at a department store or at duty free shop now and who had at least over 10 years of related working experience were included. The factors for the exclusive importation contract with foreign brands were drawn up through the one-to-one in-depth interview method from September 3, 2017 to January 15, 2018. The expert group for the validity analysis includes 2 professors and 5 postgraduate students. Results - As a result of qualitative study on the factors for imported fashion brand's launching with the exclusive importation contract, it turned out that there were 5 factors - safety, profitability, reliability, speed and global retailing. Safety, profitability, and reliability have been mentioned in most related surveys but some details are added and speed and global retailing have been newly highlighted and many unknown legal issues that it was not easy to get form common academic research are included. Speed simply means quick lead time and global retailing means stores where located in other countries. Conclusions - The reason that qualitative research should be done before the quantitative research is due to the scant theoretical background for this matter. Because the market of an imported fashion brand is steadily increasing, determining the factors to make exclusive importation contract is very meaningful from the point of academic and business. After this study, many marketers may get basic conditions to apply for real business and I hope the following quantitative research will give more effective results. The next study also will have extended range concerning industry area, product and distribution channel.

• 복식
• /
• 제50권7호
• /
• pp.141-153
• /
• 2000

The purposes of this study are to segment female X-generation consumers by the types of conspicuous clothing consumption behavior and to examine the differences among consumer groups with self-respect, the influence of reference group, materialism, and demographic characteristics. A questionnaire was developed and 18-35 year female living in Seoul responded to a questionnaire. The 499 subjects were analyzed. The results can be summarized as follows : Respondents divided into five consumption groups. such as non-conspicuous clothing consumption group, fashion-oriented clothing consumption group, well-known brand and expensive clothing consumption group, imitation c1othing in well-known brand consumption group and imported clothing consumption group. Imitation clothing in well-known brand consumption group. Imported clothing consumption group are the highest average mark in education and family income. Non-conspicuous clothing consumption group is the lowest average mark in education and family Income of five groups. Well-known brand & expensive clothing consumption group is the highest average mark in the influence of reference group, materialism of five groups. Non-conspicuous clothing consumption group is the lowist average mark in the influence of reference group. materialism of five groups.