• 농촌지도와개발
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• 제16권3호
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• pp.615-641
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• 2009

This study aims to develop Semangum tourism package that can be most suitable for the tourist. The data were obtained by a survey carried out between August, 17 and August, 24, 2009 with a sample of latent tourist of Semangum. Conjoint analysis has been used to estimate the relative importance of attributes. Four main attributes and two or three attributes levels for each determinant were chosen for conjoint analysis. Eleven model package were made using fractional factorial design, and presented to the latent tourist, who were asked to reply in order of their like. Results show that the most important attributes for tourist were in order of cost, connected tourism, accommodation and report activity.

• 농촌계획
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• 제26권4호
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• pp.93-105
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• 2020

This study is an experimental study that examines the policy attributes that local governments should choose to manage the quality of life of rural residents. The analysis data used raw materials for the survey of the welfare status of farmers and fishermen surveyed by the Rural Development Administration. The analysis method used Quantile Regression. The policy attributes of public services were interpreted on the basis of Peterson (1981)'s theory of policy types and the discussion of Holland (2015). According to the analysis results, the higher the quality of life, the greater the importance of the relationship between the safety sector and the neighbors. The effective policy attributes for improving quality of life in rural areas are the policies of local governments where policy benefits can directly go to individuals, or lead to social improvement. It shows that the higher the level of safety and the quality of life of our neighbors, the greater its importance.

• 동아시아식생활학회지
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• 제17권2호
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• pp.274-287
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• 2007

The purpose of this study was to examine the actual state of cooking wine usage, and analyze the relationship between the attributes of cooking wine and demographic characteristics. The major findings of this study are as follows. First, the origin and correct choice of cooking wine were significantly related to hotel type, restaurant type and career. Second, the importance of the taste and aroma of a cooking wine, which are intrinsic attributes in the evaluation of a wine, had significant relationships with all the demographic variables whereas the importance of purchase cost and label information of the cooking wine only exhibited a significant correlation with career (p<0.05). Third, 53.7% of the respondents used cooking wine based on recipes, while the rest used it by rule of thumb. These results between restaurant type were significantly different (p<0.05). For the results of this research to be of more use, further research should be conducted on the functional aspects of cooking wine and their effects on cooking. In addition, further systematic research should be performed on the functional and sensory effects of a variety of wine tastes and aromas on cooking.

• 한국식생활문화학회지
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• 제32권4호
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• pp.287-294
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• 2017

This study analyzed the comparative importance of the selection of a restaurant for solo diners, and suggests a solution for the ideal type of the restaurant that are appealing to solo diners using conjoint analysis techniques. A total of 280 questionnaires were distributed to consumers who had experience dining alone from June $7^{th}$, 2017 to June $14^{th}$, 2017, and 261 were completed (93.21%). As a result, the importance of the attributes of the restaurant was found to be the menu for solo diners (36.92%), price (30.29%), seating for solo diners (20.87%), and serving time of food (11.91%). The ideal combination of selection attributes was found to be having a menu for a solo diner, having a seat for a solo diner, meal service time of less than 10 minutes, and a low price of 2,500won. These results will form a database that contributes to the development of differentiated products and is building marketing strategies that can satisfy the needs of solo diners.

• 한국식생활문화학회지
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• 제16권5호
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• pp.407-415
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• 2001

The purposes of this study were to assess th importance and performance of food suppliers and to explore the ways to improve the school foodservice purchasing management. The questionnaire regarding purchasing was composed of two parts. The part one consisted of questions on general characteristics of dieticians and school foodservice operations, and the part two was composed of questions on the importance & performance of food suppliers. Completed questionnaires were received from 286 dieticians of elementary school foodservice operations in Seoul. Statistical data analysis was completed using the SPSS/win for descriptive and t-test. In dieticians' demographic data, 36.6% were over 30 years old, 32.4% were $28{\sim}29$ years of age and 31.0% were below 27years old. Most of the respondents(68.3%) had overall working experiences less than 58 months and almost half of them(56.3%) were married. The school foodservice operations which employed a chef were 50.3%. The food suppliers' attributes that were recognized by the dieticians with high value of mean importance scores were: food quality, maintenance of food quality, accuracy in filling orders, quality of delivery facilities, on time delivery and packaging. Average mean score for importance was 4.33('important') out of 5 and mean score for performance was 3.50('so-so') out of 5. By IPA techniques, the attributes that deserve higher attention were those that ranked high in importance and low in performance(Quadrant A). The coordinates in Quadrant A were geographical location of supplier, maintenance of food quality, provision of information on cost variation and salesman's knowledge.

• 디지털융복합연구
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• 제14권6호
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• pp.489-498
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• 2016

이 연구는 대학 스키수업 수업환경의 선택속성에 대한 중요도와 만족도 간의 차이를 비교 분석하여, 수요자 중심의 수업환경을 제공하는데 그 목적이 있다. 이러한 목적을 달성하기 위하여 서울, 충청, 경북지역에 소재하고 있는 대학에서 편의표집(convenient sampling)방법에 의해 300명을 조상대상으로 선정하였으며, 회수되지 않은 설문지 및 불성실하게 응답된 자료를 제외하여 최종적으로 221명을 표본으로 추출하였다. 자료 수집을 위한 측정도구는 설문지로 해당 분야의 전문가 검토와 요인분석에 의해 타당도를 검증받았으며, 신뢰도는 Cronbach's alpha값 .747~.891 로 나타났다. 이상의 과정을 거쳐 윈도우 SPSS 21.0 버전 통계프로그램을 이용하여 기술통계분석, 대응표본 t검정, IPA(Importance-Performance Analysis)분석을 실시한 결과는 다음과 같다. 첫째, 대학 스키수업 참가 학생의 스키수업 환경 선택속성 중요도와 만족도 간에는 유의한 차이가 있다. 둘째, 제I사분면은 식사요인과 정보제공 요인이 포함되었다. 제II사분면은 교 강사요인, 강습프로그램, 정보제공, 숙소요인이 포함되었다. III사분면은 숙소요인, 식사요인, 입지요건이 포함되었다. IV사분면은 정보제공 요인이 해당되었다.

• 한국경영과학회지
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• 제25권4호
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• pp.81-95
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• 2000

A knowledge-based system with fuzzy production rules is a representation of static knowledge of an expert. On the other hand, a real system such as the stock market is dynamic in nature. Therefore we need a strategy to reflect the dynamic nature of real system when we make inferences with a knowledge-based system. This paper proposes a strategy of dynamic inferencing for a knowledge-based system with fuzzy production rules. The strategy suggested in this paper applies weights of attributes of conditions of a rule in the knowledge-base. A degree of match(DM) between actual input information and a condition of a rule is represented by a value [0,1]. Weights of relative importance of attributes in a rule are obtained by AHP(Analytic Hierarcy Process) method. Then these weights are applied as exponents for the DM, and the DMs in a rule are combined, with MIN operator, into a single DM for the rule. In this way, overall DM for a rule changes depending on the importance of attributes of the rule. As a result, the dynamic nature of a real system can be incorporated in an inference with fuzzy production rules.

• 산경연구논집
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• 제15권3호
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• pp.1-9
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• 2024

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.

• 식품보건융합연구
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• 제9권3호
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• pp.11-17
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• 2023

This study aims to investigate the effect of the selection attribute of Newtro (New + Retro) product marketing, which is a recent topic in the food industry, on consumer satisfaction. Newtro marketing, also known as Newtro-style marketing, is a marketing strategy that emerged in South Korea, particularly in the food industry. Newtro marketing aims to appeal to consumers' nostalgia for the past while incorporating contemporary elements. As a research method, a survey was conducted on the importance of selection attributes and repurchase intention of Newtro food for consumer groups of various age groups ranging from teenagers to those in their 40s or older. To analyze the demographic content of the sample, frequency analysis of the SPSS statistical package was performed, and structural equation modeling was performed using the AMOS program for confirmatory factor analysis and discriminant validity analysis. The analysis results are as follows. First, Package Design, Perceived Healthiness, and Emotional Taste, optional attributes of Newtro marketing, significantly affected satisfaction. Second, satisfaction was found to have a statistically significant effect on repurchase intention. However, Functional Flavor did not statistically affect satisfaction. This study empirically analyzed the importance of consumers' selection attributes for the recently popular food Newtro marketing and suggested implications.

• 농촌계획
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• 제20권2호
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• pp.115-126
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• 2014

The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.