• Title/Summary/Keyword: Importance Factor

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Difference in Bakery Choice Attributes according to Consumers' Characteristics and Purchasing Behavior (베이커리 소비자의 특성 및 구매행동에 따른 선택속성 차이)

  • Ryu, Si-Hyun;Kim, Sung-Ok;Seok, Seung-Yeon
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.673-681
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    • 2011
  • The purpose of this study was to analyze the difference in bakery choice attributes according to consumers' general characteristics and purchasing behavior. Among 350 questionnaires distributed to bakery consumers, 277 complete questionnaires (79.1%) were analyzed. Bakery choice attributes were classified into five factors: "environment and image", "bakery product features", "location", "employee service", and "price and sales promotion"; the mean scores of these factors' importance levels were 3.59, 3.58, 3.49, 3.36, and 3.00, respectively. Males considered 'employee service' factor significantly more than did females. Further, the importance level of 'employee service' factor was significantly greater as consumer's age increased. The importance levels of 'bakery product features' and 'employee service' factors were considered significantly more by consumers who spent KRW10,000-15,000 than those who spent KRW5,000 or less. 'Price and sales promotion' was considered to be more important by consumers who obtained information from the Internet than from the TV and radio. 'Location' factor was considered to be more significant as purchasing frequency increased. Such differences in importance level of bakery choice attributes according to consumers' gender, age, job, and purchasing behavior should be considered and applied to the development of marketing strategies targeted at consumers.

A Comparative Study on Importance-Performance Analysis of Perceived Foodservice Quality between the Contractor and the Contractee (단체급식 서비스품질에 대한 고객사와 위탁급식회사 중요도-수행도 비교 연구)

  • Kim, Hong-Geun
    • Journal of the East Asian Society of Dietary Life
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    • v.23 no.6
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    • pp.850-861
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    • 2013
  • This study aimed at investigating any differences perceived between the contractor and the contractee based on an importance-performance analysis (IPA) of foodservice quality attributes. Questionnaires were distributed to 200 personnel concerned in the Busan, Ulsan and Kyungnam areas and a total of 134 valid responses were used for analysis. Of the 23 foodservice quality attributes, the factors of 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were induced from a scale purification process through the exploratory factor analysis. The level of importance (p<0.01) of the 'hygiene and safety' factor and 'employee service' factor was not found to be significantly different between the groups. In the level of performance, the factors of 'food service', 'employee service', 'customer orientation' and 'operation quality' were found to be perceived significantly lower than expected by the contractor group. In the importance level, 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were rated by the contractor as 4.03, 4.30, 4.27, 4.01 and 4.12 points, respectively. In contrast, in the performance level, perceived 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were evaluated as 3.57, 3.94, 4.06, 3.83 and 3.95 points, respectively.

The Facotr Structure of Urban Family Life Events and Related Variables (도시 가정의 생활사건 요인구조와 관련변인)

  • 임정빈
    • Journal of the Korean Home Economics Association
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    • v.31 no.4
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    • pp.115-132
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    • 1993
  • This study was designed with the purpose to analyze the factor structure of family life events and to clear the influence of related variables on family life events. The frequence of experienced events and the degree of importance of events which were the constituent components of family life events was estimated by the 650 married woman in Kangju. The results were as follows: 1. 15 factors of family life events derived by factor analysis: F.1「Expenditure and economic loss」, F.2「Growth and change of children」, F.3「Change of family structure」, F.4「Family's change」, F.5「Change of life level」, F.6「Family's social problem」, F.7「Need of care」, F.8「Family's health」, F.9「Marital relationship」, F.10「Family's social damage」, F.11「Breach with acquaintance」, F.12「Financial difficulties」F.13「Husband's problem」, F.14「Housewives' social activity」, F.15「Kinship's support」. 2. There frequence of experienced family life events such as expenditure and economic loss and breach with acquaintance was highest. 3. The degree of importance about experienced family life events such as growth and change of children was highest. 4. Age, family life cycle have significantly differenced on the degree of importance and the frequence of experienced events. 5. Education's level, family size, income, housewives' employment and family structure have differently differenced on the degree of importance and the frequence of experienced events according event factor.

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Customer Perception Levels towards Service Quality Attributes of University Residence Hall Foodservice by Importance-Performance Analysis (중요도-수행도 분석을 이용한 대학 기숙사 급식소의 서비스 품질 속성에 대한 고객 인식분석)

  • 양일선;강혜승;원지현
    • Korean Journal of Community Nutrition
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    • v.5 no.4
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    • pp.662-671
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    • 2000
  • The purpose of this study was to analyze university students' perception of service quality attributes in residence hall foodservice. Questionnaires were hand delivered to 1,210 university students residing in a residence hall. A total of 1,011 was usable, resulting in an 83.6% response rate. The survey was conducted between October, 1998 and May, 1999. A statistical data analysis was completed using the SAS/Win 6.12 for Descriptive Analysis, $X^2$-test, t-test, ANOVA, Spearman Correlation, and Common factor Analysis, and Importance- Performance Analysis(IPA) was completed. Significant negative correlations between importance and performance were found with 'abundance of foods'(p < 0.001), 'discontent handling'(p < 0.001), and 'availability of new menus'(p < 0.01). factors including food, menu, sanitation, atmosphere, facilities, employee's attitude, and convenience were rearranged and a new dimension was created with the service. Employee's attitude and service factors received the highest scores in customer perception of importance and performance. Food, menu, and convenience factors were included in Quadrant A. female students had significantly higher importance mean scores than males, while males had significantly higher Performance mean scores. (Korean J Community Nutrition 5(4) : 662~671,2000)

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The Factor Structure of Customer Satisfaction in Libraries (도서관의 이용자 만족도 요인 구조 분석)

  • Lee, Jeong-Ho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.1
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    • pp.215-234
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    • 2012
  • The purpose of this study is to investigate asymmetric and nonlinear nature of the relationship between service attributes and global customer satisfaction, and to identify improvement strategies of service quality in libraries. In this study, two methods(such as kano's analysis and importance grid) were used to analyze the factor structure of customer satisfaction in libraries. The results show that two quality elements are classified as excitement factors, twelve quality elements are sorted as hybrid factor and eight quality elements are classified as dissatisfiers.

A Study of Rotatory Factor in PNF Pattern (PNF 패턴에서 회전요소에 관한 고찰)

  • Choi, Jae-won;Kim, Mi-hyun;Jeong, Hyun-ae
    • PNF and Movement
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    • v.1 no.1
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    • pp.1-9
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    • 2003
  • Objectives: The main purpose of this study is to analyze the importance of the rotatory factor in PNF pattern. In this article has to analyze and clarify the importance of the rotatory factor in PNF pattern by comparing the general concepts, facilitation technics, and neuroscience of muscle spindle, etc. Methods: This is a literature study with books. Results : There is close relationships between the pattern in PNF and rotatory factor. PNF pattern is priorily made up the diagonal and spiral pattern. the rotatory factor influences and guides from the start to end in the pattern. Conclusions : Rotation component is most important of the three component that one flexion or extension, abduction or adduction and rotation. It is that provide longer muscle length and stimulate the muscle spindles.

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Serviceability Limit State and Response Modification Factors (기능수행수준과 응답수정계수)

  • Kook, Seung-Kyu
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.25 no.2
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    • pp.149-154
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    • 2012
  • While the Earthquake Resistant Design Part of Korean Roadway Bridge Design Code provides design procedures for the No Collapse Requirement, requirements for the Serviceability Limit State are not clearly provided. The basic design method to meet the No Collapse Requirement is the spectrum analysis method using response modification factors and the Serviceability Limit State is determined by both the importance factor and the response modification factor applied in the design procedure. The importance factor can be simply applied according to the bridge importance category, however, in moderate/low seismic regions the application of the response modification factor may bring different result according to design conditions. In this study, for a typical bridge in the moderate/low seismic regions, determination procedures for the Serviceability Limit State are reviewed by carrying out earthquake resistant design and supplementary provisions for the Earthquake Resistant Design Part are identified based on the study results.

A Study on the Evaluation of Importance of Factors Affecting the Vessel Value (선박가치 변화요인에 관한 중요도 평가 연구)

  • Choi, Jung-Suk;Namgung, Ho
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.28 no.1
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    • pp.91-99
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    • 2022
  • The shipping industry is a service industry that operates its business by transporting cargo on ships and receiving freight. Therefore, large-scale capital investment is required for ship operation, and if the value of the ship is uncertain, the risk of shipping management increases. This study aims to identify the factors affecting changes in ship value and to analyze the importance of each variable. To achieve the goal, the factors affecting changes in ship value were identified and structured using the techniques of text mining and topic modeling, and classified into three main factors and 12 sub-factors. This study used AHP analysis to examine the relative importance of each factor. Results indicated that the main factor influencing the change in the vessel value was the shipping factor, followed by the investment factor and the environment factor. Other auxiliary factors that substantially affect the ship value include the volatility of the shipping market and of shipping freight.

How to Improve Hospital Satisfaction through Improvement of Hospital Bulletins - Through case study and patient satisfaction survey (병원 게시물 개선을 통한 병원 만족도 향상 방안 연구 - 실태 분석 및 환자 만족도 조사를 통하여)

  • Lee, Seung Ji;Kwon, Young Mi;Jeon, Su Yeon
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.27 no.2
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    • pp.49-56
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    • 2021
  • Purpose: This study aims to provide a way to improve hospital satisfaction through improvement of hospital bulletins based on the analysis of the actual condition of hospital bulletins and satisfaction analysis for patients. Methods: First, a case study is conducted. After setting the analysis items based on previous studies and case study, a satisfaction survey is conducted on patients and statistical analysis is performed. Results: As a result of factor analysis, factors were classified into four categories: legibility, visibility, effectiveness, and frequency. As a result of the importance analysis through multiple regression analysis of four factors affecting hospital satisfaction, the importance of the "legibility" factor was the highest, followed by the "frequency", "effectiveness", and "visibility". As a result of the satisfaction analysis of the bulletins in the study site, the "visibility" factor was the highest, followed by "legibility", "effectiveness", and "frequency". Implications: In order to improve hospital satisfaction, the improvement of factors of high importance should be considered first. In other words, in hospital bulletins, legibility and frequency should be considered first. In addition, hospital satisfaction can be maximized by improving the level of factors and variables that are low in the satisfaction survey by factor.

An Analytical Study on the Importance and Performance of Factors of Online Video Usage: Focusing on the Comparison of Chinese and Korean Platforms

  • So-Hyun Park;Seung-Chul Kim;Tae-Won Lee
    • Journal of Korea Trade
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    • v.26 no.7
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    • pp.145-166
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    • 2022
  • Purpose - The field of online videos has seen rapid changes in information and communications technology (ICT) development. Despite active academic research on the use of online platforms, few studies have analyzed the relative importance among the factors determined. In this study, the relative importance of factors found in previous studies was identified for users of online video platforms in China and Korea. Through this, factors that should be considered first in research on online video use were derived. In addition, the quality level of online video platforms currently used in China and Korea was measured and used for analysis. The analysis results can provide information for companies to enter Chinese and Korean markets and also be useful to platform providers aiming to increase usage. Design/methodology - Among the factors of Online Video Usage identified in previous studies, 13 factors to be studied were selected through focus group interviews and hierarchized into 2 layers. For the analytic hierarchy process (AHP), each factor was designed as a pairwise comparison questionnaire. The survey included questions on the quality of online video platform currently in use. Data collection was conducted on 16 platforms in China and 11 platforms in Korea, and the relative importance of factors and user perspectives was compared and analyzed using importance performance analysis (IPA). In the analytical process, platforms were divided into over-the-top (OTT) group and Creator group according to the weight of user-generated content, and data analysis focused on these groups. Findings - As a result of AHP, China and Korea showed both "Fun" and "Interests" factors at the top, while the importance of the Entertainment factor "Vicarious satisfaction" was very different for China and Korea. "Relationship with content creators" was the most important factor in China, but it ranked the lowest in Korea. The IPA showed that the factors with high importance and performance were fun, interests, and easy accessibility for both China and Korea. In contrast, the factors that showed low performance compared to high importance in China were relationship with content creators, relationship with acquaintances/friends, and trustworthiness. As for Korea, vicarious satisfaction was observed; thus, this study has raised the need for academic and industrial interest in vicarious satisfaction. The results show that fun, interests, vicarious satisfaction, and easy accessibility of the platform are factors that must be included in further studies on online videos. Originality/value - Existing studies related to the use of online platforms have derived factors or focused on the influence relationship between factors and performance. However, few studies have analyzed the relative importance among the determined factors. This paper explores factors to be considered in future studies by deriving the relative importance between these factors from the perspective of users in China and Korea.