• International Journal of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.227-239
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• 2023

Online marketing is a rapidly growing industry that heavily depends on digital technologies and data analysis to effectively reach and engage consumers. For that, artificial intelligence (AI) has emerged as a crucial tool for online marketers, enabling marketers to analyze extensive consumer data and automate decision-making processes. The purpose of this study was to investigate the ethical implications of using AI in online marketing, focusing on its impact on consumer privacy and decision-making. AI has created new possibilities for personalized marketing but raises concerns about the collection and use of consumer data, transparency and accountability of decision-making, and the impact on consumer autonomy and privacy. In this study, we reviewed the relevant literature and case studies to assess the potential risks and make recommendations for improving consumer protection. The findings provide insights into ethical considerations and offer a roadmap for balancing the advantages of AI in online marketing with the protection of consumer rights. Companies should consider these ethical issues when implementing AI in their marketing strategies. In this study, we explored the concerns and provided insights into the challenges posed by AI in online marketing, such as the collection and use of consumer data, transparency, and accountability of decision-making, and the impact on consumer autonomy and privacy.

• East Asian Journal of Business Economics (EAJBE)
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• v.12 no.1
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• pp.13-22
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• 2024

Purpose: The purpose of this study is to investigate impact of smart city awareness on citizen satisfaction and to measure various factors influencing smart city competitiveness that were rarely addressed in previous studies. For the impacts on the competitiveness of smart cities, this study explored the effects of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth. Research design, data and methodology: To collect data, this study employed an online survey conducted by a reputable research organization. Data analysis involved the use of factor analysis, ANOVA, and regression analysis. Results: This study identified key aspects important for enhancing citizen satisfaction. Furthermore, this research unveiled the significant impacts of data-driven service, economic impact, social trust through sharing, environmental protection, and sustainable growth on the competitiveness of smart cities. Conclusions: The results yield valuable managerial and policy implications. The study suggests that enhancing citizen satisfaction through improved awareness of the smart city is crucial for effective city marketing management. Additionally, the results highlight special aspects necessary to improve smart city competitiveness, including the implementation of promotional policies supported by the government, promoting global competitiveness for domestic companies, and fostering citizen participation for effective city marketing management.

• ETRI Journal
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• v.34 no.6
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• pp.816-826
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• 2012

Self-healing Ethernet rings show promise for realizing the SONET/SDH-grade resilience in Carrier Ethernet infrastructures. However, when a ring is faulty, high-priority protection messages are processed in less time than low-priority data frames are processed. In this situation, any delayed data frames either being queued or traveling through long ring spans will cause the ring nodes to generate incorrect forwarding information. As a result, the data frames spread in the wrong direction, causing the ring to become unstable. To solve this problem, we propose four schemes, that is, dual flush, flush delay timer setting, purge triggering, and priority setting, and evaluate their protection performance under various traffic conditions on a ring based on the Ethernet ring protection (ERP) method. In addition, we develop an absorbing Markov chain model of the ERP protocol to observe how traffic congestion can impact the protection performance of the proposed priority setting scheme. Based on our observations, we propose a more reliable priority setting scheme, which guarantees faultless protection, even in a congested ring.

• Transactions of the Korean Society of Automotive Engineers
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• v.5 no.4
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• pp.142-151
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• 1997

In order to reduce passenger injuries in side collisions, car makers are developing a side impact airbag system while Volvo has already adopted. This study examines dummy injury reduction effect of a side airbag system using full car side impact simulation according to FMVSS 214 test procedure. The simulation result without side airbag shows a good correlation with test data. The folded airbag simulation is carried out to check main design factors. Through the simulation with side airbag module integrated in the seat frame, it is found that the side airbag system provides a substantially enhanced protection for car occupants in side collisions.

• Proceedings of KOSOMES biannual meeting
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• 2003.11a
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• pp.127-133
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• 2003

In this study, the impact analysis for the steel fender system that designed for protection of collision between vessel and bridge was performed The size of objective collision vessel assumed as 3000 dead weight tonnage(DWT). The impact forces and the impact energies were estimated by formulas of several design codes, and the steel fender system was designed based on the estimated forces and energy. The bow of objective vessel was modeled as rigid body, and bridge substructure was modeled as fixed support. Since, the impact analysis have the dynamic nonlinear features, such as, material nonlinear, large deformation and contact, explicit structural analysis program was used The analysis results presented that the impact forces formulas in codes have the sufficient conservativeness.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2003.10a
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• pp.71-78
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• 2003

In this study, the impact analysis for the steel fender system that designed for protection of collision between vessel and bridge was peformed. The size of objective collision vessel assumed as 3000 dead weight tonnage(DWT). The impact forces and the impact energies were estimated by formulas of several design codes, and the steel fender system was designed based on the estimated forces and energy. The bow of objective vessel was modeled as rigid body, and bridge substructure was modeled as fixed support. Since, the impact analysis have the dynamic nonlinear features, such as, material nonlinear, large deformation and contact, explicit structural analysis program was used. The analysis results presented that the impact forces formulas in codes have the sufficient conservativeness.

• Structural Engineering and Mechanics
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• v.37 no.1
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• pp.1-15
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• 2011

The response of concrete to transient dynamic loading has received extensive attention for both civil and military applications. Accordingly, thoroughly understanding the response and failure modes of concrete subjected to impact or explosive loading is vital to the protection provided by fortifications. Reactive powder concrete (RPC), as developed by Richard and Cheyrezy (1995) in recent years, is a unique mixture that is cured such that it has an ultra-high compressive strength. In this work, the concrete cylinders with different steel fiber volume fractions were subjected to repeated impact loading by a split Hopkinson Pressure Bar (SHPB) device. Experimental results indicate that the ability of repeated impact resistance of ultra-high-strength concrete was markedly superior to that of other specimens. Additionally, the rate of damage was decelerated and the energy absorption of ultra-high-strength concrete improved as the steel fiber volume fraction increased.

• Transactions of the Korean Society of Automotive Engineers
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• v.4 no.6
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• pp.85-96
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• 1996

Most protection systems such as seat belts and airbags are not effective means for side structure. There has been significant effort in the automobile industries in seeking other protective methods, such as stiffer structure and padding on the door inner panel. Therefore, a car-to-car side impact model has been developed using ATB occupant simulation program and validated for test data of the vehicle. Compared to the existing side impact models, the developed model has a more detailed vehicle side structure representation for the more realistic impact response of the door. This model include impact bar which effectively increases the side structure stiffness without reduction of space between the occupant and the door and padding for absorbing impact energy. The established model is applied to a 4-door vehicle. The parameter study indicated that a stiffer impact bar would reduce both the acceleration-based criteria, such as thoracic trauma index: TTI(d), and deformation-based criteria, such as viscous criterion(VC). Padding on the door inner panel would reduce TTI(d) while VC gives the opposite indication in a specified thickness range. For a 4-door vehicle, the stiffness enhancement of B-pillar is more beneficial than that of A-pillar for occupant injury severity indices.

• Journal of the Korean Crystal Growth and Crystal Technology
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• v.14 no.2
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• pp.47-49
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• 2004

Gate protection $SiN_x$ as an alternative to a conventional re-oxidation process in Dynamic Random Access Memory devices is investigated. This process can not only protect the gate electrode tungsten against oxidation, but also save the thermal budget due to the re-oxidation. The protection $SiN_x$ process is applied to the poly-Si gate, and its device performance is measured and compared with the re-oxidation processed poly-Si gate. The results on the gate dielectric integrity show that etch damage-curing capability of protection $SiN_x$ is comparable to the re-oxidation process. In addition, the hot carrier immunity of the $SiN_x$ deposited gate is superior to that of re-oxidation processed gate.

• Journal of Auto-vehicle Safety Association
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• v.9 no.4
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• pp.14-19
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• 2017

The mortality rate of car-pedestrian accidents is quite high compared to the frequency of accident. Recently, governments and insurance companies tend to establish and implement new safety standards for pedestrian protection such as EURO-NCAP and K-NCAP. The performance for the pedestrian protection has been gradually improved, but it is still insufficient. Therefore, various studies for the pedestrian protection are being carried out. The car-pedestrian accident is simulated in order to study to the upper legform test of the EURO-NCAP protocol. A pedestrian dummy model is employed and the results are discussed.