• Title/Summary/Keyword: Impact property

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A Study on the Impact of Food Industry Marketing Communication Activities on Menu, Selection Criteris and Customer Satisfaction - Focusing on the Moderating Effect of Menu Selection Criteria - (외식업체의 마케팅 커뮤니케이션 활동이 고객만족도에 미치는 영향 연구 - 메뉴선택속성을 조절 변수로 -)

  • Kim, Seong-Soo;Kim, Chan-Woo
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.277-287
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    • 2016
  • This research was conducted over four weeks from April 1, 2016 until April 30. Data collection was of responses from customers who a self-targeting customers who have visited more than 10 eating out establishments in downtown Seoul. First, a regression analysis was conducted to analyze the effect of activity of the food service industry marketing communications on customer satisfaction. First, advertising, B=0.107 (p<.001), convenient, B=0.093 (p<.05), social B=0.294 (p<.01), PR B=0.334 (p<.001), sales promotion B=0.542 (p<.001), personnel sales each had a significant positive influence (+) on customer satisfaction B=0.111 (p<.01). Secondly, menu selection catering property between marketing communications and customer satisfaction analysis of the impact of human Sales were significantly positive (+) Publicity Department had the effect of (-). In addition, advertising and sales promotion did not have any moderating effect.

Positioning of Smart Speakers by Applying Text Mining to Consumer Reviews: Focusing on Artificial Intelligence Factors (텍스트 마이닝을 활용한 스마트 스피커 제품의 포지셔닝: 인공지능 속성을 중심으로)

  • Lee, Jung Hyeon;Seon, Hyung Joo;Lee, Hong Joo
    • Knowledge Management Research
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    • v.21 no.1
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    • pp.197-210
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    • 2020
  • The smart speaker includes an AI assistant function in the existing portable speaker, which enables a person to give various commands using a voice and provides various offline services associated with control of a connected device. The speed of domestic distribution is also increasing, and the functions and linked services available through smart speakers are expanding to shopping and food orders. Through text mining-based customer review analysis, there have been many proposals for identifying the impact on customer attitudes, sentiment analysis, and product evaluation of product functions and attributes. Emotional investigation has been performed by extracting words corresponding to characteristics or features from product reviews and analyzing the impact on assessment. After obtaining the topic from the review, the effect on the evaluation was analyzed. And the market competition of similar products was visualized. Also, a study was conducted to analyze the reviews of smart speaker users through text mining and to identify the main attributes, emotional sensitivity analysis, and the effects of artificial intelligence attributes on product satisfaction. The purpose of this study is to collect blog posts about the user's experiences of smart speakers released in Korea and to analyze the attitudes of customers according to their attributes. Through this, customers' attitudes can be identified and visualized by each smart speaker product, and the positioning map of the product was derived based on customer recognition of smart speaker products by collecting the information identified by each property.

Impact of Climate Change on An Urban Drainage System (기후변화가 도시배수시스템에 미치는 영향)

  • Kang, Na-Rae;Kim, Soo-Jun;Lee, Keon-Haeng;Kim, Duck-Gil;Kwak, Jae-Won;Noh, Hui-Sung;Kim, Hung-Soo
    • Journal of Wetlands Research
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    • v.13 no.3
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    • pp.623-631
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    • 2011
  • In recent decade, the occurrences of typhoon and severe storm events are increasing trend due to the climate change. And the intensity of natural disaster is more and more stronger and the loss of life and damage of property are also increasing. Therefore, this study tried to understand the impact of climate change on urban drainage system for prevention and control of natural disaster and for this, we selected Gyeyang-gu, Incheon city as a study area. We investigated the climate models and scenarios for the selection of proper model and scenario, then we estimated frequency based rainfall in hourly unit considering climate change. The XP-SWMM model was used to estimate the future flood discharge on urban drainage system using the estimated frequency based rainfall. As a result, we have known that the study area will be overflown in the future and so we may need prepare proper measures for the flood prevention and control.

The Impact of University Knowledge Capital on the Local Business Activity in Korea (대학의 지식자본이 지역의 기업활동에 미치는 영향)

  • Kim, Seon Jae
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.450-458
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    • 2018
  • The purpose of this study is to investigate the impact of university knowledge capital on the local business activity in the Korean local governments in the year 2015. We found that the increase of the standard deviation of university patent, scientific publications, incumbent firms, and industrial property rights raised the number of new knowledge-intensive firms to 15%, 11%, 54%, and 22%, respectively, in the local economy. In addition, the coefficient which reflects the interaction effects of the knowledge capital between universities and local industries was significant in the given area in the year. On the other hand, in the control variables, the coefficients for the size of local government, population density, and percentage of 20s~40s out of the total population in the local government were significant, showing above 90% level except for the variable of the distance between a local government and Seoul. In particular, when the knowledge capital of the university and industry coexists, the synergistic effect which has influence on the foundation of knowledge-intensive firms was meaningful despite the small scale, and these two types of knowledge capital could be complementary in creating new knowledge-intensive firms in the Korean local economy.

Modification of Linear Polyphenylene Sulfide with Functional Elastomers and Its Properties (기능성 엘라스토머를 이용한 선형 폴리페닐렌 설파이드의 개질 및 그 특성)

  • Kim, Sungki;Hong, In-Kwon;Lee, Sangmook
    • Polymer(Korea)
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    • v.37 no.3
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    • pp.399-404
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    • 2013
  • In order to develop the blends with good long-term thermal stability and tensile elongation, the blends of polyphenylene sulfide (PPS) and 7 kinds of elastomer were tested. PPS/elastomer (90/10, 80/20, 70/30) blend samples were prepared by compression molding after twin screw extrusion or punching after sheet extrusion. Rheological, mechanical property and morphology of the blends were analyzed by capillary rheometer, UTM, impact tester, and SEM. For long-term thermal stability tests, the mechanical properties were measured again after the samples were stored in a convection oven for a week. The tensile strengths were almost same regardless of kinds of elastomer and the tensile elongation was the maximum for the PPS/m-EVA blend. As the content of elastomer increased, the elongation increased but delamination occurred at 30 wt% of elastomer content. The tensile strength increased but the elongation decreased seriously after thermal aging. Many problems related with PPS processing could be solved by adding a small amount of the elastomers partially compatibile with PPS and it would be applicable to develop various PPS grades.

Mechanical property of Diglycldyl ether of bisphenol A-Methylene dianiline System with Succinonitrile (Diglycidyl ether of bisphenol A-Methylene dianiline-Succinonitrile계의 역학적 성질)

  • Cho, Sung-Woo;Shim, Mi-Ja;Kim, Sang-Wook
    • Korean Journal of Materials Research
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    • v.2 no.3
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    • pp.191-196
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    • 1992
  • The new epoxy resin, diglycidyl ether of bisphenol A(DGEBA)/4, 4'-methylene dianiline (MDA)/succinonitrile system, containing the reactive additive succionitrile was investigated through the impact test and the stress-strain test on the basis of the behavior of cure reaction and the cure mechanism. The new epoxy resin system, having the different succinonitrile contents, were cured at $80^{\circ}C$for 1.5 hour and then in order to cure completely at $150^{\circ}C$ for 1 hour. It was shown that as the succinonitrile content increased, impact strength was gradually increased, tensile strength was decreased, almost constantly Young's modulus was sustained and elongation was increased until the succinonitrile content was increased to 10phr, and then decreased. From the experimental results, it can be concluded that the chemical bonding length between the main chains was extended by adding the reactive additive succinonitrile. It was also found that the flexibility of epoxy resin was improved by adding the succinonitrile.

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Evaluation of the impact of typhoon on daily maximum precipitation (태풍이 일 최대강수량에 미치는 영향 평가)

  • Yang, Miyeon;Yoon, Sanghoo
    • Journal of the Korean Data and Information Science Society
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    • v.28 no.6
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    • pp.1415-1425
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    • 2017
  • Typhoons are accompanied by strong wind and heavy rains. It causes casualties and property damage on the Korean peninsula every year. The effect of typhoon to daily precipitation should be quantified to prevent the damage of typhoon. Daily precipitation, maximum wind speed and, mean wind speed data was collected from 60 weather stations between 1976 and 2016. The parameters of the generalized extreme value distribution were estimated through the maximum likelihood estimation and the L-moment estimation. The impact of a typhoon can be obtained through a comparison of return levels between the whole data and typhoon excluded data. We conclude that the eastern and southern coastline are exposed to the risk of heavy rainfall which is caused by typhoon.

An Analysis of the Effects of Water Pollution on Life Satisfaction in Korea (한국의 수질오염이 생활만족도에 미치는 영향에 대한 분석)

  • Kim, Soo Jung;Kang, Sung Jin
    • Journal of Environmental Impact Assessment
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    • v.25 no.2
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    • pp.124-140
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    • 2016
  • Using the Korea Labor Institute Panel Study(KLIPS), this study investigates the impacts of water pollution on life satisfaction in Korea. Panel random-effects ordered probit model is used to consider the ordered property of life satisfaction data and heterogeneity of panel data. The proxy variables to reflect the degree of water pollution are biochemical oxygen demand(BOD) and total phosphorus(TP). In addition to the environmental variables above, other determinants used in various studies on life satisfaction such as economic, social, and demographic characteristics are included. Estimation results show that water pollution is negative and significant for life satisfaction. Other indicators such as income, age, house ownership, gender, education are positively related while urban residence and own business are shown to be negatively related.

Distributional Characteristics and Improvements for Wildlife Protection Areas in South Korea (야생동·식물보호구역 분포 특성과 개선과제)

  • Lee, Gwan-Gyu
    • Journal of Environmental Impact Assessment
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    • v.20 no.5
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    • pp.685-695
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    • 2011
  • Through the analyses of the distribution characteristics and management practices of the wildlife protection areas, this study intends to present basic data for improving the management of protected areas. 1) Based on the aggregate results of the protected areas, the average ratio of the metro-city and provincial areas to the designated protected areas was 1.49%; except for Chungcheongbuk-do (8.83%) and Gyeongsangnam-do (3.43%), most regions showed specified percentages of about 1%, whereby the analysis suggested that the designated protected areas were too small. 2) Considering the fact that most (86.16%) of the wildlife protection areas are in the regions that are of ecological nature level of grade 1, green nature level of grade 8 or better, and of legal conservation regions and districts, it was shown that these reserves are distributed in regions with excellent natural environmental conditions. 3) Designation of protected areas for the protection of wildlife and fish is deemed to be necessary. Although there are 588 wildlife & plant reserves, there are absolutely no designated areas for protecting plant and fish species. 4) Based on the results of an analysis of the current distribution by types, 92.47% of protected areas were concentrated in the mountains, 0.24% in the agricultural lands, and 7.29% distributed in the lakes/rivers/costal areas. 5) As major improvement projects, proposed were: advancement of management systems for protected areas, expanded designation of protected areas, overhaul of managed areas, designation of protected areas for the protection of wild plants and fish, need for management measures for private property and the surrounding areas, need to secure appropriate management personnel and collaboration, locally-adapted management, eco-information-based management, total management of protected areas, etc.

A Study for Evaluation of Hot Mixed Asphalt Mixtures with Tack-Coat Regarding High-Frequency Dynamic Resistance Performance and Bonding Property (택코트 첨가 가열아스팔트 혼합물의 고주파 동적저항 특성 및 접착성능 평가에 대한 연구)

  • Kim, Dowan;Mun, Sungho
    • International Journal of Highway Engineering
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    • v.17 no.3
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    • pp.35-47
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    • 2015
  • PURPOSES : A tack coat has been utilized to increase the bond performance between the surface layer and base course (intermediate course) at various road pavement sites. This is similarly true in other nations. Based on this connection, the objective of the present study is to evaluate the properties of hot mix asphalt (HMA) mixtures with an RSC-4 or BD-Coat and determine the application rate of the tack coat. METHODS : The HMA specimens were manufactured using superpave gyratory compaction. The HMA mixtures were composed of a 5-cm thick surface layer and a 10-cm thick base course. An impact hammer resonance test (IHRT) and a static load shear test were conducted to evaluate the performance of the HMA mixtures with a tack coat. From these tests, the dynamic moduli related to the high-frequency resistance and interlayer shear strength (ISS) of HMA could be obtained. RESULTS : The results of the dynamic moduli of HMA are discussed based on the resonance frequency (RF). To check the accuracy of the IHRT, we conducted a coherence analysis. A direct shear test using the application of a static load test was carried out to evaluate the interlayer shear strength (ISS) of HMA. CONCLUSIONS : The maximum ISS was demonstrated at an RSC-4 application rate of 462 gsm, and the maximum dynamic modulus was demonstrated at an RSC-4 application rate of 306 gsm. By averaging the results of the ISS, the maximum ISS values were obtained when a BD-Coat application rate of 602 gsm was applied.