• 한국환경복원기술학회지
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• 제19권4호
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• pp.81-89
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• 2016

This study aims to understand the relationship between visitors and the degradation of natural resources in Bukhansan national park. We analyzed the trend of the number of visitors, destruction of natural resources and decrease of biodiversity per year. We further compared three types of trails, heavily-used trails and rarely-used trails and a trail with limited access, regarding the degree of destruction in the National Park through a field survey. Our result showed that increasing number of visitors had direct and indirect impact on the destruction of natural resources in the National Park. The direct impact came from visitors' excessive use of trails. Naturally, increasing number of visitors caused an immoderate use of natural resources. Physical degradation such as exposure of tree root, poor drainage of trails, trail erosion was more severe than other types of trails. Decreasing biodiversity or mild disturbance around trails is the indirect impact such as broken bough, worn-bark in rarely-used trails. Destruction scale greatly increased as the number of visitors increased. Real-named reservation system helped to prevent trails from degradation. Our result calls for the need of controlling the number of visitors to Bukhansan National Park to mitigate the degradation. We recommend dispersing visitors from the heavily-used trails to other trails and implementing real-named reservation system in the rarely-used trails for the effective management of the national park.

• 디지털산업정보학회논문지
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• 제10권1호
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• pp.121-130
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• 2014

The goal of this study was to contemplate the impact of visual formative elements on the satisfaction level of visitors in websites of toy-style products. To attain the goal, the visual element of motion graphics in websites of toy-style products, i. e., color, layout, illustration, and, typography, were independent variables and the satisfaction level of visitors as a dependent variable. The variables were analyzed objectively. First, it appeared that visual formative elements of motion graphics appeared in websites of toy-style products exerted statistically significant impacts on the satisfaction level of visitors. Second, the element exerting the most significant impact on the satisfaction level of visitors among the visual formative elements in websites of toy-style products were appeared as 'illustration' and 'color'. Thus, it was concluded that it is necessary to give priority in 'illustration' and 'color' to enhance the satisfaction level of visitors.

• 한국경제지리학회지
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• 제11권4호
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• pp.631-646
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• 2008

본 연구는 지역축제 방문객의 축제 이미지 평가에 따른 만족과 재방문의사 분석에 목적이 있었다. 연구대상인‘무주 반딧불축제’를 중심으로 정서적 이미지 23개 인지적 이미지 26개의 요인을 대상으로 실증분석을 실시하였으며, 분석 결과는 다음과 같다. 첫째, 축제 이미지가 만족도에 미치는 영향관계 분석결과 정서적 이미지요인에서는‘독특성’인지적 이미지에서는‘신명성’과‘교육적 효과’가 영향을 미치는 것으로 나타났다. 둘째, 축제 이미지가 재방문에 미치는 영향관계 분석결과 정서적 이미지요인 중 재방문에‘독특성’‘전통성’이, 인지적 이미지요인에서는‘신명성’‘교육적 효과’가 영향을 미치는 것으로 분석되었다. 셋째, 축제 이미지가 구전의사에 미치는 영향분석 결과 정서적 이미지요인 중 구전의사에‘독특성’이 인지적 이미지요인 중‘신명성’‘교육적 효과’가 영향을 미치는 것으로 나타났다.

• 환경영향평가
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• 제19권4호
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• pp.409-420
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• 2010

Heritage resources have become important social assets as the global interests in heritage tourism increased. Utilization of heritage as unique tourist destination has positive effects on regional economy, which in turn plays an important role in heritage conservation. However, it was found that the essential quality of heritage resources has been degraded and even destroyed when excessive use was permitted. This undesirable side-effects of heritage tourism have led to the growing concern for sustainable tourism that can contribute to both utilization and conservation of heritage. In order for sustainable tourism to be effectively implemented, it is crucial for visitors to be aware of the need for heritage conservation because they are the most important consumers of the heritage. The purpose of this study was to suggest some basic information for sustainable tourism by investigating visitors' evaluation of conservation and use values of heritage resources. The study sites were the two Korean traditional temples(Sokrisan Bubjusa and Naejangsan Naejangsa) and contingent valuation method was used. 390 visitors in Bubjusa and 308 visitors in Naejangsa participated in the questionnaire survey. From the results, sustainable tourism is possible in such heritage areas as traditional temples because the participants had relatively balanced values for heritage conservation and use. The WTP for natural conservation value was found to be highest in both temples; visitors may be more agreeable with the heritage conservation plan if the sustainability of natural resource is emphasized. Also, the use value of heritage could be influenced by the tourism utilization of the area where the heritage was located. If there are no other famous tourist destinations except the heritage in the area, additional plans to develop alternative destinations should be prepared in order to formulate the agreement on the need to protect the heritage among visitors, local communities, and government.

• 경영정보학연구
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• 제22권2호
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• pp.167-199
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• 2020

본 연구의 목적은 정보통신기술의 발달에 따른 미술관 전시 환경 변화의 한 흐름인 정보통신기술 (ICT) 기반 큐레이션이 미술관 관람객의 몰입과 만족도, 재방문의도에 미치는 영향 관계를 분석하는데 있다. 이를 통해 현재 많은 미술관에서 운영되고 있는 ICT 기반 큐레이션 개발과 서비스 운영관리에 시사점을 제시하고자 한다. 본 연구에서는 위치기반 모바일 큐레이션을 박물관 및 미술관 등에서 제공하는 스마트폰 애플리케이션 또는 스마트 단말기를 이용하여 경험하는, 멀티미디어 전시 해설 서비스로 정의하고, 이에 대한 변수 속성으로서, 재미적 요소인 게이미피케이션(gamification), 이미지/영상 정보품질, 소리/텍스트 정보품질, 상황기반 제공성(contextual offer), 그리고 즉시접속성(instant connectivity) 등 총 5가지 속성을 제시하였다. 이 각각의 속성과 미술관 관람객의 몰입 및 만족도와의 관계, 그리고 재방문의도에 이르기까지의 영향을 밝히고자 설문지기법을 통한 실증 분석을 실시하였다. 본 연구의 주요연구 결과는 다음과 같다. 첫째, 위치기반 모바일 큐레이션 속성들 중에서 게이미피케이션만이 관람객의 몰입에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 위치기반 모바일 큐레이션 속성들 중에서 관람객의 만족도에 유의적으로 정(+)의 영향을 미치는 것은 즉시접속성과 소리/텍스트 정보품질 요인 등이었다. 셋째, 미술관 관람객의 몰입은 만족도에 정(+)의 관계가 있는 것으로 나타났으며, 마지막으로, 미술관 관람객의 몰입은 재방문의도에 유의적인 영향을 미치지 않았으나, 관람만족도는 재방문의도에 대해 정(+)의 영향을 미치는 것으로 분석되었다.

• 한국콘텐츠학회논문지
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• 제12권8호
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• pp.399-410
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• 2012

본 연구의 목적은 한류관광의 대표적인 스페셜이벤트인 인천한류관광콘서트에 대한 외래관광객의 소비 지출 패턴을 규명하고 그로인해 창출되는 경제적 파급효과를 분석하는 것이다. 자료는 2011년 인천한류관광콘서트에 관람한 외래관광객을 대상으로 설문조사를 실시하였다. 지출의 패턴은 토빗모형을 설정하여 분석 하였으며, 경제적 파급효과는 인천지역의 관광유발계수를 적용하여 산출하였다. 분석결과, 인구통계적 특성, 국적, 만족도 등 지출에 영향을 미치는 결정요인들은 선택된 지출 항목별로 다양하게 표출되었으며 경제적 파급효과는 투입된 비용보다 상회하는 효과를 나타내고 있다. 따라서 지출패턴에 따라 한류관광콘서트에 대한 경제적 파급효과를 극대화 시킬 수 있는 전략을 수립하는데 중요한 기초자료가 될 수 있을 것이다.

• 대한지구과학교육학회지
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• 제7권1호
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• pp.75-90
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• 2014

The purpose of this study was to explore the characteristics of STEAM program developed and implemented by two docents and its educational impact for the use of natural history museum. Two docents developed this program with the help of science educators who ran five times of workshop during five months. The STEAM program implemented in the natural history museum demonstrated the following characteristics. The exhibitions in museum were reached by visitors only for learning science concepts (S) out of five components in STEAM. The other components, T (technology) and E (engineering), were delivered through lectures in the room, not exhibition hall. M (Mathematics)was achieved by guessing the animal's size, or calculating the walking or running speed with the clue of foot prints. The three phases of STEAM program (presentation of context, creatively design the investigation, and emotional touch) were explicitly implemented but partially successful. Two docents participating in this study responded that they formed new or extended the understandings about STEAM education, but they had the difficulties in implementing STEAM program for various type of visitors. All visitors who participated in this study displayed the favorable responses in educational impact by STEAM program in natural history museum. The heavier emphasis on E and T of STEAM program is recommended through community-based learning. In addition, educator professional program through which docents can bridge theory into practice is suggested for revitalization of STEAM education.

• 환경영향평가
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• 제19권6호
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• pp.633-645
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• 2010

As the globalization increased, cultural heritage has been widely used as tourist destination. Traditional temples which have valuable cultural resources are important cultural heritages. It was found that most traditional temples which were used as famous tourist destinations lost their intrinsic religious values because of the intensive tourist uses. Sustainable tourism was introduced as an alternative tourism to the conventional one which could cause the destruction of the intrinsic values. Sustainable tourism represents and encompasses a set of principles balancing between visitor satisfaction, economic revitalization of the area, and the conservation of the heritage resources. The purpose of this study was to evaluate the possibility for the sustainable tourism of cultural heritage (traditional temple) by investigating visitors' satisfaction, revisit intention, and awareness on conservation. In order to perform this purpose, Sin-heung-sa was selected as a study site and 339 visitors participated in the questionnaire survey. The study results are summarized into three important findings. First, it was found that the possibility for the sustainable tourism of Sin-heung-sa was high. Vistors' awareness on conservation is high, but visiting satisfaction was medium-high. Specifically, the awareness for heritage transmission was the highest and the awareness for other conservational dimensions such as need for education, conservation for surrounding area, and respect for environmental capacity were also high. Second, visitors' overall and separate satisfactions were not high. Therefore, it was recommended that management strategies are needed to increase the visitor satisfaction because both conservation and visitor satisfaction are essential elements of successful sustainable tourism. The results revealed that visitors' satisfaction could be enhanced by improving safety of the area, providing diverse travel activities and information, and creating unique atmosphere. Third, the revisit intention was evaluated higher than the overall satisfaction, which showed that the attractiveness and competitiveness of Sin-heung-sa was relatively high. Important determinant attributes for revisit intention were analyzed to be good nature(landscape, valley, the fauna and flora) and network with surrounding tourist destinations.

• 지식경영연구
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• 제19권3호
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• pp.89-112
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• 2018

Under exhibition circumstances, exhibition advertising by organizer is a mean to promote exhibition service to exhibitors and visitors while general advertising is to promote products and services to consumers. The objective of this research is to suggest advertising strategies by seeing differences in the impact of information quality and media credibility on visitor intention depending on the types of exhibition. This study adopted Elaboration Likelihood Model to measure the impact of central and peripheral cues on advertising attitude and its consequence on visitor intention. We further examined how these influence processes were moderated by exhibition types of B2B and B2C. We conducted survey from B2B and B2C exhibitions respectively, and analyzed structural equation model and moderator regression. We found that first, among factors of information quality as a central cue, argument strength has a positive impact on attitude towards advertising. Second, we also found among factors of media credibility as a peripheral cue, media trustworthiness has a positive impact on attitude towards advertising. Lastly, this study revealed that a type of exhibition moderates the central and peripheral routes towards advertising attitude, showing that B2C visitors are influenced by factors of information quality, and B2B visitors rather by media credibility. This study yields implications in that it gives marketers of organizer a background to set different marketing strategies depending on the types of exhibition.

• 산업경영시스템학회지
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• 제43권4호
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• pp.59-66
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• 2020

In this study, we consider the problem of forecasting the number of inbound foreigners visiting Korea. Forecasting tourism demand is an essential decision to plan related facilities and staffs, thus many studies have been carried out, mainly focusing on the number of inbound or outbound tourists. In order to forecast tourism demand, we use a seasonal ARIMA (SARIMA) model, as well as a SARIMAX model which additionally comprises an exogenous variable affecting the dependent variable, i.e., tourism demand. For constructing the forecasting model, we use a search procedure that can be used to determine the values of the orders of the SARIMA and SARIMAX. For the exogenous variable, we introduce factors that could cause the tourism demand reduction, such as the 9/11 attack, the SARS and MERS epidemic, and the deployment of THAAD. In this study, we propose a procedure, called Measuring Impact on Demand (MID), where the impact of each factor on tourism demand is measured and the value of the exogenous variable corresponding to the factor is determined based on the measurement. To show the performance of the proposed forecasting method, an empirical analysis was conducted where the monthly number of foreign visitors in 2019 were forecasted. It was shown that the proposed method can find more accurate forecasts than other benchmarks in terms of the mean absolute percentage error (MAPE).