• Title/Summary/Keyword: Imitation Tendency

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Factors Influencing the Purchase Intention of Mobile Phones (휴대전화 구매의도에 영향을 미치는 요인)

  • Lee, Seung-Min;Jung, Hoe-Kyung
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.293-301
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    • 2011
  • This study intends to deduce various purchase intention influential factor for mobile phone and thereby to clarify the causal relationship between these factors and purchase intention. As a result of the analysis of this study, we could know that first, when the impact about brand attitude on consumers is bigger, a positive affect is induced and the effects about personalization interface were also positive. Second, we could know that when the innovative tendency of consumers is stronger, they experience positive affects and the impact on personalization interface was also effective. However, it was clarified that when the innovative tendency is stronger, the impact on price gets smaller. Third, when the imitation tendency of consumers was higher, positive affects were induced, and when the interest in personalization interface of consumers was higher, positive affects were induced and the interest in price also gets higher. Fourth, we could check the influence of affect in the purchase intention of mobile phones.

A Study on the Expression Method and Characteristics of Ecology Design in Commercial Space (상업공간에서의 자연요소 표현방법 및 특성에 관한 연구)

  • Lee, Jin-Young;Seo, Ji-Eun
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.186-193
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    • 2013
  • In the commercial space, the modern consumers want to consume not only product but also culture. Thus, the modern commercial space tries to induce the customer's concern and purchase to the differentiated design. The introduction of this 'the natural element' delivers the pleasure and stability to the consumer buying process and availability is enlarged. Therefore, the purpose of study is gain that expression and characteristic method of the natural element in the commercial space. The detailed study method are as follows. First, the study looks into the natural element expression tendency in the modern space. Second, the expression type of the natural element was classified as 'Reappearance', 'Transformation', and 'Fuse' based on the preceding research. And according to the content of the expression type, subdivided method of 'Inclusion' and 'Replication' of 'Reappearance' and method of 'Imitation' and 'Association' of 'Transformation' and method of 'Juxtaposition' and 'Combine' of 'Fuse'. Third, the result of analyze the characteristic of expression of the natural element of the besides the commercial space case 20 place is as follows. First, 'Inclusion' of 'Reappearance' introduced the external scenery or planned garden as the inside through the opening. 'Replication' is used for decorative purposes or functional purposes as the natural element. 'Imitation' of 'Transformation' imitated the form, pattern, and color of the natural element and was mainly expressed in the wall and objet. The method of 'Association' expressed the concept of the natural element for the whole of the space and a portion of the wall and objet repetitively. As for 'Juxtaposition', mixture of 'Reappearance' had a good visual effect, because it can be obtained the external-internal nature. As for 'Combine', mixture of 'Replication' and 'Imitation' was the most common method. Thus, the study results are expected to be utilized as base date in designing the commercial with development of the natural element application method.

A Study on the fashion culture of Teenager influenced Dance Music - focused on Rap Music and Hiphop Fashion - (댄스음악이 10대 패션문화에 끼친 영향에 관한 연구 - 랩음악과 힙합패션을 중심으로 -)

  • 도규희
    • Archives of design research
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    • v.12 no.3
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    • pp.93-103
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    • 1999
  • This study is investigated the formative characteristics of Rap Music and Hiphop fashion, and I try to comprehend about the fashion mind and fashion culture of teenager 1. Teenager's Hiphop Fashion is subcultures, the fashion culture of teenager reflects their unique identity. 2. The formative characters of Rap Music and Hiphop Fashion are the incompatibility ignored their body size and the popularity caused street fashion imitation, the unbalance ignored a principle of fashion design. 3. Hiphop Fashion is consist of jump-style jacket, hood -shirt, stripe T-shirt and drum pants, baggy pants, snowboard pants and so on. 4. The characters of Hiphop Fashion is the breaking of rule and the destruction. 5. They select something which they like, even though the price is high, so they is tendency to editing coordinate 6. Fashion business for teenager, it needs an ideal conversion not for 'company' but for 'individual' As this results, fashion culture of teenager came out to the surface of water, because of Hiphop Fashion.

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The Meeting between Engineering Education and Humanities through a Movie (영화를 통한 공학교육과 인문학의 만남)

  • Kim, Joong-chul
    • Journal of Engineering Education Research
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    • v.18 no.6
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    • pp.57-63
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    • 2015
  • The purpose of this paper is to find a method to combine engineering education and the humanities by means of the movie genre. Although the science technology has developed and our living standard has improved, humanities has a tendency to be underestimated. Humanities has been treated as something antiquated, uninteresting or worn-out because it has no economic value or usefulness in itself. Engineering students need flexible, analytic and critical thought as well as the qualities in constructing key questions and trying to solve themselves. Communicative and understanding abilities are also required to them. Movies as a constructive visual device show problems with the reality. Especially, the science-related movie genre offers them an opportunity to think over why humanities matters as well as what matters in human being. The movies make engineering students think, discuss and argue on the humanity.

A Study on Intertextuality with Other Domains in the 21C Contemporary Fashion - Focused on Animation, Music, Performing Arts and Technology - (21세기 현대 패션에 나타난 타영역과의 상호텍스트성에 관한 연구 - 애니메이션, 음악, 무대예술, 테크놀로지를 중심으로 -)

  • 김혜정
    • Journal of the Korean Society of Costume
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    • v.54 no.2
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    • pp.105-119
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    • 2004
  • Cultural hybridization and global cross-fertilization, begun since the 1990s, mean the hybrid mixture of the low-class popular arts and the high-class fine arts and have found expression in intertextuality by means of the thinking system of de-constructuralist post-modernism. This study was intended to investigate the artistic intertextuality between fashion and art frontiere, especially between such fields as 'animation', 'music', and 'performing arts' and 'fashion', which shows the greatest characteristic of the phenomenon that the non-mainstream culture flows into the mainstream culture. It also aimed to investigate the intertextuality between 'technology' and 'fashion' as the delivery room of the youth culture and copycat culture due to the benefit of technologies since the 20th-century digital revolution. Animation as the neo-pop art with the popular code coming to the forefront in the 21th century integrated high-class fashion and low-class fashion into one through the combination of fashion and humor, and the musical element referring to the social difference of the cultural field and the social strata is becoming the 21th-century fashion icon through its fusion with the pictorial tendency along with the leisure-time life of the non-mainstream strata. In terms of intertextuality in performing arts, fashion style performs an important role in the presentation of performing arts and since the de-construction of the fin-de-ciecle form and its fusion with media have taken place, fashion works become and element of the origin that has an influence on a series of film, dance, dramatic elements and the like. The paradigm of technology made it socially and culturally possible to achieve the architecture of clothing system necessary for fashionable technical clothing by allowing the possibility of imitation, the function of technology to form popular culture. The intertextual tendency in the 21th-century fashion began from the de-constructive phenomenon of existing norms and now takes the multicultural character of surpassing a certain domain or concept. And it positions itself as the total art of spearheading the low-class culture and the non-mainstream culture as the hybrid domain of mainstream and non-mainstream cultures or high-class and low-class cultures.

A Study on Total Fashion of Retro Trend During the US-Iraq War (미.이라크 전쟁시기에 나타난 복고풍 경향의 토탈패션 연구)

  • Seok, Eun-Kyoung;Chae, Keum-Seok
    • Journal of the Korean Society of Fashion and Beauty
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    • v.3 no.3 s.3
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    • pp.24-30
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    • 2005
  • If one can say that 'Retro' is a revived mode of the style, which was popular in the past, it is confirmed that various complex social and cultural factors have been reflected to making the current and new mode by accepting the past style. By investigating the impact of hippie style, which was popular during the Vietnam War on cosmetics and beauty culture, and the retro-tendency NEO-Hippie style fashion phenomenon appeared at around the time of the US and Iraq War, a theoretical foundation of cosmetics and beauty culture in the 2000s was established, and periodical circulation of fashion was tried to be understood. The 9.11 terrorists' attack and US-Iraq War devastated the heart of modern people, and for this, a retro trend having a meaning to revive the past style with nostalgia of the old things started to be handled with major interests in cosmetics and beauty culture. The retro-style, which is revived in the 2000s, is not the unchanging imitation mode in the '60s and '70s during the Vietnam War, but a newly transformed type of style.

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A Study on the Forms of Serial Expression in Contemporary Fashion Design (현대 패션디자인의 연속 표현[serial expression]형식에 관한 연구)

  • Kwon, Ja-Young;Geum, Key-Sook
    • Journal of the Korean Society of Costume
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    • v.57 no.8
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    • pp.114-124
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    • 2007
  • Contemporary fashion design has been represented as intermedia transcended value and spatiotemporal notion and also had a tendency to concentrate on serial process that materials are transfigured through time rather than existence. These forms related to interaction with time, space and performance as well as compositive genres, hybrid culture, compound gender define as 'serial expression' in this study. The serial expression ran be characterized that system, process, series, enumeration of sequences, depiction of performance, repetition of action in fashion collections and exhibitions of designers. The concept and circumstances made by author as a creator of fashion broaden perceptions of audiences and arouse spectators to participate in the situation as needing immediate attention. The forms of fashion and Conceptual Art in serial expression are analogous and even identical situations represent in fashion collection. Therefore analysis serial forms of art derives formative features: Narrative process, Imitation and Appropriation, Virtual reality and High technology, Hybridism and Convergence. This study suggest a framework to analyze conceptual fashion that give salience to megatrend in contemporary fashion culture on artistic point of view.

Analysis of design tendency and consumer preferences for wetsuits (웨트슈트 디자인 경향 및 소비자 선호 분석)

  • Kim, Ji U;Kim, Young Sam
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.4
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    • pp.127-142
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    • 2020
  • This study compared the domestic and international commercial design patterns and domestic consumer preferences for wetsuit designs to develop a user-centered wetsuit design. An analysis of the domestic and international design elements for 1,802 wetsuits sold online over the past three years showed that the most frequent shapes, dominant colors, and patterns were the same, as consumers tended to buy full suits that were black or had geometric patterns. Dominant colors and assort/accent colors were different from the survey results. Men's wetsuits used fewer colors and patterns than women's suits. Domestic wetsuits used fewer patterns than those sold abroad; in addition, colors were applied differently. A consumer preference survey conducted on 213 male and female consumers in their 20s and their 50s in Korea indicated that 53.5% of respondents were the most affected by the shape when choosing a wetsuit design. The preferred color scheme was two colors, with a vivid tone used as an accent color. The factor analysis results on wetsuit design preference uncovered the six factors: individuality, display, function, acceptance, imitation, and comparison. An independent sample t-test also showed that men perceive individuality, imitations, and comparison factors higher than women.

A Research on the Design Tendency of Urban Open Space from the Viewpoint of Landscape Urbanism in the New York Case (뉴욕사례를 통한 랜드스케이프 어바니즘 관점의 도시 오픈 스페이스 디자인 경향에 관한 연구)

  • Du, Bo-Yu;Hong, Kwan-Seon
    • The Journal of the Korea Contents Association
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    • v.21 no.5
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    • pp.889-904
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    • 2021
  • The planning of traditional urban has to face great challenges under the influence of the uncertainty and mobility of contemporary cities. While for this kind of challenge, it has brought the chance to develop Landscape Urbanism quickly. As an important practice place for Landscape Urbanism, open space provides a platform for many landscape designers to display. The purpose of this research is to explore the expression of the core content of Landscape Urbanism in open space, and propose the design tendency of open space in Korea. According to the constitution elements of urban open space and the core concept of Landscape Urbanism, this thesis establishes the analysis framework, which carries out the case empirical analysis for the open space of New York. Through case analysis, we can see that there are five major characteristics of Landscape Urbanism. That is, the integration or imitation of natural terrain, green infrastructure construction, emphasizing ecological resilience, adaptability to unplanned events, and analyzing the site from multiple scales. In this research, the design proposal proposed on the basis of Landscape Urbanism is able to provide enlightenment for the urban open space design of Korea in the future.

Applications of Innovation Adoption and Diffusion Theory to Demand Estimation for Communications and Media Converging (DMB) Services (혁신채택 및 확산이론의 통신방송융합(위성DMB) 서비스 수요추정 응용)

  • Sawng Yeong-Wha;Han Hyun-Soo
    • Korean Management Science Review
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    • v.22 no.1
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    • pp.179-197
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    • 2005
  • This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.