• Title/Summary/Keyword: Image quality

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Analysing the Impact of Service Quality on Brand Image and Brand Advocacy

  • Jungmin KIM;Soo-Kyoung LEE;Rihyun SHIN;Jin-Woo PARK
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.79-89
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    • 2024
  • Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

A Study on the Influence of Service Quality in Commercial Bank of China on Customer Satisfaction and Intent of Use: Focused on the Mediated Effect of Bank Image (중국 상업은행의 서비스품질이 고객만족도와 이용의도에 미치는 영향에 관한 연구: 은행 이미지의 매개효과를 중심으로)

  • Liu, Zi-Yang;Liang, Yaqing
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.401-402
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    • 2019
  • The purpose of this study is to find specific service quality factors of enterprises that can maximize the perception of banks' services to users of commercial banks in China, and to establish empirically how these quality factors affect the bank's image. They also want to verify the impact of the positive image of the bank on the user's satisfaction and the willingness to use the bank's services. For empirical verification of this study, questionnaires will be used to customers who have used the services of each of the four commercial banks in China, and the survey was conducted. The collected data were analyzed using the SPSS using statistical techniques such as Cronbach' ${\alpha}$, Investigative Factor Analysis, Reliability Analysis, Correlation Analysis, Regression and Difference Verification. The results of the verification were summarized below. First, the quality of service of commercial banks has a partial positive effect on the bank's image. Second, the image of a commercial bank has a positive effect on customer satisfaction. Third, the image of a commercial bank has a positive effect on the purpose of use. Fourth, the image of commercial banks has a partial mediated effect between service quality and customer satisfaction. Fifth, the image of a commercial bank has a partial mediated effect between the quality of service and its intended use.

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Quality Analysis of SAR Image

  • Lee, Young-Ran;Kwak, Sung-Hee;Shin, Dong-Seok;Park, Won-Kyu
    • Proceedings of the KSRS Conference
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    • 2003.11a
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    • pp.628-630
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    • 2003
  • Synthetic Aperture Radar(SAR) is an active microwave instrument that performs high-resolution observation under almost all weather condition. Research and algorithms have been proposed to process radar signal and to increase the quality of SAR products. In fact, many complicated steps are involved in order to generate a SAR image product. The purpose of this paper is to derive quality assessment procedures and define important test parameters in each procedure inside a SAR processor. Thus those test parameter values indicate the quality of SAR image products and verify the processor's performance. Moreover, required procedures to correct and handle errors which are indicated during the assessment are also presented.

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Inkjet Printing on the Grain Leather: Evaluation of Line Image Quality on the Grain Leather

  • Park, Heung-Sup;Park, Soo-Min
    • Textile Coloration and Finishing
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    • v.19 no.2
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    • pp.24-31
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    • 2007
  • This paper addresses factors of line image quality on grain leather printed via inkjet printer. Lines were printed onto coated leather media, and line width, edge blurriness, and edge raggedness were evaluated for line image quality. Various factors influenced to wetting and capillary wicking were studied and found out that wicking through capillary between fibers causes significant feathering on leather surface similar with pulp capillary in copy Paper. Polyurethane and acrylic resin coating resulted good image qualify by reducing capillary wicking. The mixture of polyurethane and acrylic resin applied on grain leather satisfied with both image quality and surface hand. $AllWrite^{TM}$ ink brought best results of image quality, comparing with $VeraPrint^{TM}$ ink and $JetWrite^{TM}$ ink.

A Scalable Quality Service Scheme of Still Images by using DRM (차등화된 이미지 품질 제공을 위한 DRM 시스템)

  • Kim, In-Soo;Kang, Ho-Gab;Yoon, Hee-Don;Lee, Keun-Young
    • Proceedings of the IEEK Conference
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    • 2007.07a
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    • pp.333-334
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    • 2007
  • The proposed scheme provides a scheme to preview the whole image contents of low quality JPEG coded image without license and to select image quality as required. Therefore, users can confirm the image contents from low quality image without paying for previewing it and then, can see the best quality image by paying for the additional qualify of the image. The proposed scheme in this paper can be able to provide quality graded services as requested as well as protecting environment of intellectual property of digital contents.

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Image Adaptive LCD Backlight Boosting and Dimming For Perceptual Image Quality Enhancement (감성 화질 향상을 위한 이미지 적응형 LCD 백라이트 부스팅 및 디밍)

  • Lee, Chulhee;You, Jaehee
    • Journal of Korea Multimedia Society
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    • v.22 no.8
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    • pp.860-873
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    • 2019
  • LCD backlight boosting and the integration of boosting and dimming are proposed based on image analysis to maximize perceptual image qualities and to reduce display system power. Based on the histogram of the image data, methods for selecting an image suitable for boosting and for adjusting the optimum backlight brightness are proposed. A comprehensive combined optimization method of LCD backlight boosting, dimming and bypass based on image characteristics is also described. Perceptual image quality enhancement and power consumption are evaluated based on well known image databases. Average subjective image quality is improved by 24.8%, RMS contrast is improved more than 20%, and average power consumption is reduced by 15.94% compared to conventional uniform boosting.

Determination of Road Image Quality Using Fuzzy-Neural Network (퍼지신경망을 이용한 도로 영상의 양불량 판정)

  • 이운근;백광렬;이준웅
    • Journal of Institute of Control, Robotics and Systems
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    • v.8 no.6
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    • pp.468-476
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    • 2002
  • The confidence of information from image processing depends on the original image quality. Enhancing the confidence by an algorithm has an essential limitation. Especially, road images are exposed to lots of noisy sources, which makes image processing difficult. We, in this paper, propose a FNN (fuzzy-neural network) capable oi deciding the quality of a road image prior to extracting lane-related information. According to the decision by the FNN, road images are classified into good or bad to extract lane-related information. A CDF (cumulative distribution function), a function of edge histogram, is utilized to construct input parameters of the FNN, it is based on the fact that the shape of the CDF and the image quality has large correlation. Input pattern vector to the FNN consists of ten parameters in which nine parameters are from the CDF and the other one is from intensity distribution of raw image. Correlation analysis shows that each parameter represents the image quality well. According to the experimental results, the proposed FNN system was quite successful. We carried out simulations with real images taken by various lighting and weather conditions and achieved about 99% successful decision-making.

Research for Image Enhancement using Anti-halation Disk for Compact Camera Module (헤일레이션 방지 디스크를 이용한 소형 카메라 이미지 화질개선 연구)

  • Kim, Tae-Kyu;Song, In-Ho;Han, Chan-Ho
    • Journal of the Institute of Convergence Signal Processing
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    • v.17 no.1
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    • pp.26-31
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    • 2016
  • In this paper, we propose an image quality evaluation system for compact camera module and assess the effect of optical performance improvement for proposed anti-halation disk in small lens. We develop a image quality evaluation system for quality estimation of camera module image. And we also develop a program to control register in image signal processor. Finally the resolution, brightness, and color reproduction performances were evaluated image quality comparison between conventional and proposed camera module using developed quality evaluation system and ISP register control program.

Video Quality Assessment based on Deep Neural Network

  • Zhiming Shi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.8
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    • pp.2053-2067
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    • 2023
  • This paper proposes two video quality assessment methods based on deep neural network. (i)The first method uses the IQF-CNN (convolution neural network based on image quality features) to build image quality assessment method. The LIVE image database is used to test this method, the experiment show that it is effective. Therefore, this method is extended to the video quality assessment. At first every image frame of video is predicted, next the relationship between different image frames are analyzed by the hysteresis function and different window function to improve the accuracy of video quality assessment. (ii)The second method proposes a video quality assessment method based on convolution neural network (CNN) and gated circular unit network (GRU). First, the spatial features of video frames are extracted using CNN network, next the temporal features of the video frame using GRU network. Finally the extracted temporal and spatial features are analyzed by full connection layer of CNN network to obtain the video quality assessment score. All the above proposed methods are verified on the video databases, and compared with other methods.

Median modified wiener filter for improving the image quality of gamma camera images

  • Park, Chan Rok;Kang, Seong-Hyeon;Lee, Youngjin
    • Nuclear Engineering and Technology
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    • v.52 no.10
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    • pp.2328-2333
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    • 2020
  • The filter technique was applied to noise images, as noise is the significant factor that cause poor image quality due to lower photon counting. The purpose of this study is to confirm that image quality can be improved using the median modified Wiener filter (MMWF) technique; this is achieved via a National Electrical Manufacturers Association International Electrotechnical Commission body phantom with four large spheres that are filled with the 99mTc radioisotope when evaluating the image quality. Conventional filters such as Wiener, Gaussian, and median filters were designed, and signal to noise ratio, coefficient of variation, and contrast to noise ratio were used as the evaluation parameters. The improvement in the image quality was in the following order, from the least to the highest improvement, in all cases: Wiener filter, Gaussian filter, median filter, and the MMWF technique. The results show that the image quality was improved from 20.6 to 65.5%, 7.4-40.3%, and 12.7-44.7% for the SNR, COV, and CNR values, respectively, when using the MMWF technique, compared with the use of conventional filters. In conclusion, our results demonstrated that the MMWF technique is useful for reducing the noise distribution in gamma camera images.