• 제목/요약/키워드: Image quality

검색결과 6,215건 처리시간 0.044초

Analysing the Impact of Service Quality on Brand Image and Brand Advocacy

  • Jungmin KIM;Soo-Kyoung LEE;Rihyun SHIN;Jin-Woo PARK
    • 유통과학연구
    • /
    • 제22권4호
    • /
    • pp.79-89
    • /
    • 2024
  • Purpose: This study aims to enhance airport service quality by examining their impact on brand image, advocacy, and mediating brand trust in the aviation service distribution sector. Research Design, Data, and Methodology: Using existing literature, we propose a structural model exploring the relationships between key components which are service quality, brand trust, brand Image and brand advocacy. An online survey, based on prior literature, was administered to 287 Koreans who have experienced using facilities or services at Incheon International Airport (IIA). Statistical analysis employed confirmatory factor analysis (CFA) and structural equation modelling (SEM). Results: Research findings show significant impacts of airport service quality on brand trust. Increased brand trust positively influences airport brand image and advocacy. Conclusion: The study emphasizes the aviation industry's potential to boost brand trust through improved airport service quality via users' interactions. Service quality is critical factors in building brand trust. The findings emphasize the critical role of service quality in fostering brand trust. It underscores the importance of user's satisfaction with service quality in fostering brand trust which can lead to brand image and brand advocacy. The aviation industry should formulate policies and strategies to enhance brand trust improved service quality, thereby improving brand image and brand advocacy.

중국 상업은행의 서비스품질이 고객만족도와 이용의도에 미치는 영향에 관한 연구: 은행 이미지의 매개효과를 중심으로 (A Study on the Influence of Service Quality in Commercial Bank of China on Customer Satisfaction and Intent of Use: Focused on the Mediated Effect of Bank Image)

  • Liu, Zi-Yang;Liang, Yaqing
    • 한국컴퓨터정보학회:학술대회논문집
    • /
    • 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
    • /
    • pp.401-402
    • /
    • 2019
  • The purpose of this study is to find specific service quality factors of enterprises that can maximize the perception of banks' services to users of commercial banks in China, and to establish empirically how these quality factors affect the bank's image. They also want to verify the impact of the positive image of the bank on the user's satisfaction and the willingness to use the bank's services. For empirical verification of this study, questionnaires will be used to customers who have used the services of each of the four commercial banks in China, and the survey was conducted. The collected data were analyzed using the SPSS using statistical techniques such as Cronbach' ${\alpha}$, Investigative Factor Analysis, Reliability Analysis, Correlation Analysis, Regression and Difference Verification. The results of the verification were summarized below. First, the quality of service of commercial banks has a partial positive effect on the bank's image. Second, the image of a commercial bank has a positive effect on customer satisfaction. Third, the image of a commercial bank has a positive effect on the purpose of use. Fourth, the image of commercial banks has a partial mediated effect between service quality and customer satisfaction. Fifth, the image of a commercial bank has a partial mediated effect between the quality of service and its intended use.

  • PDF

Quality Analysis of SAR Image

  • Lee, Young-Ran;Kwak, Sung-Hee;Shin, Dong-Seok;Park, Won-Kyu
    • 대한원격탐사학회:학술대회논문집
    • /
    • 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
    • /
    • pp.628-630
    • /
    • 2003
  • Synthetic Aperture Radar(SAR) is an active microwave instrument that performs high-resolution observation under almost all weather condition. Research and algorithms have been proposed to process radar signal and to increase the quality of SAR products. In fact, many complicated steps are involved in order to generate a SAR image product. The purpose of this paper is to derive quality assessment procedures and define important test parameters in each procedure inside a SAR processor. Thus those test parameter values indicate the quality of SAR image products and verify the processor's performance. Moreover, required procedures to correct and handle errors which are indicated during the assessment are also presented.

  • PDF

Inkjet Printing on the Grain Leather: Evaluation of Line Image Quality on the Grain Leather

  • Park, Heung-Sup;Park, Soo-Min
    • 한국염색가공학회지
    • /
    • 제19권2호
    • /
    • pp.24-31
    • /
    • 2007
  • This paper addresses factors of line image quality on grain leather printed via inkjet printer. Lines were printed onto coated leather media, and line width, edge blurriness, and edge raggedness were evaluated for line image quality. Various factors influenced to wetting and capillary wicking were studied and found out that wicking through capillary between fibers causes significant feathering on leather surface similar with pulp capillary in copy Paper. Polyurethane and acrylic resin coating resulted good image qualify by reducing capillary wicking. The mixture of polyurethane and acrylic resin applied on grain leather satisfied with both image quality and surface hand. $AllWrite^{TM}$ ink brought best results of image quality, comparing with $VeraPrint^{TM}$ ink and $JetWrite^{TM}$ ink.

차등화된 이미지 품질 제공을 위한 DRM 시스템 (A Scalable Quality Service Scheme of Still Images by using DRM)

  • 김인수;강호갑;윤희돈;이근영
    • 대한전자공학회:학술대회논문집
    • /
    • 대한전자공학회 2007년도 하계종합학술대회 논문집
    • /
    • pp.333-334
    • /
    • 2007
  • The proposed scheme provides a scheme to preview the whole image contents of low quality JPEG coded image without license and to select image quality as required. Therefore, users can confirm the image contents from low quality image without paying for previewing it and then, can see the best quality image by paying for the additional qualify of the image. The proposed scheme in this paper can be able to provide quality graded services as requested as well as protecting environment of intellectual property of digital contents.

  • PDF

감성 화질 향상을 위한 이미지 적응형 LCD 백라이트 부스팅 및 디밍 (Image Adaptive LCD Backlight Boosting and Dimming For Perceptual Image Quality Enhancement)

  • 이철희;유재희
    • 한국멀티미디어학회논문지
    • /
    • 제22권8호
    • /
    • pp.860-873
    • /
    • 2019
  • LCD backlight boosting and the integration of boosting and dimming are proposed based on image analysis to maximize perceptual image qualities and to reduce display system power. Based on the histogram of the image data, methods for selecting an image suitable for boosting and for adjusting the optimum backlight brightness are proposed. A comprehensive combined optimization method of LCD backlight boosting, dimming and bypass based on image characteristics is also described. Perceptual image quality enhancement and power consumption are evaluated based on well known image databases. Average subjective image quality is improved by 24.8%, RMS contrast is improved more than 20%, and average power consumption is reduced by 15.94% compared to conventional uniform boosting.

퍼지신경망을 이용한 도로 영상의 양불량 판정 (Determination of Road Image Quality Using Fuzzy-Neural Network)

  • 이운근;백광렬;이준웅
    • 제어로봇시스템학회논문지
    • /
    • 제8권6호
    • /
    • pp.468-476
    • /
    • 2002
  • The confidence of information from image processing depends on the original image quality. Enhancing the confidence by an algorithm has an essential limitation. Especially, road images are exposed to lots of noisy sources, which makes image processing difficult. We, in this paper, propose a FNN (fuzzy-neural network) capable oi deciding the quality of a road image prior to extracting lane-related information. According to the decision by the FNN, road images are classified into good or bad to extract lane-related information. A CDF (cumulative distribution function), a function of edge histogram, is utilized to construct input parameters of the FNN, it is based on the fact that the shape of the CDF and the image quality has large correlation. Input pattern vector to the FNN consists of ten parameters in which nine parameters are from the CDF and the other one is from intensity distribution of raw image. Correlation analysis shows that each parameter represents the image quality well. According to the experimental results, the proposed FNN system was quite successful. We carried out simulations with real images taken by various lighting and weather conditions and achieved about 99% successful decision-making.

헤일레이션 방지 디스크를 이용한 소형 카메라 이미지 화질개선 연구 (Research for Image Enhancement using Anti-halation Disk for Compact Camera Module)

  • 김태규;송인호;한찬호
    • 융합신호처리학회논문지
    • /
    • 제17권1호
    • /
    • pp.26-31
    • /
    • 2016
  • 본 논문에서는 소형 카메라 모듈의 화질을 분석하는 시스템을 제안하고 이를 이용하여 렌즈의 성능을 평가하며, 플레어 및 헐레이션 방지 디스크를 삽입하여 렌즈의 성능이 개선되는 효과를 검증한다. 카메라 모듈의 화질을 평가하는 카메라 모듈 화질검증 시스템과 이미지 신호 처리기(Image Signal Processor, ISP) 내부의 레지스터를 제어하는 카메라 모듈 제어 프로그램 및 화질분석 소프트웨어를 개발한다. 제안된 헐레이션 방지 디스크를 삽입된 카메라 모듈의 화질을 기존 카메라 모듈의 화질과 비교평가에서 획득된 영상의 해상도, 밝기, 색재현 등의 성능을 검증한다.

Video Quality Assessment based on Deep Neural Network

  • Zhiming Shi
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • 제17권8호
    • /
    • pp.2053-2067
    • /
    • 2023
  • This paper proposes two video quality assessment methods based on deep neural network. (i)The first method uses the IQF-CNN (convolution neural network based on image quality features) to build image quality assessment method. The LIVE image database is used to test this method, the experiment show that it is effective. Therefore, this method is extended to the video quality assessment. At first every image frame of video is predicted, next the relationship between different image frames are analyzed by the hysteresis function and different window function to improve the accuracy of video quality assessment. (ii)The second method proposes a video quality assessment method based on convolution neural network (CNN) and gated circular unit network (GRU). First, the spatial features of video frames are extracted using CNN network, next the temporal features of the video frame using GRU network. Finally the extracted temporal and spatial features are analyzed by full connection layer of CNN network to obtain the video quality assessment score. All the above proposed methods are verified on the video databases, and compared with other methods.

Median modified wiener filter for improving the image quality of gamma camera images

  • Park, Chan Rok;Kang, Seong-Hyeon;Lee, Youngjin
    • Nuclear Engineering and Technology
    • /
    • 제52권10호
    • /
    • pp.2328-2333
    • /
    • 2020
  • The filter technique was applied to noise images, as noise is the significant factor that cause poor image quality due to lower photon counting. The purpose of this study is to confirm that image quality can be improved using the median modified Wiener filter (MMWF) technique; this is achieved via a National Electrical Manufacturers Association International Electrotechnical Commission body phantom with four large spheres that are filled with the 99mTc radioisotope when evaluating the image quality. Conventional filters such as Wiener, Gaussian, and median filters were designed, and signal to noise ratio, coefficient of variation, and contrast to noise ratio were used as the evaluation parameters. The improvement in the image quality was in the following order, from the least to the highest improvement, in all cases: Wiener filter, Gaussian filter, median filter, and the MMWF technique. The results show that the image quality was improved from 20.6 to 65.5%, 7.4-40.3%, and 12.7-44.7% for the SNR, COV, and CNR values, respectively, when using the MMWF technique, compared with the use of conventional filters. In conclusion, our results demonstrated that the MMWF technique is useful for reducing the noise distribution in gamma camera images.