• 패션비즈니스
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• 제10권5호
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• pp.93-104
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• 2006

The main purpose of this research is to examine what are the factors that affect consumer attitude by the types of clothing window display, and find if there is any difference by gender of consumer group. Total 357 data from random sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age were analyzed. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. Factors were measured by respondents' rating of 9 statements using a 5-point Likert-type scale. SPSS(Statistical Package for Social Science) Version 10.0, is used for factor analysis in order to comprehend the factors of consumer attitude and Cronbauch's ${\alpha}$ in order to measure the credibility of questions in each factor. The main findings are as follows: First, three dimensions of consumer attitude to two types of window-display of product centered display and image centered display were identified as interest, information, and impression and theses are same to both male and female consumer group. Second, for both male and female consumer group, three dimensions of consumer attitude toward two types of window-display were same, however, included sub categories in each dimension showed a little difference. In product centered display, both male and female consumer group showed high interest in the sub categories of 'fashion' and 'informations related to the product' and they were considered same factor. Otherwise, In image centered display, two sub categories of 'having some interests in the display' and 'recognize the display that projects the image or impression of clothing well' were showed high relationship each other and they were also considered same factor. Third, Cronbauch's ${\alpha}$ of three dimensions of consumer attitude demonstrated high credibility from 0.75 to 0.91. Mean score of subcategories of attitudes toward the type of display by the gender of consumer showed high scores of 'interest' and 'impression' categories in image centered display and showed high scores of 'information' category in product centered display for both gender.

• 한국정보컨버전스학회논문지
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• 제8권1호
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• pp.31-38
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• 2015

소비자들은 단순히 상품을 공급받는 소비자가 아닌 가치중심소비를 하고 이미지를 중시하며, 개성화, 감성화되어가는 소비행태를 보이고 있다. 백화점업계에서도 이러한 소비자의 소비행태변화에 적극적으로 대응하고 점포와 판매환경을 시각적으로 차별화하기 위한 전략으로 VMD에 대한 관심을 높여가고 있다. 본 논문에서는 백화점에서의 VMD의 효과적 전개방안을 상품연출, 상품진열, 색채구성, 조명계획, POP, sign display의 여섯 파트로 구분하여 제시하고 있다.

• 한국방송∙미디어공학회:학술대회논문집
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• 한국방송공학회 1995년도 학술대회
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• pp.83-86
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• 1995

Many image display devices allow only a limited number of colors to be simultaneously displayed. In displaying of natural color image using color palette, it is necessary to construct an optimal color palette and map each pixel of the original image to a color palette with fast. In this paper, we proposed the clustering algorithm using local region block centered one color cluster in the prequantized 3-D histogram. Cluster pairs which have the least distortion error are merged by considering distortion measure. The clustering process is continued until to obtain the desired number of colors. Same as the clustering process, original color image is mapped to palette color via a local region block centering around prequantized original color value. The proposed algorithm incorporated with a spatial activity weighting value which is smoothing region. The method produces high quality display images and considerably reduces computation time.

• 한국통신학회논문지
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• 제21권4호
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• pp.848-854
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• 1996

Many image display devices allow only a limited number of colors to be simultaneously displayed. in disphaying of natural color image using color palette, it is necessary to construct an optimal color palette and the optimal mapping of each pixed of the original image to a color from the palette. In this paper, we proposed the clustering algorithm using local region block centered one color cluster in the prequantized 3-D histogram. Cluster pairs which have the least distortion error are merged by considering distortion measure. The clustering process is continued until to obtain the desired number of colors. The same as the clustering process, original color value. The proposed algorithm incroporated with a spatial activity weighting value which is reflected sensitivity of HVS quantization errors in smoothing region. This method produces high quality display images and considerably reduces computation time.

• 패션비즈니스
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• 제6권3호
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• pp.28-40
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• 2002

For modern man and woman, footwear is considered a fashion for expressing oneself, and not merely a protective tool for the feet. The purpose of this research is to increase the effect of sales promotional activities by emphasizing product image and by enhancing sales environment. Towards this end, this research focuses on the study of environment at footwear stores that meet the challenges incurred by the changing lifestyles of consumers and the ensuing dynamics of the society in general. Research is based on an in-depth, thorough study of the previous research works and entails examining theoretical background and the concept of Visual Merchandising Display (VMD). Research will focus on the analysis of current situation at footwear stores located in department store based on material research on footwear stores and theoretical examination. Research on the current situation of footwear stores at department store will be conducted from the VMD perspective. In the end, this research paper will make suggestions on the VMD measures for footwear stores with the aim of increasing sales by satisfying consumers' sensibility and purchasing desire. Suggestions will be made based on the results of the research. -Study of current VMD status per fixture centered on 18 brands at department store -Suggestions for VMD at footwear stores based on the survey results of customer purchasing behavior This research intends to develop structured VMD methodology for footwear stores based on the research centered on VMD research of footwear stores at department store. Significance of this research lies in its aim to contribute to the sales increase, no matter how trivial it might be. Going a step further, this research work could be considered one of the foundations for defining the role of VMD methodology at footwear stores. Suggested results are as follows. (1) Need to cast away from simple, one-dimensional type of display method at footwear stores and transform into product image oriented VMD (2) Need to highlight product image by fully leveraging props and by developing footwear display methods that are suitable for different types of fixtures (3) Need to stabilize VMD by developing footwear manual that enables efficient management by store operator.

• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.204-209
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• 2007

As people are getting interested in themselves ever than before, the value of culture industry which can satisfy their emotions has been considered much more important. According to this, in terms of the 'space', it is better to represent 'space' not just as a functional space, but the human-centered and making human and nature together. In this society, the most human-centered design can be achieved by pursuing value which is friendlier to nature. And it is sure that the interior design that completes life quality as well as emotions of human will be common in near future. There already has been a try 'Green interior' in subway station in variety ways, and now it is needed to make indoor display in Seoul subway station different in order to satisfy human emotions. If culture space in Seoul subway station applied eco-element interacts with indoor environment, it is surely expected that people have better feeling on subway station as well as help eliminate negative elements which underground have had. In culture space, there are many advantages for displaying space into 'nature', that is, natural space represents the best comfortable and agreeable space, and future-oriented design when it gets interacted with environment. Application of 'Green interior' in Seoul subway station makes special place ness by its symbol and image, so that it derives people to have more natural and comfortable movement distance in subway station, offers more comfortable and cozy place as well. Furthermore, it makes people very moved by experiencing the most special culture space that they have ever had.

• 한국의류산업학회지
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• 제8권1호
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• pp.34-40
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• 2006

Fascism is a term that began to be used from the late 1930s, means an idea and a system that the strong power of the state intervenes or control people's life based on the argument that the existential value of individuals is found only in the total. Fascist looks, which resulted from World War I and II, had brought a new pattern in women's fashion inspired by men's military uniforms. Thus, the purpose of this study was to identify fascist fashion trends in the first half of the twentieth century and to infer various aesthetic values of fascism expressed in fascist fashion looks. The results of this study indicated that expressions of fascism reflected the current ideology of rebellion and appealed to the original national sentiment of the masses. Fascism occurred in response to the contradiction of capitalism and its general crisis had emerged as an ideology with the highest popularity symbolizing power and government during the first half of the twentieth century. It was expressed in military looks as self-centered nationalism and yearning for minorities. Second, fascist fashion looks were not only for political and sexual temptation with the image of power but also for the display of women's status and roles through the bold expression of sexual attractiveness. Finally, fascist fashion looks expressed medieval images praising the feudal age in imagination that contained heroism and at the same time achieved integration under strict social hierarchical order.

• 한국실내디자인학회논문집
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• 제18권4호
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• pp.124-131
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• 2009

The aesthetics of current dermatology clinics are the main space of dermatology, which is gradually becoming an area of specialty. Paths requiring spatial transition due to the expansion of treatment field in dermatology clinics are currently emerging, meaning that the duty to provide medical and aesthetic environment with high spatial connection must be accompanied. Contrary to past clinics where only functional aspects were emphasized, current clinics require a differentiated environment that considers both aspects of function and aesthetics, centered on the patient. The purpose of this research in this perspective is to study the efficient connection between dermatology and aesthetics, while also analyzing identity factors to indicate design factors differentiated from other functional spaces, to apply them as preliminary data for the planning of dermatology clinics. Based on the above, six dermatology clinics located in Seoul were designated for case studies through field studies. Overall, Aesthetics connected to dermatology clinics legally must have separate business registrations and have alternative entrance ways. Currently however, there were many cases where entrance, waiting, reception and receipt were not separated. there were efforts to partially display identities when analyzing design factors that formed the identity of dermatology clinics. However, there were insufficient cases where visual communication factors such as a clinic's spatial identity, logo, signing system, and applied products were integrated into a coherent theme. At this point when dermatology clinics are becoming brands, all fields must merge for integrated identity effects that go beyond the boundaries of contemporary H.I, to clearly display their identity with the clinics' professional image and consistent concept.

• 핵의학기술
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• 제15권2호
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• pp.13-20
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• 2011

PET/CT 검사에서 제한적인 CT (Computed Tomography)의 FOV (Field of View)는 PET 영상의 DFOV (Display FOV) 바깥부위에서 영상 잘림 현상 (truncation artifact)에 의한 오류를 유발할 수 있다. 본 논문에서는 영상 재구성 시 확대된 DFOV를 적용함에 따라 PET영상에서 표준섭취계수 (Standardization Uptake Value, SUV)의 차이를 측정하여 영상에 미치는 정도를 비교 평가하고 그 유용성을 알아보고자 하였다. 5.3 kBq/mL의 $^{18}F$(FDG)를 주입한 NEMA 1994 PET 모형을 FOV의 중앙에 위치하고 영상을 획득하고, 동일모형을 FOV의 바깥부분으로 위치를 변경하여 truncation 현상이 발생하도록 한 뒤 같은 방법을 적용하여 영상을 획득하였다. 각 실험을 통해 얻어진 데이터는 동일한 방법을 적용하여 영상을 재구성 하였으며, DFOV는 50 cm와 70 cm로 변경하여 각각 적용하였다. 그리고 방출영상에 관심영역을 설정하고 최대섭취계수($_{max}SUV$)를 비교 하였으며 육안적인 이상유무도 함께 확인하였다. 임상영상은 모형실험에서와 같이 truncation 현상이 발생한 환자군을 선정한 후 해당 환자의 방출영상에서 간(Liver) 부위에 관심영역을 설정하고 모형실험에서와 같이 영상 재구성 시 DFOV 변화에 따른 표준섭취계수의 차이를 비교 하였다. 모형을 FOV 내 중심에 위치시키고 시행한 실험에서 DFOV 증가에 따라 화소의 크기는 3.91 mm에서 5.47 mm로 증가하였고, 관심영역의 $_{max}SUV$는 각각 1.49에서 1.35로 나타나 확대된 DFOV 적용시 9.39%의 감소를 보였다. 모형을 FOV의 바깥부분으로 이동시킨 후 얻은 영상의 경우 $_{max}SUV$가 1.30에서 1.20로 7.69% 감소하였다. DFOV 확대로 인하여 추가적으로 나타난 부위에서의 $_{max}SUV$는 1.51이었고, truncation 현상이 발생한 부위를 기준으로 안쪽과 바깥쪽 부위의 $_{max}SUV$차이는 25.9%로 바깥쪽에서 높은 결과를 보였다. 임상영상의 확대된 DFOV를 적용한 경우 $_{max}SUV$ 3.38에서 3.13으로 7.39% 감소하였다. 확대된 DFOV를 적용할 경우에서의 $_{max}SUV$ 감소 현상은 화소 크기의 증가로 인해 화소 간 잡음 (Pixel to Pixel Noise)이 낮아져 발생하는 저평가 정도의 범위를 벗어나지 않았으며 확대된 부위의 영상에서 육안적 확인 시 선형인공산물 등의 이상이 발견되지 않아 truncation 현상 없는 영상을 얻을 수 있다는 점에서는 임상적 적용이 유용하다고 할 수 있다. 그러나 실제 환자에게 확대된 DFOV를 적용할 경우에는 영상면 전체에서 정량적 결과가 저평가 되는 것을 감안하여야 하며, 특히 확대되어 추가로 나타난 부위에서의 정량적 결과가 높게 나타날 수 있다는 점에 유의하여 적용해야 할 것이다.