• Title/Summary/Keyword: Image Presentation Format

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The Influence of Food Image Presentation on Purchase Intention With the Use of Augmented Reality: The Mediation Effect of User Engagement (증강현실(AR)을 활용한 음식 이미지 제시가 구매 의사에 미치는 영향: 사용자 참여의 매개효과를 중심으로)

  • Kong, Hae-In;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.22 no.3
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    • pp.65-76
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    • 2019
  • Augmented reality (AR) is the technology in which a virtual image made by computer is integrated with the real world. Food is one of the most popular products purchased online. In this study, we investigated how the presentation of food images with AR affects purchase intention and user engagement. We hypothesized that purchase intention was increased more by AR food images than by static food images. We also examined whether user engagement mediates the relationship between image presentation format and purchase intention. To test this hypothesis, participants in one group saw AR food images, and participants in another group saw static food images on an iPad. All participants then answered questions about user engagement and purchase intention. As predicted, participants who saw an AR food image reported higher user engagement and higher purchase intention than did those who saw a static food image. The indirect effect of user engagement was also significant, and the link between image presentation format and purchase intention was fully mediated by user engagement. We also found that aesthetic appeal, one of the sub-factors of user engagement, fully mediated the link between image presentation format and purchase intention. Thus AR images of food images were aesthetically more appealing, which led to higher purchase intention. These findings suggest that AR technology can be used effectively as a way to advertise food.

A Study on Representation Environment of Architectural Interior Design on Web - A Study on the Presentation and Web 3D - (웹을 이용한 실내건축 설계 표현 모형 구축에 관한 연구 - 프리젠테이션과 Web3D를 중심으로 -)

  • 이종석;이혁준
    • Korean Institute of Interior Design Journal
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    • no.29
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    • pp.257-264
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    • 2001
  • To propose the construction of architectural interior design and communication using graphic, web3D, it was studied the kind and character of various representation methods that can be embodied in an architectural interior design on the web, and looks into whether these ways can be adapted to an architectural interior design process. Especially, the use of the current techniques on graphic and CAD data give the most suitable effect by using the integrated data such as vector animation, an interaction of object VR(Virtual Reality), a high quality of panorama VR, and data treatment and its interaction of drawing of cad data. As a result, the single data format shows not only one image representation but also a stream of continuous operation through a change into another format. But this desired study expects that another next studies will go on interaction and integration of digital format with increase of transmission speed expected in the future, and a digital model and its practical methods.

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A Study on the Effect of Presentation Modes of Health Information on Information Perception (건강정보 제시유형이 정보의 인지에 미치는 영향에 관한 연구)

  • Nam, Jae Woo;Kim, Seonghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.4
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    • pp.217-238
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    • 2013
  • We investigated how combining different types of images with written text affects the comprehension of health related information. The types of images were picture, photograph, and X-ray. 47 four year college students were recruited for the experiment. The independent variables in this study included information presentation format, vividness of image, and the degree of awareness for the disease. The dependent variables were recognition and recall for information. The results showed that the information with images in recognition and recall had higher score than information with written text only. In regard to the effect of different kinds of images on comprehension of health information, information with picture had higher score than the information with photograph and X-ray. The vividness of image were found to work as a negative factor on the recognition of information. Finally, the degree of awareness of disease also failed to have any significant effect on subjects' recall and recognition. This research has implications for the contents design of health related website.

Evaluation of Coding Performance and Design of Spatial Multiplexer or 3D Endoscopic Image Processing (3D 내시경 영상처리를 위한 다중화기 설계와 부호화 성능평가)

  • Song, C.G.;Lee, S.M.;Lee, Y.M.;Kim, W.K.;Hwang, J.D.;Kim, J.H.;Lee, M.H.
    • Proceedings of the KOSOMBE Conference
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    • v.1997 no.11
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    • pp.137-141
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    • 1997
  • In this study, in order to improve visualization and enhance the ability of the surgeon to perform delicate endoscopic surgery, three dimensional endoscopic system is designed. These 3D systems have our features of stereoendoscopic image processing: real time image capture and retrieve; presentation of left and right image on a single monitor; separable processing of the left and right eye images; coding of the 3D endoscopic video. For 3D endoscopic video coding, three approaches are presented based on interlaced picture structure, side-field format structure, and simulcast technique. Experimental results and performances comparisons are presented and analyzed or these approaches. Digital video coding techniques are presented or 3D endoscopic video sequences by means of an MPEG-2 video coding.

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Multimedia Messaging Service Adaptation for the Mobile Learning System Based on CC/PP

  • Kim, Su-Do;Park, Man-Gon
    • Journal of Korea Multimedia Society
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    • v.11 no.6
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    • pp.883-890
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    • 2008
  • It becomes enabled to provide variety of multimedia contents through mobile service with the development of high-speed 3rd generation mobile communication and handsets. MMS (Multimedia Messaging Service) can be displayed in the presentation format which is unified the various multimedia contents such as text, audio, image, video, etc. It is applicable as a new type of ubiquitous learning. In this study we propose to design a mobile learning system by providing profiles which meets the standard of CC/PP and by generating multimedia messages based on SMIL language through the adaptation steps according to the learning environment, the content type, and the device property of learners.

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Geometry Transformation in Spatial Domain Using Coefficient Changes in Frequency Domain toward Lightweight Image Encryption (주파수 영역에서의 계수 값 변환에 의한 공간 영역에서의 기하학적 변환과 이를 이용한 이미지 경량 암호화)

  • Joo, Jeong Hyun;Yi, Kang
    • Journal of KIISE
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    • v.42 no.2
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    • pp.162-168
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    • 2015
  • Image data is mostly stored in compressed form because of its huge size. Therefore, a series of cumbersome procedures is required to apply a transformation to image data: decompression, extraction of spatial data, transformation and recompression. In this paper, we employ DCT(Discrete Cosine Transform) coefficients to change the spatial presentation of images. DCT is commonly used in still image compression standards such as JPEG and moving picture compression standards such as MPEG-2, MPEG-4, and H.264. In this paper, we derived mathematically the relationship between the geometry transformation in the spatial domain and coefficient changes in the DCT domain and verified it with images in the JPEG file format. Because of the efficiency of transformation in the frequency domain, our findings can be utilized for light-weight partial image encryption for privacy data protection or entertainment contents protection.

Explicating Personal Health Informatics Experience (퍼스널 헬스케어 디바이스 사용자 경험 연구)

  • Shin, Dong-Hee;Cho, Hoyoun
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.550-566
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    • 2017
  • Recent advances in wearable devices and quantified-self movement increase the number of personal informatics application that may cause an concern to health industry and user. In this light, the goal of this study is to identify more effective ways of design and evaluation of personal informatics application for self-tracking and delivering health information to users. For this goal, this study conducted areal-world study that processes such that user can assess, be aware of, and self-reflect on their data and behavior activity. In doing so, this study aims to determine the psychological effects of forms of health feedback (comparative vs. non-comparative) and presentation modes (text vs. image) on users' tendencies toward health conservation. Results from a between-subjects experiment revealed that health information in a comparative and textual format was more effective in encouraging health conservation in participants than identical information presented in a non-comparative and image format. In addition, participants' level of health consciousness emerged as a significant predictor. Through this analysis of quantitative data and inferences, this study make a number of contributions to the user affordance research and its methodology of health informatics study and designing personal informatics application that support user's behavior change in various contexts.

Analysis of Science Teachers Images by Class Situation That Elementary School Students Prefer and Avoid (초등학생들이 선호, 기피하는 수업 상황별 과학 교사 이미지 분석)

  • Lim, Soo-min;Cho, Yunjung;Kim, Youngshin
    • Journal of Korean Elementary Science Education
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    • v.40 no.3
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    • pp.311-325
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    • 2021
  • Modern society demands a new science teacher image. Compared to other school ages, elementary school students are the time when the teacher's influence plays a large role and is the time when they first encounter science subjects. The role of science teachers is very important as the starting point for the initial image of science learning and attitudes toward science by elementary science teachers. Therefore, it is very important to correctly establish an image of an elementary science teacher. The purpose of this study is to analyze the images of science teachers that elementary school students prefer and avoid according to their class situation. To this end, 534 elementary school students were divided into five classes: class type, class material presentation method, subject instruction method, subject content explanation method, and class atmosphere, and the image of science teacher who prefers and avoids is described in an open format. Concepts presented by elementary school students were analyzed using Semantic network analysis. The conclusions of this study are as follows. First, the image of a science teacher preferred or avoided by elementary school students was determined according to how the science teacher did the class. Second, elementary school students prefer activity-oriented classes such as experimental classes, and there is a need for classes to be conducted in this manner. Lastly, small changes and efforts of teachers in teaching methods are needed so that changes to science classes preferred by elementary school students can be achieved.

Analysis of Images of Middle School Students' Preference and Avoidance of Science Teachers by Class Situation Using Semantic Network Analysis (언어 네트워크 분석을 활용한 중학생들의 과학 교사에 대한 수업 상황별 선호, 기피 이미지 분석)

  • Cho, Yunjung;Kim, Youngshin;Lim, Soo-min
    • Journal of Science Education
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    • v.45 no.1
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    • pp.55-68
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    • 2021
  • The modern society is rapidly changing, and accordingly, the required teacher image is changing as well. Middle school students are immature, when they undergo major changes both physically and mentally, and teachers have a great influence. How students perceive the teacher determines the relationship between teachers and students. Therefore, it is necessary to analyze what kind of teacher image middle school students want. The purpose of this study is to analyze the image of a science teacher who prefers and avoids each class situation perceived by middle school students. To this end, 502 middle school students were divided into five classes: class type, class material presentation method, subject instruction method, subject content explanation method, and class atmosphere, and the image of science teacher who prefers and avoids is described in an open format. Concepts presented by middle school students were analyzed through semantic network analysis (SNA). The conclusions of this study are as follows: first, in order to make middle school students interested in science, an inquiry-centered experiment class should be conducted. Second, the change of class by science teacher can change it into preferred science class. Third, student-centered classes should be conducted according to the level so that students can understand. Finally, science teachers continue to strive through communication between science teachers and students, and students and students, and look forward to changes in science classes through this.

Relationship between Low Back Pain and Lumbar Paraspinal Muscles Fat Change in MRI (편측 요통을 호소하는 환자에 있어서 척추 주위 근육의 지방량과 통증과의 관계)

  • Kim, Ha-Neul;Kim, Kyoung-Hun;Kim, Joo-Won;Jin, Eun-Seok;Ha, In-Hyuk;Koh, Dong-Hyun;Hong, Soon-Sung;Kwon, Hyeok-Joon
    • Journal of Korean Medicine Rehabilitation
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    • v.19 no.1
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    • pp.135-143
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    • 2009
  • Objectives : Low back pain(LBP) is a common disabling disease in clinical practice and loss of working hours due to this condition is huge. The aim of this study was to determine if there was an association between fat deposit of paraspinal muscles as observed on MRI scans in patients presenting with unilateral LBP. Methods : 24 patients who visiting our hospital with a clinical presentation of unilateral LBP were recruited to the study. Patients were between 20 and 30 years and had a history of unilateral LBP within 12 months. After MRI scaning, the images were saved in DICOM file format for Picture Archiving and Communication System(PACS). The percentage of fat infiltrated area was measured using a pseudocoloring technique. Data were analyzed comparing the fat deposits of the muscles on the symptomatic and asymptomatic sides. Paired t-test was used to find the difference between the measurements of fat tissue in individual patients. Results : The amount of fat in the symptomatic side was $7.6{\pm}4.51%$, asymptomatic side was $6.7{\pm}4.29%$. There were increases, statistically significant, in the fat changes of the paraspinal muscles at the L4-5 disc level(P <0.05). Also, men were likely than women to have more fat deposit in symptomatic side(men $8.5{\pm}5.1%$, women $6.5{\pm}3.6%$). Conclusions : The amount of fat in the symptomatic side shows significantly increased than asymptomatic side in the paraspinal muscles at the L4-5 disc level. It suggested that fat infiltration in the muscles associated with LBP. Further studies will be needed to confirm the relationship between the muscle fatty changes and LBP in the large sample size. In addition, the correlation of pain severity with fat infiltration needs to be addressed.