• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1063-1070
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• 2021

The study aims to investigate the role of consumer's social risk perceptions in retailing private label brands. Since private label brands are exclusively available at retail stores, consumers make their purchase decisions regarding them based on the image of that retail outlet. While buying them, risk perceptions are influenced by the retail store's image. The study identifies various retail store dimensions. For this purpose, primary data was collected using a survey questionnaire that was administered to a representative sample of retail store consumers in Riyadh. The data was analyzed and exploratory factor analysis was applied using SPSS 25 version to extract store image dimensions. The results showed six significant dimensions of retail store image namely 'Sales Staff', 'Promotion', 'Store Environment', 'Store Services', 'Product Assortment', and 'Customer Convenience'. Regression Analysis was performed and the effect of these retail store image dimensions was tested on social risk perceptions of consumers. Results indicate that store image dimensions significantly influence consumer's perceived social risk perceptions. However, the relationship is not consistent across all the six identified store image dimensions. The study brings forth several valuable consumer insights and the findings of the study have some very interesting and practical implications for retailers.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.6
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• pp.616-630
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• 2012

This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1714-1722
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• 2006

Women's perceptions of body size and body image are important topics for researchers in multiple fields. The terms body image or body self refer to perceptions and beliefs that an individual holds about his or her body (Rosenbaum, 1979; Schilder, 1953). Few studies have focused on body image perceptions as they relate to parent-child pairs. This study investigated the perceptions that mothers and daughters each had of their own body, the other's body, and their ideals for the same. The purposive sample used in this study consisted of 41 mother-daughter pairs. The sampled focus was girls between ages 9 and 14, and their mothers. Significant differences between how mothers saw their daughters and how daughters saw themselves emerged only for the plus size group. The clearest significant difference between mothers and daughters was in their dissatisfaction with themselves. The mothers were more dissatisfied. flus-size girls were significantly more dissatisfied with their mothers' bodies than normal size girls were with their mothers' bodies. The mothers of plus size girls were significantly more dissatisfied with their daughters' bodies than were the mothers of normal size daughters.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.75-86
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• 2005

The objectives of this study were to investigate differences between image perceptions according to gender, place of residence, and fashion trend; and to examine how the image of preferred clothing was evaluated in each given area of fashion trend. Subjects were 386 schoolchildren (boys:196, girls:190) in Seoul, Daejeon, and Jinju, Korea. Based on a quasi-experiment study, a survey was conducted with a questionnaire providing different clothing images of fashion trend. Stimuli were 5 colored photo pictures of a girl wearing clothing according to fashion trend. The clothing used in the study met requirements of 2004 S/S trend of children's clothing. The high valued clothing sold in three target places were used. There was a significant difference in image perceptions between two sexes. Girls showed more positive attitude in image perceptions toward fashionable clothing in most areas than boys. Children from smaller towns evaluated the model clothing more fashionable. Schoolchildren preferred sporty clothing to the other fashionable clothing. In view of trend, romantic clothing normally viewed less dynamic were evaluated preferable clothing when children viewed the clothing active. Sports-wears were considered fashionable when they viewed the clothing neat and vigorous.

• Journal of Contemporary Eastern Asia
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• v.16 no.1
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• pp.1-21
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• 2017

The Jakarta Provincial Government utilizes the YouTube channel to interact with citizens and enhance transparency. The purpose of this study is to explore online perceptions of local government image perceived by online audiences through the YouTube platform. The concepts of organizational image and credibility in the political image are adapted to analyze online public perceptions on the Jakarta Provincial Government image. Using the video summarization approach on Three hundred and forty-six official YouTube videos, which were uploaded from 1 March 2016 to 31 May 2016, and content analysis of Eight thousand two hundred and thirty-seven comments, this study shows both political and bureaucratic image emerge concurrently in the Jakarta Provincial Government case. The typology model is proposed to describe and explain the four image variations that occurred in the case study. Practical recommendations are suggested to manage YouTube channel as one of the social media used in the local government context.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.322-328
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• 2008

This study examined Korean college women's perceptions of their body image, ideal body, and body satisfaction. Five research questions assessed participants: 1) self-defined image, 2) ideal body image, 3) body dissatisfaction, 4) body satisfaction, and 5) perceptions of their friends' weight concerns. A convenience sample of 101 female college students participated in the study. Respondents' average age is 20.78, ranging from 18 to 36 years. Two approaches were used to define Korean college women's body image and body satisfaction: A scale of illustration showing nine females' body drawing, and a verbal scale for the satisfaction with body image. The findings revealed that Korean college women pursue "thinness." Although they were somewhat happy with their height, the development of their figure, and their overall good looks, they were significantly dissatisfied with their weight. These results indicate that Korean college women would benefit from positive body image education.

• Asian Journal for Public Opinion Research
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• v.10 no.1
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• pp.23-50
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• 2022

This study examined the perceived contingent factors that affect South Korean citizens' image of the city they reside in. The respondents in this study perceived the image of their city through two dimensions--leading and safe--during the COVID-19 era. When respondents perceived the openness and expertise of the local government, the transformational and transactional leadership of the government leader, liberal political orientation of the leader, lower degree of law compliance of the mayor, high degree of citizenship, and high level of living infrastructure and competitiveness as attributes of the city, they were more likely to perceive the city as having a "leading" image. The perceived cultural characteristics of the local government, specifically the factor of hierarchy and regulation, the perceptions of citizenship, and all three variables regarding the perceptions related to city attributes (i.e., environmental, cultural, and living infrastructures and competitiveness) positively influenced the perception of a "safe" city image. Based on the results, various theoretical and practical implications were discussed in this study.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.135-147
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• 2008

The purposes of this study were to segment consumers by Korean image perceptions and to investigate the differences among the segmented groups in regard to Korean image preferences in casual wear The subjects of the study were 653 women consumers who lived in Seoul. Data were collected from July to September, 2007. Statistical analyses used in the study were factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four factors of Korean image perceptions: natural, feminine, passionate, and simple images. Based on the four factors, the consumers were segmented into three groups. They were natural image perception group, low interest group, and feminine image perception group. The results showed that there were significant differences among the segmented groups in regard to Korean image preferences In casual wear. For example, natural image perception group prefer diverse Korean prints, blue and green colors, natural fabrics, and diverse casual types for their Korean image casual wear. In the meanwhile, feminine image perception group generally prefer soft fabrics, red and purple colors in their Korean image casual wear.

• Journal of Technology Innovation
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• v.13 no.1
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• pp.169-191
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• 2005

By analyzing a national survey of public understanding of science and technology, this paper attempts to examine public perceptions of scientists and engineers in Korea. A special attention is given to the gap in the view of scientists and engineers across generation, gender, and class fields (or major fields). This paper shows that generation has the strongest effect on public perceptions of scientists and engineers among all the socio-demographic factors examined in this study. Those over 50 are more likely to have the conventional idealized images of scientists and the stereotypical negative images of scientists simultaneously, while the 20s are less likely to accept the idealized image of scientists. The survey result thus may suggest that the younger generation began to depart from a patriotic and moral description of scientists and engineers-for the younger generation, science and engineering is losing moral respect but becomes perceived as an ordinary occupation. Contrary to the popular belief, however, gender has little effect on public perceptions of scientists and engineers. This finding questions the assertion that female students possess more negative attitudes toward scientists and engineers than male students, and thus are reluctant to develop careers related to science and engineering. By uncovering that class fields (or major areas) have no effect on the image of scientists, this study also call into question the assertion in the science wars that the inadequate appreciation of science particularly among those who do not major in science and engineering is responsible for inadequate support for science and technology.

• Korean journal of communication and information
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• v.38
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• pp.73-118
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• 2007

The purpose of this research is to figure out the effects of media framing and image restoration strategies on the public's crisis perceptions. The literature review revealed that the public perceives crises through the media lens and image restoration strategies heralded by the organization interact with media frames in the process of the public's perceiving the crisis. The news content analysis and the experiment were conducted to accomplish the research purpose. Also food-related crises were selected for a research case because they have a great impact on the society. The content analysis showed that image restoration strategies designed by the crisis organization tend to be conveyed through anecdote-type news frames. Most image restoration strategies were close to defensive communications and not differentiated by the crisis type. The experiment outcomes demonstrated that the organization's image restoration strategies were not consistent with what the public preferred in the crisis situation. Such public perceptions also were changed according to media frames. Media frames and image restoration strategies have an interaction effect on the public's crisis perception.