• 제목/요약/키워드: Image Expression

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패션디자인에 나타나는 자기유사성에 관한 연구 - Viktor & Rolf의 디자인을 중심으로 - (A Study on the Self-similarity Found in Fashion Design - Focusing on the Designs of Viktor & Rolf -)

  • 김영선
    • 복식
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    • 제64권7호
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    • pp.97-113
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    • 2014
  • The study aims to determine the significance and characteristics of self-similarity inherent in natural objects or phenomena, the existence of self-similarity in design created by fashion designers, and the traits and internal significance implied in self-similarity and their effects on fashion. The subject of the study is Viktor & Rolf, and the scope of the study is the collections created from 2001 to 2014, which include designs implemented in their early years and those unveiled in the media. Self-similarity means attributes of a fractal structure appearing without change in the original form, even after modification of scale or direction in terms of shape or phenomena. As self-similarity is applied to the arts and design sectors, it leads people to pay attention to fundamental characteristics and intrinsic forms as a factor of expressing a unique creative world. Analysis of Viktor & Rolf collections generated ribbons, overlapping/juxtaposition, side decorations and exaggerated design elements as basic units of self-similarity. These factors had self-similarity rates as high as 84%. Self-similarity was established as design elements formed in the incipient stage were repeated in a certain form, and continued for a long period of time. It served as an element that recognizes design and a fashion designer at the same time. Characteristics of self-similarity appearing in Viktor & Rolf collections can be summarized as homeostasis based on an equivalent relationship, balance based on self-organization, reducibility into essential elements, and uniqueness based on odd shapes. These characteristics influenced the pursuit of consistent brand image, the maintenance of a fashion designer's creative world, the formation of styles and the expression of a fashion designer's identity.

LED미디어파사드의 유형별 디자인 분석에 관한 연구 (A study on the Analysis of design Based on the Case of Media Facade)

  • 이민진;한정완
    • 감성과학
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    • 제14권2호
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    • pp.301-310
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    • 2011
  • 오늘날 도시의 야경에 대한 관심이 크게 늘면서, 건물경관조명의 중요성이 날로 증가되고 있는 추세이다. 특히 경관조명과 미디어 요소가 결협된 미디어파사드가 국내에서도 확대되고 있으며 이러한 스크린의 구현을 위해 건물의 외관에 LED를 설치하거나 프로젝터를 통해 영상을 투사하고 있다. 본 연구는 기존 미디어파사드에 현 패러다임의 변화에 따라 인터랙티브와 작품의 예술성 항목을 결합하여 형태, 예술, 색채, 패턴, 인터랙션 5가지로 주요 항목을 도출하였고, 이 항목에 따라 83가지의 국내 외 미디어파사드 샘플을 분류하였다. 분류된 5가지 유형별로 조명기법, 조명방식, 표현방식, 변화방식을 기준으로 도시 공간속의 건축구조물과 조명이 어우러진 디자인 요소, 상호 소통을 위한 유희적 공간 등 관점으로 현재 미디어파사드의 조명디자인에 적용된 기법과 방식을 분석하였다. 본 연구결과 아직까지 컬러와 현란한 변화방식 등 한정적인 디자인이 대다수를 차지하고 있다. 이와 같이 현재 트랜에 따라 변화된 기술적 가치와 예술적 가치가 적용된 미디어파사드의 조명디자인 요소를 파악하여 적용해야 하며, 미디어파사드와 IT기술의 결합으로 단순히 프로그래밍된 연출을 넘어 쌍방향으로 다양하게 소통할 수 있는 디자인을 지향해야 한다.

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<위대한 개츠비>의 영화의상과 콜라보레이션 연구 (A Study on the Costumes and Collaborations in the movie )

  • 이희승;김지영
    • 패션비즈니스
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    • 제18권4호
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    • pp.80-96
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    • 2014
  • The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

미용관련교육기관의 교육서비스 품질이 재등록 의도에 미치는 영향 (Effects of the Education Service Quality of Beauty Educational Institutions on Re-Registration)

  • 이경희;안종숙
    • 패션비즈니스
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    • 제18권4호
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    • pp.168-179
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    • 2014
  • Everyone has the desire to be well shaped. Modern people in the $21^{st}$ century utilize their external appearance as a tool to express their personalities and social activities for the improvement of cultural life and the acceleration of information transfer. The expression of beauty is a method of communication from the view point of creation in addition to the exchange of meaning & value, and it has become a method of image transfer due to the increased desire for a better appearance. The beauty industry was established in 1948 by the execution of the 1st hairdresser's license test, and has been developed in full scale through the enactment of the public health control act. Therefore, beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute has expanded to include training beauty professionals. Private beauty institutes provide students with beauty related education in preparation for the national technical qualification examinations or private beauty association tests. These beauty education opportunities enable aspiring beauticians to attend various beauty competition events and acquire a sense of accomplishment. The purpose of this study was to determine how the quality of the beauty educational institutes affects the re-registration rate, and to analyze the effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as 'lecture satisfaction', 'internal environment satisfaction', 'facility satisfaction', and 'tuition satisfaction' are significantly related to the rate of re-registrations, with 'lectures satisfaction' especially having the largest influence on re-registration.

브랜드 커뮤니케이션 전략유형과 VMD표현요소를 적용한 패션 플래그쉽 스토어 사례 분석 연구 (A Study on Types of Strategies of Brand Communication and Analysis of a Case of Fashion Flagship Store applied with VMD Expressional Elements)

  • 이정윤;정아영;공순구
    • 한국실내디자인학회논문집
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    • 제22권2호
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    • pp.167-175
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    • 2013
  • This study aims to suggest a direction for interior space design for fashion flagship stores in the future where the brand identity can become correctly recognized by the consumers, and consumers can have various and differentiated experiences. As research method, theoretical concept review and case study on brand communication and VMD were used. Specifically, for review on brand communication, concept, strategies, and space types were explored, and, for review on VMD, concept, purpose, and expressive elements were researched. Also, the study looked at the relevance between and importance of strategy types of brand communication and VMD. Through these reviews, strategy types of brand communication and analysis criteria for VMD application were written based on the research and analysis of 8 cases in Korean and elsewhere. The results of this study is as follows: Based on marketing-oriented thinking with understanding of VMD, the plan must accurately understand the image and identity pursued by the brand, take into account the store layout, atmosphere, product concept, trend, and display, so that the store can communicate with the customers with cognitive consistency, diversity of senses, and differentiation from other companies. Currently, fashion flagship stores in Korea are concentrated on sales in expressing VMD, and, therefore, are difficult to deliver brand identity to consumers and they require diversity in expressive elements in doing so. Therefore, in the interior space design of fashion flagship stores in Korea, brand communication must enhance cognitive, behavioral, relationship, and culture marketing, and, requires confirming VMD expression in details by linking with brand communication and specific expressions based on it.

개조 사례를 통한 신체장애인 주거공간 개조방안에 관한 연구 (Study on Renovating Housings for the Disabled through Case Studies)

  • 김봉순;박미영;김문덕
    • 한국실내디자인학회논문집
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    • 제22권2호
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    • pp.149-156
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    • 2013
  • Men should be able to do whatever they want to and want to safely protected at home which is special domain for them. The disabled live mentally uncomfortable lives at home which should be a place where they should be comfortable and convenient. Renovation projects started in Incheon since 2009 by commencing renovation projects for the disabled by the government and welfare centers. Since the project is a program supported by the government or welfare centers thus priority on renovation was decided and carried out by in-depth interview to decide areas to renovate because of limited budgets. This paper is aimed to propose plans for renovating homes according to priority for renovation for dwellers when renovating homes for the disabled with limited budgets. Renovating home for the disabled can be broadly divided into physical, environmental, esthetic renovations, and physical renovation is a basic renovation for daily lives without restrictions in living and include easy movements, accesses to each rooms and adequacy of movement, easily accesses related with easily accessible distance and height, safety to prevent accidents caused by physical inabilities. Environmental renovation is general supports becoming the base of daily living and include control for controlling lighting, heating, air quality for comfortable environments in living space and pleasantness to maintain bright and pleasant interior with sufficient light. Esthetic renovation includes expression of identity by expressing image of one self and visual effects or spatial consideration for hobbies to enjoy comfortable and rich lives.

현대 패션에 나타난 주술적 원시미술의 조형적 특성 연구 (A Study on the Formative Characteristics of Enchanting Primitive Art in Modern Fashion)

  • 이은경;김양원
    • 한국생활과학회지
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    • 제8권2호
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    • pp.327-337
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    • 1999
  • Primitive men's primordial formative activity derives from incarnation contained in intensive vitality and strong creativity mind. The trend of modern fashion requiring the boundless imagination can be called that it, just, itself, has something in common with basic spiritual activity that primitive men had. What is concerning how modern fashion designers have developed formative language through enchanting primitive art is as follows. 1. The nature's mysterious power appears to be transformed into personified image. The incarnation for acquiring beauty, power, prestige of genius appears in the form of personification, making use of mask in modern fashion. 2. As for primitive men, the whole universe has a potentiality as a symbol. The symbolism of primitive art based on religion and myth appears in modern art as the form of presenting oppositional objects together in one space. 3. Primitive art is the purest form and the most unpolluted. This shows the natural quality being assimilated into nature, which is expressed in modern fashion as intensity, free-spirit, simplicity, etc. 4. The primitive men's anxiety to the outside world appears as impulse. The geometrical form of primitive art occurred in the shape of impulse appears in expressional form of modern fashion. 5. The real existence in primitive art inducing real materials and objects, in themselves, into formative world appears in modern art in the way of expression such as repetition, enlargement, exact reproduction.

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프로젝션 매핑 콘텐츠의 카메라 움직임 유형에 관한 연구 (A Study on the Types of Camera Working of Projection Mapping Contents)

  • 송민지;박진완
    • 한국콘텐츠학회논문지
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    • 제14권8호
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    • pp.1-12
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    • 2014
  • 프로젝션 매핑 기법은 현재 거의 모든 장르의 공연예술에서 다각적으로 활용되고 있으며, 이에 따라 다양한 분야의 예술가들이 이를 활용한 콘텐츠 제작에 참여하고 있는 상황이다. 프로젝션 매핑 콘텐츠의 다양화는 제작자들로 하여금 더욱 참신한 시각 효과에 대한 시도를 하는 계기가 되었고, 이는 곧 기존에는 프로젝션 매핑 콘텐츠 제작에서 사용되지 않았던 카메라 움직임을 활용한 시점의 변화로 이어졌다. 프로젝션 매핑 영상에 있어서 카메라 움직임의 활용은 시각적 촉각성을 극대화시켜 관객이 콘텐츠에 더욱 몰입할 수 있도록 도와주는 것으로 분석된다. 본 논문에서는 이러한 프로젝션 매핑의 새로운 시각적 표현법인 '카메라 움직임'에 대한 이론적 고찰과 이를 적용한 프로젝션 매핑 작품 사례 분석을 진행하였다. 이를 통해 영화적 영상 문법으로만 적용되었던 카메라 움직임을 프로젝션 매핑 환경에 적합하게 재구성하고 최적의 시각 효과를 창출하기 위한 가이드라인을 제시하고자 한다.

아트마케팅을 반영한 색조화장품 패키지디자인 개발 연구 (Study of the Development of Color Cosmetics Package Design Reflecting Art Marketing)

  • 김진영
    • 한국산학기술학회논문지
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    • 제15권11호
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    • pp.6472-6477
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    • 2014
  • 본 연구는 최근 영역을 넓히고 있는 일러스트 작가의 아트마케팅 트랜드를 살펴보고 색조화장품의 디자인 컨셉을 제안하고자 한다. 아트마케팅은 문화마케팅의 한 종류로 전시, 공연, 기타 예술 활동을 통한 마케팅을 의미한다. 아트와 생활의 경계가 모호해 지고 아트적인 모티브가 제품 속으로 녹아들고 아트적 속성이 다시 캔버스에 반영될 수 있는 자유로운 감성 표현이 주목받고 있다. 일러스트 작가의 작품들이 캔버스가 아닌 생활속의 아이템으로 영역을 넓히고 있는 것이다. 본 논문에서는 아트마케팅을 반영한 색조화장품 디자인을 제안하였다. 디자인 컨셉을 제안한 주요 타켓층은 20대 초중반의 젊은층으로 그들은 트랜드 지향적이며 개성이 강하고 스스로 인정받고 싶어하는 경향이 있다. 색조화장품 패키지 디자인에 디자인 컨셉을 강조하기 위하여 현란하고 강렬한 색상조합으로 타겟 계층의 진취적인 이미지를 반영하였다. 아트적인 무드가 생활속에 파고 들면서 우리 생활에 문화적 가치와 의미를 제공하고 있음을 알 수 있다.

기술논리와 SWRL 기반의 웹 온톨로지 모델링 (Web Ontology Modeling Based on Description Logic and SWRL)

  • 김수경;안기홍
    • 정보관리학회지
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    • 제25권1호
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    • pp.149-171
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    • 2008
  • 차세대 인터넷 기술로 각광받은 시맨틱 웹의 완전한 사용은 도메인 영역의 지식표현과 지식추론의 성능에 달려있다. 특히 표현된 지식을 기계가 이해하여 인간과 도메인들 간의 상호작용을 위해서는 더욱 형식적이고 명시적인 지식과 추론 표현이 기반된 웹 온톨로지 구축이 중요하다. 더구나 웹 온톨로지간의 상호작용은 시맨틱 웹의 기술적 완성을 위한 중요 요소이나 현재 웹 온톨로지의 구축을 위한 표준화된 모델링 방법의 부족으로 인해, 구축된 웹 온톨로지의 상호작용과 이해가 어려운 상황이다. 따라서 이같은 문제를 해결하기 위해 본 논문은 온톨로지의 지식 표현과 추론에 따른 단계를 명확하게 정의하고 정의된 각 단계에 따라 기술논리의 TBox와 ABox의 지식표현 구조와 SWRL 기반의 추론 규칙을 바탕으로 하는 웹 온톨로지 모델링 방법을 제안한다. 제안된 방법의 성능 검증을 위해 제안된 웹 온톨로지 모델링 과정에 따라 웹 온톨로지들을 구축하였고, 구축된 웹 온톨로지들의 추론에 따른 상호작용 성능을 실험하여 본 논문의 유용성을 입증하였다.