• Title/Summary/Keyword: Image Emotional

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The Effect of Consumers' Rational and Emotional Factors on Online Shopping Preference, Image and Purchase Intent (온라인쇼핑 채널에서 소비자의 이성적요인과 감성적요인이 브랜드 선호도와 이미지 그리고 구매의도에 미치는 영향)

  • Kim, Shisok
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.157-158
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    • 2012
  • 본 연구는 온라인 채널상에서 소비자의 구매의사결정이 어떠한 영향을 미치고 있는지 알아보기 위한 실증적인 연구조사이다. 온라인 채널의 가치를 담고 있는 채널자산에는 소비자의 이성적요인과 감성적요인이 영향을 미치고 있다. 이러한 요인들이 소비자의 브랜드 선호도와 브랜드이미지에 영향을 주어 궁극적으로 구매의도를 형성한다는 것을 규명하고자 하였다. 따라서 감성적인 요인이 온라인에 대한 애호도와 선호도에 유의적인 영향을 주는 것으로 밝혀졌고 온라인 이용자가 정보 수집을 추구하면서 단순히 정보탐색자체를 즐기기도 한다는 기존 연구결과를 재확인하였다. 또한 소비자의 감성적 요인이 브랜드 선호도와 이미지에 유의한 결과를 갖게 되어 인지-태도의 순도 가능하다는 것이 규명되었다.

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THE USE OF ANECDOTES IN TEACHING THE INTRODUCTORY STATISTICS FOR THE PROSPECTIVE TEACHERS

  • Lee, Sang-Gone
    • Honam Mathematical Journal
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    • v.31 no.4
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    • pp.541-558
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    • 2009
  • Anecdotes can produce an emotional and simple response that decreases stress and anxiety in a classroom. The use of anecdotes in building concepts of statistics can support an effective way of teaching and learning statistics. Particularly, we demonstrate several anecdotes including pictures as the medium of image that are designed to motivate statistical ideas by placing them at the beginning of a lecture and by appealing to prospective teachers weighed down. Our purpose is that under the constructivist view, prospective teachers have an opportunity effectively to teach statistical concepts using humorous anecdotes and to experience significant beliefs on identifying some frequent misconceptions in statistics. At this procedure, the anecdotal teaching practice is concerned with describing and evaluating many humorous anecdotes we have found useful in teaching introductory statistics. We hope that this paper can be helpful to prospective teachers who will teach students such topics as descriptive statistics, sampling, and hypothesis testing.

The Exploratory Study on Sensibility of 'Harry Potter' towards the Building Background ('해리 포터'에 대한 감성의 탐색적 연구 : 건물배경을 중심으로)

  • Yu, Shen;Song, Seung-Keun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.10a
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    • pp.124-125
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    • 2018
  • The purpose of this study was to explore the sensibilities of audiences about the buildings and backgrounds in the movie with Harry Potter, a magic movie. For this purpose, the sensibility vocabulary suitable for the background of the movie was derived. I expect that the building background of the movie will have an sensibility impact on the audience and I hope that it will help to understand the Western classical Gothic style and culture in an emotional aspect.

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A Gesture-Emotion Keyframe Editor for sign-Language Communication between Avatars of Korean and Japanese on the Internet

  • Kim, Sang-Woon;Lee, Yung-Who;Lee, Jong-Woo;Aoki, Yoshinao
    • Proceedings of the IEEK Conference
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    • 2000.07b
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    • pp.831-834
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    • 2000
  • The sign-language tan be used a9 an auxiliary communication means between avatars of different languages. At that time an intelligent communication method can be also utilized to achieve real-time communication, where intelligently coded data (joint angles for arm gestures and action units for facial emotions) are transmitted instead of real pictures. In this paper we design a gesture-emotion keyframe editor to provide the means to get easily the parameter values. To calculate both joint angles of the arms and the hands and to goner-ate the in keyframes realistically, a transformation matrix of inverse kinematics and some kinds of constraints are applied. Also, to edit emotional expressions efficiently, a comic-style facial model having only eyebrows, eyes nose, and mouth is employed. Experimental results show a possibility that the editor could be used for intelligent sign-language image communications between different lan-guages.

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A study on the ergonomic aspects of the proper luminance level of displays

  • Lee, Eunjung;Kim, Sangho;Park, HyeRyoung;Bae, Jaewoo;Lee, Seungbae;Kim, Haksun
    • Journal of Information Display
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    • v.13 no.4
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    • pp.159-166
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    • 2012
  • In this paper, a display's emotional image quality can be primarily determined by designing the proper luminance level. Though displays with high luminance are preferred, too much light emission from a display may cause glare or visual fatigue to viewers. To find out the proper luminance level based on various video contents, this study was conducted with an OLED display with a real-black level and a wide color gamut, and with an LCD display with a high luminance level, to set the glare threshold under various conditions. The optimum luminance levels according to the display's loading ratio were found, and the maximum luminance that did not cause a glare in the test is proposed.

A Study on Characteristics of Objects Appeared in Interior Spaces of Contemporary Restaurants and Bars (현대 식음공간에 나타난 오브제의 표현특성에 관한 연구)

  • An, Ju-Hui;Lyu, Ho-Chang
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.184-189
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    • 2008
  • The change in a society have brought about other changes in the overall areas of culture and art. And have brought the advent of "object", which is a unique cultural aspect. The object became a trend of the world in a culture and art. This trend has satisfied the modern people who have look for new visual stimulation. The object appears well in the spaces restaurants and bars where are reflected in consumer's needs and change of life pattern. The reason is that the spaces restaurants and bars have expressed the differentiated and individualized image with the characteristic of the times. There are three types of the expressed characteristics of objects in interior design. These are visual, functional, and emotional characteristics. But in this study it could not be found that it characterized with one concrete vocabulary and concept. Therefore, it is need to understand the various tendency which expressed characteristics of objects in the spaces restaurants and bars.

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A Study of Video Reflection of a Construction Model with Digital Media (디지털 미디어를 활용한 건축모델의 영상화에 관한 연구)

  • Kang, Dong-Kyu;Lee, Chul-Jae
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.179-183
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    • 2008
  • A variety of design processes from 2D graphic to 3D models are meeting improved consumers' confidence of modern clients. However, the current design methods are limited to meet consumers' needs and express a design concept what a designer wants to show. Therefore the study here tries a test of hybrid space simulation combined with previous models and digital media technology, which can be used for multiple contents. The study can contribute to suggesting virtual space simulation that can help clients' spatial understanding in this media era and deliver emotional language of designers as well by utilizing the strong point of multi-sensible media.

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Emotional Human Body Recognition by Using Extraction of Human Body from Image (인간의 움직임 추출을 이용한 감정적인 행동 인식 시스템 개발)

  • Song, Min-Kook;Park, Jin-Bae;So, Je-Yoon;Joo, Young-Hoon
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2006.11a
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    • pp.348-351
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    • 2006
  • 영상을 통한 감정 인식 기술은 사회의 여러 분야에서 필요성이 대두되고 있음에도 불구하고 인식 과정의 어려움으로 인해 풀리지 않는 문제로 남아 있다. 인간의 움직임을 이용한 감정 인식 기술은 많은 응용이 가능하기 때문에 개발의 필요성이 증대되고 있다. 영상을 통해 감정을 인식하는 시스템은 매우 다양한 기법들이 사용되는 복합적인 시스템이다. 본 논문에서는 이전에 연구된 움직임 추출 방법들을 바탕으로 한 새로운 감정 인식 시스템을 제안한다. 제안된 시스템은 은닉 마르코프 모델을 통해 동정된 분류기를 이용하여 감정을 인식한다. 제안된 시스템의 성능을 평가하기 위해 평가데이터 베이스가 구축되었으며, 이를 통해 제안된 감정 인식 시스템의 성능을 확인하였다.

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A Study on Improvement of Means of Realization of Train Destination Equipment System (인공자연광을 이용한 지하역사 환경개선 방안 연구)

  • Yeo, Yong-Joo;Yoon, In-Young
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.352-357
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    • 2008
  • Using the artificial sun, namely the BIOSUN, we can control the sun light according to the latitude and longitude and for the seasonal changes and apply that to subway stations. By doing this, we can expect three effects, a. allowing the plants to grow inside the stations which will in turn contribute to improving air purity, controlling humidity, and reducing dust for pleasant environment, b. pleasant environment will foster positive emotional responses of the passengers and that would increase the satisfaction, and c. fostering good service for the citizenry and establishing an environmental friendly image of the Seoul Metro Subway System. The purpose of this thesis paper is to contemplate on the uses of the artificial sun powered by the microprocessor of a Light Emitting Diode (LED) in controlling the light and how the light can be utilized in facilitating photosynthesis that would allow plants to grow inside subway stations.

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Facial Expression Algorithm For Risk Situation Recognition (얼굴 표정인식을 이용한 위험상황 인지)

  • Kwak, Nae-jong;Song, Teuk-Seob
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.197-200
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    • 2014
  • This paper proposes an algorithm for risk situation recognition using facial expression. The proposed method recognitions the surprise and fear expression among human's various emotional expression for recognizing risk situation. The proposed method firstly extracts the facial region from input, detects eye region and lip region from the extracted face. And then, the method applies Uniform LBP to each region, discriminates facial expression, and recognizes risk situation. The proposed method is evaluated for Cohn-Kanade database image. The proposed method produces good results of facial expression and discriminates risk situation well.

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