• Communications of the Korean Institute of Information Scientists and Engineers
• /
• v.28 no.8
• /
• pp.46-53
• /
• 2010

• Archives of design research
• /
• v.14 no.4
• /
• pp.5-14
• /
• 2001

Among Human Sensibility-oriented products a gap between the images that designers try to express through that product and users emotional evaluation becomes an issue. The data on the correlation between image words used for design evaluation and images used in the design process are especially significant. This study based on these correlations suggests a Fuzzy retrieval system supporting styling design with images and image words. In the system, the relational data are demonstrated by Fuzzy thesaurus as correlation coefficient from the degree of similarity among image words. And the degree of similarity is produced based on image evaluation. Image retrieval is conducted by the algorithm of Fuzzy thesaurus development, 1) among image words, 2) images to image words, 3) image words to images and 4) among images: 4 different modes are provided as retrieval modes. Also transfer between modes is carried by direct operating interface, therefore divergent thinking and convergent thinking is supported well. The system consists of operation for the gap and the measurement unit of emotional evaluation, and visualization units. Under unified interface environments are set in order for consistency of the operation.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.25 no.3
• /
• pp.101-118
• /
• 2014

Given the context of rapid developing ubiquitous computing environment, it is imperative for users to search and use images based on affective meanings. However, it has been difficult to index affective meanings of image since emotions of image are substantially subjective and highly abstract. In addition, utilizing low level features of image for indexing affective meanings of image has been limited for high level concepts of image. To facilitate the access points of affective meanings of image, this study aims to utilize user-provided responses of images. For a data set, emotional words are collected and cleaned from twenty participants with a set of fifteen images, three images for each of basic emotions, love, sad, fear, anger, and happy. A total of 399 unique emotion words are revealed and 1,093 times appeared in this data set. Through co-word analysis and network analysis of emotional words from users' responses, this study demonstrates expanded word sets for five basic emotions. The expanded word sets are characterized with adjective expression and action/behavior expression.

• Journal of the Korean association of regional geographers
• /
• v.16 no.2
• /
• pp.154-166
• /
• 2010

This research examines the effect on how the recognizing and emotional image influence on the visitors satisfaction and revisit intention. For this study, actual proofs analysis was conducted on the O-World visitors in Daejeon. The analysis results are as following. First, according to the analysis results about the influence on the whole image of recognizing image factor of event program, three factors have an effect on the whole image of the theme park: 'Atmosphere-service' factor, 'convenience facility - circumstance' factor, and 'event content' factor. Second, three of emotional image factors of event program have an impact on the whole image of the theme park: 'Interest' factor, 'experience' factor, and 'psychology' factor. In conclusion, the whole image of the theme park has an influence on the whole satisfaction and the whole satisfaction affects the revisit intention positively.

• Science of Emotion and Sensibility
• /
• v.14 no.2
• /
• pp.321-330
• /
• 2011

Images of smoky make up illustrations with different the brightness tones for typical Korean eyes (standard one, small single eyelid and tailed up style) were systematically analyzed using vision-based emotional descriptive language for students majoring makeup and professional group. We identified that various images could be expressed by changing smoky makeup tones on eyes types through analysis of the emotional descriptive language. The smoky make up image recognition of smoky make up illustrations was almost consistent between the students and the professional group, but there was the distinct difference of image perception by two groups for some smoky make up illustrations due to the generation gap as well as their make up expertise and techniques. We suggested the image positioning maps which expressed the emotional reaction felt according to eyes shapes and smoky make up tones. The positioning maps were to provide criteria for various images to be able to express by smoky make up.

• Korean Journal of Child Studies
• /
• v.34 no.5
• /
• pp.17-41
• /
• 2013

The purpose of this research was to investigate meaning of teachers as they manifest themselves in the emotional regulation of 2year old infants in a daycare center. In addition, the research attempts to provide basic research data that can be used as a guideline for teacher's awareness, roles, attitudes, and classroom management for infant's emotional education in the future. To achieve this goal, participatory observation was conducted in a child care center class for infants under 2 years old from January 17 to January 29, 2012. The teacher is defined as follow : Teachers are authority figures whose image is that of absolute authority, and coupled with their dual role of passive caretakers. Additionally, they function as guides who guided infants through the process of emotional socialization, and played the central role of emotional contagion from whose expression speech and atmosphere the said infants receive much influence. Such results seemed to indicate that teachers today do not fully comprehend the importance of their roles in influencing the emotion regulation of infants.

• Journal of the Korea Convergence Society
• /
• v.12 no.4
• /
• pp.113-123
• /
• 2021

This study involves an experiment aimed to reveal the communicative effects by different types of visual expressions in SNS advertisements. This study analyzes consumers' dynamic responses to vicarious emotional experiences and the creative rhetorical expressions of networking media platforms through experiments that sample university students. The vicarious emotional experiences of networking media platforms have a significant effect on the consumers' subsequent reactions. The greater the vicarious emotional experiences are, the more positive this effect is. There is a significant interactive effect between consumers' vicarious emotional experiences and the rhetorical creative types of targeted media.

• The Journal of the Korea Contents Association
• /
• v.12 no.5
• /
• pp.154-162
• /
• 2012

We can expect an effective color marketing to build up a positive industrial image as it is easy for consumer to approach due to the ability of colors to affect human consciousness and sub-consciousness more than any other factor. The purpose of this research is to draw attention to the importance of color communication and to find strategies to elevate the brand image by surveying the degree of influence color communication has when forming a brand image. In order to conduct effective research, we executed theoretical and collaborative analysis through research materials and documents. If you take a look at the outcome of this research, brands that brings credibility and likability to its customers are not brands that uses color communication, but brands that utilize marketing strategies that build up credibility for quite some time. Also, preference over colors are distinctive. It turned out to be that the color of a brand logo that one likes has very little to do with one's favorite color. When people choose a brand, they are choosing the brand not because of the color of the brand logo, but its credibility and likability that the brand offers. It proves that the color of the brand logo has nothing to do with the colors that people prefer. The relationship between the color that consumers prefer and the image and emotional color that forms brand image is negligible. However, since research shows that there was a relationship between the color you prefer and the emotional color that forms brand images, it seems to be important to figure out what color customers prefer rather than the color that shows customers' self image. Unlike existing color communication research, through this research, we would like to know how to utilize the color communication strategically in the forming of brand images and take a look at the relationship between customers' preferences and the image of each brand logo's emotional color.

• The Journal of the Korea Contents Association
• /
• v.6 no.4
• /
• pp.89-97
• /
• 2006

Such changes that the digital paradigm brought propels a change of the value system itself in the existing society so that a way of thinking that differentiates oneself from others is getting much stronger. As public interests are higher in the image production on the internet, such authoring environments as development of related technologies, expansibility of information, and systematization of available information continue to change. Therefore, a variety of unique image presentations that fit to the changed environments are necessary and an expression method is indispensable for such image production. This study focuses on digital image creating in which a synectics method is applied. It suggests digital image application methods and examples that contain not just simple image distortion or variation but intrinsic significance. It is believed that it will be of good use to produce a variety of unique and innate digital images in the end.

• The Journal of Economics, Marketing and Management
• /
• v.6 no.4
• /
• pp.1-16
• /
• 2018

Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.