• Title/Summary/Keyword: Image Creation

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Exploring How Gamification Design Drives Customers' Co-Creation Behavior in Taiwan

  • CHEN, Tser-Yieth;HUANG, Yu-Chen;LI, Pei-Fang
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.4
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    • pp.109-120
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    • 2022
  • This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

An Object Representation System Using Virtual Space Coordinates

  • Ban, Kyeong-Jin;Kim, Jong-Chan;Kim, Eung-Kon
    • Journal of information and communication convergence engineering
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    • v.8 no.4
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    • pp.411-415
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    • 2010
  • Conventional Augmented Reality has used data gloves or markers for smooth interaction between objects and background. This causes inconvenience of use and lower immersion. To build up immersion in Augmented Reality, additional input devices must be removed. For this purpose, accurate recognition of space coordinates is needed even with no attachment of markers. This paper proposes a method to create virtual space coordinates for interaction without wearing additional input devices so as to improve immersion in Augmented Reality. The acquired image was projected to 2D space and vanishing lines were extracted to calculate the virtual space coordinates. Then the sizes of the inserted objects were varied in accordance with the size of the virtual coordinates area based on the image projected onto the 2D coordinates. This resulted in improved immersion. This method can increase the efficiency of object creation by excluding the use of a 3D modeler for creation of 3D objects.

A Case Study on Morten Lasskogen's Cloud Series - Based on 3ds Max and Unreal Engine Technology -

  • JinXuan Zhao;Xinyi Shan;Jeanhun Chung
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.96-101
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    • 2023
  • Digital art creation has become an indispensable part of today's society, but traditional digital art production methods have been difficult to meet the growing creative needs of artists. Therefore, this study takes the cloud series works of artist Morten Lasskogen as an example and explores the application value of 3D Max and Unreal Engine in digital art created by analyzing the lighting effects in the works of art. This research aims to form reference materials through actual case analysis and provide artists with more efficient ideas for digital art creation.

A Study on the Development of Stream Landscape Simulation System (하천 경관모의 시스템 개발에 관한 연구)

  • 김선주;박성삼
    • Proceedings of the Korean Society of Agricultural Engineers Conference
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    • 1998.10a
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    • pp.204-209
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    • 1998
  • The creation of favorable water space, in our living circumferential space, is a very important factor to offer rural scenery to neighbor residents. In other to arrange stream landscape, we developed Stream Landscape Simulation System(SLSS). SLSS is combined with image and database rotationally. SLSP system creates composed simulation image overlaying both background and landscape image. This system is to compare and estimate original landscape image with simulated one. SLSP system needs continuing development and buildup of Unified Relational Image Database(mm) to design of various landscape.

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Study on the Streamline Nose Approach Method Using the Image Implementation Technique (형상구현기법을 응용한 전두부 이미지 도출 방법에 관한 연구)

  • Seok, Jae-Heuck;Han, Jung-Wan
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.883-891
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    • 2008
  • The design shows the high-technology of the High Speed Train and its renovated services which is still to be solved. This research presents the process held in approaching the design of the streamline nose using the ‘Image Implementation Technique’. The image that has been brought out through the ‘Image Implementation Technique’ and applied to 'Idea-Creation' and 'Idea-Embodiment' is in order to embody the identity of the nose. We have drawn design and form elements through scientific and analytic approach, bringing up the image of the nose.

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The Relationship between Fashion Creation and Art in Material and Technique in 1960s Fashion (임상적으로 의복에 사용되지 않는 소재와 테크닉에서 살펴본 의상창작과 예술 -1960년대 여성을 중심으로-)

  • 이인성
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.1
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    • pp.197-206
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    • 1996
  • We can see the relationship between Fashion creation and Art through the characteristic of clothings at Fashion Collections such as the round, abstractive motive, optical effect, symetric line, etc. This relationship between Fashion creation and Art brings the affective image and the aesthetic shock to open the door to imagination. Art-related people such as artist, fashion designer share the creativeness, new vision and artistic fever. We can see the link and co- work between art and fashion creation all over the 20th centary. Specially it reached its peak in 1960s when Paco Rabanne, Andra Curreges, Pierre Cardin and Yves Saint-Laurent introduced their works. This study includes not only the influence of the art but also the relationship between the art and fashion creation to analyze the way and the reason of the influence of the art in terms of the form, technique, material and process. Doing this, 1 try to ask and answer the question "through what form and at what situation fashion creation can be considered as an art." The study reaches the conclusion that fashion designer is the creator, technician and transferer if the the art.e the art.

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3D Library Platform Construction using Drone Images and its Application to Kangwha Dolmen (드론 촬영 영상을 활용한 3D 라이브러리 플랫폼 구축 및 강화지석묘에의 적용)

  • Kim, Kyoung-Ho;Kim, Min-Jung;Lee, Jeongjin
    • Cartoon and Animation Studies
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    • s.48
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    • pp.199-215
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    • 2017
  • Recently, a drone is used for the general purpose application although the drone was builtfor the military purpose. A drone is actively used for the creation of contents, and an image acquisition. In this paper, we develop a 3D library module platform using 3D mesh model data, which is generated by a drone image and its point cloud. First, a lot of 2D image data are taken by a drone, and a point cloud data is generated from 2D drone images. A 3D mesh data is acquired from point cloud data. Then, we develop a service library platform using a transformed 3D data for multi-purpose uses. Our platform with 3D data can minimize the cost and time of contents creation for special effects during the production of a movie, drama, or documentary. Our platform can contribute the creation of experts for the digital contents production in the field of a realistic media, a special image, and exhibitions.

A Study on Character Design Using [Midjourney] Application

  • Chen Xi;Jeanhun Chung
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.409-414
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    • 2023
  • In recent years, the emergence of a number of AI image generation software represented by [Midjourney] has brought great impetus to the development of the field of AI-assisted art creation. Compared with the traditional hand-painted digital painting with the aid of electronic equipment, broke the traditional sense of animation character creation logic.This paper analyzes the application of AI technology in the field of animation character design through the practice of two-dimensional animation character . This is having a significant impact on the productivity and innovation of animation design and character modeling. The key results of the analysis indicate that AI technology, particularly through the utilization of "Midjourney,"enables the automation of certain design tasks, provides innovative approaches, and generates visually appealing and realistic characters. In conclusion, the integration of AI technology, specifically the application of "Midjourney," brings a new dimension to animation character design. The utilization of AI image generation software facilitates streamlined workflows, sparks creativity, and improves the overall quality of animated characters. As the animation industry continues to evolve, AI-assisted tools like "Midjourney" hold great potential for further advancement and innovation.

Consumer Loyalty toward Organic Food Retail Stores: Perceived Value and Value Co-creation Behavior

  • Myeongeun PARK;Soye YOU;Xianxia WU
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.107-117
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    • 2024
  • Purpose: Consumers have become more interested in eating organic food in recent decades because of the effect of merchants' advertising. Eating organic food is also shown to strengthen immunity, especially during the recent COVID-19 pandemic. However, consumers may find it more difficult to choose organic food retailers than to purchase conventional goods. This is because of the uncertainty characterizing the process of selecting organic food retailers, despite the growing rivalry across supermarket chains that sell organic goods. This study explores how consumers' perceived image (social responsibility and ability image) of organic food stores affects consumer loyalty. Research design, data and methodology: The data for the analysis were collected using Macromill Embrain, an online research service agency. The data were analyzed using SPSS 26 and Smart PLS 4.0. Results: Based on structural equation modeling, the findings of the study demonstrate that store image positively impactsstore loyalty, and that the mediator (perceived value) affects the relationship between the two variables. Conclusions: Organic food stores must understand consumers to improve store loyalty. Efforts such as providing a user community that enables joint behavior by sharing experiences among customers or launching campaigns to improve consumers' perceived brand identity can increase store loyalty.

Public Existence Responsibility, Corporate Identity, and Corporate Value Creation in Corporate Social Responsibility (기업의 사회적 책임(CSR)에 있어서 공적 존재로서 책임과 기업의 정체성, 기업의 가치실현에 관한 연구)

  • Kim, Young-Shin;Lee, Young-Ill
    • Journal of Distribution Science
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    • v.14 no.10
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    • pp.59-72
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    • 2016
  • Purpose - This study expands the corporate social responsibility (CSR) model and concepts by adding to it the concepts of corporate identity and public existence responsibility. Then, this study examines the structural relationship between corporate identity and public existence responsibility. This study contributes to expanding CSR to give customers a different perspective from previous studies in that it specifically measures corporate public existence responsibility, corporate identity, and corporate value creation and investigates the structural relationship. Research design, data, and methodology - This study addresses specific research questions. First, it asks whether non-financial performance is a component of CSR; second, it asks if the improvement in the corporate image should be treated as its corporate identity; and third, it tries to expand CSR concepts from corporate citizenship and public market awareness to public existence responsibility. The research hypothesis is formulated to confirm the relationships among CSR, corporate value creation, corporate identity, and public existence responsibility. Result - This study confirms that CSR has a positive correlation with corporate value creation and that CSR has a relatively positive correlation with corporate identity and public existence responsibility. Additionally, it confirms a positive correlation between corporate identity and public existence responsibility. However, corporate identity and public existence responsibility do not have an effect on corporate value creation. However, the influence of public existence responsibility confirmed the influence of corporate value creation through corporate identity as a mediating variable. Conclusion - This study argues that CSR produces more general performance including both financial and non-financial performance. It also confirms that the goals and performance of CSR can substitute for corporate value creation from general performance. It further confirms that public existence responsibility includes market public awareness, corporate images, and corporate associations. It suggests that corporations should see themselves as having public existence responsibility. Further, they should devise strategies to build corporate identities that associate with corporate goals and visions. Finally, this study contributes to the expansion of perspectives on CSR theoretical concepts and goals of performance of the corporation throughout the corporate value creation process.