• 제목/요약/키워드: Identity of Korean Culture

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주택문화관의 브랜드 아이덴티티 표현특성에 과한 사례조사 연구 (A Case Study on the Expression Characteristics of Brand Identity in Housing Cultural Center)

  • 정수진;황연숙
    • 한국실내디자인학회논문집
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    • 제21권1호
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    • pp.30-39
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    • 2012
  • The essence of brand identity is to draw an interrelation between user and brand based on user's desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. 'Uniqueness' is directly expressed through brand name or logo or through brand colors. 'Experience' is expressed as auditive expression through stimulation using a body and providing music. 'Relationship' has provided a communication environment or created relationship with brand by leading interaction with others. 'Estheticism' has increased visual satisfactory level by aesthetically sublimating lighting direction or form. 'Functionality' is expressed by providing various programs through smooth flow plan and grafting with the latest technology. 'Non-dailiness' has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

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대학생의 시간사용 만족수준과 자아정체감 관계 (The Relationship between the Satisfaction of the Present and the Future Time Use and the Self-Identity of College Students)

  • 최남숙
    • 가족자원경영과 정책
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    • 제9권4호
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    • pp.81-93
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    • 2005
  • The purpose of this study were to examine the time use of college students, and then to investigate the relationship between the satisfaction of the time use and the self identity. The subjects were 249 students in college. It was analyzed by using frequency, mean, ANOVA, Duncan's multiple range analysis. The results were as follows: 1. College students were used to employ many obligate time including studying. Their peak time was 10 a.m., 6 p.m. or 10 p.m., and their slump time was from 7 a.m. to 9, or from noon to 2 p.m.. They enjoyed on weekend, and then tired on Monday. 2. College students were satisfied with the future time use than the present. In survey of self-identity inventory, they lacked confidence in their future, but they oriented their goal and were familiar with the social network. 3. The more college students satisfied time use, the more the level of self-identity was high. This, it was suggested the program of time management for college students.

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한국어 학습 동기화 과정에 대한 연구 - 국제 한인 입양인을 둘러싼 '결핍의 담론' 생산을 중심으로 - (An Explanation for Korean Learning Motivation: Ethnic Expectation as a Motivation for Adult Korean-American International Adoptees)

  • 구영산
    • 한국어교육
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    • 제23권1호
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    • pp.183-217
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    • 2012
  • This study explores the identity-formation of adult Korean-American intentional adoptees who studied Korean in a Korean language center in New York from 2005 to 2007. Based on participant observation in the classroom, observations of student conversations in their gatherings, and discourse analysis of conversations related to why they were studying Korean, I found that adoptees felt that their lack of knowledge of Korean had caused them to fall short of expectations of ethnic Koreans. Stereotyped as Korean (or Asian) based on their looks, they were often assumed to possess knowledge of and skills associated with Korean culture, which they of course lacked. They were motivated to study Korean (and acquaint themselves with Korean culture) in order to meet these expectations.

한국판 동성애자/양성애자 다차원 정체성 척도 타당화 (Validation of the Korean Version of the Lesbian, Gay, and Bisexual Identity Scale)

  • 이소정;김은하
    • 한국심리학회지 : 문화 및 사회문제
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    • 제28권2호
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    • pp.133-161
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    • 2022
  • 본 연구에서는 동성애자와 양성애자의 정체성을 다차원적으로 측정하기 위해 Mohr와 Kendra(2011)가 개발한 The Lesbian, Gay, and Bisexual Identity Scale(LGBIS)을 한국어로 번안하고 타당화하였다. 이를 위해, 한국어로 번역한 LGBIS를 201명의 동성애자와 양성애자에게 실시하여 탐색적 요인분석을 실시하였고, 그 결과, 요인 부하량이 낮은 한 문항을 삭제하고 8개 하위요인(26문항)으로 한국판 LGBIS를 구성하였다. 8개 하위요인은 원척도와 동일하게 수용걱정, 은닉 동기, 정체성 불확신, 내면화된 동성애 부정, 고된 과정, 정체성 우월, 정체성 긍정, 정체성 중심이었다. 또한, 한국판 LGBIS의 신뢰도를 살펴본 결과, '은닉 동기'를 제외한 모든 하위요인의 내적합치도는 만족스러운 것으로 확인되었다. 다음으로, 210명의 동성애자와 양성애자를 대상으로 확인적 요인분석을 통해 8요인 모형(26문항)이 양호한 적합도를 보이는 것으로 나타났다. 마지막으로, 한국판 LGBIS의 타당도 검증을 위해, 각 하위요인과 정체성 및 심리적 기능을 측정하는 척도간의 상관관계를 분석하였다. 본 연구를 통해 한국판 LGBIS는 총 26문항, 8개 하위요인으로 구성된 척도로, 국내 동성애자와 양성자에게 사용하기에 타당한 것으로 확인되었다.

1990년대 중국조선족 시문학 비평의 쟁점들 - 『문학과 예술』, 『장백산』을 중심으로 (The Issue of the Korean-Chinese Poetic Criticism in 1990's - Focusing on the Magazine Literature and Art(Munhakwayesul), Zhangbaikshan)

  • 장은영
    • 비교문화연구
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    • 제40권
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    • pp.159-183
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    • 2015
  • 본 논의는 변화와 개혁의 시기였던 1990년대 중국조선족 문학의 쟁점들을 시문학 비평을 중심으로 살펴보았다. 중국의 개혁개방 이후의 사회적 변화는 조선족문학이 기존의 문예 이론이나 문학적 경향에서 탈피하여 새로움을 추구하는 동시에 존립의 방향과 정체성을 재점검하는 계기가 되었다. 본고는 "문학과 예술", "장백산"에 실린 비평들을 통해 이 시기 조선족문학의 상황과 시대적 문제의식 그리고 그들이 추구한 방향성은 무엇이었는지에 주목해보았다. 사회 문화적 개방화의 물결 속에서 조선족 비평가들은 비평의 위기와 극복 방안에 대해 논의를 진행했다. 사회주의 리얼리즘적 창작 방법을 추구했던 기존의 작품들과 달리 변화하는 현실과 그것을 반영한 작품들을 보면서 평단은 비평의 역량을 강화하기 위해 무엇보다 지식과 이론의 수용이 필요하다는 점을 제기했다. 이런 움직임은 사회주의 문예이론을 완전히 탈피하고자 하는 것은 아니었지만 비평의 질적 발전을 위해 다양한 이론의 섭수가 중요하다는 점이 강조되었다. 그리고 새로운 비평 이론에 대한 갈망과 요구는 시문학 비평에서 현대성에 관한 논의로 이어졌다. 비평가들은 문예지를 통해 서구의 문예이론을 소개하는 한편, 포스트모더니즘이나 탈이데올로기적 추세를 비판적으로 수용하며 조선족문학이 추구해야 하는 현대성이란 무엇인가에 대해 방향을 모색했다. 조선족문학의 현대성 논의는 조선족의 문화적 전통 및 특수성을 보여줄 수 있는 문화정체성 형상화에 대한 모색으로 이어졌다. 한편 조선족 비평은 민족문화와 민족정신을 계승하고자 하는 목표 아래 세계 문학과의 교류와 소통을 제기하기도 했다. 비평가들은 세계 문학과 공감할 수 있는 문학의 보편성을 획득하는 동시에 조선족 민족문화의 특수성을 형상화하고자 했다. 남영전의 토템시는 그러한 노력의 성공적인 결과물이라 할 수 있다. 1990년대 조선족 비평은 조선족문학만이 아니라 조선족 사회의 위기 앞에서 균열과 해체의 시대를 극복하는 방안을 제시하고자 노력했다. 이런 조선족 비평의 움직임은 중국이나 북한, 한국과 차별화되는 한글문학의 한 주체로서의 가능성을 보여주었다는 점에서 그 의의를 지닌다.

'Nobody helps the family.' South Korean Cultural Identity in Bong Joon-ho's The Host (2006)

  • McSweeney, Terence
    • 비교문화연구
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    • 제20권
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    • pp.275-294
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    • 2010
  • This article examines Bong Joon-ho's science fiction/horror film, The Host (2006) and interrogates its depiction of a contemporary South Korean family in crisis. The writer considers the film as a resonant cultural artefact and a manifestation of particularly new-millennial anxieties concerned with the continued involvement of the United States in South Korean affairs, fears of an erosion of traditional family values and mistrust of officious, state endorsed bureaucracy. The Host emerges as a profoundly visceral depiction of an ordinary family set against everyone with no one to turn to except each other.

김치 종주국 논란의 배경과 진실, 그리고 대응 방안 - 김치의 탄생과 변화 과정 및 독특성을 중심으로 - (The Background and Truth of the Controversy over kimchi Suzerainty, And Countermeasures - Focusing on the Birth, Process, and Uniqueness of kimchi -)

  • 김홍렬
    • 한국식생활문화학회지
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    • 제36권3호
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    • pp.274-283
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    • 2021
  • What is the origin of kimchi and what changes did it go through to become the kimchi of today? Also, what makes kimchi different from other pickled vegetables such as Chinese paochai, Japanese tsukemono, and Western pickles, and sauerkraut, and what is the identity of kimchi? This study is the result of thought on these fundamental questions about kimchi which is the only pickled vegetable distributed around the world that uses a fermented and ripened animal seasoning called jeotgal (salted marine life) to dramatically improve its umami taste and nutritional value, thereby securing its uniqueness. Kimchi has further evolved into a unique and high-quality pickled vegetable through the use of its specialized seasoning, adopting a composite fermentation mechanism and absorbing new ingredients such as red pepper. It is expected that this paper will invigorate the discussion on the firm establishment of the identity of kimchi and the future direction that it may take.

주택문화관 파사드의 브랜드아이덴티티 특성에 관한 사례분석 (A Study on the Brand identity Characteristics in the case Analysis of Housing culture center Facade)

  • 양정식;황연숙
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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    • pp.159-162
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    • 2007
  • In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

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Fashion Cultural Product Designs Using Artifacts Excavated from the Iksan Mireuksaji

  • Kim, Hye Kyung;Hong, Jeong Hwa
    • 한국의류산업학회지
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    • 제16권4호
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    • pp.511-519
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    • 2014
  • The aim of this study is to develop fashion cultural product designs in order to promote the Iksan region by using motifs from the Mireuksaji, Iksan's most representative archeological site of Baekje culture. The fashion cultural products designs developed by applying cultural resources can be effective at enhancing our cultural identity. Adobe Illustrator CS4 and Adobe Photoshop CS4 were used to reconstruct motifs from the Sumakse tiles and the bronze horse figure in the Mireuksaji Museum. The Iksan brand slogan "Amazing Iksan" was combined with the bronze horse to emphasize the local cultural identity. The motifs from the Mireuksaji were modified and stylized to make different patterns and these patterns were repeated in various ways to be applied to necktie and scarf designs. The motifs for necktie designs were double-row chrysanthemum tiles and phoenix tiles, and the motifs for scarf designs were the double-row lotus tiles and the bronze horse artifacts. Different colorways were chosen and the value of each color was displayed in the CMYK percentages. As a result, eight necktie designs and twelve scarf designs were proposed. The motifs and patterns developed in this study can be used to introduce Iksan's distinct history as the birthplace of Baekje culture. It is also expected that the result of this study can advance the promotion of Korean traditional culture internationally.

Cultural Identity that appear in Latin American Fashion: With a focus on the Mexican brands, Taller Flora and F$\acute{a}$brica Social

  • Kim, So-Ra
    • International Journal of Costume and Fashion
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    • 제13권1호
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    • pp.61-79
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    • 2013
  • This study takes a look at the distinct and exclusive culture of Latin America, with a specific focus on Mexico, and attempts to understand its unique cultural identity by comparing, analyzing, and evaluating the characteristics of the Mexican fashion brands, Taller Flora and F$\acute{a}$brica Social, which are brands that have actively used the Latin American cultural identity in its designs. The research method was as follows: 1) performing literature research with specialty publications and thesis that dealt with the two brands 2) analyzing the contents of various articles from the Internet and interviews related to the brands. Thus, this research attempts to understand the characteristics of the fashion brands that use the cultural traits of Latin America in order to dissect its methods and find a way to apply it so that it can be used in different cultures, and in effect, lead to the advancement of the fashion industries, in general. Taller Flora and F$\acute{a}$brica Social are two brands that are able to stand out with a distinct identity by applying traditional native Latin American qualities in its products, as well as its products reflecting a respectful and balanced relationship between people and nature. The characteristics of the two brands are as follows: 1) showing the concept of "the coexistence of diversity" by expressing "the old and the new", "simplicity and flash", and "melding of the Western culture via colonialism and traditional cultures of the aboriginals and other diverse native cultures" 2) achieving "the recovery of the human dignity" by protecting the human rights of the native female artisans and building a network for equality 3) pursuing "free naturalism" by balancing the natural provision of nature and man in addition to promoting environmental protection and conservation of goods 4) becoming "the bridge between communication and exchange" by connecting the artisan, the designer and the consumers together, or the producer and the market, as well as the different cultures of markets from diverse countries.