• Title/Summary/Keyword: Ideal image

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Impact of Female Consumer Self-Image on Pursued Fashion Style

  • Yoon, DoohAh;Yu, JongPil
    • Journal of Fashion Business
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    • v.21 no.3
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    • pp.29-42
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    • 2017
  • This study investigates the impact of female consumer self-image on pursued fashion style. A survey was carried out among 717 women between the ages of 20 and 60 living in Seoul, Incheon, and Gyeonggi. Analysis was conducted in the following manner: SPSS 18.0 was used to perform an Exploratory Factor Analysis (descriptive analysis, principal factor analysis, Pearson correlation analysis, frequency analysis, and reliability analysis) and AMOS 21.0 was used to carry out a Confirmatory Factor Analysis. Based on a Structure Equation Model, results show that ideal self-image and realistic self-image, which are factors derived from psychology, affect pursued fashion style. By contrast, social self-image - derived from social contexts - does not. Therefore, the female consumers' self-image influences pursued fashion style; this is opposed to the relationship between the realistic self-image and ideal self-image of women, which is more unconscious and self-satisfying. The presented results indicate that we should respond to changes in the fashion industry and develop a deeper understanding of consumer niches to discover the factors that predict purchasing behavior. This knowledge can then be applied to establish market strategies. This study contributes to the literature by producing preliminary data that can help support such strategy formulation in the fashion and clothing industry.

Effect of Exposure to Body Image in Media and Bullet Screen on Weight Loss Intention - Focused on Bilibili, a Video Sharing Website of China (미디어 노출 신체이미지와 탄막 이용이 다이어트 의도에 미치는 영향 -중국 비리비리(Bilibili) 동영상 사이트를 중심으로)

  • Liang, Shuang;Cho, Hee Jung;Lee, Hye Eun
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.268-283
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    • 2020
  • The purpose of this study was to examine the effect of exposure to body image in media and bullet screen on weight loss intention by specifically focusing on Bilibili, a video sharing website of China. For the study, a 3 (Social viewing: no bullet screen vs. complimentary bullet screen vs. critical bullet screen) x 2 (Body image in media: ideal vs. realistic) between-subjects factorial design was conducted. A total of 310 Chinese women in their 20s were recruited to participate in an experimental survey. The main results showed that viewing the ideal body image with the complimentary bullet screen and realistic body image with the critical bullet screen strengthened the participants' intention on weight loss. Finally, the interaction effect of social viewing and the types of bullet screen were examined. The higher weight-loss intention was revealed when social viewing was conducted with the complimentary bullet screen of the ideal image. The results of this study can enhance the understanding of the bullet screen as a type of social viewing and its effect on user behavior intention.

A Level Set Method to Image Segmentation Based on Local Direction Gradient

  • Peng, Yanjun;Ma, Yingran
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.4
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    • pp.1760-1778
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    • 2018
  • For image segmentation with intensity inhomogeneity, many region-based level set methods have been proposed. Some of them however can't get the relatively ideal segmentation results under the severe intensity inhomogeneity and weak edges, and without use of the image gradient information. To improve that, we propose a new level set method combined with local direction gradient in this paper. Firstly, based on two assumptions on intensity inhomogeneity to images, the relationships between segmentation objects and image gradients to local minimum and maximum around a pixel are presented, from which a new pixel classification method based on weight of Euclidian distance is introduced. Secondly, to implement the model, variational level set method combined with image spatial neighborhood information is used, which enhances the anti-noise capacity of the proposed gradient information based model. Thirdly, a new diffusion process with an edge indicator function is incorporated into the level set function to classify the pixels in homogeneous regions of the same segmentation object, and also to make the proposed method more insensitive to initial contours and stable numerical implementation. To verify our proposed method, different testing images including synthetic images, magnetic resonance imaging (MRI) and real-world images are introduced. The image segmentation results demonstrate that our method can deal with the relatively severe intensity inhomogeneity and obtain the comparatively ideal segmentation results efficiently.

A study on awareness of ideal body image, internalization of appearance, and anti-fat attitudes among middle-aged women (중년 여성의 이상적인 신체이미지 인식, 외모에 대한 내재화 및 항비만 태도에 대한 연구)

  • Lee, Hyun-Hwa;Lee, Minsun
    • The Research Journal of the Costume Culture
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    • v.30 no.4
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    • pp.563-578
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    • 2022
  • Society's emphasis on a thin body ideal may intensify an individual's negative perceptions of fatness. The purpose of the present study was to examine the relationship between sociocultural attitudes toward appearance (awareness and internalization of the female ideal) and anti-fat attitudes among middle-aged Korean women. In addition, the aim was to examine whether the body internalization of female ideals was a mediator in the proposed model. Participants included a sample of 264 middle-aged Korean women who completed a series of measures online. The following information was collected through online questionnaires: awareness and internalization of the female ideal, attitudes toward fat, body weight perception, and demographics. Data were analyzed using correlation analysis, descriptive analysis, factor analysis, and structural equation modeling. The measurement model and the structural model testing provided an acceptable fit to the data, and all proposed pathways in the research model were statistically significant. Awareness of the female ideal was significantly and positively associated with internalization, and it significantly and positively predicted both constructs of anti-fat attitudes. Additionally, awareness of the female ideal was significantly and positively indirectly associated with attitudes toward fat people-dislike and willpower mediated by internalization. Overall, these findings suggest that society's emphasis on female appearance and a thin body can ultimately result in significant stigmatization of overweight/obese individuals. This study emphasizes the importance of establishing a healthy appearance standard to reduce anti-fat prejudice.

Evaluation of Usefulness of IDEAL(Iterative decomposition of water and fat with echo asymmetry and least squares estimation) Technique in 3.0T Breast MRI (3.0T 자기공명영상을 이용한 유방 검사시 IDEAL기법의 유용성 평가)

  • Cho, Jae-Hwan
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.217-224
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    • 2010
  • The purpose of this study was to examine the usefulness of IDEAL technique in breast MRI by performing a quantitative comparative analysis in patients diagnosed with DCIS. On a 3.0T MR scanner, fat-suppressed T2-weighted images and T1-weighted images before and after contrast enhancement were obtained from 20 patients histologically diagnosed with ductal carcinoma in situ (DCIS). The findings from the quantitative image analysis are the following: 1) On T2-weighted images, SNR were not significantly different in the lesion area itself between the CHESS and IDEAL groups, while the IDEAL group showed higher SNR at the ductal area and fat area than the CHESS group. In addition, the CNR were higher for the IDEAL group in those regions. 2) On T1-weighted images before enhancement, SNR were not significantly different in the lesion area itself between the CHESS and IDEAL groups, while the IDEAL group showed higher SNR at the ductal area and fat area than the CHESS group. In addition, the CNR were higher for the IDEAL group in those regions. 3) On T1-weighted images after enhancement, SNR were not significantly different in the lesion area itself between the CHESS and IDEAL groups, while the IDEAL group showed higher SNR at the ductal area and fat area than the CHESS group.

NEUTROSOPHIC IDEALS IN SUBTRACTION ALGEBRAS

  • Kim, Young Hie;Ahn, Sun Shin
    • Honam Mathematical Journal
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    • v.41 no.2
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    • pp.435-447
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    • 2019
  • The notions of a neutrosophic subalgebra and a neutrosohic ideal of a subtraction algebra are introduced. Characterizations of a neutrosophic subalgebra and a neutrosophic ideal are investigated. We show that the homomorphic preimage of a neutrosophic subalgebra of a subtraction algebra is a neutrosophic subalgebra, and the onto homomorphic image of a neutrosophic subalgebra of a subtraction algebra is a neutrosophic subalgebra.

A Study of the Effective Factors on the Consumer's Adoption of Casulal Hanbok. -Focused on the Perceived Risk and Product Expressive Self-Image- (생활한복의 채택 영향요인에 관한연구 -위험지각과 자기이미지를 중심으로-)

  • 최은영
    • Journal of the Korean Society of Costume
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    • v.42
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    • pp.43-58
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    • 1999
  • The purpose of this study was to investigate the effect of perceived risk and product express-ive self-image on the consumer's adoption of casua hanbok. A questionnaire was developed and data colle-cted from 269 women in Pusan. Data were analyzed to investigate the relation-ship among purchase intention perceived risk and product epressive self-image. Marketing implication about risk reduction was discussed. The results of this study were as follows. 1. Consumer's perceived risk on adoption o casual hanbok classified into four factors They were the risk on the confirmation of advantage of casual hanbok the risk on the negative viewpoint of others the risk on the complexity of dressing and care and the risk on the shortcoming of casual hanbok. It was explained that casual hanbok is innovative product. 2. According to the level of adoption of casual hanbok. consumers were categorized into three groups i.e. adopter potential adopter rejector. They differed in the degree of risk perception age and subjective knowledge redlated to casual hanbok. 3. Consumer's subjective knowledge age and two types of risk has predicting power to the purchase intention. Consumer's subjective knowledge was the best predicted factor and risk perception was negatively related to purchase intention. 4. The significant differences among the categ-orized consumer group was founded in the ideal self image and product expressive self-image 5. The gap of perception between ideal self-image and product expressive self-image was significantly different in each categorized consumer groups.

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Effect of the Fashion Therapy for the Psychiatric Patients(Part I) (정신장애자를 대상으로 한 의상치료 효과(제1보))

  • 신현영;이인자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.7
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    • pp.1088-1099
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    • 2000
  • The purpose of this study was to investigate the effect on self-esteem and emotion of an improved self-appearance image among the female psychiatric patients, and the therapeutic effect of fashion therapy. The treatment intervention was provided for 37 psychiatric patients and the data of 17 participants was analyzed. The results were as follows: 1. The actual self-appearance image improved overall and all factors. Their expectation for the‘attractive’image was heightened. Their self-esteem was improved and negative emotions were reduced overall and depression. 2. The changes of the actual self-appearance had a positive correlation with self-esteem. and a negative correlation with negative emotion overall, especially anxiety, depression. Improvement of ‘attractive’image had the most correlation. 3. The changes of the ideal self-appearance image didn't have the correlation with self-esteem, but negative correlation with emotions overall and anxiety, depression and hostility. 4. The change in the incongruity of their ideal and actual self-appearance image overall had a negative correlation with the change of self-esteem and positive correlation with negative emotion, especially depression and hostility.

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A study of creating character which has the image of ideal human body (이상적 몸의 이미지를 갖춘 캐릭터의 창작 연구)

  • Kim, Boo-Ja
    • Journal of Korea Game Society
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    • v.3 no.2
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    • pp.86-92
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    • 2003
  • Today, the visual description of body is viewed in various categories, and the circumstance of computers is regarded as new type of communication beyond the circumstance of individual body. In cyber space, when existence and role of character in computer game constitute communication, the ideal body description of each character depicts dramatic beauty, which rises above reality. On this thesis, analyzing the body description and transition on visual in, I grope for a method to utilize in creating game character which is modeled from ideal human being. Although the progress of producing character has already come to limit, concluding that we have to create character model which has marked individuality and beauty by adding modem and future analysis to the golden ratio, which has established since ancient Greece, this paper suggests the method of creating character which has the image of ideal human body.

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