• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.77-80
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• 2000

Feedback herding strategy in stock market means considering other investor's strategy as a basis of market forecasting of next term. Generally, individual investors use that strategy which mimics the strategy of institutional investors. When it is used in stock market, both kind of investors, preceders and followers, can take the higher average of rate of return to normal market in which no feedback herding strategy is not use, the more investors take part in. And variance of return, the risk of investment, are same to both group.

• 산업공학
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• 제14권3호
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• pp.326-333
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• 2001

The purpose of this paper is to empirically investigate the relationships between market environments and technology strategy using the data gathered from Korean manufacturing firms. As the significant environmental factors influencing company's technology strategy, two sorts of market aspects are considered; market competition factor and technological dynamics factor. And companies are categorized with respect to the characteristics of market environments they are facing with. Then we seek to find the differences in the contents of technology strategy among the companies in different types of environments through statistical analysis. As a result, it is found that there exist significant relationships between the companies' technology strategy and the environments facing firms.

• 경영과학
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• 제26권1호
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• pp.37-51
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• 2009

Korean IT industry has been given much weight in national R&D management. A negative side of this fact is that Korean economy is likely to become vulnerable to a condition of the export business in certain items of IT industry which has a serious influence on the national economy. A customized investment strategy through the analysis of technology competitiveness and R&D status in each technology of IT field is required in order to rectify the structural vulnerability and pursue a continuous growth. In this research, a strategic direction to set up an efficient investment strategy is presented. In this process, it draws a portfolio analysis with two axes of technology level and technology life cycle. It also derives a priority order of the national investment considering the degree of technological impact, marketability, and adequacy of public support from AHP (Analytic Hierarchy Process) method by a survey of IT experts. A portfolio analysis in the prior stage helps the respondents in AHP become more familiar with the alternatives' characteristics so that their decision making process more corresponds with national R&D strategies.

• 한국IT서비스학회지
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• 제11권3호
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• pp.67-87
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• 2012

These days, firms are focusing on the improvement of relationships with business partners. The supply chain integrations are taking critical role in improving the relationships with business partners. In accordance with the development of the IT technology, it became possible for firms not only to integrate inner parts of the organization, but also to integrate the company with other organizations in the supply chain, which is open system. Therefore, in e-Biz environments, it is imperative for firms to strengthen the core capacity through the supply chain integration, and to precisely determine the components of the determinants of e-Business integration which impact the firm performance. This study analyzed determinants that have impacts on business integration in IT capacity perspectives in competetive environments. We analyzed 163 domestic companies to find out many significant suggestive points. First, IT management capacity, process innovation capacity are adopted as determinants of differentiation and competetive edges against competing firms. Second, it is analyzed that the more the companies are in intensified competetive environment, the more likley that the innovation capacity and partner management capacity become the determinants of the business integration of the companies and that they pursue new market development strategy. Third, it is analyzed that the more the companies are in high demand fluctuation, the more likley that the innovation capacity becomes the determinants of the business integration of the companies, and that they pursue new market development strategy and operation efficiency strategy. Last, it is analyzed that the more the companies are Technology dependent, the more likely that IT management capacity and process innovation capacity become the determinants of business integration, and that they pursue new market development strategy and operation efficiency strategy. These results provide us the foundation that the determinants that we have analyzed can impact the supply chain integration strategies which take into account the competetive environments.

• 산업기술연구
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• 제30권B호
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• pp.11-16
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• 2010

To provide a development strategy on the method which assesses a potential risk of nationwide emerging IT infrastructure in planning and design phase, and to classify the assessment result into 5 levels is the goal of this research. The development strategy provided in this paper could improve a benefit-cost-ratio of investments on emerging IT infrastructure. With a premature assessment of the potential risks of a nationwide emerging IT infrastructure which needs astronomical amount of public funds, it could show a way of systematic investments on security systems and improve a benefit-cost-ratio of investments on emerging IT infrastructure. Also, this approach might improve the safety of nationwide IT infrastructure. It could identify and provide an optimized solution for the potential risks of nationwide IT infrastructure.

• Asia Marketing Journal
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• 제12권4호
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• pp.183-201
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• 2011

아주캐피탈의 경우에는 M&A 이후에 사용된 브랜드 전략은 두 회사 브랜드 중에서 하나의 브랜드만을 사용하는 단일 브랜드(one brand) 전략을 사용하는 것으로 결정하였다. 이를 위해서 M&A 이후에도 충분한 브랜드 이전 기간을 가지면서 기존의 대우캐피탈과 관련된 마케팅 하부구조(infrastructure)를 이전시키는 작업을 효과적으로 진행하였다. 흡수합병과정에서 아주캐피탈은 피 합병브랜드인 대우캐피탈을 우선적으로 사용하고 이전 단계를 거쳐서 아주캐피탈로 단일 브랜드로 운용하는 전략을 결정하였다. 즉 대우캐피탈이 아주그룹에 편입된 시기는 2005년이지만 적절한 때 사명을 바꿔 '대우'의 긍정적 브랜드 이미지를 이어가면서 '아주'의 론칭효과를 극대화했다. 이를 위해서 아주캐피탈은 조심스럽고 정교한 브랜드 이전전략을 수립하였다. 1) 대우캐피탈의 개별 상품 브랜드 "내게론" 강화를 통한 브랜드 연결화(Brand bridge) 전략 2) 고객에 대한 고객만족의 강화를 통한 아주캐피탈의 브랜드 이미지 구축 3) 아주 캐피탈 브랜드 단일화 단계 (2009년 9월-현재)를 거쳐 브랜드 이전 작업을 완성하였다. 현재 아주캐피탈 영업부문은 전문화를 통해 질적 성장을 구현하고 있다. 기존에 한 지점에서 여러 상품을 취급하던 것을 각 상품별로 전문화해 체계적인 양질의 영업 포트폴리오를 구축한다는 전략이다. 2009년에는 강남 지역에 수입차 전문 지점을 오픈했고 중고차는 6개의 전문 지점으로 확대했다. 아울러 개인신용대출 '내게론'의 영업지점을 3개에서 11개로 대폭 확대하기도 했다. 최근에는 주력인 오토금융 외에도 개인 및 기업금융에 활력을 불어 넣을 것으로 기대하고 있다.

• 수산경영론집
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• 제51권3호
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• pp.33-47
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• 2020

This study is aimed to prepare the promotion strategy to spawn snow crab resources and create their habitats using SWOT-AHP analysis. Currently, the creation program of spawning and habitat ground (CPSH) of various fisheries resource is a continuing process, however, none of these CPSH can be labeled as being effective in Korea. In order for CPSH to be effective, it must be planned systematically. Therefore, it is necessary for establishing promotion strategy on the CPSH. SWOT-AHP analysis is used to improve explanation ability of SWOT analysis. In this research, we suggested three strategies and 15 implementation plans of the CPSH using SWOT-AHP analysis. It is expected that the economic feasibility, ecosystem and recovery of fisheries resources will improve significantly. Consequently, to increase the performance of CPSH, it is necessary to focus on the developing an efficient and executive promotion strategy on the CPSH.

• 한국환경교육학회지:환경교육
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• 제24권2호
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• pp.99-111
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• 2011

We developed animation-based environmental teaching program using empathic learning strategy in order to motivate elementary school students' willingness to practice environmental-friendly behavior and applied it to elementary school students. The subjects were 56 fourth graders, who were divided into the experimental and controlled groups. Experimental group was taught with animation programs using the empathic learning strategy and controlled group took typical classes. There was significant difference between experimental and controlled groups(p<.05) in terms of environmental practice willingness. When examining students' environmental-friendly recognition, this study showed positive result that they were more interested and motivated in the learning process. Thus, it concluded that the environmental animation program using empathic learning strategy was an effective teaching method. It showed that it was more effective to improve environmental knowledge and motivates students to actively participate in instructions and to concentrate on educating materials.

• 한국정보통신학회논문지
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• 제14권10호
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• pp.2171-2179
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• 2010

전세계 국가는 21세기 메가 트렌드인 기술 융합(Technology Convergence) 추세에 발 맞춰 정보통신(IT)분야 미래비전 및 전략수립에 몰두하고 있다. 그리고, 자국의 국부 증대 및 신산업 창출을 위해 WWRF (Wireless World Research Forum), AmI (Ambient Intelligence), and mITF (mobile IT Forum)등의 공학적 시나리오를 기반으로 한 연구를 하고 있다. 하지만 국내의 경우 비전연구 및 전략수립에 대한 연구가 초보단계로 미래전략 수립에 능동적으로 대처하기에는 미흡하다는 지적이다. 따라서, 본 논문에서는 시나리오 기법을 활용한 선진국의 공학적인 미래전략연구 사례를 분석하고, 공학적인 시나리오 비전연구 방법을 제시한다.

• 한국콘텐츠학회논문지
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• 제17권2호
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• pp.489-498
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• 2017

본 연구는 전략의 적합성이 정보기술 특성 및 이용자 특성과 비재무적 성과 간에 조절적 역할을 하고 있는지를 실증적으로 분석하였다. 정보기술 특성과 이용자 특성을 독립변수로 설정하였고, 성과변수로는 비재무적 성과로 설정하였으며, 기업의 경영 전략과 정보화 전략의 적합성을 조절변수로 설정하여 분석을 하였다. 정보기술 특성의 세부요인은 정보기술 성숙도와 IT/IS 기반구조로 정의하였고, 이용자 특성의 세부요인은 인지된 이익, 학습의 조직화, 사용자 전문성으로 정의하였다. 비재무적 성과는 조직원 만족, KMS 이용도로 정의하였다. 분석 결과 전략의 적합성 요인은 정보기술 특성으로 정의된 정보기술 성숙도와 IT/IS 기반구조, 이용자 특성으로 정의된 인지된 이익, 학습의 조직화, 사용자 전문성 등과 같은 변수와 비재무적성과 간에 조절적인 역할을 하는 변수임을 알 수 있었다.