• Title/Summary/Keyword: IT Technology Acceptance

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The Effects of BlockChain Technology Benefits on Acceptance Intentions of BlockChain Insurance Services : Based on the UTAUT Mode (블록체인 기술 혜택의 효과가 블록체인 보험 서비스의 수용의도에 미치는 영향 : UTAUT 모형을 기반으로)

  • Kim, Jong Pil;Song, Eugene
    • Journal of Information Technology Services
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    • v.17 no.4
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    • pp.163-189
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    • 2018
  • In this study, we analyze the acceptance theories of insurance services using blockchain technology. Although insurance services using block-chain technology are still in discussion, specific development methods for service methods applying block-chain technology in insurance services are being studied. In this study, the following analysis was conducted to analyze the acceptance of insurance services using block chain technology, focusing on four factors of the UTAUT model. As a result of the analysis, the technology benefits of the blockchain affecting the performance expectations of UTAUT are security and reliability. In addition, the factors influencing UTAUT's effort expectations were found to be availability and economics. Therefore, it was found that performance expectation and effort expectation for technology acceptance are influenced by different technology benefits. Among the four factors of UTAUT, the factors affecting the insurance service using the blockchain technology are performance expectation and effort expectation, and social influence and promotion condition have no effect on acceptance intention. Also, the moderating effect of user innovation on acceptance intention of insurance service applying blockchain was significant only for effort expectation among UTAUT factors.

An Evaluation of Determinants to User Acceptance of Blockchain Technology for the Implementation of Public Rental Housing Management System: Approached by the Unified Theory of Acceptance and Use of Technology (공공임대주택 관리시스템 구축을 위한 블록체인 기술 수용의도의 선행요인 평가: 통합기술수용모형을 기반으로)

  • Kim, YongHa;Kim, YoungJun
    • Journal of Information Technology Services
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    • v.20 no.6
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    • pp.17-43
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    • 2021
  • Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

An Analysis on Factors of Information Technology Acceptance of LIS Undergraduate Students (문헌정보학 전공자의 정보기술 수용요인에 관한 분석적 연구)

  • Han, Seung-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.4
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    • pp.71-90
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    • 2011
  • This study aims to examine how LIS curriculum affects the undergraduate students' intention to information technology acceptance using Technology Acceptance Model(TAM). For this purpose, it was analyzed differences in factors of information technology acceptance (1) between LIS students and non-LIS students and (2) between LIS junior students and LIS senior students in heterogeneous information technology environments. The results are as follows; There is difference in IT acceptance factor(Subjective Norm variables) between LIS students and non-LIS students. There was no great difference in factors on information technology acceptance between LIS junior students and non-LIS students. LIS senior students show great difference in path coefficient with LIS junior students.

An Empirical Study of Individual Factors Affecting the u-Commerce Adoption : An Application of Technology Acceptance Model (개인의 특성변수에 기초한 u-Commerce 수용요인 실증분석: 기술수용모형의 적용)

  • Nah, Sun-Young;Hwang, Ha-Jin;Kang, Min-Seuk
    • The Journal of Information Systems
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    • v.15 no.4
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    • pp.73-98
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    • 2006
  • The purpose of this study was to verify and analyze the factors that influence the acceptance intention of u-Commerce users under ubiquitous computing environments. To accomplish this, the Technology Acceptance Model(TAM) of Davis(1989), which has widely been cited in new technologies such as information technology(IT) and information systems(IS) studies was used to develop the research model. First of all, personal characteristics affecting the acceptance intention of u-Commerce were identified as individual variables through literature review. Utilizing the use of the individual variables and the TAM model, the u-Commerce acceptance intention model was established. The research findings indicated that IT acceptance forms and frequencies in IT use did not have a significant impact on perceived usefulness and perceived ease of use of u-Commerce. It was also found that the perceived usefulness proposed in the u-Commerce acceptance model influenced the perceived usefulness. Both ease of use and usefulness were identified to influence attitude for use. Finally, usefulness and attitude for use also positively influenced acceptance intention. The contribution of this study was the examination of the factors affecting acceptance intention of users in u-Commerce and the verification of the usefulness of the TAM model in describing the acceptance of u-Commerce users using structure acceptance model. Furthermore, this study has empirically analyzed how personal characteristics widely used in the study of acceptance of IT can influence the acceptance of u-Commerce.

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Effect of IT Acceptance Will and Stress on Task Performance (조직의 IT 도입 시 기술수용의지와 스트레스가 업무에 미치는 영향연구)

  • Kang, So-Ra;Kim, Yoo-Jung;Chun, Bang-Jee
    • Journal of Information Technology Applications and Management
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    • v.18 no.4
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    • pp.119-130
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    • 2011
  • When an organization adopts new technology, performance through the technology is expected to be decided depending on attitudes of the members, in that technology produces performance only if the members zealously use it. Therefore, the members need to devote themselves to acquire and use the new technology. This attitude of members is called "IT acceptance will" (Ranarajan et al., 2005), and this research is to examine the effect of an individual's "IT acceptance will" on performance. Thus, this research analyzes what increases IT acceptance will and what effect IT acceptance will has on stress due to uncertainty of an organization-job complexity and role conflict- through new IT adoption. This research conducted a survey from July to September in 2009, targeting employees of government offices and public institutions in Kyunggi and Kyungnam provinces. Then, a total of 370 was collected and the final 344 was selected for our research analysis. As a result, this research found out that personal innovation and client orientation improved an individual's IT acceptance will, which improved performance through new IT adoption. However, the new IT adoption also increased job complexity and role conflict, but negative effects of stress on performance was not found as IT adoption will diminished the stress. Based on this result, this research discussed practical and academic implications and the limitations.

A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology (통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구)

  • Kim, Byung-Gon;Lee, Byeong-Gil;Yoon, Il-Ki
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.1-18
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    • 2020
  • Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

Technology Acceptance Modeling based on User Experience for Autonomous Vehicles

  • Cho, Yujun;Park, Jaekyu;Park, Sungjun;Jung, Eui S.
    • Journal of the Ergonomics Society of Korea
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    • v.36 no.2
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    • pp.87-108
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    • 2017
  • Objective: The purpose of this study was to precede the acceptance study based on automation steps and user experience that was lacked in the past study on the core technology of autonomous vehicle, ADAS. The first objective was to construct the acceptance model of ADAS technology that is the core technology, and draw factors that affect behavioral intention through user experience-based evaluation by applying driving simulator. The second one was to see the change of factors on automation step of autonomous vehicle through the UX/UA score. Background: The number of vehicles with the introduction of ADAS is increasing, and it caused change of interaction between vehicle and driver as automation is being developed on the particular drive factor. For this reason, it is becoming important to study the technology acceptance on how driver can actively accept giving up some parts of automated drive operation and handing over the authority to vehicle. Method: We organized the study model and items through literature investigation and the scenario according to the 4 stages of automation of autonomous vehicle, and preceded acceptance assessment using driving simulator. Total 68 men and woman were participated in this experiment. Results: We drew results of Performance Expectancy (PE), Social Influence (SI), Perceived Safety (PS), Anxiety (AX), Trust (T) and Affective Satisfaction (AS) as the factors that affect Behavioral Intention (BI). Also the drawn factors shows that UX/UA score has a significant difference statistically according to the automation steps of autonomous vehicle, and UX/UA tends to move up until the stage 2 of automation, and at stage 3 it goes down to the lowest level, and it increases a little or stays steady at stage 4. Conclusion and Application: First, we presented the acceptance model of ADAS that is the core technology of autonomous vehicle, and it could be the basis of the future acceptance study of the ADAS technology as it verifies through user experience-based assessment using driving simulator. Second, it could be helpful to the appropriate ADAS development in the future as drawing the change of factors and predicting the acceptance level according to the automation stages of autonomous vehicle through UX/UA score, and it could also grasp and avoid the problem that affect the acceptance level. It is possible to use these study results as tools to test validity of function before ADAS offering company launches the products. Also it will help to prevent the problems that could be caused when applying the autonomous vehicle technology, and to establish technology that is easily acceptable for drivers, so it will improve safety and convenience of drivers.

An Integrative Approach for Strengthening Continual Adoption of e-Government Services : An Empirical Study (전자정부 서비스의 지속적 수용 강화를 위한 통합적 접근 : 실증연구)

  • Lim, Se Hun
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.19-41
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    • 2013
  • This study analyzed the users acceptance of e-Government services. Many IT(Information Technology) adoption studies appeared the TAM(technology adoption model) of Davis[1989] as a theoretical background. The TAM composed of three factors those are the perceived easy of use, the perceived usefulness, and intention to adoption of IT. However, TAM did not explain the consequences of intention to adoption and antecedents of the ease of use and usefulness in IT adoption. To overcome limitations of TAM, many technology acceptance studies done. In this study, the researcher suggested the IT acceptance model for explaining users adoption of e-Government service based on the model of IT acceptance of Wixom and Todd[2005]. The model of Wixom and Todd[2005] based on the TAM of Davis[1989], IT adoption model of Taylor and Todd[1995] and, IS(Information Systems) success model of Delone and Mclean[1992, 2003]. For testing our research model, the researcher collected data from 200 users of e-Government services. The researcher analyzed in measurement model and structural model using statistical software. This study analyzed relationships among interaction, information quality, Web systems quality, satisfaction, ease of use, usefulness, and attitude to explain and predict influences of the users acceptance of e-Government services. The results of this study will provide useful information about develop a strategy for usage spread of e-Government services.

A Study on Passengers' Acceptance of Untact Technology Services at Incheon Airport: Application Innovative Expansion Theory and Technology Acceptance Model (인천공항 이용객의 언택트기술 서비스 수용에 관한 연구: 혁신확산이론과 기술수용모델의 적용)

  • Chun-Me Park;Kee-Woong Kim
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.32 no.2
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    • pp.100-111
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    • 2024
  • This study was conducted to explain airport users' acceptance intention for untact smart devices being introduced at Incheon Airport. Based on the technology acceptance model, perceived usefulness and ease of use influenced attitudes and intention to use. It was verified whether it was affecting the effect. In addition, variables proposed in innovation diffusion theory were selected to verify exogenous variables that affect perceived usefulness and ease of use, which serve as key independent variables in the technology acceptance model. Research results show that perceived usefulness has a high level of positive influence on attitude, whereas perceived ease of use has a low influence and does not show a statistically significant influence. In addition, it was confirmed that most variables of the innovation diffusion theory had no effect on usefulness and ease of use. This means that the key variable in the spread and use of untact smart devices at airports is the perception of usefulness, which means that resistance to accepting new technology is not high.

A Study of the Influencing Factors on the User Acceptance of Music File Sharing Technology (음악 파일 공유 기술의 사용자 수용에 대한 영향 요인 연구)

  • Shim, Seon-Young;Amoroso, Donald L.
    • Journal of Information Technology Services
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    • v.7 no.3
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    • pp.47-70
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    • 2008
  • File sharing technology is the most popular methodology through which consumers gain music from online. However, music file sharing and free downloads of music have caused terrible recession of traditional music industry. The purpose of this paper is to develop the underlying theory for understanding the acceptance of music file sharing technology and empirically test our theoretical model. We develop extended TAM model and explore the influencing factors on the user acceptance of music file sharing technology. Our study delivers a better understanding on consumers’ attitudes towards music downloads. By understanding the fundamental characteristics of technology that makes consumers enthusiastic, traditional music industry will gain managerial implications.