• Asia pacific journal of information systems
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• v.30 no.3
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• pp.568-589
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• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.

• IE interfaces
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• v.25 no.2
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• pp.276-282
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• 2012

Earned value management(EVM) based progress management was designed to systematically manage large or huge projects with budget based criteria. For this reason, existed methods of EVM based progress management have a practical difficulty to apply to small and medium enterprises(SMEs) not possessing enough human resource, time, and cost. In other words, SMEs have performed simultaneously many small-sized projects emphasizing more project delivery than project budget. This study focuses on the area of project management applying to many small-sized projects simultaneously conducted by SMEs. Thus, the method proposed in this study is to manage only the progress of projects after removing cost factor in order to reduce man powers required for allocating the budget of projects to their all activities in detail in the stage of project planning. This study reveals that SMEs are able to manage progress of many projects easily and intuitively using the proposed method.

• Knowledge Management Research
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• v.16 no.1
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• pp.243-254
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• 2015

To increase their market shares and grow continuously, it is very important for small and medium-sized enterprises (SMEs) to expand their markets. Although various factors may influence an SME's effort to cultivate a new market, this research focused on activities related to the search and utilization of external knowledge. After conducting Tobit analysis based on the dataset of 959 Korean SMEs included in the 2010 Korean Innovation Survey, we found that external knowledge search and utilization activities positively affect the market expansion of SMEs. This result has two implications: (1) SMEs should actively search for appropriate external knowledge sources with which they can expand their markets and reduce their dependence on internal R&D activities; and (2) they should implement an efficient corporate system to effectively absorb and utilize external knowledge inside the firms. Despite these contributions, this research has its shortcoming in that it utilized a cross-sectional dataset, which can be further analyzed by incorporating the dataset from previous and future periods.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.625-633
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• 2020

This study aims to empirically investigate the influence of organizational capability and organizational learning on the financial performance of family-business type small- and medium-sized enterprises (SMEs). In addition, this study examines the moderating role of SMEs' ages and the managers' experiences in the relationship between organizational capability and organizational learning on the SMEs financial performance. This study is a basic exploratory research conducted by using an empirical survey, i.e., sampling of the businessman (the owner) of family-business type SMEs cross-functional in the area of DIY. The study uses purposive sampling. The respondents are the SME businessmen from the various business sectors in Yogyakarta, Indonesia. The number of respondents is 150. Hypothesis testing used SPSS program's moderation regression approach; validity and reliability testing used confirmatory factor analysis and Cronbach's alpha. The result of this study shows that organizational capability positively and significantly affects the financial performance. Also, organizational learning significantly affects the financial performance. The organization's age factor does not moderate the relationship between organizational capability and the financial performance, but it is significant on the organizational learning. The factor of manager's experience moderates insignificantly on the relationship between organizational capability and financial performance. However, it is significant to the organizational learning.

• Journal of Korea Trade
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• v.25 no.4
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• pp.128-145
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• 2021

Purpose - The main purpose of this study is thus to investigate the contingent effect of imitation strategies on firm performance in transition economies such as China, focusing on pure and creative imitation. Design/methodology - We conducted a survey targeting department heads of each company who have more than 10 years work experiences. We assessed that the ability to gain trust and to access information from high-ranking informants would be greater if the firms were from the same country - Korea - as the lead researcher. A total of 200 highly reliable samples were obtained, which could effectively explain the nine variables set in the study. Relevant hypotheses were tested using a hierarchical linear model (HLM). Findings - The findings suggest that SMEs' technology level also had a positive impact on performance. Firms with better technology had a positive impact on performance, irrespective of pure or creative imitation. This reflects the cases where many Korean SMEs entering China without high technology level lose their competitiveness due to Chinese firms' technology catch-up within a short period of time. Originality/value - SMEs that lack technology and know-how need to focus on pure imitation strategies. It is possible that SMEs can perform creative imitation, but it seems difficult under the current circumstances. Therefore, SMEs with limitations in technology and know-how should maintain their competitive advantage for a while, by maintaining their pure imitation strategy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.2
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• pp.49-61
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• 2019

As the technological gap amongst manufacturers decreases, the life cycle of products has shortened, and competition accelerates due to the development of technology, incumbent manufacturing companies face growth limitations. In order to overcome such business issues, manufacturing companies are increasingly interested in changes in business models and innovations, especially in the direction of providing services where they can maintain the competitive advantage of their products. In such context, this empirical study examines managerial leadership, differentiation strategies, and products and services pricing as 'servitization factors', which can be driving forces for moving into a new era of growth for Korean SMEs, focusing on the mediating effects of servitization competency. The results are as follows : First, it was confirmed that executive leadership, differentiation strategy, and information & communication technology capability have a direct effect on service sales. Second, the process competency, partnership competency, and ICT competency, which are presented as the service competence of SMEs, were found to play an important role in inducing service sales in managerial leadership, differentiation strategy, product and services pricing. It also emphasized the role of the public policy such as helping to foster SMEs as key partners in the expansion of social facilities and establishing platforms through ICT and data utilization for the convergence of manufacturing services.

• East Asian Journal of Business Economics (EAJBE)
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• v.11 no.2
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• pp.109-118
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• 2023

Purpose - This research paper aims to examine the impact of entrepreneurial orientation (EO) and government support programs (GSP) on new product performance in Korean Small and Medium-sized Enterprises (SME). We specifically focus on the interaction between these two factors and their influence on the new product performance of Korean SMEs. Research design, data, and methodology - We collected survey questionnaires from SMEs that are certified with Inno-biz by the Korean Ministry of SMEs and Startups. The collected data was analyzed using SPSS 26 and AMOS to create an integrated model. Result - Based on the analysis, our findings indicate that the proactiveness and innovativeness dimensions of EO have a positive effect on new product performance. However, the risk-taking dimension of EO has a negative effect. Additionally, GSP exhibit both positive and negative moderating effects on different dimensions of EO. Conclusion - It is important to recognize that GSP are not a universal solution for all challenges faced by SMEs. Hence, it is crucial for policy-makers to have a clear understanding of SMEs' capabilities and the level of EO dimensions in order to identify types of GSP that could lead to positive outcomes, while minimizing the negative effects of GSP.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.1
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• pp.47-65
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• 2023

As stakeholder demands and sustainable finance grow, ESG management and ESG evaluation are becoming important. SMEs should also prepare for the trends of ESG rating practices that affects supply chain management and financial transactions. However, SMEs have no choice but to focus on survival first, so there are restrictions on putting into ESG management. In addition, there is a lack of research on the legitimacy of ESG management by SMEs, and volatility in ESG evaluation systems and rating grades is also increasing. Accordingly, it is necessary to review ESG evaluation trends and practical guidelines along with the review of previous studies. As a result of the exploratory study, SMEs need to implement ESG management and make efforts to specialize in ESG related new businesses under conditions in which their survival base is guaranteed in terms of implementation strategies. In addition, it is necessary to focus on the strategic use of various evaluation results along with accumulating information favorable for ESG evaluation through organizational learning and software management. The implications of this study are that various studies such as the classification criteria for SMEs and the relationship between ESG evaluation grades and long-term survival rates are needed in ESG evaluation of SMEs. At the government policy level, it is time to consider the ESG evaluation system exclusively for SMEs so that ESG management can be implemented and ESG evaluation at different levels by industry and size.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.75-88
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• 2013

This is the time that political effort is required to encourage domestic companies to expand overseas facing internationalization. Regarding exportation, not only major companies, but SMEs also should be greatly concerned. As for the case of SMEs, it has been thought to be as inferior brand image in domestic market, but as world market such as China is very huge and diverse. There is high possibility of increasing in export of SMEs with concerns. To strengthen the competitiveness and develop the potential of SMEs, promoting renovation of system is a must, over the renovation of skill or management. It is important to figure out the degree of contribution and route for exports, since every company has different aspects. Therefore, the purpose of this study is to calculate the degree of contribution of Korean SMEs, and to find further improvements by understanding export route. It also tries to suggest proper policies to vitalize SME's export.

• Journal of the Society of Disaster Information
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• v.17 no.2
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• pp.375-390
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• 2021

Purpose: Most of cybersecurity breaches occur in SMEs. As the existing cybersecurity framework and certification system are mainly focused on financial and large companies, it is difficult for SMEs to utilize it due to lack of cybersecurity budget and manpower. So it is necessary to come up with measures to allow SMEs to voluntarily manage cyber risks. Method: After reviewing Cybersecurity market, cybersecurity items of financial institutions, cybersecurity framework comparison and cybersecurity incidents reported in the media, the criticality of cybersecurity items was analyzed through AHP analysis. And cybersecurity items of non-life insurers were also investigated and made a comparison between them. Result: Cyber risk management methods for SMEs were proposed for 20 major causes of cyber accidents. Conclusion: We hope that the cybersecurity risk assessment measures of SMEs in Korea will help them assess their risks when they sign up for cyber insurance, and that cyber risk assessment also needs to be linked to ERM standardization.