• Culinary science and hospitality research
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• v.5 no.2
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• pp.261-279
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• 1999

In order to meet competitive power, foodservice should aim to satisfy customers through distinguished quality and service as well as speciality and know-how. Especially, in coming 2000 year will be openned ASEM, 2001 will be the "Year to visit Korea", 2002 will be openned Korea-Japan Soccer World Cup, with these event as a momentum the domestic foodservice industry would be continuously increased and improved. Foodservice industry is the tertiary industry with the potentiality, tremendous popularity, premanancy and future-orient, it is gradually taking root as a basic industry after going through the industrialization. Furthermore, foodservice industry aim to satisfy customer based on quality, services, cleanliness, atmosphere, timing and value, besides, it is customer closeby service which to supply value and satisfaction through systemization, being manual, being technological renovation. Strategic management of foodservice industry is as following: Firstly, marketing strategy requires positing strategy to recongnize self-brand to the customer, thus requires to get hold how to take firm in customers′ mind. And then distingushed strategy requires. So somehow it is important to secure competitive in customers′ mind. Secondaryly, it requires strategy of competive advantegy. It is not to improve unique core competence of industry which is developed and studies for a long time but to pursuit diversfication based on core of industry Thirdly, it requires strategy of customer satisfaction. In these modern days it is important how much to satisfy customer, as it could be not expect continuous frowth and development without strategy of customer satisfaction. Therefore strategy of customer satisfaction is a necessary condition for the foodservice industry.

• Journal of the Korea Society of Computer and Information
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• v.10 no.5 s.37
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• pp.251-258
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• 2005

In this paper, we investigate the strategy for the promotion of IT industry in Yongin region and suggest some directions for operations strategy of them. we divide the strategy into centralization of supporting facilities , construction of supporting network, development of lesion based firm, and modernization of marketing/logistics based on the result of the Previous study on the 19 critical success factors. The strategy foactors are analyzed by AHP and evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy. This research contribute to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy, and by suggesting the effective means to assist the IT industry.

• Journal of Information Technology Services
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• v.16 no.3
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• pp.1-15
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• 2017

This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

• Journal of the Korea Society of Computer and Information
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• v.12 no.1 s.45
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• pp.169-176
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• 2007

In this paper, we suggest the IT industry complex strategy based on previous study on the success factor and success strategy for the promotion of IT industry in Yongin city. The strategy factors are evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy, and the priority and important rate of strategy analyzed by AHP. The results of this research extracted through expert inquiry and survey contribute to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy.

• Journal of the Korean Institute of Oriental Medical Informatics
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• v.13 no.1
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• pp.1-13
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• 2007

Korean medicine industry general means all industry activities related to Korean medicine. It covers material resources such as herbs and products made herbs, medical instruments, Korean medical servics and related information service based on Korean medicine theories. Also according to industrial strategy, Korean medicine industry was to define and branch. The industrial strategy of Korean medicine industry was based on kowledge, high-end, intensive techology, and global denand. By the industrial strategy of Korean Medicine industry, a study on the optimal industry construction of Korean medicine industry was standardizaition in the basic research and promoted bouds, efficiency in the group industrial, detention of global fund and global technology, and intenational division of product process. It is the optimal industry construction of Korean medicine industry by the industrial strategy of Korean medicine industry. At once adjustment to the optimal industry construction of Korean medicine industry by the industrial strategy of Korean medicine industry was internationalization in the positive adjustment.

• Korean Management Science Review
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• v.23 no.1
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• pp.1-19
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• 2006

This study investigates the critical success factors for the promotion of IT industry in region and suggests some directions for operations strategy of them. This study based on the critical success factors, and we suggest followings : (1) start-ups support, (2) technology support, (3) management support, (4) law/institutional support. We suggested the strategy which based on critical success factors for successful operations of IT industry. This strategy suggested by AHP(Analytic Hierarchy Process) results and was evaluated by the three groups(IT firms, local government official worker, professor) which have an influence on IT policy. We suggested the priority of policy by AHP technique for successful development of IT industry. As a results, centralization of supporting facilities was perceived as the most important policy by three groups(IT firms, local government official worker, professor). This research contributes to assist planners and policy-makers in supporting IT industry by providing useful information about the suggested strategy, and by suggesting the effective means to assist the IT industry. Also, results of our research will be suggested as a priority of developing policy to assist successful IT industry.

• Journal of Information Technology Services
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• v.2 no.1
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• pp.51-73
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• 2003

The success of 2002 Korea Japan Worldcup became a good opportunity to give the message of revival to the people of Korea. With the effect of it, the national brand image has risen. Nevertheless, in order to maximize the chance of time, the most necessary thing that need to be done is to find the strategic counterproposal of the Post Worldcup. Especially, to find the more active plan in the respect of economy. In this research, we have studied the IT industry(especially SI industry) of the economy in order to look into the strategic counterproposal to get the development effect after the Worldcup. We mainly analyzed the SI industry in the respect of economy, because it is not only a high-value added industry of the integration of knowledge and technology but also a high-tech industry which has a spreading effect on the related industries. To implement the analysis of SI industry, derive and verify the strategy, and get the activating plan, we studied with 4 stages. Firstly, analyze the exterior environment and the interior strength with the Competitive Strategy Model(Specially, 7 Force Model & Value Chain Model). Secondly, get the strategy with SWOT analysis. Thirdly, verify the Strategy with interview and survey. Fourthly, classify the SI industry activation plan into 5 kinds after Worldcup through panel discussion and seminar with the data which we got through interview and survey.

• Journal of Information Technology Services
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• v.19 no.1
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• pp.17-35
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• 2020

The Korea government has been pursuing various policies to find a new industrial growth engine based on ICT (Industry and Communication Technology). However, ICT industry recently faces a serious crisis due to a lack of fundamental competitiveness and capital and technological gap with other countries. Accordingly, it is necessary for ICT industry to recognize the rapidly changing competitive business environment and to establish appropriate value-based strategies. This paper analyses factors affecting value-based strategy in the Korean ICT industry using 10 years data set. The result shows that the value-based strategy in the Korean ICT companies has a significant influence on their financial performance. In addition, it is confirmed that the competition level in the industry has a significant moderating effect on this relationship. In addition, when the companies are categorized based on performance, it is confirmed that there is a significant difference in competition level and value-based strategy in each categories. The results of this paper are expected to suggest implications for the effective use of balanced value-based strategies in the ICT industry.

• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.61-79
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• 2021

Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.389-395
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• 2022

This paper selected 'Line', the messenger application of Korea's leading software-based IT company 'Naver', and performed a case analysis specially in the early stages of the messenger industry. First, this study analyzed what the mobile messenger industry is and the external environment. Next, an internal analysis was carried out through the strengths and weaknesses through Naver Line's resources and capabilities. With this analysis, this study could evaluate the platform strategy, communication strategy, and the user basic strategy that Naver is carrying out. This study gave us more understanding of the mobile instant messenger (MIM) industry and understand Naver's growth strategy, which will provide great implications for the working staff of IT companies.