• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.217-233
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• 2011

In this study, we have examined how the potential users of IT convergence product use the external information sources for purchasing decision focusing on a case of smartphone. Although the specifications and price of IT convergence products, such as smartphone, tablet pc, and smart TV, are considered as major criteria for purchasing decision, the competitiveness of these factors have disappeared as many companies launch similar products in the market. External information sources play a significant role to differentiate the alternatives by offering value-added experience information. The effect of external information sources becomes stronger for experience and high-involvement product whose performance can be evaluated through only users' direct experience. In this study, we categorized the external information sources for smartphone into five; company ads, personal network, expert group, consumers, and media. Through an empirical study with potential smartphone users, we verified how these external information sources affect users' purchasing decision in the perspective of the perceived attributes of information source, quality of information, and individual's characteristics based on self-regulatory theory.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.401-411
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• 2019

Non-contact judgment and evaluation for products are increasingly needed along with a rapid environmental change in fashion that sows urgency in the need to implement services that allows users to judge and experience a tactile sense in a fashion product without actual contact. Technological development is required to provide users with syn-aesthetic experiences that integrate the visual, tactile and the auditory. There is also a need to conduct research to increase immersion that provides users with ICT-related experiences communicated through fashion images. The study analyzed demands for haptic communication technology by Korean users in immersive VR fashion product shopping. Accordingly, it defined haptic communication through literature research, investigated immersion in the VR environment and conducted in-depth interviews for haptic communication applicable to VR shopping. Findings show that hedonic reactions by fantasy, emotion and fun function are an important motive in selecting VR shopping. VR fashion product shopping steps were divided into 4: move to store, search in store, search of product and purchase based on offline store shopping experience. It defined the haptic communication by steps and analyzed the types of the haptic feedback to be implemented. The study results provide basic data for developing haptic communication technology that can enhance e a sense of the presence and immersion experiences that can help lay a groundwork for pilot studies on the convergence of the virtual and the real.

• International journal of advanced smart convergence
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• v.12 no.1
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• pp.157-163
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• 2023

The current research aims to examine the moderating effect of consumers' mindset on their product purchase intention in the multi-promotion offers containing both a bonus pack and a price discount (i.e., BP + PD offers). That is, this research investigateswhether consumers' product purchase intention in the BP + PD offers variesdepending on their mindset (growth mindset vs. fixed mindset). Specifically, it is predicted that consumers with a fixed mindset will have higher product purchase intention in the offers containing the high PD but low extra amount of BP (LBP HPD) than in the offers with a high extra amount of BP but low PD (HBP LPD), whereas consumers with a growth mindset will have higher product purchase intention in the HBP LPD offers than in the LBP HPD offers. An experiment wasconducted to test the prediction. Consistent with the prediction, it was found that participants' mindset moderates their product purchase intention in multi-promotion offers. The findings imply that marketers can evoke more positive consumer purchase intention toward BP and PD offers, considering consumer mindset.

• Design & Manufacturing
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• v.15 no.1
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• pp.57-65
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• 2021

Pump cap is a product that is widely used due to its ease of use and simple operation. These pump caps are applied to heterogeneous functional cosmetics and are being developed as dual pump caps. However, the conventional dual pump cap has a problem in that it is inconvenient to use and leakage occurs. In addition, it is formed of a plurality of materials, and there is a problem that is difficult to recycle. Lately, since the problem of environmental pollution is getting serious, the dual pump cap, which is difficult to recycle, cannot be used. Currently, eco-friendliness has been considered in Korea, and there are no dual pump cap containers with excellent sealing performance. Therefore, in this study, a dual pump cap container made of eco-friendly material was designed. In addition, finite element analysis was performed to verify the design feasibility of the product.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06d
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• pp.186-189
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• 2011

공간정보 데이터 제품 사양은 공간정보를 생산에 요구되는 제반 절차를 문서화하고, 관리하기 위한 용도로 활용되고 있다. 본 논문에서는 수치지도 제품 사양을 시스템적으로 활용, 관리, 운용하기 위한 서비스 모델을 제시한다. 이를 통하여 수치지도 제품에 대한 접근과 이해도를 높임이고, 메타데이터 작성 비용을 절감하는 등 수치지도의 유통 및 활용이 보다 효율적으로 이루어질 수 있을 것이라 판단된다.

• Journal of Industrial Convergence
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• v.7 no.2
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• pp.1-16
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• 2009

The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.

• Journal of Information Technology Applications and Management
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• v.20 no.3_spc
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• pp.295-314
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• 2013

These days a great mix of traditional and digital contents such as movie, broadcasting, advertisement, e-books, music, game, animation, cartoon, character, knowledge information, and art performance are widely available. Many more are yet to come, with improved quality and added features. It is expected that all these contents will be evolved into a new breed of convergence content through the process of consolidation, expansion, integration, and recreation. Across the digital ecosystem, a new formula is being added to the industrial structure : 'Information/Content-Platform/Device-Goods/Service.' In the near future, as a result of technological innovation and convergence, the business sector will lose its boundaries as well, as businesses will be forced to look beyond the product itself and focus more on multi-functionality. Especially, in the era of creative economy, more policies need to be crafted in order to procure a new growth engine for the future with the agenda for convergence between humanities and technology. Therefore, the purpose of this paper is to analyze the concept, factors, elements, types, and cases of convergence, which are the essence of content convergence. This analysis, with its focus on the convergence process, will help identify the effects and limits of content convergence as well as the prospects for convergence contents in the smart ecosystem under the creative economic system.

• Management & Information Systems Review
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• v.32 no.2
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• pp.83-106
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• 2013

This study testified the influence factors like quantities of advertising, number of hardware and software that are converged, effect on feature fatigue of convergence product. When consumers perceive higher numbers of hardwares in a smart phone, they feel its higher usefulness and complexity. This means that numbers of hardwares is the major factor that enhances consumer's usefulness but, at the same time, it cause perceived leads to higher usefulness in using smart phone, it didn't effect on complexities. It is also important strategy for smart phone companies to provide a lot of useful softwares(applications) to satisfy consumers. Finally, complexity was important factor that lead to higher feature fatigue of consumers. This indicates that smart phone companies have to find adequate numbers of convergence for their new smart phone.

• Journal of Technology Innovation
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• v.25 no.3
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• pp.197-231
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• 2017

We investigate the effect of technology convergence and spillover on firm performance. In doing so we specifically examine how automobile firms adapting aircraft technologies perform in stock market and product market. In order to use technology convergence and spillover, we investigate the patent citation relationship between aircraft and automobile related patents and construct the measures on automobile firms' adaptation of aircraft technologies. We also measure automobile firms' performance based on market value of firms in the stock market and revenues in product market. We find that the market value increases as automobile firms use the knowledge of aircraft technologies more. However, there is no relationship between the use of the aircraft technology and the revenue of automobile firms. This suggests that the use of advance aircraft technology plays a positive signaling role in financial market while it is not associated with generating revenues in product market.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.169-174
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• 2019

Because the warm and cozy demand of automotive driving seat increases, the research development of heating seat has been actively made. In this study, the thermal stress analysis and the structural analysis were carried out with three kinds of heating seats of A, B and C. By executing the thermal analysis with the same material, model A was shown to have the heat transfer better than model B or model C at the study result. So, it could be seen that the heat transfers became different each other though models had the same material according to the configuration of product. Adding the hot wire in order to expect the safer heating can be better heating, but there is the limit on the aspect considering the capability in contrast to the price of product. Generally, model B is thought to be safest thermally than model A or model C in every respect. As the design data of the automotive heating seat product with the durability and safety acquired by this study result are used, the artistic environment can be promoted by being grafted onto the automotive driving seat.