• 한국IT서비스학회지
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• 제17권4호
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• pp.163-189
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• 2018

In this study, we analyze the acceptance theories of insurance services using blockchain technology. Although insurance services using block-chain technology are still in discussion, specific development methods for service methods applying block-chain technology in insurance services are being studied. In this study, the following analysis was conducted to analyze the acceptance of insurance services using block chain technology, focusing on four factors of the UTAUT model. As a result of the analysis, the technology benefits of the blockchain affecting the performance expectations of UTAUT are security and reliability. In addition, the factors influencing UTAUT's effort expectations were found to be availability and economics. Therefore, it was found that performance expectation and effort expectation for technology acceptance are influenced by different technology benefits. Among the four factors of UTAUT, the factors affecting the insurance service using the blockchain technology are performance expectation and effort expectation, and social influence and promotion condition have no effect on acceptance intention. Also, the moderating effect of user innovation on acceptance intention of insurance service applying blockchain was significant only for effort expectation among UTAUT factors.

• Journal of Information Technology Applications and Management
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• 제20권1호
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• pp.19-41
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• 2013

This study analyzed the users acceptance of e-Government services. Many IT(Information Technology) adoption studies appeared the TAM(technology adoption model) of Davis[1989] as a theoretical background. The TAM composed of three factors those are the perceived easy of use, the perceived usefulness, and intention to adoption of IT. However, TAM did not explain the consequences of intention to adoption and antecedents of the ease of use and usefulness in IT adoption. To overcome limitations of TAM, many technology acceptance studies done. In this study, the researcher suggested the IT acceptance model for explaining users adoption of e-Government service based on the model of IT acceptance of Wixom and Todd[2005]. The model of Wixom and Todd[2005] based on the TAM of Davis[1989], IT adoption model of Taylor and Todd[1995] and, IS(Information Systems) success model of Delone and Mclean[1992, 2003]. For testing our research model, the researcher collected data from 200 users of e-Government services. The researcher analyzed in measurement model and structural model using statistical software. This study analyzed relationships among interaction, information quality, Web systems quality, satisfaction, ease of use, usefulness, and attitude to explain and predict influences of the users acceptance of e-Government services. The results of this study will provide useful information about develop a strategy for usage spread of e-Government services.

• 한국비블리아학회지
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• 제22권4호
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• pp.71-90
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• 2011

이 연구에서는 문헌정보학 교육과정이 전공자의 정보기술 수용의도에 어떠한 영향을 미치는지 알아보기 위해 정보기술수용모형을 이용하여 두 가지의 이질적인 정보기술환경에서 전공자와 비전공자간, 그리고 전공 성숙도별 정보기술 수용에 대한 요인적 차이를 분석하였다. 분석 결과, 문헌정보학 전공자와 비전공자간 정보기술 수용요인은 사회적 특성을 나타내는 주관적 규범 변수에서 차이를 보이는 것으로 나타났으며, 전공성숙도에 따라 저학년 집단에서는 비전공자와 큰 차이가 없었으나 고학년 집단에서는 각 변수의 영향력이 저학년 집단에 비해 큰 것으로 나타났다.

• 대한인간공학회지
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• 제36권2호
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• pp.87-108
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• 2017

Objective: The purpose of this study was to precede the acceptance study based on automation steps and user experience that was lacked in the past study on the core technology of autonomous vehicle, ADAS. The first objective was to construct the acceptance model of ADAS technology that is the core technology, and draw factors that affect behavioral intention through user experience-based evaluation by applying driving simulator. The second one was to see the change of factors on automation step of autonomous vehicle through the UX/UA score. Background: The number of vehicles with the introduction of ADAS is increasing, and it caused change of interaction between vehicle and driver as automation is being developed on the particular drive factor. For this reason, it is becoming important to study the technology acceptance on how driver can actively accept giving up some parts of automated drive operation and handing over the authority to vehicle. Method: We organized the study model and items through literature investigation and the scenario according to the 4 stages of automation of autonomous vehicle, and preceded acceptance assessment using driving simulator. Total 68 men and woman were participated in this experiment. Results: We drew results of Performance Expectancy (PE), Social Influence (SI), Perceived Safety (PS), Anxiety (AX), Trust (T) and Affective Satisfaction (AS) as the factors that affect Behavioral Intention (BI). Also the drawn factors shows that UX/UA score has a significant difference statistically according to the automation steps of autonomous vehicle, and UX/UA tends to move up until the stage 2 of automation, and at stage 3 it goes down to the lowest level, and it increases a little or stays steady at stage 4. Conclusion and Application: First, we presented the acceptance model of ADAS that is the core technology of autonomous vehicle, and it could be the basis of the future acceptance study of the ADAS technology as it verifies through user experience-based assessment using driving simulator. Second, it could be helpful to the appropriate ADAS development in the future as drawing the change of factors and predicting the acceptance level according to the automation stages of autonomous vehicle through UX/UA score, and it could also grasp and avoid the problem that affect the acceptance level. It is possible to use these study results as tools to test validity of function before ADAS offering company launches the products. Also it will help to prevent the problems that could be caused when applying the autonomous vehicle technology, and to establish technology that is easily acceptable for drivers, so it will improve safety and convenience of drivers.

• 지식경영연구
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• 제20권2호
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• pp.87-103
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• 2019

The purpose of this study was to explore the factors influencing acceptance (e.g., comprehension,) and diffusion of information recipients' by depending on the authenticity of news. Specifically, this study has examined the effects of the news contents(political vs. general), need for cognition(high vs. low) and authenticity of the News(real news vs. fake news) on both acceptance and diffusion of news. Based on previous work, this study has developed a conceptual model to present each research hypothesis and tested it by conducting experiments as the follows. As a result, according to the authenticity of the news and the contents of the news (political and general), the acceptance of political contents was high regardless of the authenticity of the news, and the acceptance of real news was higher than that of fake news. However, in the proliferation (comment), both the political contents and the general contents showed the characteristic of spreading (commenting) fake news rather than real news. contrary to this, the cognitive level did not show any significant difference in acceptance (understanding) and proliferation (comment, sharing, recommendation). This study provides academic implications in that it examines the influences of accepting (comprehension) and diffusion (comment, sharing, recommendation) of real news and fake news. It also provides practical implications for responding to fake news and new marketing strategies in an environment where contents are delivered through diverse social media.

• 벤처창업연구
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• 제6권1호
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• pp.83-107
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• 2011

최근 중국의 급속한 경제발전으로 한국 제품이나 기업들이 중국진출을 빠른 속도로 진행하고 있다. 이러한 상황 속에서 중국의 소비자들이 첨단 제품을 수용하는데 영향을 미치는 중요 요인들에 대한 연구는 중국 진출을 앞둔 한국 IT기업과 벤처기업들에게 중요한 전략적 시사점을 제공해 줄 수 있을 것이다. 그러나 기존의 중국 소비자의 첨단제품 수용요인에 관한 연구는 부족하며, 또한 중국시장에서 첨단 기술이나 서비스를 수용 및 확산시키기 위한 기초연구 역시 미미한 실정이다. 따라서 본 연구는 중국 소비자의 첨단제품의 수용모델을 제시하여 실증 연구를 실시하였다. 그 결과, 시스템 품질은 유용성, 용이성에 긍정적인 영향을 미쳤으며, 유희성은 유용성과 수용의도에 긍정적인 영향을 미치는 것으로 나타났다. 또한 용이성은 유용성과 수용의도에 긍정적인 영향을 미치는 것으로 나타났으며, 유용성은수용의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막에는 이러한 실증분석의 결과를 토대로 중국 시장 진출을 위한 IT 벤처기업에 마케팅적 시사점을 제시하였다.

• 한국생활과학회지
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• 제18권2호
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• pp.465-476
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• 2009

The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

• 수산경영론집
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• 제51권4호
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• pp.97-121
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• 2020

The ultimate purpose of this study is to revitalize the fishing community as the basis for the revival of the fisheries industry. The types of Eochon-Gye acceptance were analyzed as a basic study to achieve this purpose. According to the results of the study, it turned out that the head and the member of the Eochon-Gye had the same three Eochon-Gye acceptance types; that is, democratic, decision-making, and separatist types. However, the Eochon-Gye acceptance types by two groups differed in detail, even though they were named by the same names. Therefore, in order to devise an effective revitalization plan of the fishing community, it is necessary to reflect the detailed characteristics of each Eochon-Gye acceptance type owned by the two groups.

• 경영정보학연구
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• 제12권2호
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• pp.47-74
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• 2010

공공부문 구성원의 정보기술 사용경로와 영향요인에 대하여 분석한 결과 첫째, 정보기술의 수용이 적극적으로 되어야 활용도 적극적으로 될 수 있다는 점이 나타났다. 당연한 이야기 같지만, 수동적인 수용이 아니라 적극적인 수용이어야 한다는 특징이 있다. 둘째, 업무에 대한 이해, 업무동기, 동료와 의사소통이 중요한 영향요인으로 나타났으며, 정보기술사용의 유용성 역시 중요한 것으로 파악되었다. 특히 업무에 대한 이해가 선행되어야 업무관련 정보기술을 더욱 적극적으로 활용하는 것으로 나타났다. 순환보직을 하고 있는 공공부문의 현실상황에서 쉽지는 않지만 업무에 대한 이해를 높이는 방안을 강구해야 한다. 셋째, 정보화리더십의 경우 통계적으로 유의미하지 않게 나타났다. 하지만 정보화 추진과정에서 리더십의 중요성을 감안할 때 향후 개별적인 조직 내에서 리더십의 특성이 어떻게 나타나는지에 대한 후속연구의 필요성이 대두되었다. 분석결과의 시사점은 첫째, 조직적 맥락의 중요성을 인식하고 관리적 개입이 중요하다는 점을 들 수 있다. 개인의 정보기술 수용과 활용과정에 대한 기존의 기술수용이론 모델의 한계를 인식하고 이를 확장하여 우리나라 현실에 적합한 정보기술 수용모델을 검토해야 할 필요성이 있다. 둘째, 중앙정부차원의 노력과 조직자체적 노력에도 불구하고 정보기술이 활용되지 못한다고 지적받는 이유는 무엇인지에 대하여 고민해야 한다. 이는 기술적 합리성에 과도하게 집착하여 조직적 맥락과 개인행태적 요소를 상당부문 고려하지 못함으로써 정보기술을 활용하게 하는 조직관리적 노력이 부족했던 것은 아닌지 생각해 보게 된다. 지금까지 중앙정부의 노력을 통하여 수동적인 수용을 진행하였다면, 앞으로는 다양한 조직맥락적 요인을 고려하여 적극적인 수용과 능동적인 활용을 이끌어 내어야 한다.

• 한국도로학회논문집
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• 제18권5호
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• pp.95-103
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• 2016

PURPOSES : Permitted left turn is a turning maneuver in which a vehicle turns left using a gap between oncoming vehicles, called gap acceptance, and it enables for more efficient traffic operation at intersections. In Korea, the permitted left turn has not been a common maneuver at signalized or un-signalized intersections. However, many experts and the Police Agency tried to apply this effective turning maneuver at intersections in Korea since 2010. Though the investigation of gap acceptance is significantly important in understanding a driver's behavior at intersections, there have not been many studies about this topic, specifically a study to develop probability models of gap acceptance behavior. METHODS : In this study, the probability model of gap acceptance behavior for a permitted left turn was developed based on observational field studies. To develop the model, seven variables were analyzed including gap, waiting time, traffic volume, conflict-flow vehicle type, left-turning vehicle type, the number of lane, and time. RESULTS : In the final model, gap and left-turning vehicle type were found to be significant influencing factors. CONCLUSIONS : Through this model development, it was concluded that as the gap size increased, the probability of gap acceptance was higher. Moreover, when a left-turning vehicle was a passenger car, the probability of gap acceptance was higher than compared to large size buses or freight cars.