• Title/Summary/Keyword: IT활용전략

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Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.

A Study on the Utilization Strategy of Footwear-only Complex for the Kaesong Industrial Complex: Using SWOT-AHP Analysis Method (개성공단 신발전용단지 활용 전략에 관한 연구: SWOT-AHP 방법으로)

  • Jang, Dogyu;Chun, Dongphil
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.184-200
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    • 2021
  • This study proposes to secure the necessity and possibility of creating a footwear-only district utilizing the Kaesong Industrial Complex, a special economic zone in the North Korea. This is a policy proposal to explore strategic values for revitalizing the Korean footwear industry through a win-win cooperation model between the South and North Korea. With SWOT-AHP analysis method, we are planning to establish a strategy to utilize the footwear-only complex in Kaesong Industrial Complex for sustainability of the footwear industry. It presents a direction to overcome the industrial structural problems that the domestic footwear industry is facing with the aspect of the possibility of inter-Korea cooperation. As a result of the analysis, the 'SO strategy' is a proposal to establish inter-Korea cooperation K-shoe belt through footwear clusters in the two Koreas. The 'WO strategy' is an internationalization strategy of the Kaesong footwear-only complex. The 'ST strategy' is the use of flexible governance in the creation of a footwear-only complex for the relief of sanctions against North Korea. The 'WT strategy' is a paradigm shift in the perception of the peace economy in the footwear industry of inter-Korea for the re-opening of the Kaesong Industrial Complex.

A Comparative Study of Chinese Translations of 『Who ate all the Shinga?』 - Focusing on the Translation strategy of 4 types of Translations (『그 많던 싱아는 누가 다 먹었을까』의 중국어 번역본 비교 연구 - 4종 번역본의 번역전략을 중심으로)

  • YANG, LEI;MOON, DAE IL
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.403-408
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    • 2022
  • This study analyzed the translation strategies of four Chinese translations of 『Who ate all the Sing a?』. As is well known, Park Wan-seo's works contain many psychological descriptions, abstract vocabulary, idioms, proverbs, dialects, etc., so when translating into Chinese, various translation strategies such as translation, interpretation, and creative translation are required. Although all four types studied in this paper are somewhat different depending on the translator, all translation strategies were used in a comprehensive way. As a result of the study, all four translation strategies used a strategy of direct translation of Chinese characters when translating geographical namesand names of people. The interpretational translation strategy was used for the translation of vocabulary that requires historical, social, cultural, and geography background interpretation. was utilized. The creative translation strategy was used when translating overlapping issues, political and historically sensitive issues, and issues related to Korean pronunciation and grammar. Based on the results of this study, it is expected that translation strategy research on various Chinese translations of Korean modern literature as well as various Chinese translations of Park Wan-seo will be expanded.

A Courseware Design using Metacognitive Strategy (메타인지 전략에 기반한 코스웨어 설계)

  • Lee, Jaemu
    • Journal of The Korean Association of Information Education
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    • v.20 no.1
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    • pp.101-108
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    • 2016
  • Most of a courseware evaluated negatively by short of instructional strategy to improve learning effects. Designing a courseware is a time-taking and challenging task. Therefore, a method is required that helps to easily design courseware that is effective to learning. This study proposed a method for designing and management courseware by utilizing a metacognitive strategy. We made a design the coursewase efficiently using concrete instructional model frameworks as metacognitive stragety and tried to improve the quality of courseware for learning effects. We applied our proposed method to teacher's college students in Korea who were taking the "Courseware Development" course. After analyzing it's effects, the responds can design courseware easily and monitor the design direction while their designing. Also, they can design the courseware systematically and implement detail instructional strategy by using concrete instruction model frameworks as metacognitive strategy. However, they were not easy to develop concrete instructional model frameworks at first and we need sharing it among the designers.

Convergence-Information Strategy between Big Data and Wearable Computing (빅데이터와 웨어러블 컴퓨팅의 융합정보화 전략)

  • Lee, Tae-Gyu;Shin, Seong-Yoon;Lee, Hyun-Chang
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.218-220
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    • 2014
  • Data economy era is rapidly approaching where big data plays the pivotal role of creating new values and solving various problems. This paper aims at designing Korea's new strategic direction of informatization in the big data age. For this purpose, paradigm shift of our society and the new role of IT together with the discussion on open platform and big data focused on its potentials and new possibilities are analyzed, which leads to the conclusion that big data will be a main engine for creating new values. Based on the results of the analysis, three kinds of strategic direction is designed. The first direction is on national vision making and 'data analysis-based creative nation' is suggested. The second direction is on catalyst making and 'smart government utilizing the power of big data' is proposed in details. The third direction is on sustainable leading mechanism and 'collaborative governance between stakeholders' is suggested.

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The Strategies for the Development of the Security Industry Utilzing Social Network Services (경호경비산업의 발전을 위한 사회연결망서비스 활용전략)

  • Kim, Doo-Han;Kim, Eun-Jung
    • Korean Security Journal
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    • no.46
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    • pp.7-30
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    • 2016
  • This study found the strategies for activating the security industry to utilize social network services based on the platform business model. This research was utilized for in-depth interview and IPA analysis. And use it was to check the contents and strategic improvement projects that can actually materialize and direction of the strategy. First, run a priority need area is a private center of community policing related portal development and operation, universal social networking service(SNS) utilizing expanded, professional training, IT-based security content management and operation of IT infrastructure security guards and security professionals up educational content development, online security guards and security professionals-up refresher training program development. Second, the area over the inventory capabilities increase the effectiveness of the security guards was constructed open-type comprehensive public information system. Third, the area needed to be reviewed are the individual security industry experts workers operating information channels, dedicated customer service and expanding the event of a private security guard & security service providers up. Fourth, the effectiveness of the insufficient area are discuss system improvements, the sharing of community policing closed Cameras for proposals for the expanded utilization of social networking services, private development organizations Social Network Service(SNS).

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The Study on Using Method of Web Servcies (웹 서비스의 활용방안에 관한 연구)

  • Um, Ik-Chon;Kim, Hyun-Soo
    • 한국IT서비스학회:학술대회논문집
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    • 2003.05a
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    • pp.387-394
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    • 2003
  • 웹 서비스는 기업 간 통합의 문제를 저렴하게 해결해 줄 있는 획기적인 대안으로 소프트웨어 분야에서 크게 주목받고 있다. 웹 서비스는 아직까지 시장의 선각수용자(early adopters) 단계에 위치하고 있기 때문에, 그동안의 선행 연구들은 웹 서비스 아키텍처의 특정한 프로토콜 기술들에 초점을 맞추었을 뿐, 비즈니스 관점에서 전체적인 활용방안을 제시하지 못하였다. 본 논문에서는 그 구체적인 활용방안으로 음료수 자판기의 판매 데이터 제공 웹 서비스인 VMWS(Vending Machine Web Services)를 구현하였다. 그 결과, 기업은 VMWS처럼, 기존의 비즈니스 모델을 웹 서비스로 전환하는 접근방법으로부터 출발해야 하며, 그러한 비즈니스 모델들 중 가장 크게 네트워크 효과(network effect)를 발휘할 수 있는 허브(hub)적인 성격을 갖는 데이터들이나 비즈니스 기능들을 발굴하여 판매전략을 수립하되, 반드시 명심할 점으로, 기존의 IT 아키텍처와 조화를 이룰 수 있도록 단순하게 시작하여 점진적으로 웹 서비스의 도입전략을 추진해야 한다는 시사점을 얻을 수 있었다.

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Grand Strategy Framework for Information Systems Security in Organizations (조직 정보 시스템 보안을 위한 총괄 전략 프레임워크)

  • Park, Sang-Seo
    • Convergence Security Journal
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    • v.9 no.2
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    • pp.7-21
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    • 2009
  • Strategies have to be employed in information systems security in order to build and operate systems for information systems security in effective and structured manner. It is also essential for the entire organization to participate for successful implementation of the strategies and making them work. Current researches on information systems security strategy in organizations, however, have mainly been focused on deployment and operation of countermeasures based on strategic thinking and decision. In consequence, it is lack of research on overall frame for containing consideration factors required for moving and leading the whole enterprise for the holistic security purpose. Therefore, this paper proposes a framework for use in establishment of organization-wide information systems security strategies based on the concept of grand strategy from the traditional strategy research and on the four dimensional features of it.

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Environment, Marketing and Performance: Social Commerce News Content Analysis (환경, 마케팅과 성과: 소셜커머스 기사내용분석)

  • Kang, Sun-Ju;Park, Jun-Gi;Lee, Jungwoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.11
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    • pp.5522-5529
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    • 2013
  • The purpose of this study was to look into the marketing strategies of social commerce companies by analyzing the relationships among the environment, strategy and performance in social commerce. For that, the environment condition and components of marketing strategy were derived based on the marketing mix by analyzing the related contents published in 3,783 articles on newspapers dated from April 2010 to March 2013. UV(Unique Visitor) and PV(Page View) for each social commerce site were used as surrogates for performance. The results of study revealed the relationship of the marketing strategies to the changes in environment conditions towards negative conditions such as the spread of buyer anxiety. In the "strategy-performance" relations, the product element and external sales promotion element had high correlation with the performance. Finally, a difference was found in the marketing strategies of social commerce companies. High correlation was found in all aspects between the UV and PV marketing elements in the case of Coupang, while the correlation with the UV was low and the environment also showed relatively low correlation level in the case of WEmakePRICE. Thus, this study is considered to provide useful basis for the social commerce companies to map out and implement the marketing strategies, and is significant in that it applied the marketing mix to the special market environment such as social marketing.

Efficient-Use Strategy of ICT based on Integrated Thinking Model (통합사고모형에 기반한 효율적 ICT 활용 전략)

  • Lee, Chul-Hyun;Park, Jong-O;Lee, Tae-Wuk
    • Journal of The Korean Association of Information Education
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    • v.5 no.3
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    • pp.415-431
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    • 2001
  • Recently, the biggest interest in education, education using ICT(Information and Communication Technology) is being emphasized excessively and only the practical side is being embossed on the research about it, so it is causing worry that it is inclined to technical use. In this study, we tried to prepare the strategy for efficient use of ICT in search of theoretical level on use of ICT as an alternative plan for these problems. First, we defined the concept of efficient use of ICT and fixed high thinking of human as basic authority cited for deduction of strategy and analyzed Integrated Thinking Model of Iowa State Dept. of Education. We categorized synthetic thinking for efficient use of ICT through these works. In addition, we classified ICT for efficient use into software area, hardware area, and use skill area, and observed each concepts and interrelationship. And we argued 'Decision Authority of Relation between Thinking Area and ICT Area' to examine relation between synthetic thinking category and each area of ICT, and we established concretization of that, 'Analysis Matrix for Deduction of ICE-EUS'. We tried to guarantee the propriety of deduction process and the clearness of deduction result through this works. Through this process we finally deduct the ICT-EUS(Efficient-Use Strategy of ICT) about learning resources, learning tools, tutee, searching, communication, production and presentation of ICT area. ICT-EUS is expected to provide possibility of being able to enhance the efficiency and effectiveness of achievement of learning goals through cognitive analysis about learning resources, tools and use skills beyond simple use of ICT.

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