• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.2B
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• pp.313-324
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• 2010

IPTV has been launched to provide a simple convergence service with broadcast and communication, and now it is evolving to support personalized service capabilities according to user's requirements. The paper presents DSON architecture and its control model to provide personalized features and user centric capability in IPTV services over service overlay network. Furthermore, the paper introduces DSON based service models on community IPTV and home IPTV service model.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.69-74
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• 2010

Due to a development of information and communications technology, now we can watch TV show whenever and wherever we want through DMB service. And this is different from existing TV service which we can just enjoy at certain place. Now, I will look into IPTV technology which is basis of Mobile IPTV service. And then, I will introduce Mobile IPTV service which combines the virtues of 'Mobility' of DMB technology and 'two-way communication' of IPTV technology and lets us enjoy two-way TV service at anytime and anywhere. And also I will check the problems of IPTV, on-going trend of Mobile IPTV(in service), and the perspective of Mobile IPTV. Finally, we suggest new fast duplicate address detection scheme in Mobile IPTV to support seamless IPTV packet transmission.

• Journal of The Korean Association of Information Education
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• v.13 no.3
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• pp.393-400
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• 2009

As one of leading media converging broadcasting and telecommunications, IPTV is required to pursuit the idea of public interest from broadcasting industry and universal service from telecommunications industry as well as satisfying industrial effect. It needs to consider both industrial effect and public benefit when vitalizing IPTV services. The project of providing IPTV-based interactive public services is expected to enhance accessibility of public services, present shape of new public service in broadcasting-telecommunication convergence environment, resolve the shortage in contents supply which is one of most important problems in IPTV services. In this research understanding the overall response such as service usage status, satisfying/dissatisfying factor, trend of preference of the customer using IPTV-based interactive public services, we analyze what the public service mean in IPTV environment and public identity of IPTV. And we have investigate effective developing method and ripple effect of IPTV-based public services on broadcasting and telecommunications converged ecosystems.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.1B
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• pp.60-70
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• 2011

IPTV was introduced as the new growth engine of the broadcasting and telecommunications industry and has experienced a high growth rate as its subscribers exceeded 2 million in early 2010. However there have been some doubts on if the IPTV market will keep current growth drift. One of such suspicions is that IPTV market has not been developed by the competitiveness of IPTV industry itself. In addition, the recent slowdown of subscribers' growth and IPTV players' operating at a loss has been suggested as obstacles to the IPTV market growth. This sort of phenomenon has been brought about by ambiguous proposition of IPTV's own value as well as IPTV service positioning gap. To resolve these problems this study empirically investigates what customers want to get from IPTV service by analyzing switching value of IPTV subscribers. This study also identifies which values must be strategically considered to develop next generation IPTV services, in particular mobile IPTV services. Following the investigation, this study analyzes the possible positioning gap of mobile IPTV. Through this analysis, this study suggests which sort of service values need to be reconciled.

• Korean journal of communication and information
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• v.46
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• pp.485-510
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• 2009

Since the inception of Internet Protocol TV's real-time service on January, 2009, technological challenges and lack of content diversity of IPTV have been cited as problem areas. While past researches focused on IPTV's technological, industrial and policy facets, this research surveyed the viewers' viewing and usage patterns, and the level of service satisfaction among actual audiences of MegaTV, SKBroadband, and LGTV since January. The results show that subscription fee and content types were the two dominant determinants in audience's choice of a particular IPTV company. The high users of IPTV were on average aged between 30-39, and women tended to be heavier users than men. The surveyed audience also regarded IPTV to be more similar to the Internet than any other medium such as Cable TV and Satellite TV. IPTV audience cited 'lifestyle service' and 'additional service' offerings to be highly relevant to their usage and satisfaction; interactive service and educational service also showed high correlation to usage and satisfaction. The most watched contents on IPTV were domestic TV series, followed by foreign movies and variety shows. 'Fees for additional features,' 'lack of real-time terrestrial TV service', and 'lack of content variety' were the major areas of concern for IPTV viewers. They answered that the monthly fee was the most important factor in the selection of IPTV. Use of pay-per-view contents and add-on interactive service fees were also seen as problematic. With regards to future usage, the IPTV audience revealed that they were very sensitive and reluctant to pay for additional services. While existing researches concentrated on IPTV's technological problems and lack of content diversity, this study illuminated the more pragmatical side of the viewers, namely, the importance of price in audience's selection of an IPTV service provider. From these results, it is recommended that, before doing anything else, the service providers try to meet the audience's expected price points in order to garner the full potential of IPTV and the attendant mass audience.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.5
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• pp.1164-1170
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• 2010

IPTV hasn't fulfilled the expectations that it will substitute existing digital broadcasting service and serve new type of services such as interactive and multi-channels. Today's IPTV service just seems to change existing service platform to new one. In this situation, Open IPTV service has been on the rise, which make it possible for consumers to choice contents regardless of contents providers. However, the integration of variety service platforms such as rights protection solution is essential to provide Open IPTV service. In this paper, authoring and consuming system for package contents based on MPEG-21 Multimedia Framework which is developed for distributing media resources.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.261-269
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• 2009

In this paper we consider Internet Protocol Tele-Vision (IPTV) Service that started recently in Korea. IPTV makes it possible to watch high quality TV programs and a lot of multimedia contents with TV by way of Internet. The service providers are interested in the factors that influence the diffusion of new service such as IPTV. We therefore search the functional-attribute that would influence the acceptance of IPTV service, and propose a model for analyzing the relationship between the attributes and the intention of buying. The model is based on the extended Technology Acceptance Model (TAM). Survey results show that the significant functional attributes influencing the intention of buying are contents variety and convenience.

• Journal of Digital Contents Society
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• v.10 no.1
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• pp.87-96
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• 2009

Digital Broadcast Service is being very popular and the delivery mechanism for digital broadcast content through IP network has progressed constantly, due to the advance of video and audio compression and network technologies. From these trends, in Korea, the commercial IPTV service starts in this year after the law related to IPTV is enacted last year. Since IPTV service, which integrates broadcast and communication services, can give an infrastructure for fusion of communication and interactive multimedia data service, IPTV service is attractive. Recently, by the advent of various wireless connection technologies and the mobile devices of high capability, Mobile IPTV, which has an advantage of not only IPTV but also mobile TV, has gained much interest. In this paper, we review a necessary ingredient for Mobile IPTV in the next generation wired/wireless convergence network environment which consists of heterogeneous wireless access networks. In addition, we propose the scheme for user mobility and service session mobility management using RTSP protocol and introduce the service gateway concept to guarantee the extension of IPTV service platform.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.518-521
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• 2012

IPTV는 IP를 기반으로 한 초고속인터넷을 기반으로 제공되는 미디어 서비스로서, 국내에 널리 확산된 초고속인터넷을 기반하여 급속도로 확산되고 있는 추세에 있다. 특히, 국내에 IPTV서비스가 본격적으로 상용서비스를 제공한지 3년이라는 시간이 경과하면서, 2012년 8월 500만 가입자를 돌파하여 국내의 주요 방송미디어 매체로 등극하였다. 하지만 IPTV는 도입초기부터 많은 법규제 논란이 제기되어 기존의 방송법이 아닌 인터넷멀티미디어방송사업법(이하 IPTV법)을 별도로 제정하여 IPTV를 규제하고 있다. 이는 IPTV가 기존의 방송과는 달리 VOD 및 양방향서비스 등과 같은 비선형 서비스 및 부가서비스 제공이 가능하기 때문에 기존법으로는 규제가 어렵기 때문이다. 해외의 경우에는 IPTV에 대해서 정도의 차이는 있지만 기존 방송의 규제틀안에서 차별화를 하는 방향으로 규제가 이루어지고 있다. 유럽은 EU의 '국경없는 TV지침(TWFD)이 확대 개정된 시청각 미디어지침(AVMSD)을 근간으로 규제를 하고 있는데, 이 지침에 따라 EU 역내국가들은 방송미디어서비스를 선형서비스와 비선형서비스로 구분하고 있다. 기존 방송이 해당되는 선형서비스에 대해서는 강한 규제를, VOD와 같은 비선형 서비스에 대해서는 약한 규제를 적용하고 있다. 미국은 IPTV를 다채널 유료방송시장(MVPD)의 일종으로 구분하고 케이블방송과는 별개의 서비스로 구분하고 있으며, 주 단위의 IPTV 면허를 필요로 한다. 따라서 IPTV는 위성방송이나 케이블방송과 같이 콘텐츠 규제를 받게된다. 캐나다는 규제당국인 CTRC가 공공방송, 사적방송, 공동체 섹터로 구분하여 면호규제를 시행하며, 콘텐츠 규제는 CTRC와 업계의 자율규제를 통해 시행하고 있는데, IPTV와 같은 뉴미디어에 대해서는 규제의 예외를 인정하고 있다.

• TTA Journal
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• s.104
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• pp.14-18
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• 2006

요즈음 세계적인 유수 통신 사업자들이 새로운 서비스로 가장 큰 관심을 나타내고 있는 것이 IPTV이다. 이는 통신 사업자들이 브로드밴드 IP 네트워크 환경에서 비디오, 음성 및 데이터 정보들을 다양한 형태의 새로운 서비스 패키지로 엮어서 이용자들의 요구에 가장 잘 적응할 수 있게 만든 서비스 모델이 IPTV 서비스이기 때문일 것이다. 그런데 IPTV 서비스가 이용자들에게 고품질의 서비스 및 다양한 부가기능을 갖춘 고기능 부가서비스로 다가갈 뿐만 아니라 효율적인 통신 서비스 시장을 형성하여 나가기 위해서는 표준화의 요구 사항을 만족시켜야 할 것이다. 그러나 IPTV 관련 기술 및 서비스 기능들이 네트워크, 서비스 기능 및 특성, 가입자 액세스 기술, 서비스 품질, 네트워크 특성들이 고려된 종합적인 IPTV 표준화가 이루어지지 않았다. 따라서 각국의 통신 사업자뿐만 아니라 서비스 사업자 및 가입자 시스템 벤더들은 브로드밴드 통신 시장의 수요에 따라 IPTV 서비스의 endto-end 상호운용성(Interoperability)을 제공하기 위한 IPTV 표준화에 경쟁적으로 참여하고 있다. 최근에 ITU-T는 IPTV의 표준화를 위한 포커스 그룹 결성을 위한 준비 모임을 오는 4월 초에 제네바에서 개최하고 7월경에는 공식적으로 표준화 조직으로 결성할 예정이다.