• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.1
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• pp.156-166
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• 2010

Development of IP network technology creates new service which applying to fusion technologies such as IPTV, VoIP, and so on. Especially, Next generation IP is called IPv6 which will solve the lack of IP. IPv6 is very important on IPTV which needs best quality of service about security, QoS, and bandwidth. In this paper, we constructed experimental network, measured PSNR which computes the peak signal-to-reconstructed video measurement in experimental network environment, analyzed PSNR value. And as a result of measurement, we, Propose optimum network environment for IPTV service provider and transition mechanism designer.

• Journal of Information Technology Services
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• v.16 no.4
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• pp.99-120
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• 2017

As smartphones and tablets are drastically spreading, mobile IPTV service becomes very important emerging issue in addition to existing DMB broadcasting, and the consumption of personalized multimedia services is increasing in the mobile Internet environment. While the previous research focuses on influencing factors of the initial acceptance intention of the mobile IPTV Service, this study intends to find the factors that affect continuous use intention of the mobile IPTV service which has become one of core services in the mobile environment. The research model and the hypotheses of this study could be derived on the basis of four referent theories (that is, mobile service quality model (MOBISQUAL), post acceptance model (PAM), expectation confirmation theory (ECT) and extended technology acceptance model (ETAM)). In order to empirically test the hypotheses, the field survey was conducted for 278 respondents. Twelve ones of fifteen hypotheses were found to be statistically significantly adopted from the results of structural equation model analyses using Smart PLS 3.0. The theoretical contribution of this study is to empirically investigate the factors that affect the continuous use intention of mobile IPTV service. And the practical contribution is to provide the implementation guidelines of managing the service quality to enhance the competitive power of mobile IPTV business.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.153-156
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• 2008

In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• ETRI Journal
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• v.36 no.6
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• pp.1041-1050
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• 2014

As the Internet Protocol TV (IPTV) service enters the broadcasting market, the competition intensifies. This paper explains the factors influencing new media subscription and their influential differences on IPTV and digital cable TV (DCTV). We use the information systems success model and gratification opportunity theory to develop our research model. We sample 621 people and collect their responses through web-based measuring software. Structural model analysis shows that the willingness to subscribe to a new broadcasting medium is influenced by three characteristics of the medium: media richness, interactivity, and video quality. Multigroup analysis reveals that motivation to use a medium partially differs between IPTV and DCTV. This research concludes that the IPTV service is not attractive enough to act as a substitute for the already existing DCTV. In addition, for the IPTV service to proliferate, its business model should be promoted with new and differentiated revenue structures and services. The managerial implications in this study help new media businesses set business goals and product functionality, and allocate resources for the continued diffusion of IPTV.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.4B
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• pp.314-321
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• 2011

There have been considerable standardization works to measure subjective video quality. However, these standardization methods are based on the situation where they have original or reference video sequences, and measure the video quality by looking the sequence during short time duration, e.g. 10 seconds. Since people's TV watching time durations in IPTV services are very long (e.g. more than 30 minutes), the quality measurements by the standards are not practical. In this paper, we analyze the effect of video quality rating period to MOS (Mean Opinion Score), and suggest a proper rating duration of subjective video quality for IPTV services.

• Journal of Information Technology Applications and Management
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• v.17 no.2
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• pp.187-205
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• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• The KIPS Transactions:PartC
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• v.16C no.2
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• pp.217-222
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• 2009

This paper proposes the number of Optical Network Unit (ONU) based priority scheduling mechanism over Ethernet Passive Optical Network (EPON) to support multicast Quality of Service (QoS) for Internet Protocol Television (IPTV) service. Multicast QoS is effected by the receivers' number of a packet because multicast efficiency is determined by how many receivers are received multiple copied packets. Therefore, the proposed mechanism assigns a priority with the number of ONUs to allocate high priority to IPTV services used by many people and firstly transmits a packet with high priority. By doing so, we show that the proposed mechanism support favorite IPTV services with better and stable QoS in spite of congestion.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.87-89
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• 2010

A lot of attention for IPTV service has increased in a Mobile Environment. Also popularity of smart-phone, streaming service, a lot of content is actively shaping the market. These service provide users with guaranteed quality of service. There are important quality in a mobile IPTV provides users with a seamless quality of the streaming service can be viewed as a split. Research on improving the quality of services cropped, but to prevent dropouts research using multi-interface is not widely work. In this paper, we suggest that mobile IPTV service based multi-interface.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.55-62
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• 2010

While the broadband network and multimedia technologies have been developing, the commercial market of digital contents also has been widely spreading with recently starting IPTV. As the IPTV services are getting to be generalized and popularized, the contents illicit copying and distribution of copyright meterials tends to draw more attentions. So we need a right service system that can protect contents and copyright using watermark inserting. Until now, the conventional protection and authentication system is taking advantages of merits both in CAS and DRM. But this system can not protect the contents when acquiring them from TV output using A/D convertor. So we apply watermark method using HSI color space against contents illicit copying. And for distribution of copyright materials. we compound unique settop ID and copyrighter's ID to make new ID that is watermark. When inserting watermark, we use the watermark for copyright protection and authentication. So we can protect copyright and identify last settop's user in illicit distribution. we design download based IPTV contents protection and authentication system using HSI watermark method.

• Information Systems Review
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• v.10 no.2
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• pp.21-48
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• 2008

The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.