• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.1B
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• pp.60-70
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• 2011

IPTV was introduced as the new growth engine of the broadcasting and telecommunications industry and has experienced a high growth rate as its subscribers exceeded 2 million in early 2010. However there have been some doubts on if the IPTV market will keep current growth drift. One of such suspicions is that IPTV market has not been developed by the competitiveness of IPTV industry itself. In addition, the recent slowdown of subscribers' growth and IPTV players' operating at a loss has been suggested as obstacles to the IPTV market growth. This sort of phenomenon has been brought about by ambiguous proposition of IPTV's own value as well as IPTV service positioning gap. To resolve these problems this study empirically investigates what customers want to get from IPTV service by analyzing switching value of IPTV subscribers. This study also identifies which values must be strategically considered to develop next generation IPTV services, in particular mobile IPTV services. Following the investigation, this study analyzes the possible positioning gap of mobile IPTV. Through this analysis, this study suggests which sort of service values need to be reconciled.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.69-74
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• 2010

Due to a development of information and communications technology, now we can watch TV show whenever and wherever we want through DMB service. And this is different from existing TV service which we can just enjoy at certain place. Now, I will look into IPTV technology which is basis of Mobile IPTV service. And then, I will introduce Mobile IPTV service which combines the virtues of 'Mobility' of DMB technology and 'two-way communication' of IPTV technology and lets us enjoy two-way TV service at anytime and anywhere. And also I will check the problems of IPTV, on-going trend of Mobile IPTV(in service), and the perspective of Mobile IPTV. Finally, we suggest new fast duplicate address detection scheme in Mobile IPTV to support seamless IPTV packet transmission.

• Korean journal of communication and information
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• v.46
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• pp.485-510
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• 2009

Since the inception of Internet Protocol TV's real-time service on January, 2009, technological challenges and lack of content diversity of IPTV have been cited as problem areas. While past researches focused on IPTV's technological, industrial and policy facets, this research surveyed the viewers' viewing and usage patterns, and the level of service satisfaction among actual audiences of MegaTV, SKBroadband, and LGTV since January. The results show that subscription fee and content types were the two dominant determinants in audience's choice of a particular IPTV company. The high users of IPTV were on average aged between 30-39, and women tended to be heavier users than men. The surveyed audience also regarded IPTV to be more similar to the Internet than any other medium such as Cable TV and Satellite TV. IPTV audience cited 'lifestyle service' and 'additional service' offerings to be highly relevant to their usage and satisfaction; interactive service and educational service also showed high correlation to usage and satisfaction. The most watched contents on IPTV were domestic TV series, followed by foreign movies and variety shows. 'Fees for additional features,' 'lack of real-time terrestrial TV service', and 'lack of content variety' were the major areas of concern for IPTV viewers. They answered that the monthly fee was the most important factor in the selection of IPTV. Use of pay-per-view contents and add-on interactive service fees were also seen as problematic. With regards to future usage, the IPTV audience revealed that they were very sensitive and reluctant to pay for additional services. While existing researches concentrated on IPTV's technological problems and lack of content diversity, this study illuminated the more pragmatical side of the viewers, namely, the importance of price in audience's selection of an IPTV service provider. From these results, it is recommended that, before doing anything else, the service providers try to meet the audience's expected price points in order to garner the full potential of IPTV and the attendant mass audience.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.10a
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• pp.827-830
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• 2009

Feature of current IPTV services is that the IPTV Provider buys the rights of contents from contents author and provides consumers monopolistically with those. In this environment, IPTV is indistinguishable from the way of existing broadcasting services. To shift away from this structure, it is necessary to guarantee the common user's participation and provide the Open IPTV services for customers to be allowed to have be defined for more opportunities to select the contents. However, there are some problems to conduct Open IPTV service due to a variety of rights protection solutions designed by previous digital broadcast providers. Therefore, a new framework is needed to overall Open IPTV environment. This paper provides the design can packaging contents authoring and consuming tool for IPTV application service based on Open IPTV.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.4A
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• pp.380-387
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• 2011

While mobile IPTV services are supported through the mobile WiMAX networks, there must need some guaranteed bandwidth for the IPTV services especially if IPTV and non-IPTV services are simultaneously supported by the mobile WiMAX networks. The quality of an IPTV service definitely depends on the allocated bandwidth for that channel. However, due to the high quality IPTV services and to support of huge non-IPTV traffic over mobile WiMAX networks, it is not possible to guarantee the sufficient amount of the limited mobile WiMAX bandwidth for the mobile IPTV services every time. A Service Level Agreement (SLA) between the mobile IPTV service provider and mobile WiMAX network operator to reserve sufficient bandwidth for the IPTV calls can increase the satisfaction level of the mobile IPTV users. In this paper, we propose a SLA negotiation procedure for mobile IPTV users over mobile WiMAX networks. The Bandwidth Broker controls the allocated bandwidth for IPTV and non-IPTV users. The proposed dynamically reserved bandwidth for the IPTV services increases the IPTV user's satisfaction level. The simulation results state that, our proposed scheme is able to provide better user satisfaction level for the IPTV users.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.321-330
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• 2013

This study attempts to understand the motives for using IPTV advertising and to understand the impact of the motivations on using behavior of IPTV advertising. To understand the motives for using IPTV advertising, a survey was conducted after pre-test for questionnaire design. The Composition of motive factors were ascertained through factor analysis. The analysis produced 4 dimensions of motives for using IPTV advertising, including 'economic motivation', 'information', 'advertising', and 'passing time/habit'. Each motive impacted on each using behavior differently.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.205-217
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• 2010

IPTV Service was launched with great expectation, but it is having difficulty due to the low number of subscribers and contents. In addition, the study of IPTV is still in its infancy and most of previous studies are only focused how IPTV is adopted and spread. In this study, we defined that resistance is the users not tend to accept IPTV service, and analyzed factors affecting resistance which are Innovative characteristics, User characteristics, Service characteristics and proposed implications for IPTV service vitalization. The results that relative advantage, complexity, attitude of an existing product, contents, cost, innovativeness have significant effects on resistance to IPTV.

• The KIPS Transactions:PartC
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• v.15C no.2
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• pp.87-92
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• 2008

This paper proposes a session control model for the P2P(Peer to Peer) IPTV(Internet Protocol Television) services and presents the IPTV session control procedures based on the proposed model. Since, while public IPTV traffic is usually processed via a separate network, P2P IPTV traffic is processed together with the conventional Internet access traffic, the P2P IPTV control mechanism needs to provide multi-stream processing for the constituent TPS(Triple Play Service) traffic and corresponding QoS(Quality of Service) control functions. Besides, P2P IPTV session control mechanism should provide appropriate multicast control functions in order to support effective transmission of video traffic generated by personal IPTV broadcasters. The P2P IPTV session control model proposed in this paper is designed to be based on the standard SIP(Session Initiation Protocol), IGMP(Internet Group Management Protocol), and COPS(Common Open Policy Service) protocol so that it can contribute to the easy and prompt deployment of inter-operable P2P IPTV platform.

• The KIPS Transactions:PartC
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• v.18C no.4
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• pp.227-236
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• 2011

IPTV(Internet Protocol Television) is one of the typical businesses which are the convergence of Broadcast and Communication. It provides broadcasting service using IP networks. Recently, IPTV service is developed to Mobile IPTV or Open IPTV. Especially, Open IPTV uses open platform so not only service providers but also general users can provide contents to other users. Open IPTV system has many content providers, so existing security solution of IPTV cannot be adopted. In this paper, we suggest user authentication and key distribution mechanism on Open IPTV. Our proposed mechanism is based on Kerberos, so it can support distribution environment such as Open IPTV. We demonstrate that proposed mechanism can guarantee secure transmission of contents and reduce the delay of user authentication on Open IPTV system compared to other authentication mechanisms. We also compare our proposal and other mechanisms in various aspects, and analyze efficiency and safety of proposed mechanism. As a result, we insist that this mechanism satisfies the security requirements for IPTV.

• The Journal of Information Systems
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• v.20 no.4
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• pp.23-47
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• 2011

인터넷 프로토콜 텔레비전(IPTV)은 통신 사업자에게 방송 및 TV컨텐츠 배급을 위한 새로운 시장을 진입하게 하였다. IPTV는 통신사업자의 주요 수익원이 될 것으로 예상하였으나, 실제 2009년 국내에 IPTV서비스가도입된이후실제 성과는 기대에 부응하지 못하고 있는실정이다. 본연구에서는 사례연구방법을 적용하여 IPTV 비즈니스 수행과 관련된 요인들을 분석하고, 국내 IPTV 비즈니스 수행에 영향을 미치는 4가지 이슈를 진단하였다. 연구된 요인들을 바탕으로, 성공적인 IPTV의 비즈니스 성공을 증진시키기 위한 세가지 전략을 제시하였다. 본 연구에서는 IPTV 비즈니스의 이해를 진보시키고, 국내의 IPTV비즈니스를 향상시키기 위해 타 지역의 운영자들에게도 참고가 될 수 있는 IPTV 운영자들을 위한 전략을 제안하였다.