• Title/Summary/Keyword: IPA(importance performance analysis)

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A Study on Mobility Support Center Service Using Structural Equation Model (구조방정식모형을 활용한 이동지원센터 서비스 이용에 관한 연구)

  • Kim, Sung-Hoe;Kim, Gyeong-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.7
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    • pp.343-353
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    • 2018
  • Most local governments operate Mobility Support Centers to provide transportation convenience for the transportation vulnerable. A Mobility Support Center makes various efforts to improve the mobility of the transportation vulnerable. One of them is the operation of a Special Transportation Vehicle (STV). On the other hand, during implementation, problems, such as insufficient number of vehicles and high demand, have been found. Nevertheless, improving the service by providing a large amount of STV can be a problem in terms of the budget. Therefore, it is necessary to gather opinions of the users and identify the problems during the utilization of a Mobility Support Center. Moreover, it is necessary to improve various services to achieve a better and more comfortable utilization. In this research, SEM was used to analyze the importance of the Mobility Support Center for the transportation vulnerable. The importance and performance drawn and examined through an analysis and questionnaire survey were used to propose IPA results that consider the importance and performance at the same time. In addition, this research also suggest a service improvement priority based on the analysis result. For the analysis, this research conducted a questionnaire survey on the actual users and their guardians who use STV in Cheonan-city, as well as factor analysis and reliability analysis. The results showed that the 'Charge system' is not affected by the service because it is fully satisfied by the low price when compared to public transportation. In addition, 'Vehicle use' is more important than 'Convenience' service. IPA analysis showed that it is necessary to improve the priority, kindness, waiting time, and call center response for the better and more comfortable utilization of Mobility Support Centers for the transportation vulnerable.

A Study on the Promoting Policies for Cruise Industry in Yeosu Port (여수항 크루즈산업 육성 방안에 관한 연구)

  • Maowei Chen;Hyangsook Lee;Kyongjun Yun
    • Journal of Korea Port Economic Association
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    • v.39 no.1
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    • pp.1-16
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    • 2023
  • As the transfer of cargo functions to Gwangyang Port is completed, Yeosu Port has established a vision to become a hub for maritime tourism in Korea. Revitalization of the marine tourism industry through cruise development is recognized as a major strategy. Major domestic cruise tourism ports (Busan Port, Jeju Port, Incheon Port) have established a basic plan for fostering port cruises in response to the "Basic Plan for the Promotion of the Cruise Industry" established in 2016. However, the plan for Yeosu Port is insufficient. The cruise tourism industry, which is in recession due to Corona 19, is expected to recover due to with-Corona and Post-Corona. Therefore, Yeosu Port needs to take the lead in promoting the cruise industry to prepare for this. Accordingly, this study intends to derive evaluation items for the fostering of the Yeosu Port cruise industry through prior research and the gathering of expert opinions. An IPA (Importance Performance Analysis) analysis is conducted to identify problems and suggest promoting policies for the Yeosu Port cruise industry. According to the IPA analysis results, in the major categories, the creation of cruise infrastructure, and the establishment of a support system were evaluated as weak items (high importance but low satisfaction), and sub-categories corresponding to the two major categories were identified as weak points. Based on the results of this analysis, measures to promote the cruise industry in Yeosu Port were presented as cruise infrastructure, route expansion, tourism product development, and support system. This study is expected to be utilized when establishing policies for constructing Yeosu Port as the hub port of maritime tourism in Korea.

Study on the Priorities of Fashion Technology Development for Small-Scale Fashion Designer Brands using IPA Analysis (IPA 분석을 통한 패션 소상공인 디자이너 브랜드를 위한 패션테크 개발 우선순위 도출)

  • Jang, Seyoon;Lee, Yuri;Kim, Ha Youn
    • Journal of Fashion Business
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    • v.26 no.4
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    • pp.64-82
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    • 2022
  • This study aimed to explore fashion technologies for small-scale designer brands and reveal the priorities of the derived fashion technologies. Interviews were conducted with owners of 15 designer brands to explore fashion technologies needed in the field based on the business operation stage (study 1), and an online survey of owners of 61 designer brands was conducted to verify their priorities (study 2). A total of 12 fashion technologies were derived from study 1, including 2 market analysis stages, 6 season planning stages, and 4 product operation stages. In study 2, importance and satisfaction were measured with 12 fashion techniques derived from study 1, and importance-performance analysis (IPA) was performed. The technologies of product management with image tagging and sales channel matching were considered to be the fashion technologies that should be developed first. Second, in the case of maintenance, demand prediction and price determination were applicable. Third, over-effort avoidance was revealed through market analysis and design generation. Finally, in automatic product detail page creation and digital marketing, development was the lowest priority. The results of this study are expected to provide insight into priority areas for fashion technology developers and policy departments providing emerging brand support.

Measurement of Port Service Quality in Container Transport Logistics Using Importance -Performance Analysis: A Case of Busan Port

  • Ha, Min-Ho;Ahn, Ki-Myung
    • Journal of Navigation and Port Research
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    • v.41 no.5
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    • pp.353-358
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    • 2017
  • This study aims to propose an assessment tool of port service quality (PSQ) in the context of container transport logistics (CTLs), by taking the perspectives from port users. The CTLs defined in this study are the relevant activities of serving the physical flows of a container box from a point of origin via a container port to a point of destination. To address the ports' role in collaboration between its channel members in CTLs, the PSQ measures for all port user groups (i.e. common PSQ measures) are selected based on the relevant CTLs activities involved by port, and its users within terminal/port area as well as throughout the CTLs chain. An importance-performance analysis (IPA) is applied as a diagnostic tool to analyse the status quo of Busan Port in CTLs contexts, by comparing the importance and performance (IP ) scores against each individual CTLs criterion. The findings from the IPA reveal that port managers and policy makers at the Busan Port should concentrate on six PSQ measures (i.e. SR1, SR4, ITS1, VAS1, VAS4, ICI3) to enhance PSQ in CTLs. However, four measures (i.e. ITS2, ITS3, ITS4, VAS2) are identified as a possible overkill, indicating an area of inefficiency where a remedial action of the cost-cutting decision is necessary. On the other hand, the Busan port shows an outstanding performance on four measures such as SR2, SR3, ICI1 and ICI2. The measures are not only important but also high performance. The study findings provide managerial guidance to port managers in Busan Port, in view of searching for managerial and operational strategies for sustainable port growth.

Analysis of Customer Perception for Quality Attributes According to Consumers' Coffee Consumption Types (커피의 소비 유형별 품질 속성에 대한 고객 인식 분석)

  • Shin, Sun-Young;Chung, La-Na
    • Journal of the Korean Society of Food Culture
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    • v.22 no.6
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    • pp.748-756
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    • 2007
  • The purposes of this study were to analyze importance and performance for coffee quality attributes based on customers according to their consumption types; and provided ideas and marketing strategies to increase sales through IPAs (Importance-Performance Analysis). University students in Incheon were conducted a survey from March 13, 2007 to March 31, 2007. As for a quality attribute with the highest importance, the survey showed 'price' was important for ${\ulcorner}$vending machine coffee${\lrcorner}$, and 'taste' was important for ${\ulcorner}$commercial coffee${\lrcorner}$, and ${\ulcorner}$coffee house coffee${\lrcorner}$. And 'thirst relief' was found to have the lowest importance for three types of coffee. As for a quality attributes with the highest performance, the survey showed 'taste' was important for ${\ulcorner}$coffee house coffee${\lrcorner}$ 'price' was important for ${\ulcorner}$vending machine coffee${\lrcorner}$; and 'period of circulation' was important for ${\ulcorner}$commercial coffee${\lrcorner}$. IPA results for coffee quality attributes also showed quality attributes that should be improved quickly for each type of coffee: 'hygiene', 'safety', 'period of circulation', and 'package' were for ${\ulcorner}$vending machine coffee${\lrcorner}$; 'price' and 'freshness' were for ${\ulcorner}$commercial coffee${\lrcorner}$; and 'price' and 'period of circulation' were for ${\ulcorner}$coffee house coffee${\lrcorner}$.

A Case Study on the Marketing Strategy for a Take-Out Specialty Store through Analysis of Customer Informations (소비자 정보 분석을 통한 Take-out 전문점의 마케팅 전략 사례연구)

  • Lee, So-Jung;Shin, Seo-Young;Yang, Il-Sun;Lee, Myung-Kang
    • Journal of the Korean Society of Food Culture
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    • v.21 no.2
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    • pp.131-141
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    • 2006
  • The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.

Information System Evaluation using IPA Method (IPA 기법을 활용한 정보시스템 평가)

  • Park, Minsoo
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.431-436
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    • 2020
  • Information service organizations that provide science and technology information with a relatively short information life cycle for free or paid are in need of reflecting rapidly changing user needs and behaviors and grafting the latest technologies. The purpose of this study is to derive improvements for each system by comparing and analyzing general recognition of science and technology information users' domestic and foreign science and technology information sites and importance by science and technology information attributes. A total of 816 users of science and technology information participated in the online survey, and the collected data were analyzed by quantitative methods including IPA (Importance Performance Analysis) technique. The importance was evaluated by the impact value calculated through regression analysis. As a result of data analysis, the general recognition of users on science and technology information sites was relatively high in national science and technology information services, and Google Scholar and Science Direct were also high. Google Scholar was found to have more strength than improvement. A better understanding of the user's preferred system is a good driving force for improving the lack of existing systems. It is necessary to improve the information retrieval of the science and technology information service system, that is, to improve the search speed and functions, and also to improve the user interface with improved convenience and usability.

Measuring library online service quality: An application of e-LibnQual (도서관의 온라인 서비스 품질 평가: e-LibQual의 적용)

  • 강회일;정용길
    • Journal of the Korean Society for information Management
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    • v.19 no.3
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    • pp.237-261
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    • 2002
  • The purpose of this study is to measure the library online service quality based on the expectation and the service performance from the users' point of view. The online questionnaire was developed based on SERVQUAL, however information quality dimension was added on it, and the survey was conducted within a research library. The factor analysis for effecting library online services showed that 5 service dimensions were loaded discretely, and information quality was put in the other dimension. The IPA (Important Performance Analysis) result confirmed that information quality, service reliability, and service assurance were considered as important factors : multiple regression analysis revealed that tangibility and information quality were the most significant dimension for the library online service.

The Assessment of High School Student′Foodservice Satisfaction in Accordance with Type of Foodservice Management (급식형태에 따른 서울시 고등학교 급식 만족도 연구)

  • 유양자;홍완수;최영심
    • Korean journal of food and cookery science
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    • v.16 no.2
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    • pp.112-120
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    • 2000
  • The purpose of this study was to examine the needs of high school students on foodservice. A survey from 8 high school foodservice operations in Seoul was undertaken and detailed information was collected from 538 high school students. Completed questionnaires were received from 3 self-operated and 5 contracted school foodservice operations. Statistical analyses were performed by SPSS including descriptive analysis and t-test. The 49.8% of the respondent students were male and 50.2% female. The whole students assessed the importance and performance of school foodservice as 4.18 and 2.83 out of 5 respectively, which suggests that the school foodservice needs to be improved. The Importance-Performance Analysis(IPA) used for obtaining information on high school foodservice management suggested that foodservice attributes with fair to poor performance but with high importance were sanitation of food, service of foodservice personnel, dealing with complaints and the reflection of students'opinion in menu.

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Importance-Performance Analysis about Early Mobilization after Abdominal Surgery Patients in Surgical Ward Nurses (복부수술 환자의 조기운동에 대한 외과병동 간호사의 중요도-수행도 분석)

  • Kim, Bo Eun;Choi, Hye-Ran
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.567-575
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    • 2021
  • This study was aimed to identify surgical ward nurses' importance-performance awareness toward early mobilization after abdominal surgery patients. The date were collected from 162 nurses and the importance and performance of early mobilization were analyzed by the IPA method. The collected data were analyzed using the SPSS/WIN 25.0 by implementing descriptive statistics, independent t-test, paired t-test, and ANOVA. Early mobilization was divided into exercise of pulmonary complications and early ambulation. As a result of the study, the areas requiring concentration were 'check risk of aspiration', and areas requiring improvement were 'oral care', 'check lung sound', 'percussion/vibration', 'suction', and 'reinforcement exercise in bed'. Therefore, each item of early mobilization is recommended to reduce the gap between importance and performance in clinical care.