• International Journal of Human Ecology
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• 제15권1호
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• pp.64-71
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• 2014

This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

• 복식문화연구
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• 제13권3호
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• pp.406-413
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• 2005

This study performed the evaluation of skin temperature, heart rate, temperature and relative humidity of microclimate, and subjective sensation, such as thermal sensation, wet sensation and comfort sensation to estimate physiological responses of the human body and its comfortable feeling to the vitamin E fabric. Experiments were performed on the five healthy adult women whose average age was 21, at climate chamber in which temperature, relative humidity and air current were set up below $30{\pm}\;1^{\circ}C$, $50{\pm}\;15\%$ and 0.2m/s, respectively. Two kinds of clothes were used for experiments: unfinished sports clothes, with the same form and the same size, of short-sleeved knit shirt and long trousers made with $100\%$ cotton, and finished sports clothes printed with the vitamin E solution of the level of $0.88\%$. Exercises of walking (about 105 steps/minute) with the exercise intensity of 2.5 were performed for 20 minutes using treadmill. In result, the study showed significant difference (p<0.01) in average skin temperature between unfinished and finished sport clothes, and represented higher value with having unfinished sport clothes in wear than with finished one. The study also showed significant difference (p<0.01) in heart rate only during the period of exercise, and represented higher value generally with unfinished sport clothes than with finished one. There were significant differences not only in temperature of microclimate (p<0.01) but also in humidity of microclimate (p<0.05) between two sport clothes. As for the evaluation of subjective sensation, the study showed significant difference (p<0.05) in thermal sensation between the two kinds of sport clothes, significant difference in wet sensation only during the period of exercise, and significant difference (p<0.05) in comfort sensation only during the period of recovery.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.143-146
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• 2008

The objectives of this study were to evaluate color sensation for yellowish natural dye fabrics using magnitude estimation to determine physical colorimetric factors significantly related to human sensibility by establishing power function in psychophysical analysis. Fourteen different yellowish fabrics dyed with natural colorants were selected as stimuli and subjective color sensations including brightness, heaviness, softness, strength, warmth, activeness, classicalness, femininity, and pleasantness for each stimulus were evaluated. As results, yellowish natural dye fabrics in general seemed to evoke feeling of brightness, femininity, and pleasantness more strongly than that of heaviness and classicalness. Most of color sensation were significantly related with more than one of physical color properties, which leads to establishing reliable power functions between them. In the power functions, these relationships could be utilized to design color-sensible natural dye textiles.

• 한국생활과학회지
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• 제7권2호
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• pp.81-91
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• 1998

The subjects in this research were 368 girls in high school for survey, and wearing sensation and physiological responses were investigated through wearing trials on human body in climatic chamber based on these results from the survey. The results are as follows : 1. They enjoyed wearing t-shirts, jackets, vests, and blouses in order for the upper clothes, and they preferred t-shirts to blouses. For the lower clothes, they enjoyed slacks much more than skirts. The weight of clothes was significantly heavier in the group where they wore the uniforms(U-group) than in the group where they wore the free styles(F-group). When they chose the school wear, activity was the most important of all, and the maintenance was the least. 2. As the classes were a little cool and dry, most of them dissatisfied the environment. The degree of the satisfaction of the class environment and properties to it were higher in the U-group than in F-group. 3. In the textiles, colors, styles, activity, static electricity, seasonal property, and easiness of putting on and taking off the clothes, F-group was more satisfied than U-group. U-group was more satisfied than F-group in the soil of the clothes. 4. The thermal comfort, thickness, and tightness of the clothes were not significantly different between the groups. The clothes of U-group was heavier than those of F-group, and the tactile sensation in U-group was worse than F-group. In U-group the students felt the skirts very inconvenient when they acted. 5. The weight of the clothes influenced the wearing sensation, therefore the heavier the clothes were the less satisfied they felt. 6. The inside temperature of clothes was significantly higher in U-group than in F-group. The skin temperatures of abdomen and arm were significantly higher in U-group than in F-group, while the skin temperatures of thighs and legs were significantly lower in U-group than in F-group. U-group felt heavier than F-group in wearing the clothes. Therefore the improvement of the clothes weight is needed.

• 한국생활과학회지
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• 제15권3호
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• pp.397-404
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• 2006

The purpose of this study is to analyze the subjective sensations and preference for spring/fall casual cotton shirt fabrics, and to assist in developing shirt fabrics that offer maximum comfort in wearing sensation. The subjects of this study were male and female college students who assessed the tactile sensation of seven types of spring/fall shirt fabrics available on the market: plain weave and rib weave made of cotton and that of cotton mixed fabrics. The subjects were university students between the ages of 20 to 23, who were residing in the city of Cheongju, Korea. The questionnaires related to the fabrics hand were evaluated using a nine point bi-polar scale of 9 descriptive terms. Mean, t-test, F-test and $X^2$ were used for data analysis. The fabric hand evaluation on the seven types of shirts showed a significant difference in all of the 9 descriptive terms. There were partially significant differences in the subjective sensations according to fabric characteristics regarding shirt fabrics. As regards the difference in fabric hand according to gender, female students responded with more receptiveness and sensitivity than male students in the category of woven fabric evaluation. In particular, female students responded with more sensitivity to the sensation of dense and wrinkle sensations. There were significant differences in the purchase preference according to gender regarding casual shirt fabrics. Plain weave fabrics made of cotton was most preferred among male students, whereas rib weave fabrics made of cotton/polyester was most preferred among female students.

• 한국생활과학회지
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• 제21권4호
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• pp.765-780
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• 2012

This study was investigated the clothing microclimate, subjective sensation for the improvement of traditional koran high school student uniform so called "Saenghwal Hanbok". For the purpose, casual hanbok school summer uniforms were made. They were made of 4 different textiles materials - P/R, P100, P/C, P/R/S for blouses, P/W, P100, P/R, P/W/F for skirts. Then their clothing microclimate, subjective sensation were tested at room temperature $25{\pm}1^{\circ}C$ and $50{\pm}10%$ R.H. Clothing Microclimates wearing on the blouses were good matched comfort temperature range. Subjective sensations wearing on the blouses were better than those of traditional koran clothes so called "Hanbok" and quite same for western style clothes. Thermal sensations were indicated some hot condition, and moisture sensations were indicated some wet condition but tactile sensations and comfortable sensations were agreeable. The temperatures of the forehead and the breast wearing on the skirts were indicated the same results with the cases of the blouses. Leg temperatures were some lower than the mean skin temperature, the other parts' temperatures were slightly higher than blouses but the mean skin temperatures were satisfied comfortable ranges. Subjective sensations wearing on the skirts were better than those of the other traditional clothes and even Western clothes. Thermal sensations and moisture sensations were resulted the same with the case of blouses. Currently, P/R material and P/W material seemed to be cool and respectively suitable for blouses and skirts in summer among the materials of modernized Korean traditional costumes and school uniforms, since those materials lowered skin temperature. But better, physiologically pleasant materials for summer clothes should be development in consideration of clothing microclimate and subjective sensation.

• 한국조경학회지
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• 제41권1호
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• pp.21-33
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• 2013

이 연구는 대구광역시에 위치한 중심상업지역을 포함한 국채보상운동공원과 2.28공원지역을 대상지로 미기후 실측과 컴퓨터 시뮬레이션을 이용해 여름철 인간 열환경 지수를 분석하고, 그 지수를 토대로 인간 생기후지도를 제작하여 향후 도시 조경계획 및 디자인에 이용할 방안을 모색하는데 목적을 두었다. 인간 열환경 지수를 분석하기 위해 필요한 자료들로서 기후자료(기온, 습도, 풍속, 태양 및 지구 복사에너지)와 도시공간 구성자료(건물의 위치와 높이; 수목의 위치와 높이; 수목의 종류와 건물 벽, 지표면의 재질; 태양 복사에너지 반사율과 지구 복사에너지 방사율)를 지리정보시스템 자료와 실측을 통해 구축하였다. 그 결과, 풍속이 약할수록 도시중심상업지역이 공원보다 높은 기온을 나타냈으며, 습도는 반대의 현상을 보였다. 특히, 주풍 방향의 길들은 지역풍의 영향으로 주풍과 직각방향의 길들보다 더 낮은 기온을 나타냈다. 여름철 열환경 지수에서 가장 큰 영향을 미치는 기후요소는 태양직사광선으로 나타났으며, 도시공간에서 그늘 조성이 가장 효과적인 열환경 개선 방법이었다. 그 방법 중 파고라에 수목그늘을 이중적으로 조성하는 방법이 가장 효과적이었으며, 북향의 건물 벽 앞에 수목그늘을 조성하는 것이 그 다음으로 효과적이었다. 또한, 수종 선택뿐만 아니라 식재방식에도 중점을 두어야 하는 것으로 나타났다. 양지의 열환경 지수는 따뜻한 정도(warm)에서 매우 더운 정도(very hot)로 나와, 음지의 중간(neutral)에서 따뜻한 정도(warm)에 비해 불쾌한 열환경이 조성되었다. 특히, 양지는 넓은 광장형태의 지역들이 좁은 길보다 더 불쾌한 결과를 보였다. 재질의 반사율을 건물 벽 0.15, 지표면 0.1 낮췄을 때, 열환경 지수가 음지에서는 한 단계 중 1/6만큼, 양지에서는 1/3만큼 감소됨을 알 수 있었다. 이와 같은 미기후적 접근방식이 도시 열환경 개선방안을 찾는데 효과적일 것이다.

• 한국조경학회:학술대회논문집
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• 한국조경학회 2011년도 추계학술대회 논문집
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• pp.7-9
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• 2011

• 대한인간공학회지
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• 제36권3호
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• pp.169-181
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• 2017

Objective: The aim of this study was to explore the influence of outdoor weather conditions on subjective responses during physical activity. Background: The largest difference between indoor and outdoor conditions is the existence of the sun. The heat load from the sun has an influence on the heat gain of the human body and the intense degree of solar radiation affected thermal comfort. Method: Thirty eight people were exposed to a range of climatic conditions in the UK. Weather in England does not have extremely hot and cold temperature, and the current study was conducted under warm (summer and autumn) and cool (spring and summer) climates. Measurements of the climate included air temperature, radiant temperature (including solar load), humidity and wind around the subjects. Subjective responses were taken and physiological measurements included internal body temperature, heart rate and sweat loss. Results: This study was conducted under four kinds of environmental conditions and the environmental measurement was performed in September, December, March, and June. The values for sensation, comfort, preference, and pleasantness about four conditions were from 'neutral' to 'warm', from 'not uncomfortable' to 'slightly comfortable', from 'slightly cooler' to 'slightly warmer', and from 'neither pleasant nor unpleasant' and 'slightly unpleasant', respectively. All subjective responses showed differences depending on air temperature and wind speed, and had correlations with air temperature and wind speed (p<0.05). However, subjective responses showed no differences depending on the radiant temperature. The combined effects of environmental parameters were showed on some subjective responses. The combined effects of air temperature and radiant temperature on thermal sensation and pleasantness were significant. The combined effects of metabolic rate with air temperature, wind speed and solar radiation respectively have influences on some subjective responses. In the case of the relationships among subjective responses, thermal sensation had significant correlations with all subjective responses. The largest relationship was shown between preference and thermal sensation but acceptance showed the lowest relationship with the other subjective responses. Conclusion: The ranges of air temperature, radiant temperature, wind speed and solar radiation were $6.7^{\circ}C$ to $24.7^{\circ}C$, $17.9^{\circ}C$ to $56.6^{\circ}C$, $0.84ms^{-1}$ to $2.4ms^{-1}$, and $123Wm^{-2}$ to $876Wm^{-2}$ respectively. Each of air temperature and wind speed had significant relationships with subjective responses. The combined effects of environmental parameters on subjective responses were shown. Each radiant temperature and solar radiation did not show any relationships with subjective responses but the combinations of each radiant temperature and solar radiation with other environmental parameters had influences on subjective responses. The combinations of metabolic rate with air temperature, wind speed and solar radiation respectively have influences on subjective responses although metabolic rate alone hardly made influences on them. There were also significant relationships among subjective responses, and pleasantness generally showed relatively high relationships with comfort, preference, acceptance and satisfaction. Application: Subjective responses might be utilized to predict thermal stress of human and the application products reflecting human subjective responses might apply to the different fields such as fashion technology, wearable devices, and environmental design considering human's response etc.

• 한국의류학회지
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• 제16권2호
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• pp.245-254
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• 1992

The purpose of this study was to evaluate the mechanical thermal resistances and comfort properties of ski wear made with vapor-permeable water repellent (VPWR) fabrics and thermal insulation battings. Four types of experimental clothing were made with the combination of two VPWR fabrics (Hipora-$TM^{\circledR}$, Hipora-$CR^{\circledR}$) and two thermal insulation battings ($Viwarm^{\circledR},\;Airseal^{\circledR}$). Thermal resistances of ski wear were objectly evaluated by thermal manikin experiment ($21{\pm}\;2^{\circ}C,\;50{\pm}5\%$ R.H.,0.25 m/sec air velocity) and thermographic accessment ($2{\pm}2^{\circ}C,\;0\%$ R.H.,0.25 m/sec air velocity, and emissivity level : 1). Garment wear tests of ski wear included the measurement of the microclimate (inner temp. and relative humidity) of the experimental clothing by digital thermohygrometer and subject wear sensation using McNall's thermal comfort ratings. CBo values of experimental clothing 4 (Hipora-$CR^{\circledR}+Airseal^{\circledR}$) and 1 (Hipora-$TM^{\circledR}+Viwarm^{\circledR}$) were significantly higher than those of 2 (Hipora-$TM^{\circledR}+Airseal^{\circledR}$) and 3 (Hipora-$CR^{\circledR}+Viwarm^{\circledR}$). Thermal resistances in the points of breast, back, belly, and loin was significantly higher than those of upper am, fore arm, and shank of measuring points on the thermal manikin. According to the color map of the thermogram, the experimental clothing 4 indicated higher surface temperatures than the others showing more yellowish spots on the surface of clothing. Inner temperature of experimental clothing was not significantly different among the four types of ski wear, but relative humidities of experimental clothing were significantly different. Relative humidities of experimental clothing 1 and 3 showed higher than those of 2 and 4. Relative humidity of experimantal clothing was affected largely by the thermal resis- tance of thermal insulation batting materials. The subject wear sensation of experimental clothing 2 and 4 showed lower humidity than the others. Subject wear sensation was affected more by humidity sensation than by thermal sensation.