• 한국생활과학회지
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• 제17권4호
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• pp.785-796
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• 2008

The Open-Market internet shopping malls has rapidly been growing over the past few years. Thus, this study compares Meta-Mall and Open-Market, as well as evaluates image factors of the internet shopping mall in order to verify different levels of influence on customer satisfaction and revisit intentions. The subject of stud was made for students enrolled in colleges in the Busan area, using this Data collection method. Data were gathered using a questionnaire and through personal interviews from a sampling made from May 1 to May 8, 2008. The final 337 accomplished questionnaire forms were used for the subsequent analysis. The results of the substantial analysis are as follows. First, the following factors affect the image of internet shopping malls: assortment of goods and information service, site design, convenience, reliability of goods and information, and customer service. In Meta-Mall, these same factors, except customer service, were found to influence customer satisfaction, while in Open-Market, all the five factors were found to influence customer satisfaction. In Open-Market, convenience and reliability of goods and information had especially high levels of influence on customer satisfaction. Second, customer satisfaction with Internet shopping malls was found to influence the intentions of the customers to make a revisit. The result of the study shows that the factors of shopping mall image between Meta-Mall and Open-Market are perceived differently by their customers, and differences were found in the levels of their influence on customer satisfaction.

• 지역사회간호학회지
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• 제12권2호
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• pp.513-531
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• 2001

Television news programs are becoming significant source of health information. This study aims at investigating the current state of health coverage of the prime time news program in Korea. Data were collected from KBS 9 0'clock news in the period of thirteen months. from December 1. 1998. to November 1. 1999. The data were analyzed using content analysis method. and the reliability degree was 99.7% according to the Holsti's inter-coder reliability test. The current research classified 489 health related news items into 49 sub-categories and five health categories through content analysis. Some of the basic results of this study are as follows. 1. The frequency according to health category, health maintenance promotion(57.3%) topped followed by disease prevention(23.2%), disease treatment(14.9%), life ethics(4.0%), and growth development(0.6%). 2. According to human developmental age. for the most part(80.1 %) is applicable to the entire range of human developmental age. 3. Health maintennance promotion category take top of health category by the rate of 57.3% and contain 20 sub-categories. 4. News items in the life ethics category, which had six sub-categories. occupied only four percent of the total health related news. News in the growth development category included two sub categories and occupied 0.6% of the total news items. 5. In disease prevention and disease treatment category, infectious disease(33.2%) showed the highest percentage according to the WHO's international disease classification system. Disease prevention occupied 23.2% and contained eleven sub-categories while disease treatment occupied 14.9% and included ten sub-categories. Television news coverage on health showed a wide variety of selection in terms that they are reporting various issues. This study, however, found that some news items were confusing and failing in presenting scientific evidences. It is suggested that the television coverage on health could be beneficial to most of viewers in receiving important health information and guidelines, only if they are utilizing their own sound discretion in consuming those news.

• 디자인학연구
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• 16호
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• pp.17-25
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• 1996

, \l!ernatives in multi dimensional decision prohlems generally possess numerous attrihutes by which they can be describ('d and compared, The ('\';dllation factors include all attributes that have Ic\'(']s specified by quantitative and qualitativc objectil'l'S, Howev'('f since qualitative factors arc difficul! to quantify as num('ral estimates, these factors have tended to bl' ignored without regard for their importance to human contrnl. In this study, the author adapted :j ('va]uation methods with critrria which have qualitative and qualitative attributes: the Intuitive Evaluation ~1cthods the Accumulativc' Evaluation Model the Benchmarking Evaluation Methods, and studied the corrC'iation between them, The results show that Ill(' :j Mrthods have reciprocal relationships under reliability (r=O, (XX)]] In order to removl' obstacles of desi!;n ev'aluation ( lots of timl' l'llnsumption, constr;lints of placc" difficulties of hu!;!' data procc'ssin!;), it is necessary to be developed a new ('va]uation syst('rn which could prov'idc' effective rat in!; of desi!;n v'alm's 10 make value judw'rnents, , \l!ernatives in multi dimensional decision prohlems generally possess numerous attrihutes by which they can be describ('d and compared, The ('\';dllation factors include all attributes that have Ic\'(']s specified by quantitative and qualitativc objectil'l'S, Howev'('f since qualitative factors arc difficul! to quantify as num('ral estimates, these factors have tended to bl' ignored without regard for their importance to human contrnl. In this study, the author adapted :j ('va]uation methods with critrria which have qualitative and qualitative attributes: the Intuitive Evaluation ~1cthods the Accumulativc' Evaluation Model the Benchmarking Evaluation Methods, and studied the corrC'iation between them, The results show that Ill(' :j Mrthods have reciprocal relationships under reliability (r=O, (XX)]] In order to removl' obstacles of desi!;n ev'aluation ( lots of timl' l'llnsumption, constr;lints of placc" difficulties of hu!;!' data procc'ssin!;), it is necessary to be developed a new ('va]uation syst('rn which could prov'idc' effective rat in!; of desi!;n v'alm's 10 make value judw'rnents,alm's 10 make value judw'rnents,

• 한국의류학회지
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• 제47권2호
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• pp.295-310
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• 2023

The current virtual fashion influencers are a hyper-real prototype in that it has a higher presence than the virtual humans in the past. Also, they are leading fashion trend with more than tens of thousands of followers on social media. This study investigated the physical and social presence of virtual fashion influencer perceived by consumer and verified effects on evaluation attributes of influencers and the relationship maintenance behavior. A total of 321 Korean women in their 20s and 30s who have Instagram account participated in the online survey. The data was analyzed using AMOS 23.0. The results revealed that the physical presence had a significant impact on attractiveness of virtual fashion influencers. In case of social presence had a positive effect on friendliness and reliability of virtual fashion influencers. In addition, evaluation attributes of virtual fashion influencers' friendliness, attractiveness and reliability in the order of influence on relationship maintenance behavior. This study suggested that the development of social presence of virtual fashion influencers with friendliness and attractiveness is more important than the physical presence that has already reached a high level.

• 가정과삶의질연구
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• 제24권1호
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• pp.71-82
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• 2006

The purpose of this study was to develop a standardized scale to measure consumers' motivation to purchase based on a self-determination theory. A preliminary 27-item scale was developed through literature review, diary analysis, and FGI. A questionnaire survey was conducted among 1,000consumers on internet using the preliminary scale. Then a series of tests, such as test-retest, item analysis, item-to-total correlation, Cronbach's reliability coefficient, and factor analysis, were conducted using the survey data. The final scale with21 items was constructed in the end. The Purchase Motivation Scale for Consumers consisted of five factors: (1) external motivation, (2) introjected motivation, (3) identified motivation I: self-respect, (4) identified motivation II: pursuit of harmony, and (5) internal motivation.

• 한국생활과학회지
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• 제7권1호
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• pp.97-108
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• 1998

The purpose of this study was to examine the family resources, stress level, and coping strategies of reemployed wives, to direct the better psycho-physical environment, and to enhance the quality of their home environment for reemployed wives. The data were analyzed with the frequency, percentage, factor analysis, mean(S.D), reliability, and regression using SPSS windows program. The major findings were as follows : (1) There were significant relationships between demographic and socioeconomic characteristics of the family resources and stress level. Personal-psycho resources was important variable in the family resources. The household work and value of household work were most influential. (2) Influential variables on stress level were income and working hours, resources of family task sharing. (3) Influential variables on coping strategies were age, reemployed time, and family task sharing. Coping strategies was effected by the reasons of employment.

• 한국생활과학회지
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• 제14권1호
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• pp.69-79
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• 2005

The purpose of this study is to investigate child rare teachers' job satisfaction in relation to their burnout and differences in their job satisfaction by demographic variables. Subjects of this study were 285 child care teachers in Chungnam province. They responded to 'Teachers' Work Satisfaction Scale' and 'Teachers' Burnout Scale.' The collected data were analyzed by one-way ANOVA, Pearson's partial correlation, stepwise multiple regression, $Scheff{\acute{e}}$ test for post hoc test, and Cronbach's a for reliability with SPSS PC program(10.0 version). The results are as follows: First, total job satisfaction was high in teachers with high school diploma and those married. Also, burnout level was high in teachers with high school diploma, those with more than 5 year, those married, and those over 40 years old. Second, the partial correlation coefficient of teachers' job satisfaction in relation to their burnout was -.52. Finally, teachers' burnout and demographic variables explained approximately 31% for total score of job satisfaction and $13{\sim}33%$ for subscales of it.

• 한국생활과학회지
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• 제14권1호
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• pp.1-13
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• 2005

This study has a purpose of developing a scale to evaluate maternal beliefs on preschool children's education. The subjects were 307 mothers of preschool children in Gwang-ju. The methods for data analyses included a factor analysis for construct validity, Pearson correlations between beliefs and learning-related activities for construct validity, and Cronbach's a for reliability. 4 factors were found, through literature review, in parental beliefs: passive learning, active learning, instruction, and expectation for academic-related skills acquisition. Factor analysis revealed that the 4-factor solution is the best fit. Correlations between beliefs and learning-related activities were statistically significant. Cronbach's a ranged from .65 to .87 for 4 sub-scales. It was concluded that the maternal beliefs scale is acceptable for use.

• 시스템엔지니어링학술지
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• 제6권1호
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• pp.47-52
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• 2010

Human Factors Engineering (HFE) for Main Control Room (MCR) of Nuclear Power Plant (NPP) has been applied to optimize the design and operation of Man-Machine Interface (MMI) between operators and their equipment in consideration of physical, psychological and cognitive aspects. However, it has been observed that operators complain about environmental discomfort in the MCR since the operators in the MCR experience excessive stress due to the environmental factors such as inappropriate interior and lighting system. Since the HFE is an essential factor for the high fidelity performance of operators in the MCR, the adequate MCR environment design with HFE rules and guidelines is as much important to enhance the operability and reliability of the MCRs. Therefore, there has been a strong need to design a pleasant environment for the MCR to improve human performance of the operators.

• 한국생활과학회지
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• 제24권6호
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• pp.829-846
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• 2015

The purpose of this study was to examine the influence of materialism and clothing shopping orientation on clothing impulse buying. The subjects were 309 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, frequency, factor analysis, correlation analysis and regression analysis. The major results of this study were as follows: First, two factors of materialism were identified: happiness pursuit materialism and possession pursuit materialism. Second, two factors of clothing shopping orientation were identified: conspicuous shopping orientation and hedonic shopping orientation. Third, a significant positive correlation was found among two factors of materialism, two factors of clothing shopping orientation, and clothing impulse buying. Fourth, possession pursuit materialism influences clothing impulse buying through conspicuous shopping orientation. Fifth, happiness pursuit materialism influences clothing impulse buying through hedonic shopping orientation.