• Title/Summary/Keyword: Human Perception

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Risk Perception and Risk Reduction Behaviors of Fashion Product Consumers in Internet Shopping Malls (인터넷 쇼핑몰에서 패션제품 소비자의 위험지각과 위험감소행동에 관한 연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.19 no.4
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    • pp.675-685
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    • 2010
  • This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people's reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.

Early Childhood Teachers' Perception about Early Childhood Music Activity (유아음악활동에 대한 유아교사의 인식)

  • Kim, Ji-Young
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.389-397
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    • 2008
  • This study is investigating the perceptions of early childhood teachers on early childhood music activity. The subjects are early childhood teachers(N=217) working at kindergartens and day care centers in Jeonbuk Province. The data were collected from a questionnaire and analyzed with the tests of frequency, Cronbach's $\alpha$, t-test, ANOVA and Duncan. The results are as follow: first, the early childhood teachers are being aware of importance of infant music activity in the order of "aesthetic exploration", "artistic expression", and "art appreciation". Second, according to teachers' working place, the teachers have no differences of perception in early childhood music activities, while, according to children's age in the class which the teachers are taking charge of, they show differences of perception in the activities of "exploring movements " and "respect for artistic expression". Third, according to the early childhood teacher's career, they have difference of perception in "singing" activity only, while according to their education level, they have no differences of perception in all music activities. According to teachers' age, they have differences of perception in the activities of "aesthetic exploration", "exploring sound", and "singing".

Purchase Behavior and Risk Perception in Cosmetics Purchases at Online Shopping Malls (인터넷 쇼핑몰에서 화장품 구매시 위험지각에 따른 구매행동에 관한 연구)

  • Kim, Ju-Hee;Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1003-1012
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    • 2010
  • This study analyzed purchase behavior according to the risk perceptions when customers buy Cosmetics at Internet Shopping Malls. Participants were 232 women in their 20s and 30s with more than one buying experience at an internet fashion shopping mall. Data were analyzed using factor analysis, Cronbach's analysis, cluster analysis, one-way ANOVA and a Duncan test. Results were as follows. Firstly, five factors of risk perception were identified: These were the payment risk, service risk, quality risk, price risk and experience risk. Secondly, customers of internet shopping malls could be categorized into three groups: A low risk perception group, a payment risk perception group and a high risk perception group. Factor analysis showed significant differences between these groups( p<.001). Thirdly, purchase behavior based on the purchase standards, purchase items, information searching were investigated according to the different groups of risk perception of internet shopping malls and results again significant differences between groups (p<.05, p<.001).

A Review of Haptic Perception: Focused on Sensation and Application

  • Song, Joobong;Lim, Ji Hyoun;Yun, Myung Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.6
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    • pp.715-723
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    • 2012
  • Objective: The aim of this study is to investigate haptic perception related researches into three perspectives: cutaneous & proprioceptive sensations, active & passive touch, and cognition & emotion, then to identify issues for implementing haptic interactions. Background: Although haptic technologies had improved and become practical, more research on the method of application is still needed to actualize the multimodal interaction technology. Systematical approached to explore haptic perception is required to understand emotional experience and social message, as well as tactile feedback. Method: Content analysis were conducted to analyze trend in haptic related research. Changes in issues and topics were investigated using sensational dimensions and the different contents delivered via tactile perception. Result: The found research opportunities were haptic perception in various body segments and emotion related proprioceptive sensation. Conclusion: Once the mechanism of how users perceives haptic stimuli would help to develop effective haptic interactrion and this study provide insights of what to focus for the future of haptic interaction. Application: This research is expected to provide presence, and emotional response applied by haptic perception to fields such as human-robot, human-device, and telecommunication interaction.

A Study on the Environmental Professionals′ Risk Perception towards Some Pollution Issues (일부 환경 전문가들의 환경 위해성 인식도에 관한 연구)

  • 신동천;박종연;임영욱;김진용;장은아;박성은
    • Environmental Analysis Health and Toxicology
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    • v.14 no.4
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    • pp.175-187
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    • 1999
  • To investigate the risk perception of environmental issues, two consequtive surveys were conducted to environmental professionals using a standardized questionnaire from September to October in 1999. The number of subjects were 72 for the first survey and 68 for the second one. The questionnaire was consisted of items such as the degree of environmental pollution in Korea, risk perception of some issues on human health and ecosystem, and seriousness of the problems in the real situation in Korea. For the degree of environmental pollution in Korea, the average risk rating in the second test (7.4 point) was significantly higher than that in the first test (7.2 point). The risk perception on the general human health and ecosystem, and the seriousness in Korea situation were analyzed in the order of ′air pollution′, ′water pollution′,′soil contamination′,′waste′,′toxic chemical pollutants′,′food contamination′,′ocean contamination′, ′odor pollution′, and ′noise pollution′. Also ′toxic chemical pollutants′ problem was perceived to be the highest risk on general human health or ecosystem, and on present situation in Korea. ′Automotive vehicle exhaust′ problem was perceived to be the most severe environmental problems among specific 30 items. ′Industrial source air pollution′,′toxic air pollutants′, and ′domestic and industrial source pollutants to surface water′ were relatively severe environmental problems comparing to other problems. The pollution issues were classified into four categories by two aspects of perception; risk in general setting and seriousness in Korea situation. If the issues were highly serious in Korea and low risk perception in general setting then it is named "the Korea-specific group". Those that were all high score in two aspects, named "the Common group". Those that were all low in two aspects, named "the Nonsignificant group". And the issues were high risk perception in general setting and low seriousness in Korean situation, named "the Latent group".

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A Study on the Elevation of Korean Traditional Architecture in Visual Perception (시화학 측면에서의 한국전통건축 입면구성에 관한 연구)

  • 장석하
    • Journal of the Korean housing association
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    • v.8 no.3
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    • pp.17-27
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    • 1997
  • This thesis is concerned with a study of spatial characteristics of Korean traditional architecture in visual perception. This study, therefore has been made of principles of visual perception. range of visual perception in architectural environment, spatial characteristics of Korean traditional architecture, and example case studies are exhibited. The architectural compositional principles of parts selected in process of study could be selected to facilitate comparison with the perceptual psychology. The result of this study can be used to construct Korean architectural plans. elevations. form and spatial and order pertinent to human understandings and existances on the priority of wholeness and the relationship of parts to visual perception.

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Temporal Factors of Human Depth Perception

  • Shioiri, Satoshi
    • 한국정보디스플레이학회:학술대회논문집
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    • 2007.08a
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    • pp.1029-1030
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    • 2007
  • I introduce two experiments that investigate temporal factors of stereopsis: one is for depth perception and the other is for perception of motion in depth. Both studies show that there are multiple mechanisms to process depth information with different temporal characteristics.

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A Study on the Constructive Layers of Body Perception in Contemporary Architecture Space - Focused on the HdM, Sejima, R. Koolhaas's Works - (현대건축공간에 나타나는 신체지각의 구축 층위 연구 - HdM, Sejima, R. Koolhaas의 건축 작품을 중심으로 -)

  • Oh, Sang-Eu
    • Korean Institute of Interior Design Journal
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    • v.26 no.4
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    • pp.12-21
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    • 2017
  • This study is on the constructive ways of body perception applied to architecture space. This research also has a purpose of extending the range of possibility of body perception's application. Research on the phenomenological method applied to architecture space was mainly focused on sensation, which made limited awareness on the range of body perception. The scope of body perception includes not only sensation, but also perception, cognition, and human behavior. Therefore this study explicate how operant features of body perception works together. Operant features of body perception are perception as cognition, synesthesia, and Interaction with others. Herzog & de Meuron, Sejima, and R. Koolhaas's works are reviewed to verify these features of body perception.

The Aesthetic Cognition of Nature and the Environmental Aesthetics (자연에 대한 미적 인식과 환경미학)

  • Kim, Kwang-Myung
    • Journal of Science of Art and Design
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    • v.13 no.1
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    • pp.11-21
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    • 2008
  • It seems to be difficult to bridge between human and nature. All depictions of nature are not necessarily reflections of reality. Thoughts are projected into nature, then nature will reflect us. The world is composed of natural and cultural environment. There are differences between depiction of nature based on correspondence and construction of world. Environmental aesthetics is an emerging field of study that focuses on nature's aesthetic value as well as on its ethical and environmental implications. Allen Carlson, a pioneer in environmental aesthetics, provides challenges as well as a wealth of resources for those who would appropriate his ideas in the service of environmental protection. Carlson's positive aesthetics, his focus on the functionality of human environments, and his integration of aesthetics and ethics have great import for those seeking to use aesthetics to assist in addressing environmental controversies. Environmental ethics would benefit from taking environmental aesthetics more seriously. Environmental aesthetics is an emerging discipline that explores the meaning and influence of environmental perception and experience on human life. Arguing for the idea that environment is not merely a setting for people but fully integrated and continuous with us, Arnold Berleant explores the aesthetic dimensions of the human-environment continuum in both theoretical terms and concrete situations. Aesthetic experience is always contextual. The aesthetic aspect of any human habitat is an essential part of its desirability. The aesthetic perception of environment shows us the reciprocity that constitutes both person and place. The genuine beauty lies in the coexistence and harmony with natural environment.

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A Directional Perception System based on Human Detection for Public Guide Robots (공공 안내 로봇을 위한 인체 검출 기반의 방향성 감지 시스템)

  • Doh, Tae-Yong;Baek, Jeong-Hyun
    • Journal of Institute of Control, Robotics and Systems
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    • v.16 no.5
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    • pp.481-488
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    • 2010
  • Most public guide robots installed in public spots such as exhibition halls and lobbies of department store etc., have poor capability to distinguish the users who require services. As to provide suitable services, public guide robots should have a human detection system that makes it possible to evaluate intention of customers from their movement direction. In this paper, a DPS (Directional Perception System) is realized based on face detection technology. In particular, to catch human movement efficiently and reduce computational time, human detection technology using face rectangle, which is obtained from the human face, is developed. DPS determines which customer needs services of public guide robots by investigating the size and direction of face rectangle. If DPS is adapted, guide service will be provided with more satisfaction and reliability, and power efficiency also can be added up because public guide robots provide services only for the users who expresses their intentions of wanting services explicitly. Finally, through several experiments, the feasibility of the proposed DPS is verified.