• 제목/요약/키워드: How-How

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Impact of Social Media Engagement and Content Characteristics on Fashion Consumption Propensity

  • Park, Min-Sook;Moon, Min Kyung;Moon, Yunji
    • Journal of Information Technology Applications and Management
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    • 제26권6호
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    • pp.13-27
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    • 2019
  • Social media are used as a tool which is suitable for delivering various images emotionally in the area of fashion. How deeply consumers are led by the brands to be engaged in the brands' SNS, how often they visit SNS and gain information, how much empathy they elicit from visitors with their contents and how continuously brands provide up-to-date information are the important factors to raise consumers' fashion consciousness and draw out their fashion consumption to express themselves. Therefore, this study aims to explore the effect of social media engagement and contents characteristics on fashion consumption tendency and purchase intention. In order to verify the research question, study makes analysis centering on the 2 × 2 × 2 MANCOVA model to draw out results of the differences among groups. As a result of analysis, this study verifies the difference between the effect of social media engagement on purchase intention and the effect of interaction of three variables on fashion consumption propensity and purchase intention and summarizes the implications.

A Study on the Effects of Business Service Quality on Satisfaction, Commitment, Performance, and Loyalty at a Private University

  • LEE, Hyuk Jin;SEONG, Myeong Hee
    • The Journal of Asian Finance, Economics and Business
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    • 제7권9호
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    • pp.439-453
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    • 2020
  • The purpose of this study is to investigate the impacts of business service quality on satisfaction, commitment, performance, and loyalty in higher education. A survey was given to undergraduates involved in business through employment and start-up companies at a private university in Korea. With 252 respondents, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of measured variables. Multiple regression was employed as a statistical method for the hypotheses of the study. The research questions were: 1) How do education SERVQUAL factors (tangibles, responsiveness, reliability, assurance, and empathy) affect customer satisfaction? 2) How do education SERVQUAL factors affect customer commitment? 3) How does customer satisfaction or commitment affect education performance? 4) How does customer satisfaction, commitment or performance affect their loyalty in higher education? The findings show that most dimensions of business service quality have effects on satisfaction and commitment, and satisfaction and commitment have a positive effect on performance. Additionally, satisfaction, commitment and performance all have an effect on loyalty. This study confirmed the need for the improvement of business service quality in a private university. Additionally, it highlighted the importance of user satisfaction, commitment and performance in order to increase the loyalty level of undergraduate students.

초현실주의 오브제를 모티프로 한 다목적 패션 디자인에 관한 연구 (A Study on Multipurpose Fashion Design with the Motif of Surrealist Objects)

  • 은숙;이연희;박재옥
    • 복식문화연구
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    • 제15권1호
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    • pp.68-80
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    • 2007
  • Surrealism's method of expression and inspiration has been a continuous influence on fashion. What is important is how to identify and research a source of inspiration, and how to use this inspiration to guide the designs that can be worn on a real human body. Therefore, the purpose of this study was to show how to develop ideas and designs from Surrealist objects and how to contribute to the development of designs to the diversity in visual and functional effects along with the changes in consumer's interest. Documentary studies about Surrealism and Surrealist-inflected fashion applying the works of Surrealist and fashion images as a tool of historical research were proceeded. And the ideas for theme, the motifs for print patterns, and the concept of designs were borrowed from Surrealist objects touching on the imagery between the real and reflected, optical and artificial, and the designs were developed with several different visual and functional effects changing color, pattern, size, and length with the function of zippers in each item. It also gives the person wearing it amusement because it includes the concept of play and D.I.Y. With effective planning, it is possible to attract consumer's interest in the market.

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IT기반 커뮤니케이션 요인이 서비스재이용의도에 미치는 영향분석 : 정비서비스를 중심으로 (The Analysis of Impact of IT-Based Communication Level on Customer's Intention of Service Reuse : Auto Repair Service)

  • 한복우;김철수
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.333-342
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    • 2014
  • As for the dimensions of service quality, reliability, responsiveness, assurance, empathy, and tangibles are the main factors that determine the company's service quality. To improve quality of service, companies emphasize the balance among the dimensions of service quality. These emphases improve definitely customer satisfaction and intention of reusing service, while communication at customer encounters give direct affects in customer satisfaction and intention of reusing service. This study shows how communications at customer encounters affect intention of reusing service and be affected by the dimensions of service quality. It especially analyzes how IT-based communications, one of physical one, such as phones, emails, messengers, and SNSs affect and be affected. In addition, it analyzes car repair service. This research uses a factor of communications at service encounter as for intermediate parameter and analyzes how it relates to dimensions of service quality and intention of reusing service. With following research model, it will analyze how IT-based communication affects intention of reusing service and be also affected by dimensions of service quality.

A Novel Method for Virtual Machine Placement Based on Euclidean Distance

  • Liu, Shukun;Jia, Weijia
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제10권7호
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    • pp.2914-2935
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    • 2016
  • With the increasing popularization of cloud computing, how to reduce physical energy consumption and increase resource utilization while maintaining system performance has become a research hotspot of virtual machine deployment in cloud platform. Although some related researches have been reported to solve this problem, most of them used the traditional heuristic algorithm based on greedy algorithm and only considered effect of single-dimensional resource (CPU or Memory) on energy consumption. With considerations to multi-dimensional resource utilization, this paper analyzed impact of multi-dimensional resources on energy consumption of cloud computation. A multi-dimensional resource constraint that could maintain normal system operation was proposed. Later, a novel virtual machine deployment method (NVMDM) based on improved particle swarm optimization (IPSO) and Euclidean distance was put forward. It deals with problems like how to generate the initial particle swarm through the improved first-fit algorithm based on resource constraint (IFFABRC), how to define measure standard of credibility of individual and global optimal solutions of particles by combining with Bayesian transform, and how to define fitness function of particle swarm according to the multi-dimensional resource constraint relationship. The proposed NVMDM was proved superior to existing heuristic algorithm in developing performances of physical machines. It could improve utilization of CPU, memory, disk and bandwidth effectively and control task execution time of users within the range of resource constraint.

수학교육의 변화와 인공지능과의 연관성 탐색 (A study on the relationship between artificial intelligence and change in mathematics education)

  • 이지혜;허난
    • 한국수학교육학회지시리즈E:수학교육논문집
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    • 제32권1호
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    • pp.23-36
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    • 2018
  • 인공지능(Artificial Intelligence)의 잠재력에 대한 기대로 여러 분야에서 이를 활용하고자 노력하고 있으며 교육 분야에서의 적용에 대한 관심 역시 높다. 교육에 있어서 인공지능 기술에 활용되는 기계학습(machine learning)과 딥러닝(deep learning)으로 스스로 학습하는 방법에 대한 관심을 가지게 되었으며 이러한 방식이 교육에 어떻게 활용될 수 있을 지와 인공지능을 어떻게 수학교육에 적용할 수 있을지에 대한 관심이 대두되고 있다. 이에 정보통신기술의 발달에 따른 수학교육의 변화를 고찰해 봄으로써 수학교육의 변화가 인공지능과 어떠한 연과성이 있는지를 살펴보는데 의의가 있다고 할 수 있다.

보조로프를 이용한 야드크레인의 안티스웨이 시스템 (The Anti-Sway System for Yard Crane Using Auxiliary Ropes)

  • 박찬훈;박경택;김두형
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2002년도 추계학술대회 논문집
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    • pp.526-529
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    • 2002
  • The development of automated container terminal has been a hot issue for recent years. It's very natural because it's very important how many containers, how soon, and how precisely a container terminal can treat. A crane treats a very heavy container, maybe, no less than 20∼40 tons, thus most cranes use ropes to take up and land containers. But rope causes the sway of a container and this phenomenon is not avoided. On the ground of this, in most case how much skillful a driver is may affect the productivity of a yard or quay crane. Thus many researches have been concentrated on the development of the control algorithm for a crane which may be useful and robust enough to drive a crane without any human driver. Authors of this paper also are interested in this kind of research but we have been much more interested for years in the development of a mechanical structure which may cause much less sway than the existing cranes do. In this paper, we may introduce the basic structure of the developed anti-sway system.

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과학영재 지도교사와 일반교사의 과학철학적 관점과 자유탐구 지도방식 비교 (A Comparative Analysis of Science Philosophical Views and Instruction Strategies for Open-inquiry between Teachers of Science-gifted and Teachers of General Students)

  • 최현동
    • 대한지구과학교육학회지
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    • 제8권1호
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    • pp.45-55
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    • 2015
  • The purpose of this study was to compare the science philosophical views and instruction strategies for open-inquiry between teachers of science-gifted and teachers of general students. The subjects were 45 teachers of science-gifted and 45 teachers of general students. The major results of this study were as follows: First, there was no differences on the science philosophical views between teachers of science-gifted and teachers of general students by chi-square tests (p<.05). Second, there were no differences on how task assignments, how to guide exploration data, and how to write reports between teachers of science-gifted and teachers of general students (p<.05). But there was meaningful differences on how to proceed with exploration activities between teachers of science-gifted and teachers of general students (p<.05). It is implied that this the results of this investigation will help the focus of future efforts to promote more adequate the science philosophical views and instruction strategies for open-inquiry in teachers of science-gifted.

공학교육인증에서의 프로그램 교육목표 달성도 평가모형 개발 (A Study on the Development of Evaluation Model for Achieving Program Education Objectives in Accreditation of Engineering Education)

  • 이영태;박진석
    • 공학교육연구
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    • 제17권1호
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    • pp.42-49
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    • 2014
  • The main purposes of this study was to develop evaluation model, which provides program educational objectives(PEO) evaluation research with guidances on how to evaluate the program educational objectives and procedures in order to enhance the quality of engineering education. Educational objective evaluation is reciprocal processes that depend on and affect one another. Thus, the evaluation component deals with how to identify members' strengths, weakness, and needs, how to assess and improve the effectiveness of curriculum programs, and how to provide data that assist in decision making. After literature reviews about the case studies on the program educational objectives evaluation, this study, to understand the meaning of education evaluation and the engineering accreditation, and then, examined the evaluation model for program educational objectives. This study suggested evaluation components of program educational objectives. In particular, the distinctions between diagnostic, formative, and summative evaluation are discussed. The result of this study is significant in terms of guiding the future evaluation model development for program educational objectives.

의료기관 서비스 전문화 수준의 측정 및 분석 (Analyzing the Specialization Status of Hospital's Services in Korea)

  • 이광수;전기홍
    • 보건행정학회지
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    • 제18권2호
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    • pp.67-85
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    • 2008
  • This study evaluated the specialization status of Korean hospitals by applying index measures that were developed to determine how hospitals are specialized. In addition, multivariate regression analysis was applied to assess how the measures responded to the internal and external factors of hospitals. National Health Insurance claims for 2004 were used to calculate the information theory index, internal Herfindahl index, number of distinct diagnosis-related groups (DRGs) treated, and percent of the five most common DRGs. Data from the Ministry of Health and Welfare and Korean Hospital Association were used to determine the size, ownership, teaching status, organization type, and location of the hospitals. The four indexes analyzed showed that there were significant differences in the specialization status of providers, depending on the provider size, organization type, and location. Hospitals that were smaller and located in metropolitan areas tended to provide specialized services; this is considered to constitute a competitive strategy for hospitals. It is expected that specialized hospitals will increase given the current market structure. Therefore, policy makers will need an index for measuring how hospital services are specialized. Information from such an index could provide a picture of how hospital services are mixed and change over time.