• Journal of Fashion Business
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• v.18 no.6
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• pp.188-207
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• 2014

The purpose of this research was to examine the extent of deontological (values) and teleological evaluation (considering consequences) used in arriving at an ethical judgment concerning intention to purchase a fashion counterfeit. In addition, the effect of psychographic (attitudes toward counterfeiting, risk taking, self-image, value consciousness, public self-consciousness, and materialism) and product attributes (perceived fashion content, physical appearance, and image) on intention to purchase a counterfeit product were investigated. Two alternatives and possible consequences as well as the scenario were given to the participants. The first alternative is persuading a friend not to buy a counterfeit and the second alternative is purchasing a counterfeit product with a friend. Participants (n = 245) were undergraduate volunteers enrolled in courses at a Midwestern university. Data were analyzed using confirmatory factory analysis and structural equation modeling. The proposed structural models fit the data adequately in both alternatives, and all paths were significant. Participants followed the decision making steps outlined by Hunt and Vitell (1986) in both alternatives. Personal characteristics exerted no influence on behavioral intentions concerning counterfeits. Two product-related characteristics (i.e., physical appearance of a counterfeit and projected image of a counterfeit) had direct effects on the behavioral intentions. The conclusions of this research are helpful in improving our understanding of variables that influence consumers' purchasing counterfeit luxury products.

• Journal of Families and Better Life
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• v.2 no.1
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• pp.151-164
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• 1984

The paper is intended to develop a typology of residential mobility and systemizes the many empirical analysis of reasons for moving. An integrated conceptual framework of decision making process for residential mobility is proposed. the traditional behavioral approaches were evaluated for its explaining power, and the results and constraints were testified. For the conceptual framework, the role of external opportunities and constrains on households was emphasized. Finally, it is suggested that the housing needs, housing constraints, and housing opportunities of urban households should be considered together form the integrated model.

• Journal of Families and Better Life
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• v.4 no.2
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• pp.9-24
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• 1986

This study aims at providing the data in order to understand home management and to mange home efficiently through attempting systems approach to home management focused on purchase decision making and marital role structure. For the purpose of this study, regarding housing purchase decision making process as a system, environmental characteristics as inputs, marital role structure and the satisfaction of purchase management as outputs, relation between inputs and outputs; the understanding about these components was established as research problem. And then the framework of analysis being based on theoretical references was suggested, and questionnaires were administrated to housewives. The result of this study is as follows: 1) Marital role structure was differently shown according to the phases of decision making process. 2) Marital role structure was differently shown according to the level of environmental characteristics. 3) The statisfaction of purchase manag ment was influenced by environmental characteristics. According to these results, home management can be understood in the view of system. That is, the morphostatic characteristics of family system can be grasped in environmental supra system in conideration of the structure of managerial sub system; the morphogenic characteristics of family system can be grasped centering on the relationship to environment.

• Korean Journal of Construction Engineering and Management
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• v.20 no.6
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• pp.57-65
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• 2019

If aging apartments are left unimproved through remodeling, the city will be eventually slum. As the government recognizes remodeling as an alternative to reconstruction, the law has been revised mainly to increase the housing area, increase the number of house and allow the vertical extension for making remodeling costs. However, the remodeling is still not activated yet in the market. Therefore, this study analyzes the decision factors of apartment remodeling in Seoul metropolitan area based on Heckman two-stage analysis considering sampling error. Research findings indicate that the decision for remodeling is determined by the characteristics of the household, housing, and time-lapse variables. And also the number of household members, net assets, housing satisfaction, the 11-20, 21-30, and more than 30 years of building are identified as the significant variables as a result of remodeling choice probability analysis. It is noteworthy that the significant variables from then remodeling cost analysis are net assets, area, more than 30 years of building, and unit housing price. It is also notable that the policy, which extend the housing area to cover remodeling cost, are not actually effective to activate the remodeling, and the age in the case of elderly people in Seoul and Gyeonggi-do who are expected to have high net assets and income is not significant variables. This study is expected to provide more objective and reliable implication to the policy makers, the home owner and the investors on the decision making process related to the remodeling project.

• Korean Journal of Construction Engineering and Management
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• v.12 no.6
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• pp.101-109
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• 2011

As climate change is becoming the main issue, various efforts are focused on saving building energy consumption both at home and abroad. In particular, it is very important to save energy by maintenance, repair and rehabilitation of existing multi-family housing complex, because energy consumption in residential buildings is not only forming a great part of gross energy consumption in Korea but the number of deteriorated complexes is also sharply increasing. However, energy saving is not considered as a main factor in decision making on rehabilitation project. Also, any supporting tool is not appropriately prepared in existing process. As the first step for development of decision support system on rehabilitation, this paper developed a breakdown structure, which makes clusters of multi-family housing complexes. Decision tree, one of data mining methods, was used to make clusters based on the characteristics and energy consumption data of multi-family housing complexes. Energy saving and CO2 reduction will be maximized by considering energy consumption during rehabilitation process of multi-family housing complex, based on these results and following research.

• Journal of the Korean housing association
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• v.11 no.4
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• pp.23-33
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• 2000

Up until the mid-90s, the housing market of Korea has been supplier-oriented with the constant shortage of housing supply. But today, with the surplus of supply over demand and ever-increasing competitiveness in the housing market, understanding consumers needs have become one of the keys to successful business. Consumers overall living standard have increased and they are now looking for better living environment. As a matter of course, there have been much studies focusing on the evaluation factors and consumers preferences of the living environment, somewhat overlooking the asset value of a residential property. Consumers see their house in terms of both a living space and an asset. Therefore, it is these two values altogether that influences the buying decision process of consumers. This study seeks to stress on the importance of the fact that it is both the living environment and asset value of a house that are considered in the buyers valuation of residential property. And the study suggests that influencing factors of housing attributes in the decision-making process of buyers be sub-categorized into two broad groups, value as a living space and value as an asset. This is to serve both the researcher in the academic field and marketers for better understanding of consumers needs and influencing factors of buyers valuation of housings vis-a-vis market.

• Journal of the Korea Institute of Building Construction
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• v.8 no.6
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• pp.99-105
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• 2008

Resent, requirement of residents is socially increasing for apartment. Apartment housing os developed to reduce the housing shortage caused by urbanism after industrialization in Korea. The Purpose of this study is to analyze the casual relationships of housing satisfaction, living Life-Cycle on all residents of apartment housing. This study develops a theoretical model based on the previous studies, and testifies the hypothesis through analyzing to questionnaires form 643 residents of apartment housing. Then, the data were analyzed by SPSS12+ program package in terms of frequency, correlation analysis and multiple regression analysis. The results of this study is summarized as the followings: The perceived quality had positive effects on the factor of living Life-Cycle and housing satisfaction. Finding of this study can provide valuable information for a criterion of decision making to consumer and a marketing strategy of housing construction company.

• Journal of the Korean housing association
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• v.15 no.4
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• pp.45-54
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• 2004

This study systematized synthetically to use internet GIS and real estate appraisal method in computing system for the real estate decision. First, indicated the method of using GIS and databases to appraise the real estate by using the cost approach. Second, used the artificial neural network to predict the change of land prices and the artificial neural network convinced us that it indicates easily the result of land prices without complicated processes. Third, examined land prices using the artificial neural network but there is limits for the land price prediction because of difficult data gathering. also, this study may heighten information levels of the real estate field according to 21th century information level if use actively a internet, information users who should pay much moneys in existent real estate decisions may can approach easily.

• Journal of Distribution Science
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• v.12 no.4
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• pp.31-39
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• 2014

Purpose - This study investigates the following two issues. First, we attempt to find the important determinants of housing investment and to identify their significance rank using survey panel data. Recently, the expansion of global uncertainty in the real estate market has directly and indirectly influenced the Korean housing market; households demonstrate a sensitive reaction to changes in that market. Therefore, this study aims to draw conclusions from understanding how the impact of financial strength of the household is related to house investment. Second, we attempt to verify the effectiveness of diverse indices of financial strength such as DTI, LTV, and PIR as measures to monitor the housing market. In the continuous housing market recession after the global crisis, the government places top priority on residence stability. However, the government still imposes forceful restraints on indices of financial strength. We believe this study verifies the utility of these regulations when used in the housing market. Research design, data, and methodology - The data source for this study is the "National Survey of Tax and Benefit" from 2007 (1st) to 2011 (5th) by the Korea Institute of Public Finance. Based on this survey data, we use panel data of 3,838 households that have been surveyed continuously for 5 years. We sort the base variables according to relevance of house investment criteria using the decision tree model (DTM), which is the standard decision-making model for data-mining techniques. The DTM method is known as a powerful methodology to identify contributory variables for predictive power. In addition, we analyze how important explanatory variables and the financial strength index of households affect housing investment with the binary logistic multi-regressive model. Based on the analyses, we conclude that the financial strength index has a significant role in house investment demand. Results - The results of this research are as follows: 1) The determinants of housing investment are age, consumption expenditures, income, total assets, rent deposit, housing price, habits satisfaction, housing scale, number of household members, and debt related to housing. 2) The impact power of these determinants has changed more or less annually due to economic situations and housing market conditions. The level of consumption expenditure and income are the main determinants before 2009; however, the determinants of housing investment changed to indices of the financial strength of households, i.e., DTI, LTV, and PIR, after 2009. 3) Most of all, since 2009, housing loans has been a more important variable than the level of consumption in making housing market decisions. Conclusions - The results of this research show that sound financing of households has a stronger effect on housing investment than reduced consumption expenditures. At the same time, the key indices that must be monitored by the government under economic emergency conditions differ from those requiring monitoring under normal market conditions; therefore, political indices to encourage and promote the housing market must be divided based on market conditions.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.396-401
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• 2006

A "Housing Performance Grade Indication System" that is bound to present the grade in housing designs has been executed since January 2006 in order to build sustainable housing and supply high quality housing. Thus, users are able to select their housing based on certain comparisons in housing performances, and providers can be exactly evaluated using precise standards according to the execution of this system. The objective of this study is to propose a guideline in designs according to the grade of housing as a reasonable decision making tool in order to obtain a high grade in housing performance grades under the execution of the "Housing Performance Grade Indication System". In order to perform this goal, this study examines the performance evaluation item and evaluation guidelines in the "Housing Performance Grade Indication System" and analyzes relative systems and guidelines executed in the present time to investigate certain relativeness for this system. The housing performance evaluation item can be classified four different categories according to the characteristics of evaluation guidelines. Then, the system of a design guideline is configured to propose a reasonable design guideline according to the grade of housing performances. It is evident that the design guideline proposed in this paper will support the reasonable decision making to obtain a high grade in housing performances for the designer and constructor in the process of a housing project.