• Title/Summary/Keyword: Hong Chi

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The Effects of Online Social Influencers on Purchasing Behavior of Generation Z: An Empirical Study in Vietnam

  • PHAM, Minh;DANG, Thao Yen;HOANG, Thi Hong Yen;TRAN, Thi Thanh Nga;NGO, Thi Huong Quynh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.179-190
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    • 2021
  • The purpose of this study is to understand the impact of influencers on generation Z (Gen Z) in the online environment. This article has applied the theories of source credibility, TAM, IAM, and TPB to identify influencer characteristics that affect the purchasing behaviors of Gen Z customers. This research was conducted using a Google Form survey with 24 pre-designed questions. A total of 464 valid questionnaires from Gen Z Vietnamese were collected between November 2020 and January 2021. Data was analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 3 software. The analysis results confirmed that the components of influencer credibility have a positive impact on Gen Z's purchasing behaviors under the mediated influence of argument quality, perceived usefulness, and social influence. Surprisingly, for Gen Z, the influencers' attractiveness has the strongest impact on their online behavior. More specifically, attractiveness plays the most important role in the perceived usefulness and social influence of Gen Z customers, while influencers' expertise has the strongest impact on argument quality delivered to customers. This study provides evidence of a change in the way Gen Z responds to marketing activities. They are more drawn by the attraction of influencers than their expertise.

A Review on Clinical Research Trends in the Treatment of Tai Chi on Anxiety (불안에 대한 태극권 치료의 해외 임상연구 동향)

  • Kim, Ju-Young;Hong, Min-Ho;Koo, Byung-Su;Kim, Geun-Woo
    • Journal of Oriental Neuropsychiatry
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    • v.30 no.3
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    • pp.275-285
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    • 2019
  • Objectives: This study was performed to review the research trends in the treatment of Tai Chi on anxiety. Methods: We searched for articles in Pubmed and China National Knowledge Infrastructure (CNKI) from January 2009 to December 2018. The selected studies were evaluated by Jadad Scale. Results: One pre-post comparison study and seven controlled clinical trials were selected. HAMA (Hamilton Rating Scale for Anxiety) and STAI (State Anxiety Inventory) were the most frequently used diagnostic criteria. For outcome measurement, STAI was again the most commo. From Jadad Quality Assessment Scale of 8 articles, the overall quality of the studies was low. Conclusions: According to this study, it seemed that Tai Chi treatment on anxiety disorder is an effective and safe intervention. Therefore, based on this study, more clinical research on diverse forms of treatments of anxiety disorder should be performed in Korean medicine in the near future.

Examining the Practice of Digital Scholarship Services at Vietnam National University Ho Chi Minh City

  • Ngo, Thi Huyen;Nguyen, Hong Sinh;Ninh, Thi Kim Thoa
    • Journal of Information Science Theory and Practice
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    • v.10 no.1
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    • pp.1-17
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    • 2022
  • The article reports the results of an investigation on the practice of providing digital scholarship services at Vietnam National University Ho Chi Minh City, Vietnam. This study is part of an ongoing research project entitled Developing a digital scholarship service framework for universities at Vietnam National University Ho Chi Minh City. It employed a qualitative research approach through in-depth interviews with 31 individuals who are university managers, library managers, lecturers, and postgraduate and undergraduate students from six member universities and Central Library of Vietnam National University Ho Chi Minh City. Research results show that some digital scholarship services have been provided at Vietnam National University Ho Chi Minh City. However, they have not been yet systematically implemented and have not met users' needs. Lack of needed resources such as space, technology infrastructure, human resources, finance, and stakeholder support are among major challenges in developing digital scholarship services. The management of existing digital scholarship services is fragmented without a clear policy for developing digital scholarship and supporting services. The study contributes to the existing knowledge by adding substantially to current understanding of the practice of providing digital scholarship services in Vietnam's universities in the transition period, from state control to autonomy, which has not been much addressed in previous research. Furthermore, this study can be a useful reference for higher education institutions in developing countries regarding implementation of digital scholarship services.

Lee Sang Hyuk's ChaGeunBangMongGu and Shu li jing yun (이상혁(李尙爀)의 차근방몽구(借根方蒙求)와 수리정온(數理精蘊))

  • Hong, Sung-Sa;Hong, Young-Hee
    • Journal for History of Mathematics
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    • v.21 no.4
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    • pp.11-18
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    • 2008
  • In this paper, we investigate Lee Sang Hyuk (李尙爀, $1810{\sim}?$)'s first mathematical work ChaGeunBangMongGu(借根方蒙求, 1854) and its relation with Shu li jing yun and Chi shui yi zhen. We then study an influence of western mathematics for establishing his study on algebra.

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Roles of Teachers in Learning Study: A Case Study in Teaching Fractions

  • Wong, Tak Wah;Lai, Yiu Chi
    • Research in Mathematical Education
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    • v.17 no.1
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    • pp.47-61
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    • 2013
  • This paper aims to explore whether Learning Study improves teachers' subject content knowledge, pedagogical content knowledge, and attitude toward teaching mathematics. A Learning Study was conducted in a Hong Kong primary school for a research lesson on comparing the size of fractions to explore the new teacher roles.