• 한국유통학회지:유통연구
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• 제16권5호
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• pp.19-41
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• 2011

홈쇼핑은 미래 유통의 꽃으로 불린다. 그중 TV홈쇼핑은 IT기술의 강국인 한국이 산업을 리더 해나가야 한다. 하지만 중소기업은 어렵다. 이는 방통위의 정책 실패에 기인한다고 본다. 이러한 정책실패를 보완하기 위해 국내 선행 연구와 해외 현황을 분석하고 정책에 반영 하고 자한다. 특히 해외 홈쇼핑 현황과 정책 사례를 통해 국내 사업을 전망하고 중소기업을 활성화 되기 위해서 정부 정책으로 보완해야할 사항은 무엇인지 분석하였고 정부가 적극적으로 반영 해야한다고 본다. 일반 PP의 경우 이미 등록제로 되었으며 홈쇼핑 채널도 등록제로 시장에게 맡겨야한다. 채널이 많아짐으로서 공급자인 중소기업은 보다 더 많은 기회를 얻어갈것이며 소비자 입장에서는 적정한 가격으로 상품가격이 안정될것이고 고품질과 다양한 품목을 홈쇼핑을 통해 얻어감으로서 소비자 후생을 증대시킬 수 있을 것이다. 만약 홈쇼핑을 등록제로 당장 하기 힘든 상황이라면 차선책으로 허가제를 더욱 강하게 만 들어 가야한다. 홈쇼핑은 3년마다 재승인 을 받아야 하기에 재승인 조건을 강화 한다면 일부의 문제를 해결 할 것이다.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.27-54
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• 2008

본 연구는 가정 내 유통업체(In-home shopping channel)의 다채널 고객관리에 시사점을 제공하기 위하여 가정 내 쇼핑채널로서 TV, 카탈로그 및 인터넷 쇼핑채널 간 소비자의 정보탐색과 구매행동과의 관계를 고찰하였다. 가정 내 쇼핑채널들의 정보탐색과 구매행동과의 관련성을 채널 내 고객 고정(channel lock-in)과 채널 간 시너지(cross-channel synergy)로 구분하여 영향력을 비교 평가하였다. 이를 위하여 1개월 동안의 가정 내 쇼핑채널 이용에 대한 자료를 345명의 가정주부를 대상으로 수집하였다. 소비자의 구매채널 이용행동을 선택, 빈도 및 지출행동으로 구분하여 분석을 수행만 결과 가정 내 쇼핑채널 간 정보탐색과 구매행동 간에는 높은 채널 내 고객 고정 효과가 나타나고 있으며 낮은 채널 간 시너지 효과가 나타나고 있었다. 또한 TV 채널의 경우 카탈로그와 인터넷 채널 간 대체성이 나타나는 반면에 카탈로그와 인터넷 채널은 보완성이 나타나고 있다. 이러만 결과는 가정내 다채널 유통기업에게 채널 간 조정과 통합 및 고객관리에 많은 시사점을 제공하고 있다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2019년도 춘계종합학술대회
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• pp.123-124
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• 2019

매체를 기반으로 하는 모든 이야기 형식이 그렇듯이 TV휴먼다큐멘터리의 서사방식 역시 방송환경에 따라 변화해왔다. 초고화질 비디오와 몰입형 오디오 구현이 가능한 UHD로 제작된 <순례-집으로 가는 길>은 등장인물의 1인칭 내레이션과 몽타쥬 편집 기법, 드론을 활용한 다양한 구도를 통해 등장인물의 심리를 섬세하게 표현, 시청자의 몰입을 가능하게 했다. <순례>의 이러한 시도 이후 이와 유사한 서사방식의 다큐멘터리가 방송되며 UHD방송환경 아래 TV다큐멘터리의 흐름과 방향이 달라지고 있다.

• 대한가정학회지
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• 제48권4호
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• pp.25-30
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• 2010

This study was motivated from the point that TV anchor women wore red clothing the most when they appeared at the broadcasting. For the analysis of clothing color, the main news programs of three local terrestial broadcasting systems were adopted, and the screen sources having been obtained for a year on the anchor women from January 2008 to December were classified by S/S, F/W. As the result, it was found out that the image was classified according to the inherent symbolic meaning of red color, and red color was frequently adopted for the happy-passionate image. It is judged that the reason is red color clothing spotlights passionate, challenging and imposing image which anchor women have. It revealed that while investigating the relationship of coloration between red upper clothing and other clothing, the inner-wear white color of the red jacket, or of the black inner-wear was matched the most, regardless of season. It is judged that this is because the coloration of red and white, and of red and black give not only brilliant but also clear image.

• Asia Marketing Journal
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• 제14권3호
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• pp.103-118
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• 2012

Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences' purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers' purchase intension. A 2×3 (high/low involvement and high/low/no IIC music) between subjects design was used for the experiments in the study. The TV home shopping programs in the high or low involvement condition were identical except for the type of background music: high IIC music, low IIC music, and no music. A total of 188 undergraduate students at a college in Seoul, South Korea participated in the study. Their ages range from 20 to 25 (median age = 22), and nearly 60% were male. Our analysis showed that in the low involvement condition, high IIC music was more likely to have a positive effect on purchase intentions than low IIC (common) music or no music did. Meanwhile, there was not any significant relationship between music and purchase intentions in the high involvement condition. Given that previous studies have provided no clear evidence of the effects of music on consumers' purchase intentions or behaviors, this study makes an important contribution to the literature in this field. The result of this study provides implications to the practitioners in the market, too. Marketers need to reevaluate the value of music used in broadcasting communications and pay more attention to find the right music for their campaigns. Limitations of this study as well as directions for future studies are also discussed.

• 한국주거학회논문집
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• 제21권1호
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• pp.31-42
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• 2010

The purpose of this study was to analyze behavioral patterns of elderly residents and to identify the characteristics of using furniture and home appliances by elderly-headed households. For this purpose, field studies that included observation and open-ended interview were conducted with 52 elderly-headed households. The major findings of this study were as follows: elderly-headed households need home appliances with lighter body, lower capacity and simple functions. Furniture for elderly people should be designed to minimize the inconvenience of using western style furniture, also the behavior patterns which are important to the elderly like taking medicine have to be considered. And it is necessary to design furniture and equipments properly to prevent accidents happened in housing. Lastly, because the elderly relies heavily on watching TV, it will be desirable to apply TV-friendly devices such as home networking and home automation. Research results will be useful information on product design to reflect characteristics of elderly and follow-up studies associated with each furniture and appliances and specific living behavior are needed.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2003년도 ICCAS
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• pp.2126-2130
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• 2003

In the integrated systems, that is integrated digital TV(DTV) internet and home automation, like home server, is needed integration of digital TV video signal and computer graphic signal. The graphic signal is operating at the high speed and has time-divide-stream. So the re-request of data is not easy at the time of error detection. therefore EDAC algorithm is efficient. In this paper, we show a scheme, that is integration of graphic and dtv format signal for DTV monitor display. This paper also presents the efficiency error detection auto correction(EDAC) for conversion of graphics signal to DTV video signal. A presented EDAC algorithms use the modified hamming code for enhancing video quality and reliability. A EDAC algorithm of this paper can detect single error, double error, triple error and more error for preventing from incorrect correction. And it is not necessary an additional memory. In this paper The comparison between digital TV video signal and graphic signal, a EDAC algorithm and a design of conversion graphic signal to DTV signal with EDAC function in DTV system is described.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 ITC-CSCC -1
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• pp.106-109
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• 2002

In the integrated systems, that is integrated digital TV(DTV) internet and home automation, like home server, is needed integration of digital TV video signal and computer graphic signal. The graphic signal is operating at the high speed and has time-divide-stream. So the re-request of data is not easy at the time of error detection. therefore EDAC algorithm is efficient. This paper presents the efficiency error detection auto correction(EDAC) for conversion of graphics signal to DTV video signal. A presented EDAC algorithms use the modified Hamming code for enhancing video quality and reliability. A EDAC algorithm of this paper can detect single error, double error, triple error and more error for preventing from incorrect correction. And it is not necessary an additional memory. In this paper The comparison between digital TV video signal and graphic signal, a EBAC algorithm and a design of conversion graphic signal to DTV signal with EDAC function is described.

• 패션비즈니스
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• 제13권4호
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• pp.77-84
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• 2009

The purpose of this study was to examine family factors affecting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping participated in this study. For data analysis, descriptive statistics, correlation analysis, t-test, multiple regression, and reliability test. As the results, approximately 18% of respondents were revealed as compulsive buyers. Compulsive consumption scores were correlated to higher previous childhood consumption experience, family matters, parents' compulsive consumption tendency, and reference group. Also, results of multiple regression revealed that previous childhood consumption experience, parents' compulsive consumption tendency, and reference group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant implications to academic scholars, consumer policy decision makers, and marketers.

• Journal of Multimedia Information System
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• 제3권4호
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• pp.111-118
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• 2016

Today, the proliferation of various mobile devices, such as smart phones and tablet PC, brought changes in the existing TV viewing behavior. People use smart devices as secondary device while watching TV. Researches on a wide range of services linked with second-screen devices around the smart TV in the home network have been actively conducted. While there exist several Web-related technologies for connections between devices, specialized techniques for a second screen service are quite insufficient. There are still some problems related to the display of contents from multiple devices and the efficient transfer of these contents. Considering the characteristics of broadcasting systems In this study, we focus on a second screen service that permits a dynamic transfer of contents by connecting a television (TV) with mobile devices. Here, we propose a second screen service model to enable the personalization of TV contents by combining the existing broadcasting and Web-related techniques.