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Sales Strategies for Eggs and Special Brand Eggs in Japan II. Structure of Production Market Strategy of Special Brand Eggs (일본의 계란 판매전략과 특수란 II. 특수란의 생산과 판매대응)

  • 장경만
    • Korean Journal of Poultry Science
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    • v.26 no.1
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    • pp.43-50
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    • 1999
  • The features of special brand eggs are growing more and more diverse and it is hard to draw a clear distinction between these and ordinary (no-brand) eggs. Special brand eggs range from those with objectively recognizable characteristics to those given only an unsubstantial product image and price differentials are among them great, too. The relation between product features and prices is unclear. Special brand eggs are the commodity whose characteristics are the vaguest of all livestock products. Farm's brand eggs produce a high profitability to producers is they are directly sold to consumers, by, for example, home-delivery service. But if they are sold to supermarkets, etc., producer's (poultry farmer's) income becomes lower by the amount of distributors' margin, reducing the profitability substantially. Thus how to increase the ration of retailing is important for farmers to secure a high profit. The sales strategies of poultry are the combination of two elements, that is, new product development (product differentiation) and creation of new market. But it is difficult for special brand egg producers to develop products with clear characteristics (use value) distinct form ordinary eggs and so these producers depend on the factors of appearance, such as the color of egg shells and package. Special brand eggs manage to keep their marketable value by the combination of the few product features and product image. Thus NB eggs from feed producers have a great market-ability since they can take advantage of the power of patents and TV commercials. However, market differentiation affects profitability much more than product features and price gaps are very wide between directly sold and wholesaled eggs. The producers of special brand eggs have come to the turning point where they have to decide whether they will content with being the subcontractors for NB and PB eggs or they will continue to keep their independence in production and marketing.

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A Study on Physical, Cognitive, and Social Functioning Levels in Institutionalized elderly (요양원 노인의 신체적, 인지적, 사회적 기능상태에 관한 연구)

  • Kim, Jung-Soon;Kwon, Ja-Youn
    • Research in Community and Public Health Nursing
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    • v.7 no.2
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    • pp.216-228
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    • 1996
  • The purposes of this study were to investigate levels of physical, cognitive, and social functioning in institutionalized elderly. The subjects were 78 residents of a nursing home for the elderly in Pusan. The data were collected from June 24th to July 8th, 1996 using interview and observational method. The structured questionnaires developed by Kim, by Kwon & Park, and by researcher were adopted to measure physical, cognitive, and social function, respectively. The data were analyzed using percentages, means, t test, ANOVA, Pearson correlation coefficient, Cronbach's alpha with the SPSS PC programs. The results were summarized as follows: 1. 34.2% of the subjects had a paralysis, strokes 26.3%, hearing impairment 15.9%, vision impairment 11.8%, mental disturbance 11.8%, cognitive disturbance 10.5%. 2. The mean score on the physical function for the subjects was 73.14, and the items with low functioning levels were 'ascending the stairs', 'bathing' in that order. There was no significant difference in physical function according to the following demographic characteristics: sex, age, and education level. 3. 50.0% of subjects was categorized 'definite dementia', 'questionable dementia' 11.5%, 'definite non-dementia' 38.5%. There was a significant difference in cognitive function according to sex, but were no significant differences according to following demographic characteristics: age and education level. 4. The mean score on the social function for the subjects was 17.60. The items with comparatively high score were in simple activities such as 'enjoying talking with his friends', 'watching TV or listening to the radio', and the items with low score were in complex activities such as 'enjoying a hobby',. 'enjoying a game', 'reading the newspaper or book'. There were no significant differences in social function according to sex and age, but was a significant difference according to education level. 5. Social function was positively correlated with both physical function and cognitive function.

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Application and conversion system of MPEG2-TS to RTP (MPEG2-TS를 RTP로의 적용 및 변환 시스템)

  • Shin, Geuk-Jae;Kim, Ho-Kyom;Hong, Jin-Woo;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.4
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    • pp.839-844
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    • 2011
  • IPTV contents are based on MPEG2-TS(Moving Picture Expert Group-2 Transport Stream). The Created content is delivered to each home's Set-Top box through the Internet service network, which will be visible on television through the decoding process. The using and spending of content expanding were quite limited in the other existing lines' devices. For this end, provided methods are to convert MPEG2-TS to other format and then transmit it. These methods are causing not only an overload to the system but also its increasing the hardware resource requirements. In this paper, the MPEG2-TS of IPTV's content using RTP(Real time Transport Protocol) provided by the applicable variety of devices and environmental system, was designed and implemented. Through this paper, the existing MPEG2-TS is providing other devices for distribution and consumption that can give better content to the consumers which means that the QoS(Quality of Service) was enhanced. And, the increased consumption and use of content will help the IPTV business to get more development and activation.

Factors and Directions of the Change of the Apparel Retail Structure in Korea (Part I) (우리나라 의류상품 소매유통구조의 변화요인과 방향 (제1보))

  • Ko, Sun-Young;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.11 s.158
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    • pp.1495-1506
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    • 2006
  • The purposes of this study are to investigate the formation and the change of apparel retail structure historically with the viewpoint that the retail structure is affected by the process of economic development. This study was done by literature research method and the result of this study is the following. The tailor and seamstress shops, the first clothing shops in Korea, were replaced by ready-made shops, because mass production system which had developed with the industrialization of Korea increased the advantage of economy of scale compared to handicrafts individual one. After that, the production system of apparel industry had been efficient continuously, while retail system had not. The retailing of famous brand apparel conducted by exclusive franchise store caused supplier oriented markets where the opinion and the desire of consumers were not reflected. While the retailing of the unknown brand apparel handled by small retail stores were inefficient. As the apparel industry matured in 1990s, various types of new stores appeared such as specialty stores, discount stores, TV home shopping, internet shopping, outlet malls, and big fashion stores in Dongdeamoon. These new stores have features of seeking profits in mass merchandising. As these large retail stores grow, the apparel retail structure of Korea is changing from a fragmented market to a vertically integrated one. This change is shown by the decrease of stores per inhabitants. With the change of environment, the apparel retail system which has lagged behind comparatively is expected to develop into more efficient system based on the large capital investment which raise the advantage of economy of scale.

A Survey on the Aged Consumers' Needs for an Elderly Friendly and Sensitive Bathtub Alternative (노인 친화적 감성용 욕조 대안에 대한 노인 소비자의 요구 및 평가)

  • Choi, Byungsook;Kwon, Tae-Kyu
    • Journal of the Korean housing association
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    • v.24 no.6
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    • pp.41-49
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    • 2013
  • This study finds out the aged consumers' needs on the developing elderly friendly and sensitive bathtub. This bathtub focuses on enhancement of multi-senses and enhancement of health, safety & convenience during bath. The enhancing multi-senses would have four functions; therapy with color and aroma, the massage with micro water bubbles, the visual and auditory with TV & cinema, and the auditory with music and radio. Also, enhancing others of bathtub would have seven functions; emergency bell, blood-pressure check system for health condition, water temperature indicator, keeping water warm, reading a book in that, and controlling of house entrance door and a getting the phone during bath. The aged consumers' needs find throughout a questionnaire survey, and 497 data was analyzed. The main results are as follow. They consider a full bath behavior as a healthcare. They have an intention to purchase or use the elderly and friendly bathtub, and they prefer using it in common facilities to using it at home. They highly need health related function of bathtub, which are massage (64.4%), blood-pressure check system (55.1%) and aroma therapy (45.7%). The emergency bell (67.0%), keeping water warm (62.2%), and water temperature indicator (49.7%), related to safety & information function of bathtub, are needed. Also, they think tolerance for error and low physical effort in bathtub design alternative, opening door and inside sitting support, to be important.

Wives Leisure Time and the Perceive Quality of Life (주부의 여가시간과 생활의 질 인식에 관한 연구 - 교육기 자녀를 가진 비취업 주부를 중심으로)

  • 한경미;황덕순
    • Journal of Families and Better Life
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    • v.8 no.1
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    • pp.69-82
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    • 1990
  • The purposes of this are to figure out the amounts of leisure time of full-time homemakers and to find out leisure time factors contributed to raise the quality of life. The major findings are the followings: 1) Full-time homemakers spend 353 minutes(5.9 hours) on the average per day on the leisure. Time for active leisure(creative activities, sports activities, spectator events, going to the party, and so on) is 70 minutes, while that for passive leisure(watching TV. listening to the radio, reading newspapers. magazines. Books, chating, relaxing, card playing) is 283 minutes(4.7 hours). The passive leisure is the main type of spending leisure time. 2) The total leisure time of wives is significantly related to SES factors. The higher the wives age and education, the family income, and the age of the latest child, the more the wives total leisure time. But the more the family numbers, and the child numbers, the lower the leisure time. Active leisure time is highly rela ed to family income, while passive leisure time is considerably family composition. 3) The wives are mostly satisfied with their lives. The wives perceptions of the quality of life is related to wives's education, house type, and family income. 4) The wives total leisure time is not related to the quality of life. There is a positive correlation between active leisure time and the quality of life, while a negative relationship is between passive leisure time and the perception of the quality of life. 5) In analysis of causal model, it appears that family income and active leisure time of wives directly affect the perceived quality of life. The more the family income and active leisure time, the higher the quality of life. it is implicated for wives to take and active attitude and to reduce, if possible, passive leisure time and to increase active leisure time.

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Changes in Family Life and Relationships during the COVID-19 Pandemic and their Associations with Perceived Stress (코로나19 확산에 따른 가족생활 및 가족관계의 변화와 스트레스)

  • Chin, Meejung;Sung, Miai;Son, Seohee;Yoo, Jaeeon;Lee, Jaerim;Chang, Young Eun
    • Human Ecology Research
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    • v.58 no.3
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    • pp.447-461
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    • 2020
  • This study explores how the COVID-19 pandemic has changed family life and relationships as well as how these changes affect perceived stress among married men and women. This study investigated changes in family time use, household work, child care, leisure activities, income and expenditures along with relationships between spouses and children using a sample of 627 married persons surveyed online from May 19 to 25, 2020. The results showed that the amount of time spent on household work, child care, and family leisure have increased and that the perceived burden of household work and child care has also increased. Gender differences were found in time use, household work, and child care. Leisure activities have changed toward more time watching TV or online media and playing online games and less time on outdoor activities, shopping, and meeting friends. About 38% of respondents reported a reduction in household income and 22% reported an increase in household debt. The majority experienced no change in the quality of relationships with spouses and children, approximately 20% of the sample reported a positive change in relationships with spouses and children. The findings of multivariate regression indicated that change in work time, negative change in household economy, negative change in household work and negative change in relationships with spouses were associated with marital stress. However, this study found that negative changes in child care and in relationships with children did not affect stress among married parents with children in elementary or secondary school.

Management of Nutrition and Eating Behaviors in Obese Children and Adolescents (소아청소년 비만에서 영양섭취와 연관된 상담)

  • Seo, Jeong Wan
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • v.11 no.sup1
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    • pp.93-101
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    • 2008
  • Management of obesity needs good rapport among pediatrician, parents and children. Through motivational interview, pediatrician should explore practical ways to modify the eating behaviors conducive to obesity. Imbalance between energy intake and consumption contributes to weight gain. Therefore decrease of sedentary behavior (screen time <2 hrs) and increase of physical activity (>60 minutes) is also important in management of obesity. The goal of management is the long-term healthy life though healthy behaviors. Creating a home environment that supports healthy habits and behaviors is an important key to modifying lifestyle behaviors. For example, increasing intake of vegetables and fruits, restriction of sweetened beverage, education of healthy selection of foods, and frequent family dinner may be advisable. Family members should change their own behaviors in order to help their children. Parents should be positive role model and monitor their children authoritatively but not restrictively.

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Preliminary Study of Children's Sleep Problems in an Elementary School in Daegu (대구지역 일개 초등학교를 대상으로 한 소아 수면문제에 대한 예비연구)

  • Seo, Wan-Seok;Koo, Bon-Hoon;Kim, Min-Ji;Rho, Yeung-Hwan;Sung, Hyung-Mo;Shin, Ji-Hyun
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.19 no.3
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    • pp.156-161
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    • 2008
  • Objectives: The purpose of this study was to investigate the prevalence of sleep problems in Korean elementary school children and the differences in sleep problems elated to their school grade and gender. Methods : One public elementary school in Dae-gu, Korea as randomly selected. And, parents who agreed to participate this study were asked to complete a modified version of Tucson Children's Assessment of Sleep Apnea screening questionnaire (TuCASA). Results: The most common sleep problem was 'falling asleep in vehicle (44.2%)' and the prevalence rate of this problem differed by school grade. The prevalence rate of falling asleep while watching TV before 8 P.M. (8.0%), daytime fatigue (21.9%) and nocturnal enuresis during the past 6 months (5.3%) were significantly differed by school grade. The prevalence rate of falling asleep while doing home work, falling sleep during a lesson, snoring and bruxism were 12.6%, 1.0%, 26.7% and 13.2% respectively. Although these rates did not show any differences between grades, snoring as more in boys and daytime fatigue was more in girls. Conclusion: This study demonstrates that many elementary school children may have various sleep problems. Lower grade elementary schoolers had sleep problems which related to euro-developmental factors, whereas higher grade elementary schoolers had sleep problems related to sleep deprivation and stress. Finally, more female schooler showed signs of fatigue or sleepiness than male schoolers.

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Consumption Pattern and Strategies to Increase Popularity of Makoli according to Age Groups in Men and Women (새로운 막걸리 개발과 대중화를 위한 남녀의 연령별 소비행태 및 제안)

  • Kang, Kyeoung-Eun;Kim, Hye-Kyeong;Song, Kyung-Hee;Lee, Hong-Mie
    • The Korean Journal of Food And Nutrition
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    • v.25 no.3
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    • pp.419-429
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    • 2012
  • The purpose of this study was to assess the consumption patterns of Makoli and to provide age-specific suggestions to increase the popularity of newly developed products. The subjects of the study were 373 men and 329 women, and information was obtained by self-administered questionnaire in December of 2010. One major finding of the study was that regardless of gender, consumption of Makoli was correlated to age: older respondents drank more Makoli. Those in their thirties and older, especially women, drank Makoli at home with family. The reasons given for liking or disliking Makoli differed among age groups, but were the same between genders. More subjects in their twenties liked Makoli because of its distinctive taste, while more in their forties liked it for its cultural value. Subjects in their thirties disliked it because it caused headaches, while more in their forties complained of burping. Both genders in their twenties suggested that TV and internet advertisements may be the best strategy to increase the popularity of newly developed Makoli products, and women in their forties suggested promoting Makoli's health benefits. The low calorie content of new Makoli products appealed to women of all age groups and men in their twenties and thirties. Women in their forties were also attracted by Makoli's possible effect to alleviate constipation.