• Proceedings of the Korean Information Science Society Conference
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• 2006.06d
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• pp.127-129
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• 2006

KT 홈엔(HomeN) TV포탈 MiniMOD(Music On Demand) 서비스에 적용되어 있는 TV기반의 웹브라우저 상주서비스용 시스템을 소개하고자 한다. 본 시스템은 웹브라우저 네비게이션과 독립적으로 동작하는 기능으로써 상주서비스 적용시 셋탑박스 플랫폼 수정없이 서비스 적용이 가능하게 하는 시스템이다. 따라서 본고에서는 TV기반 웹브라우저 상주서비스용 시스템의 개요, 시스템의 구축배경 및 목적, 시스템의 구성요소 등을 알아보고 앞으로의 발전방향에 대해 진단해보고자 한다.

• Journal of Distribution Science
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• v.7 no.2
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• pp.29-44
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• 2009

The aim of this study was to theoretically examine the current status of TV home shopping business entities' expansion of business structure, and then look into TV home shopping business entities' preparation for the future business in their mature period. For this, the investigator examined literature home and abroad and then empirically carried out an experimental sale of household goods by selecting a model TV home shopping business entity. In order to understand current business structure of TV home shopping and increase sales, the investigator has changed price and then induced sales, focusing on the price of household goods. Study findings are as follows: As for the influence of TV home shopping household goods' price upon its sales, because TV home shopping business entities set in advance an efficiency unit-price per broadcast hour and carry out a sales strategy of reaching out the efficiency, they try to keep their sales with discounted price in the real sales setting of TV home shopping. But it is not an exclusive practice. General promotion became a common practice. The price of goods is the same with its life. Continuous discount events lower the reliability of goods and its supplier must bear the result. Overall sales after experiment increases by 13% and the sales efficiency also increases by 9%. Sales amount increases by 9% and a stable sales which is above average is achieved. The number of sales goods keeps 100%.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.637-648
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• 2005

The purpose of this study was to investigate the differences among internet and TV home-shopping perceived risk segments in regard to clothing shopping orientations and purchase intention. The subjects used for the study were 290 female consumers aged from 20 to 40 living in Seoul. The study used factor analysis, cluster analysis, ANOVA, Duncan test, and $\chi^2-test$. The results showed that the Internet and TV home-shopping perceived risks consisted of 9 factors: Products uncertainty risk, Internet shopping mall trust risk, account-related risk, delivery risk, social risk, size risk, exchange/return risk, TV watching-related risk, and price risk. The cluster analysis showed that there were five groups segmented: Size risk/TV watching risk group, Social risk/Internet trust risk group, Return risk/TV watching low-risk group, Delivery risk/product trust group, and Product risk group. The clothing shopping orientations were classified by 5 factors: Planned shopping, pleasure shopping, sales/fashion oriented shopping, time saving shopping, and credit card preference/in-store oriented shopping. The results showed that the five segmented perceived risk groups differed in regard to clothing shopping orientations, purchase intention, and demographics. Further group differences and implications of the results were discussed.

• Journal of Broadcast Engineering
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• v.10 no.4 s.29
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• pp.557-575
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• 2005

Much research in core technologies has been done to make it possible the ubiquitous video services over various kinds of user information terminals anytime anywhere in the way the users want to consume. In this paper, we design plototypesystem architecture for the ubiquitous TV program content consumption based on user preference via various kinds of intelligent information terminals in digital home environment, and present an implementation and testing results for the prototype system. For the system design, we utilize the TV Anytime specification fur the consumption of TV program contents based on user preference in TV programs, and also use the MPEG-21 DIA (Digital Item Adaptation) tools which are the representation schema formats in order to describe the context information for user environments, user terminal characteristics, user characteristics for universal access and consumption of the preferred TV program contents. The proposed ubiquitous content mobility prototype system is designed to make it possible to seamlessly consume contents by a single user or multiple users via various kinds of user terminals for the TV program contents they watch together. The proposed ubiquitous content mobility prototype system in digital home environment consists of a home server, a display TV terminal, and an intelligent information terminal. We use 42 TV programs contents in eight different genres from four different TV channels in order to test our prototype system.

• Design Convergence Study
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• v.14 no.4
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• pp.277-292
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• 2015

Recently, as TV home shopping has entered into the stage of stability, competition between the same lines of business has become more intense. Thus, this research goals have been determined in order to analyze the purchase intent of customers related with the genre and tempo of background music of TV home shopping by different types of products. In order to achieve the research goals, thorough research on related literatures have been conducted and found out about the background music. Furthermore, the characteristics of background music of actual TV home shopping broadcasting have been analyzed, focusing on the genre and tempo of the music. In addition, a survey has been conducted in order to verify what kind of music genre and tempo of the background music has an influence on the highest purchase intent of the chosen three products(sportswear, household appliances, fresh and processed foods). This study investigated the influence of background music of TV home shopping in relation to the purchase intent of customers. Also, this study has significance in the sense that it analyzed the causal relationship between the background music of home shopping and reactions of customers by categorizing products in details and using the music genre and tempo as the independent variables that affect the purchase intent of customers.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.144-153
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• 2012

This study investigates whether the use of N-screen service affects the use of Home TV service as a supplement or substitution. In this study, we collected 132 available survey answers from CJ Hellovision Tving users. We found supplement relationship between Tving and Home TV, which implies that the more use in Tving service, the use of Home TV increases as much as 36.4%. From the result, some meaningful implications were derived. First, a direction for content price negotiation between N-screen providers and terrestrial broadcasters can be suggested. Second, the result will provide a suggestion for establishing a competitive strategy between N-screen providers and Pay-TV providers. Third, this study may solve copyright dispute between content providers and pay TV operators.

• The Journal of Information Technology
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• v.8 no.4
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• pp.65-74
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• 2005

The central purpose of this paper is to examine impulsive buying from home shopping channels and to investigate some stimulating factors of marketing on the customers' impulsive buying. on TV. Survey questionnaires were given to 303 customers who have purchased products through TV home shopping more than once. We report the following findings. First, we find that product stimuli factors exert an effect on impulsive buying of fashion goods, but not of specialty goods. Second, of the two promotion stimuli factors a bonus pack and an extended payment period-the latter is shown to have a great effect. Third, in the case of price stimuli factors, concrete stimuli such as a discount range have a greater influence than abstract stimuli such as a reliable pricing. Finally, in the area of situational stimuli factors, speeches of show hosts have a bigger impact than buying situations such as limit selling. We believe that the current research provides a significant result, theoretically and practically, with respect to customers' behavior in TV home shopping. The methodological limitation involving samples and sampling method and the regional limitation make it difficult to generalize the findings. It should be worthy classifying and managing marketing stimuli. More practical research is in order.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1483-1494
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• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

• Journal of the Korean Home Economics Association
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• v.40 no.7
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• pp.83-100
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• 2002

The purpose of this study is to examine related variables to goods purchase by consumers using the home shopping of cable TV. For the purpose accomplishment, this study analyzed the variables which influence on the purchase by demographic variables, consumers'shopping propensity, perceived risk and benefit. The major findings are as follows; In the purchase of convenience goods, the variables which influence positively are sex, job(housewife), instantly impulse purchasing propensity, and diversity of goods information. On the other hand, the variables which influence negatively are risk of delivery & returned goods, and risk of quality. In the purchase of shopping goods, the variables which influence positively are state of marriage, job(nonspecialist), and diversity of goods information. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, risk of delivery & returned goods, and risk of quality. In the purchase of specialty goods, the variables which influence positively are sex, income, convenience of time, and convenience of approach. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, and risk of price & information restriction.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.92-100
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• 2010

Due to the development of digital appliance, role of TV causes both-way by introducing IPTV, and SNS service causes big change of watching environment and residence environment. There are good conditions on the role of integrated control because it is arranged in the living room which secures movement most effectively and because family members can easily use, and the degree of use is high. Therefore, we infer user's needs by analyzing user scenario and current role of TV in home network environment. Primarily, we collect surveys of development scenario and technology which companies suggest TV applied by home network service, and secondly, we comparatively study scenario which the companies mentioned above suggest through observing user scenario, and study the role of IPTV in the future through actual scenario-based experiment by ethnography. After analyzing user scenario through case study and experiment, there are integrated device studies mainly in company study because it can be made up inside home, security and entertainment. On the other hand, there are patterns of user behavior by scenario experiment mainly in auto-tainment, security, and it showed that it is insufficient for interaction between TV and home media peripheral. Through this paper, we analyze context of home user, and based on this, we could suggest effective use of service development. Also after analyzing user form, we could know it also should be considered of ratio between activity inside home and activity outside home.