• Asia Marketing Journal
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• v.7 no.1
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• pp.21-42
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• 2005

Customer Relationship Management (CRM) is a corporate marketing strategy maintaining and managing customers. And with CRM companies maximize the customer's value through a series of processes of new customer retention, VIP customer retention, customer value increase, potential customer activation, and customers for lifetime by collecting the customer information and taking advantage of it effectively. In particular, as the competitive environment is changing rapidly and getting more intense, maintaining the customer retention through customer churn management becomes more important in order to increase the customer value for maximizing the company's profit and to build up the relationship with customers. For example, the financial industry has managed the customer churn with the concept of customer segmentation. Recently the customer retention and churn management is becoming increasingly important in all business fields as well as financial industry since the companies expect the effect of preventing the customer churn by identifying characteristics of customers. However, despite the increasing interest and importance of the management of the customer churn, not many of studies are systematically executed by analyzing the data of customer churn. In this study we analyze the actual data of CRM activities for the customer retention, specifically the data of TV home-shopping. By doing so, we hope to identify the differences of demographic attributes and transaction specific characteristics in consumer behaviors between the churning customer and the retained customers. In addition, we try to find out the variables which can impact the churning of the customers and to predict the churn rate of individual customer through our proposed model of customer churn. In the end, based on our findings we suggest the possible marketing strategies for TV home-shopping companies.

• The Korean Journal of Food And Nutrition
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• v.24 no.4
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• pp.680-686
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• 2011

The purpose of this study was to analyze information about food and nutrition topics presented throughout the television broadcast media, thereby find out the optimal communication method to give desirable information to the general public. To perform this study were recruited and trained by monitoring education before and during the study. 3 domestic TV channels were selected to be monitored, for 3 months. Results of this study were as follows: First, the total reporting cases of information about foods and nutrition were 154, When each monitored contents was seen from the domain of programs, 128 cases(83.1%) were from current affairs and information program, and 26(16.9%) were from entertainment program. Second, according to survey by channel cases are 26(16.9%) from KBS, 54 cases(35.1%) from MBC, 74 cases(48.1%) from SBS, which means SBS reported the most about nutritional foods. Third, the frequency of reporting information on the overall diet and food & ingredient, cuisine & cookey, health & diet therapy and obesity & diet in order. Forth, among the 26 cases of positive or negative implications made by each cannel of KBS, 18 cases were delivered in positive ways, 7 cases had positive and negative point of views mix together, and 1 cases was negatively delivered. Finally, the most important thing is to organiae the advisory team by connecting mass media and specialist, and the educational program of nutrition should be developed for the communication of right information about foods and nutrition.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.10
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• pp.87-96
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• 2004

These days, it is essential that a business-class hotel provide customers with Internet service. So the most hotels have been installing facilities actively for Internet service. Businessmen also want to use Internet service level to their own office or home in hotel room. But now TV and VoD(partial) based-on CATV in hotel is supplied, and the additional network are installed for Internet service. The existing TV also must be replaced to HDTV within 2 or 3 years. The objective of this paper is to implement the next generation hotel multimedia service system using xDSL technology, VLAN mapping technology, and QoS technology. This system can provide each room in hotel with high-quality video service and Internet service simultaneously, and can also supply Internet access service using wireless LAN for the Places, such as lobby, conference room, and coffee shop in hotel. Therefore, this system can create the new market in hotel multimedia service field by connecting xDSL technology to VLAN mapping technology for charging and QoS technology for video stream transmission.

• Journal of Broadcast Engineering
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• v.15 no.3
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• pp.391-406
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• 2010

Digital cinema based on digital master distribution increases with stereoscopic film as the center. DCI specification V1.0 announced at 2004, it considerates stereoscopic film screening. And now, the Society of Motion Picture and Television Engineers is establishing a task force to define the standards of a stereoscopic contents viewed in the home. Today, most Hollywood commercial stereoscopic film features animation using computer graphic. However, considering film making characteristic, stereoscopic digital cinema is required shooting in real world and editing, screening. This paper presents possibility of stereoscopic examination at NLE in the stereoscopic workflow. And we will propose new stereoscopic digital cinema workflow to apply the stereoscopic examination. Based on experimental results, the 3D ready television using 120Hz has some obstacles for contents editing, but most domestic stereoscopic monitor using circular polarization is possible for successful editing.

• International Commerce and Information Review
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• v.15 no.4
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• pp.147-170
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• 2013

The Free Trade Agreement between Korea and Peru entered into force in 2011. Under the agreement, both countries will eliminated all tariffs within ten years after it takes effect. The Korea-Peru Free Trade Agreement turned out to have significantly boosted Korea's exports to the South American state, as well as its relative share in the local import market. Korea mainly imports resources such as zinc and copper, and exports such goods as passenger car and color televisions. The FTA opens up a larger market for Korean home appliances like color televisions. Korea's trade with Peru has been mainly about concentrated investment into mining and exporting limited variety of export items. This paper analyzes the recent trends of problems of trade between Korea and Peru and suggests solutions for boosting trade to provide proper strategic guidelines for Korea that are planning to expand to Peruvian market

• Review of Culture and Economy
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• v.20 no.1
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• pp.81-104
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• 2017

This study aims to examine the transformation of the heroic narrative in the successful Korean Wave drama. In this study, TV drama "Descendants of the Sun" which gained tremendous popularity at home and abroad was considered to be an example of the heroic narrative model proposed by Vogler. Further, two analysis points were identified as the critical factor of success: modern transformation and global transformation. Modern transformation is about distinct characteristics of Korea, found in three primary factors of the work: the setting up of a character, the development of events and the background set-up. Global transformation features universal value to attract foreign viewers by lowering cultural discount. In "Descendants of the Sun", humanism is considered to broaden the horizon of the work by affecting above three factors. In conclusion, It is the proper combination of these dual transformations that globalize Korean drama. In this regard, this study will be a meaningful attempt to shed light on the storytelling strategy of Korean dramas in terms of the heroic narrative.

• The Korean Journal of Community Living Science
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• v.13 no.3
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• pp.17-25
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• 2002

foods. The most popular recipe of weaning foods at home was rice pudding with meats and vegetables(28.3%). The second popular recipe was mashed or grinded fruits(25.5%). The commercial weaning foods used by mothers were a various kinds of grinded cereals and bottle of puddings. And most of mothers get information through some materials such as books, TV and radio, etc.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2001.11b
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• pp.3-8
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• 2001

일반 콘텐츠 저작에 비해 데이터방송용 콘텐츠 저작은 방송만의 특성에 맞도록 기획, 구성되어야 하고, 제약 요소들을 고려해야 함 등으로 많은 비용을 필요로 한다. 저작의 효율성을 위해 일차적으로 고려할 수 있는 기존의 저작도구는 데이터방송을 위한 체계적이고 효율적인 제작 환경에는 적합치 않기에, 본격적인 데이터방송의 전개를 위해서는 데이터방송의 저작 환경에 적합한 전문적인 저작도구가 필요하다. 본 연구는 국내 방송 환경에 적합하도록, 표준화규격(DVB-MHP(Multimedia Home Platform)와 ATSC-DASE(Digital TV Application Softwa.e Envoronment))에 부합하는, 데이터방송용 콘텐츠 저작도구를 개발하는 것이다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10c
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• pp.520-522
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• 2003

최근 이동단말과 인터넷의 비약적인 발전으로 인해 댁 내에서도 냉장고, 세탁기, TV 등과 같은 가전기기들을 효과적으로 제어하는 홈 네트워크에 많은 관심이 모아지고 있다. 홈 네트워크 시스템은 하드웨어부분의 유.무선기술과 서로 다른 가전기기들을 제어할 수 있는 미들웨어 기술 그리고 응용프로그램으로 구성된다. 본 논문에서는 홈 네트워크 무선기술 중에서 블루투스 기반의 홈 네트워크서비스의 설계에 대해서 기술한다.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.1083-1086
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• 2008

Crysoptix KK has developed low-cost coatable retarder technology. A full range of coatable retardation films with tunable value of biaxiality (NZ factor) has been developed for the first time. Tunable NZ factor allows efficient compensation of modern VA and IPS mode LCD with just single retardation film.