• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.69-80
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• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• Convergence Security Journal
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• v.15 no.2
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• pp.25-31
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• 2015

While information and communication develop, the Electronic commerce payment system is progressing. Recently, a government established the electronic commerce activation policy which simplified a payment Through this policy, the information which the financial company monopolizes can be fused with the other industry and create the popularization use of the electronic payment service and value added services. But on the other hand, the concern for the security is very high, Accordingly, the finnancial institute take a restriction of the requirements for the participation company according to the financial scale, this policy is led by the private institue, rather making a participation of fin tech venture difficulty. This paper tries to deal with the technical and legal problems for the activation of electronic payment system and fin tech. So I will examine the security matter that follows in grifting the innovation technology onto the existing payment service and propose a desirable way to improve the current legislation.

• KCI Concrete Journal
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• v.14 no.2
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• pp.81-85
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• 2002

The strength development of concrete is influenced by temperature and cement type which greatly affect hydration degree of cement. There is not pertinent concrete strength management method in korea. There are several methods for estimating the in-place strength of concrete. One such method is the maturity concept. The maturity concept is based on the fact that concrete gains strength gradually as a result of chemical reactions between cement and water; and for a specific concrete mixture, strength at any age and at normal conditions is related to the degree of hydration. The rate of hydration and, therefore, strength development of a given concrete will be a function of its temperature. Thus, strength of concrete depends on its time-temperature history. The goals of the present study are to investigate a relationship between strength of high-strength concrete and maturity that is expressed as a function of an integral of the curing period and temperature and predict strength of concrete.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.33-50
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• 2014

Though South Korea has world-class volume of Venture Capital Investment, as a share of GDP, early stage venture investments are still short, and investments are concentrated in high technology area and Capital area. Because of the high barriers to entry of the new IPO and M&A market, the venture capital companies undergo difficulties in profit. High-tech ventures face difficulties in raising money from outside investors due to information asymmetry between venture investors and venture companies. To resolve these problems, developed countries's government make a co-funding investment scheme with private sectors and design incentive mechanism such as receiving knowledge of the reputable investors' joint venture. Korean central and local government can benchmark those of things. For example, the expansion of the investment volume with private sector, region-specific matching fund and venture capital's exit path diversification such as M&A through the establishment of a business venture eco-system. At the same time, venture companies are to make an efforts to enhance the ability of screening for venture companies and the value for investment activities through a joint venture investments.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.157-175
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• 2021

This study categorized 3,214 companies out of the tech firms supported by the Korea Technology Finance Corporation's "technology guarantee scheme" through technology assessment from 2017 to 2019 into Fourth Industrial Revolution-related companies and general SMEs. The impact of the management characteristics of these 1,752 tech firms on the determination of high-growth firms was then empirically analyzed. This study used the OECD(2007) definition to define a "high-growth firm" as "an enterprise with average revenue growth greater than 20% per annum, over a two-year period." As the two sample groups showed non-normal distribution, this study conducted the Mann-Whitney U test, a nonparametric test, to analyze the mean differences and bivariate logistic regression in which the normality assumption is less stringent. The independent variables include fundamental characteristics; a regional dummy; a technological level dummy; and the capabilities of company representatives, human capital, and technological innovation. The corresponding sub-variables are representatives' level of education and experience in the same industry, full-time workers, research personnel, the extent of intellectual property rights, investment in research and development, firm age, total assets, region_metropolitan area, region_central region, technological level_high technology, and technological level_medium technology. As a result, the research hypothesis about representatives' level of experience in the same industry, full-time workers, total assets, and technological level_high technology was supported for the Fourth Industrial Revolution-related companies. For the general SMEs, the research hypothesis about representatives' level of experience in the same industry, research personnel, total assets, and region_metropolitan area was supported.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.836-842
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• 2007

Recently it is a tendency that Diesel rolling stock is committing in the commuter's train route of the suburb for solving commuting traffic congestion. It has advantage which expense of diesel rolling stock is relatively cheaper than electric rail car or high-speed train. In addition, it can be using the exist route without large-scale facility investment. Because of this advantage, the demand of diesel rolling stock occupy regular portion from overseas railway car market. GM/RT 2100 specifies the loads vehicle bodies shall be capable of withstanding, identifies how material data shall be used and presents the principles to be used for design verification by analysis. Therefore, in order to fulfill the structural requirements, Rotem Company has carried out Finite Element Analysis (FEA) to verify whether the carbody structure has enough strength to withstand the loads specified by GM/RT 2100. This research contains the results obtained by the analysis. The analysis was carried out using I-DEAS 12 NX Series

• Journal of the Korean Society of Industry Convergence
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• v.7 no.1
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• pp.91-96
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• 2004

Overloading of electrical equipment results in excessive currents. As the heat developed in the cables is proportional to square of the current, they get overheated. The insulation on cables is generally made of materials which are damaged easily by excessive temperature. They may therefore lose their insulating properties and lead to short circuits. Since many insulating materials are combustible, they may even catch fire if the temperature rises to their ignition temperature. In this paper, we have simulated the thermal analysis for cable according to the value of current in a overload and a short with the cable of the L's company product(600 V, VV : Four Core) using the electro-thermal finite element method(Flux2D).

• Journal of Multimedia Information System
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• v.8 no.1
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• pp.75-78
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• 2021

This paper will explain the importance of using interactive prototyping tools in the HCI design process. The Future of HCI education project performed by ACM SIGCHI shows that students recognize that prototyping, especially paper prototyping and interactive prototyping, are both very important. Two widely-used prototyping tools in academy, Balsamiq and Oven, will be compared and rated by students according to their preferences. We choose the Balsamiq as our design tool because Oven can be designed on the web but applications cannot be designed directly on Mac or Windows. The Balsamiq tool will help you understand the task process of UI work and highlight the benefits of digital prototyping to test the execution of expected results in a fast fashion compared to high-level prototyping. We also present the outcome of this work through two case studies. In particular, the smart mirror project with voice recognition function shows the effectiveness of the proposed method as an example.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4191-4197
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• 2014

Value co-creation is an important business strategy these days in both the business-to-business (B2B) and business-to-consumer (B2C) markets. The aim of this study was to identify specialized resources and competences for value co-creation in the relationship network within a high-tech B2B market. A case of Taiwan Semiconductor Manufacturing Company Limited (TSMC) with customers and partners was chosen as the study case. Based on the observations, contents analysis of the secondary data and unstructured interviews with former TSMC employees, 4 critical resource types (financial, knowledge, efficiency and intellectual resource) and 6 competence types (relational, collaboration, strategic, innovation, managing and service capability), were performed as the principal factors for value co-creation in the relationship network. A research framework that can analyze the value co-creation phenomena in the relationship network was established.

• Journal of the Korea Society of Computer and Information
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• v.8 no.3
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• pp.188-196
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• 2003

The hazardous enterprise has been increasing its relative importance day by day in the economy of our country and the world. However, it's mostly true to have been relatively neglected in the field of technical strategy. This is to provide for methodological frame about the research in this field in the future by researching on what kind of technical and marketing strategies make what kind of effect on the result of hazardous enterprise together with the strategy for success by meeting the necessity of this research. Therefore, the individual variable within this research was divided into three parts like technical strategy, marketing strategy and industrial environment. It used the type division of venture-company(High-tech type, Superior enterprise type, Boutique type, General enterprise type) as a controllable variable and the result of hazardous enterprise as a subordinate variable. The result of this research is that the technical strategy of hazardous enterprise has lots of possibilities to raise the financial result if it raises technical reform and supplementary character and technical integration level in case that newly-established hazardous enterprise with relatively lower capital power than big enterprise pursues technical strategy.