• Journal of the Korea Institute of Information Security & Cryptology
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• v.20 no.6
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• pp.261-270
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• 2010

As the usage of social network service(SNS) increases recently, great attention has been shown to the information security in SNS. However, there has been little investment in SNS environment for security while preferential investment to attract subscribers has been made so far. Moreover, there is still a lack of confidence for investment effect and an absence of framework to analyze the threat factors of information security in SNS. In this paper, we propose to model for decision-making standard of SNS information security investment by the AHP. The result shows that 'service image' is the most important criterion for the decision of SNS information security. It also shows that 'Profile-squatting and reputation slander through ID thefts' and 'Corporate espionage' are important threat factors in SNS information security.

• The Journal of Industrial Distribution & Business
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• v.11 no.6
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• pp.29-39
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• 2020

Purpose: The purpose of this study is, in the situation where rapid response to the rapidly changing environment is required due to the development of the fourth industrial revolution such as artificial intelligence, virtual reality, and the internet of things, robotics, big data, additive manufacturing, bio-health, sharing economy and in the organizational culture aspiring toward the innovation of a major company, small business and a public institution, to analyze what influence a job-engagement and stress make, and what influence individual's self-efficacy as a moderator mediator makes, and to offer basic data for improving job-engagement and lowering job-stress. Research design, data, and methodology: For doing this, the literature and the empirical studies were combined. Deriving innovation-oriented organizational culture as factors affecting the job engagement and job stress through the literature, and have established hypotheses to verify them. We have collected data of 281 from ex,ecutives and staff-members working in areas including major company, small business and officials (the central government, a local public service, the prosecution, the police, and school). And these data were analyzed by SPSS 23 version. Results: Based on these data, the results of analysis were as follows; First, the innovation-oriented organizational culture which was recognized by organizational members had effect on job-stress. Second, the innovation-oriented organizational culture which was recognized by organizational members influenced job-stress. Third, in the relationship between the innovation-oriented organizational culture and job-engagement, self-efficacy did not influenced job-engagement. Finally, in the relationship between the innovation-oriented organizational culture and job-stress, self-efficacy influenced job-stress. Conclusions: Innovation-oriented organizational culture places importance on the organization's adaptability and flexibility in the external environment, so companies need to establish an innovation-oriented organizational culture favorable to achieving survival and successful innovation, and to develop and disseminate programs of positive and continuous organizations to improve task enthusiasm, reduce task stress, and enhance organizational performance. In the future, it will be necessary to verify the effectiveness of various organizational culture types through comparative analysis with companies that actively maintain an innovation-oriented organizational culture (Google, Kakao, etc.) and companies that prefer hierarchy-oriented organizational culture, relationship-oriented organizational culture, and market-oriented organizational culture.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.230-240
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• 2009

This study proposes a theory of consumer experiences based on a cognitive science framework that serves as an alternative to the mainstream marketing paradigm of information processing and choice. The theory consists of three key theoretical constructs: experiential modules, primary vs. secondary experiences, and the hierarchy of experiential modules. Based on this theory, this study investigates the effect of experiential attributes and functional attributes on consumer's product evaluations, and the moderating role of consumer's knowledge. The main research findings are (1) the subjects react faster to sensory and affective stimuli(ex: experiential attributes) than they do to intellectual stimuli (ex: functional attributes), (2) the interaction modularity of attributes(functional vs. experiential) $\times$ tempo(normal vs. fast) $\times$ product knowledge(novice vs. expert) appear significantly with product evaluation as the dependent measure.

• Journal of the Korean Geotechnical Society
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• v.24 no.8
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• pp.81-88
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• 2008

In this study, to determine the priority of the effect factors and the preferences of commonly used reinforcing methods for the cut-slope, the reasonable analysis using AHP technique was performed. Analytic Hierarchy Process (AHP) technique is the most widely used method out of all existing decision making methods. On choosing the methods, the most important factor is analyzed to be the stability and durability. Stability, durability and environmental compatibility took up over 50% of the total contributing factors. Cut-slope reinforced method preference with increasing stability method confirmed that concrete retaining wall, reinforced-soil wall and cutting method showed the highest preference rate. Also, in practical field conditions, the cutting method out of four methods was chosen to be the most effective method. This reflected that the methods that are equally superior in all aspects of evaluation factors are more important than the methods with superiority in highly prioritized evaluation factors.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.814-825
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• 2009

This paper is to analyze the relative weight and the priority order of the selection factors for IPTV. To obtain the goal this paper, firstly, the selecting factors for IPTV were identified and conceptualized on reviewing previous literatures. And this paper proposed the hierarchy model using the factor analysis on IPTV users. and utilized AHP in analysis method. Secondly, AHP model constructed 4 higher factors, and 15 lower factors. The higher factors were 'Quality Acceptance', 'Social Effect', 'Using Motive' and 'Individual Psychology'. Results of this study show that relative weights among factors IPTV selection were founded as 'Quality Acceptance(33.0%)', 'Utilization Motive(31.8%)', 'Individual Psychology(21.3%)' and 'Social Influence(13.9%)'. Economic efficiency takes the top rank in sub-criteria included 15 factors and than convenience, amount of information, discrimination, self-efficacy, innovation, relative advantage in order listed. For the generalization of the research results, further researchs are needed to investigate intended use of IPTV on other method of analysis.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.371-379
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• 2010

Since Kyoto Protocol to the United Nations Framework Convention on Climate Change in 2005 takes effect, the transportation policies of most countries move toward encouraging the use of the transit mode with energy efficient and low carbon. Korea is 8th country of producing Co2 emissions and will be one of obligation countries decreasing Co2 after year 2013. In order to improve the efficiency of national transport system investment, this study developed the strategies toward rail-oriented transport system by considering operational speed and accessability, rail-oriented development, and introduce of ubiquitous technique in railway. The four major strategies targeted for future year are introduced here such as One-hour rail(connecting major cities within one hour), Seamless 30(accessing major railway stations within 30 minutes, Rail urbanism (railway-based urban planning), and U-rail (railway service with ubiquitous technique). Each strategy includes several action plans and their priorities are investigated using AHP(Analytic Hierarchy Process) to organize them by time scheme as short, mid, and long term perspective.

• Journal of KIISE:Computer Systems and Theory
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• v.30 no.9
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• pp.461-476
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• 2003

Due to the implementation ease and alleviation of memory bottleneck effect, NUMA architecture has dominated in the multiprocessor systems for the past several years. However, because the NUMA system distributes memory in each node, frequent remote memory access is a key factor of performance degradation. Therefore, efficient design of RAC(Remote Access Cache) in NUMA system is critical for performance improvement. In this paper, we suggest Multi-Grain RAC which can adaptively control the RAC line size, with respect to each application behavior Then we simulate NUMA system with multi-grain RAC using MINT, event-driven memory hierarchy simulator. and analyze the performance results. At first, with profile-based determination method, we verify the optimal RAC line size for each application and, then, we compare and analyze the performance differences among NUMA systems with normal RAC, with optimal line size RAC, and with multi-grain RAC. The simulation shows that the worst case can be always avoided and results are very close to optimal case with any combination of application and RAC format.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.1751-1767
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• 2010

The advent of private railroad corporations gave us many changes because of emphasizing on administration's effectiveness. The change has had an effect on safety management too. Most public railway corporations maintain their rolling stocks and facilities by their direct workers on the other hand, private railway corporations depend on outsourcing to cut down the cost of maintenance. But they have almost same safety management system. Therefore we try to study the difference between two type of corporations, especially workers' safety attitude and propose different safety management system depending on direct or indirect workers.

• Journal of Distribution Science
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• v.12 no.4
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• pp.55-63
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• 2014

Purpose - Brands and products often play key roles in enabling consumers to experience a good attitude, resulting in mentally enacting a specific prototype and reliving the experience by retelling a specific story. Brand storytelling can function as an important tool for managing the brand. To successfully apply a firm's brand storytelling, it is important to prove the effectiveness of storytelling. Therefore, by utilizing the research of Escalas (1998) and Fog et al. (2005), a list of measurements for storytelling component quality (SCQ) was applied. In addition, customer attitudes toward brand storytelling were tested. In particular, if customers encounter a dynamic and interesting story, although the brand is not widely known, they can be in communion with the brand and establish an emotional connection (Hill, 2003). Thus, brand reputation was divided into two levels (high vs. low), and the difference in effectiveness between storytelling component quality and consumers' advertisement attitude, brand attitude, and purchasing intention was examined. Research design, data, and methodology - By using the measurement list used in Choi, Na, and Hwang (2013), 12 categories in the level of message quality, conflict quality, character quality, and plot quality were measured. In addition, categories of brand reputation, advertisement attitude, brand attitude, and purchasing intention were measured. The study was based on 181 final survey samples targeting undergraduate and graduate students in Gwangju Metropolitan City. Results - Consumer responses toward storytelling were researched in the context of brand characteristics or product attributes, such as brand reputation, differentiated from extant simple effects of storytelling. Some brands with high reputation enjoy a halo effect due to prior learning, while other brands with comparatively low reputation have trouble generating positive responses despite attempts to enhance the level of reputation or induce favorable attitudes. Although not all due to the component quality of storytelling, the case of brands with low reputation exerted more positive impact on consumer attitudes than did brands with high reputation. As mentioned earlier, consumer evaluation of the component quality of storytelling was categorized into advertising attitudes, brand attitudes, and purchase intention for this study; this provides managerial implications in other ways. The results imply that an effective application of storytelling could be an important emotional tool for the development of both brands with low brand awareness and of well-known brands. Finally, this study serves to increase consumers' understanding and ability in interpreting brand stories that marketers tell about themselves, as well as to highlight differential experiences with products by level of brand hierarchy. Conclusions - This research aimed to provide an objective guideline for storytelling component quality while considering brand awareness. Thus, brand reputation was considered for proving the baseline effectiveness of storytelling, and this study provided directions for strategic establishment of storytelling. Based on this, we conclude that in further studies, it will be necessary to systematically manage brand story by considering other situation variables and various story patterns, and studying their differences.

• Journal of Korean Society of Forest Science
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• v.111 no.3
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• pp.345-356
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• 2022

Yokjido is a 15-km² inhabited island located at the tip of the southeastern coast of the Korean Peninsula. Its forest is mostly composed of substitutional vegetation. Our aim was to provide basic information necessary for the conservation and management of the forest vegetation in Yokjido. We classified the types of existing vegetation using methods of the Zurich-Montpellier school of phytosociology. The resulting vegetation map shows the dominant tree species in the top canopy-layer. A total of 8 vegetation types were identified, which were arranged into a vegetation unit hierarchy of 2 communities, 4 sub-communities, 6 variants, and 2 subvariants. Evaluations of each type showed large and small differences in floristic composition, which reflect anthropogenic influences, site conditions, succession stages, and the establishment period. Moreover, vegetation types differed significantly in terms of species diversity indices; in particular, overall species richness, species diversity, and species evenness tended to increase significantly as the elevation increased. The herbaceous plant species showed the highest positive (+) correlation to x. These results were consistent with those of McCain, who reported that species diversity increases in mountainous areas with relatively low elevations due to the mid-domain effect. The forest succession in Yokjido will potentially enter a mixed-forest stage and then proceed to become an all-evergreen broad-leaved forest.