• 유통과학연구
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• 제20권1호
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• pp.77-85
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• 2022

Purpose: The Covid-19 pandemic has triggered several herd purchase behaviors, and online shopping has been considered a health-related preventative behavior. Thisstudy aimsto the relative impact of health threat beliefs concerning Covid-19 (perceived susceptibility and perceived severity) and herd mentality on consumers' online shopping post-adoption disconfirmation and continuance intention of online shopping. Research design, data and methodology: An internet survey was conducted with Vietnamese consumers, and upon screening, usable data of 292 responses were analyzed using PLS-SEM. Results showed that while herd mentality positively affects disconfirmation, health threat beliefs including perceived susceptibility and perceived severity of Covid-19 do not. Results: Results also provided further support for the notion that disconfirmation is a crucial determinant of post-adoption continuance intention. Moreover, herd mentality also has a significantly negative influence on online shopping post-adoption continuance intention. Conclusions: The research provides evidence supporting the role of herd mentality and post-adoption disconfirmation in driving consumers' intention to continue online shopping. However, the research shows that neither the perceived susceptibility of Covid-19 nor the perceived severity of Covid-19 has significant impact on post-adoption disconfirmation, adding mixed evidence to the application of health belief theory in technology (such as online shopping) adoption.

• 대한수학회지
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• 제31권4호
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• pp.569-608
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• 1994

The subject matter of this survey has to do with holomorphic maps from a compact Riemann surface to projective space, which are also called algebrac curves; the theory we survey lies at the crossroads of function theory, projective geometry, and commutative algebra (although we should mention that the present survey de-emphasizes the algebraic aspect). Algebraic curves have been vigorously and continuously investigated since the time of Riemann. The reasons for the preoccupation with algebraic curves amongst mathematicians perhaps have to do with-other than the usual usual reason, namely, the herd mentality prompting us to follow the leads of a few great pioneering methematicians in the field-the fact that algebraic curves possess a certain simple unity together with a rich and complex structure. From a differential-topological standpoint algebraic curves are quite simple as they are neatly parameterized by a single discrete invariant, the genus. Even the possible complex structures of a fixed genus curve afford a fairly complete description. Yet there are a multitude of diverse perspectives (algebraic, function theoretic, and geometric) often coalescing to yield a spectacular result.

• 산업진흥연구
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• 제6권3호
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• pp.79-88
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• 2021

요나 콤플렉스는 미국의 유명한 심리학자 매슬로에 의해 제안된 심리 용어이다. 요컨대 요나 콤플렉스는 성장에 대한 두려움이다. 그것은 정신 역학 이론의 가설에서 비롯된다. "사람들은 실패를 두려워할 뿐만 아니라 성공도 두려워한다." 그것은 기회 앞에서 회피하고 후퇴하는 일종의 심리를 나타낸다. 이것은 우리가 잘 할 수 있는 것을 하지 못하게 하거나 심지어 우리의 잠재력을 탐구하는 것을 피하도록 이끄는 감정적인 상태이다. 자기실현이라는 관점에서 보면, 그것은 자기실현에 심리적 장애물이다. 본 논문은 다음과 같이 구성되어 있다. 제1장에서는 본 논문의 연구 배경과 중요성을 설명하고, 제2장에서는 이론적인 근거를 설명하고, 제3장에서는 본 논문의 연구 방법이 문학적인 방법이라고 설명하고, 제4장에서는 요나의 형성 이유를 분석한다. 다섯 번째 장에서는 요나 콤플렉스를 극복하는 방법을 자세히 설명했다.