• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.4
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• pp.239-260
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• 2012

This study examined undergraduates' health information needs, information seeking behaviors, and their perceptions of credibility of health information in social media environments. Interviews with 22 undergraduates revealed that social media was used mainly in a preventive stage or in a health maintenance stage. The perceptions of credibility of health information widely differed according to the type of social media. This finding indicated the need for health information literacy education that could help undergraduates effectively evaluate and acquire health information online.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.272-283
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• 2020

Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.134-140
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• 2019

This paper examines career self-help advice as one of the important channels that offers converged information, as well as influences popular perception, on white-collar labor market changes in the U.S. In this regard, the paper critically looks at career self-help advice by examining its discourses on the shift to white-collar employment insecurity as well as their problems. It especially focuses on a few of the leading career self-help books as an exemplary case, showing that they urge people to readily embrace the rise of precarious employment by presenting it as an inevitable as well as positive and empowering development. The paper also explores the problems with such accounts, showing how they foremost serve the needs of corporations seeking workplace changes.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.443-452
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• 2021

College students face serious difficulties while seeking jobs, leading to a high degree of stress, which is thought to affect their attitude towards smoking. The purpose of this study was to identify the relationship between hardiness, job-seeking stress, and the attitude towards smoking among students, and to further identify the factors influencing smoking attitude. Data were collected using a structured questionnaire administered to 145 students. Data analysis was performed using the SPSS program, t-test, ANOVA, Kruskal Wallis test, Pearson's Correlation Coefficients, and hierarchical multiple regression analysis. Smokers constituted 22.1% of the sample. The study showed that smoking attitudes varied according to the smoking status (H=28.26, p<.001). The smoking attitude was seen to be desirable in the high group (t=-3.27, p=.001) and low job-seeking stress group (t=4.40, p<.001). There was a positive correlation between hardiness and smoking attitude (r=.18, p=.028). There was a negative correlation between job-seeking stress and smoking attitude (r=-.28, p=.001). Also, the factors affecting the smoking attitude were non-smoker respondent (β=.50, p<.001), job-seeking stress (β=-.23, p=.015), former smoker respondent (β=.22, p=.016) and the explanatory power was 24.3%. Therefore, school and health public center counseling and employment support programs need to help students manage and cope with stressful situations to change their attitude towards smoking in a desirable direction.

• Fashion & Textile Research Journal
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• v.10 no.4
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• pp.526-536
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• 2008

This study is to analyze and examine the relations of lifestyle, fashion behavior, and make-up behavior of post digital generation and to provide the basic data which help to establish and perform the distinctive marketing strategies targeting the post digital generation. Subjects were 1,460 male and female undergraduates who attend colleges or universities in Seoul, Busan, and Daegu. Average, standard deviation, MANOVA, and ANOVA were conducted using SPSS 12.0 statistic program. The results were as follows: The higher points the group got in all the subfactors regarding information seeking pursuit and sensation intention fascination pursuit, the higher points the group had in the subfactors of fashion behavior and make-up behavior. The group with higher fashionenjoyment pursuit appeared to seek after more brand price choice behavior, internet shopping purchasing behavior, fashion information source seeking behavior, and impulse buying behavior in the subfactors of fashion behavior as well as more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior. With the group in pursuit of more multi activities, not only were brand price choice behavior and fashion information source seeking behavior in the subfactors of fashion behavior sought after more, but self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior were pursued more as well. The more interpersonal relations the group had, the more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior as well as the more brand price choice behavior, fashion information source seeking behavior, impulse buying behavior, other-regarding behavior and independent buying behavior in the subfactors of fashion behavior the group had.

• Asian Pacific Journal of Cancer Prevention
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• v.16 no.15
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• pp.6249-6254
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• 2015

Targeting breast cancer awareness along with comprehensive cancer care is appropriate in low and middle income countries like India, where there are no organized and affordable screening services. It is essential to identify the existing awareness about breast cancer in the community prior to launching an organized effort. This study assessed the existing awareness about breast cancer amongst women and their health seeking practices in an urban community in Mumbai, India. A postal survey was undertaken with low or no cost options for returning the completed questionnaires. The majority of the women were aware about cancer but awareness about symptoms and signs was poor. Women were willing to accept more information about cancer and those with higher awareness scores were more likely to seek medical help. They were also more likely to have undergone breast examination in the past and less likely to use alternative medicines. High income was associated with better awareness but this did not translate into better health seeking behaviour. Organized programmes giving detailed information about breast cancer and its symptoms are needed and women from all income categories need to be encouraged for positive change towards health seeking. Further detailed studies regarding barriers to health seeking in India are necessary.

• Journal of the Korean Society for information Management
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• v.38 no.4
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• pp.231-250
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• 2021

Despite the increasing number of international students in Korea, there is a lack of research on the health information-seeking behavior of international students. This study examined the health information search behavior of international students in Korea through a questionnaires and in-depth interviews adopting Critical Incident Technique. Most frequent health information needs that the participants experienced were related to Covid-19 and locating doctors/hospitals. The difficulties in seeking health information were language barriers, lack of knowledge of the Korean medical system, insufficient or overflowing information on the Internet. However, despite the language barrier, international students mainly used Korean sources (friends/family, websites, social media) for searching health information. In order to search health information on Korean websites, they used Google Translator or got help from bilingual friends/family members. The participants who have lived in Korea for a shorter period of time or who have lower Korean language proficiency tend to obtain health information through the community on social networks; whereas the longer the period of residence in Korea and the better the Korean language proficiency, the more likely to use websites. Only 28% of the participants gave positive answers to the question asking their confidence in finding the health information they needed. It is discussed how to help international students find accurate and credible health information.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.5
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• pp.221-228
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• 2016

This study was intended to investigate predictability among variables having an effect on problem solving skill and achievement in collaborative learning by utilizing SNS at university. To this end, 61 first-year students majoring in early childhood education at I community university in the national capital region were surveyed. And on the basis of the collected data, a multiple regression analysis was carried out. The results of carrying out the analysis are as follows. First, it was shown that self-efficacy, peer learning and help seeking had a significant effect on problem solving skill, and explained 70 of variability in problem solving skill. Second, it was shown that peek learning, help seeking and problem solving skill significantly predicted achievement, and explained 72% of the variability in achievement. Third, problem solving skill partially mediated the relationship between self-efficacy and achievement. The above-mentioned results imply that learning motivation should be increased so that learners have self-efficacy in order to improve college students' academic achievement in collaborative learning by utilizing SNS at university, and a class environment making it possible to actively provide peer learning and help seeking should be designed and a specific scheme enabling the enhancement of the problem solving skill should be considered.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.639-650
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• 2017

This study examined the role of trait anxiety in the relationships among academic contingencies of self-worth, self-esteem, academic help-seeking, and academic concealment. The participants were 254 male and female undergraduate students, and the analyses were conducted using PASW 18.0. The results were as follows. Anxiety was confirmed to be a mediating variable between the academic contingencies of self-worth, self-esteem, and academic concealment. That is, the academic contingencies of self-worth and self-esteem had an effect on academic concealment through anxiety. On the other hand, the academic contingencies of self-worth had a positive effect on anxiety. On the other hand, self-esteem had a negative effect on anxiety. The need to develop education and counseling approaches as a special intervention is discussed. The approaches are meant to reduce the academic self-worth and anxiety. In addition, it is important to promote self-esteem in education and counseling. The limitations and implication for further study are suggested.

• Journal of the Korea Safety Management & Science
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• v.15 no.4
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• pp.407-416
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• 2013

This paper proposes an approach to analyzing the relationship between technology and services, and to identifying promising service areas for technology-based firms with the analysis of business model (BM) patents. First, BM patents and technology patents are collected and classified into their relevant categories, respectively. Second, patent citation analysis is conducted to analyze the linkage and impacts between each technology and service field at macro level. Third, as a micro level analysis, patent co-classification analysis is employed to identify the interrelationships among specific technology and service areas. Finally, the promising service areas for technology-based firms seeking service areas for diversification is investigated with portfolio analysis. The working of the proposed approach is provided with the help of a case study of IT and mobile services. The proposed approach could guide and help managers of technology-based firms to discover the opportunity of the diversification to new areas in emerging service fields.