• Asia pacific journal of information systems
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• 제17권3호
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• pp.25-53
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• 2007

The Expectation Confirmation Model (ECM) of information systems investigates the continued information systems usage behavior. This paper expands the original post-adoption beliefs and searches the applications in the emerging hedonic information systems. Previous IS researches focused on the organizational environments. However as the information technology (especially internet) evolves, information systems have not only emerged for the organizations but also for the individual users, such as internet portals, internet communities, on-line games etc. These information systems so called Hedonic Information Systems aims to provide self-fulfilling value rather than instrumental value to the users. Researches in other disciplines, including marketing and consumer behavior research, illustrate that the hedonic and utilitarian perspective of goods and services have different influence on the consumer behavior. Goods and services used to be classified into either hedonic or utilitarian aspect but now they may belong to both aspects simultaneously. Moreover consumer's goals or tasks have both hedonic utilitarian aspects. When a consumer makes a decision to purchase or repurchase goods or services, he/she compares the hedonic and utilitarian perspectives of goods to find most suitable ones to satisfy their goals/tasks. Finally, consumer's behavior is determined by the trade-off between what the goods can provide to the consumers and in what extent the goods fulfill consumer's purchase behavior. Consumer also shows that the salience of hedonic perspective is relatively greater when consumer decides which of several items to give up (forfeiture choices) than the time when they decide which item to acquire (acquisition choices). Some researches in MIS discipline have found out that the information systems also have both hedonic and utilitarian perspectives. The decision process of whether to use information systems or not is similar to that of a consumer's decision of purchasing or repurchasing goods or services. However most of researches in MIS tend to focus on the extrinsic motivation variables which only cover the utilitarian perspective of information systems. It is only recent that researches start to investigate the intrinsic motivation variable - Perceived Enjoyment - for the hedonic perspective. Considering the consumer's purchasing decision process, users of information systems evaluate the systems through balancing between intrinsic (hedonic) and extrinsic (utilitarian) variables according to their main tasks or tendencies. This paper proposes a model that is based on the ECM of IS Continuance model modified from Expectation Confirmation Model to fit into the continued usage of information system. It first started from the decision process regarding hedonic and utilitarian perspectives in the consumer behavior literatures. The model deals with continued usage of information systems beyond the mere technology adoption as in most of the previous MIS researches. This research is particularly important to the hedonic information systems, because their business model depends on the frequent usages rather simple adoption at the beginning. Because the basic model only considered the extrinsic motivations (perceived usefulness) to explain the users' behavior and as the information systems can have both hedonic and utilitarian dimensions, it should consider both perspectives. Therefore, this newly proposed model considers intrinsic variable (perceived enjoyment) as well. Since the individual user can have a preference on either aspects that is between the hedonic and utilitarian perspective depending on his/her main tasks or goals, some variables (Hedonic Orientation and Utilitarian Orientation) meaning the extents of users' pursuing from the information system were additionally studied.

• 한국건축시공학회지
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• 제4권3호
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• pp.117-124
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• 2004

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 8 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, brand per apartment unit from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by way of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.2910-2927
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• 2015

This study demonstrates that ease of use, usefulness, and hedonic desires affect the intention to use smart signage, based on market delimitations. Smart signage is at an early phase of adoption and its market can be divided broadly into indoor and outdoor markets. In this study, an empirical study model was established in conjunction with the technology acceptance model (TAM), which was applied to the IT area of a smart signage map and to a hedonic model. Empirical results showed that the key hedonic attributes affecting the intention to use smart signage include information delivery for the indoor environment and emotional and entertainment content for the outdoor environment. In the future, specific guidelines can be presented to boost the usage of smart signage through an empirical study based on the identification of external factors that affect usage intention.

• 한국생활과학회지
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• 제17권1호
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• pp.141-150
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• 2008

The purpose of this study was to assess the causal relationships among hedonic belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. Structural equation model was used to measure the causal effects of constructs. Results of the study demonstrated that fit of the restricted baseline model is significantly worse than that of the unrestricted proposed model, in which more parameters are estimated. The effects of hedonic belief, ambivalence and subjective norm on attitude were statistically significant. The effects of hedonic belief, subjective norm and attitude on meat consumption were statistically significant. The effect of attitude on intention was statistically significant. Moreover, attitude played a mediating role in the relationships between hedonic belief and meat consumption, between ambivalence and meat consumption, and between subjective norm and intention. This study suggested that the consumer decision-making process for eating meat products is best modeled as a complex system that incorporates both direct and indirect effects on meat consumption. This study believed the evidence presented supports this position. Moreover, this study appeared to be a worthy area of pursuit.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.111-125
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• 2013

This study investigates how enjoyment (or playfulness) affects user acceptance of hedonic-oriented (or pleasure) information technology based on the technology acceptance model (TAM). A research model was made to examine the effect of enjoyment on the user acceptance of hedonic information technology. 186 responses were collected from university students who had experiences on Daum's Digital View which is a well-known example of digital signage technology. The result of the statistical analysis reveals that enjoyment also had a strong effect on the acceptance of hedonic information technology, in addition to perceived usefulness and perceived ease of use. However, perceived usefulness is reported to most strongly influence the adoption of Digital View. The effect of enjoyment on intention to use was also significant, but enjoyment shows a much low degree of influence than perceived usefulness on intention to use.

• Asia pacific journal of information systems
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• 제13권4호
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• pp.73-96
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• 2003

Shopping is a work and fun for a consumer. Retailers satisfy social and physiological needs through various experiences as well as economic and rational. Do offer online shopping malls fun and hedonic experiences that offline retailers do? This study applied the hedonic-experiential value relating to the consumption dimension of fun and excitement to online shopping. Especially, a model of online hedonic-experiential value, consisted of its antecedents and consequences, was developed and identified through a survey(n=436). As the result, graphic & multi-media, site structure & design, customer services, payment, individualization, product assortment & display, interactivity, dynamic pricing factors influence online hedonic-experiential value. Also, online hedonic-experiential value significantly related to revisiting, purchasing, and word-of mouth intention of the shopping site. The implications for online retailer are discussed and further research is suggested.

• 대한지리학회지
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• 제49권3호
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• pp.405-422
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• 2014

부동산 가격을 추정하기 위한 헤도닉 모형(hedonic model)의 적용에서 가장 중요한 사안은 모형의 정확한 구성과 하부시장의 구획이라 할 수 있다. 모형의 구성에 대해서는 비교적 활발한 개선 노력이 있었으나 하부시장 구획은 상대적으로 큰 관심을 받지 못하였다. 그러나 부동산 가격형성 과정의 공간적 범위 파악이 선행되지 않으면 헤도닉 모형의 적용 결과는 그 정확성이 저하될 수밖에 없다. 본 연구는 헤도닉 모형의 성능 개선에 초점을 두고, 서울시 25개 자치구 중 상대적으로 이질적인 부동산 집단으로 구성된 강남구와 비교적 균일한 부동산 집단으로 이루어진 중랑구를 사례지역으로 하여 하부시장 구획을 시도하였다. 먼저 하부시장 구획을 위한 투입변수로 혼합 GWR(Mixed GWR) 모형에서 산출된 가변 회귀계수(variable coefficients)를 사용하였다. 헤도닉 모형의 회귀계수는 부동산을 구성하는 속성항목(attributes)의 잠재가격(shadow price)으로 해석할 수 있기 때문이다. 다음으로 공간적으로 연접된 하부시장을 구획하기 위해 최소신장트리(minimum spanning tree)에 기반한 SKATER 앨고리듬을 사례지역에 적용하였다. 마지막으로 다수준 모형(multi-level model)을 적용하여 구획된 하부시장 결과의 적정성을 검토하였다. 검토 결과, 중랑구는 하부시장이 존재하지 않음을, 강남구는 간선도로를 중심으로 한 5개의 하부시장으로 구분하는 것이 합리적임을 확인하였다. 간선도로와 같은 도시의 인프라는 하부시장 구획에 있어 지금까지 큰 주목을 받지 못한 변수였으나 본 연구를 통해 그 중요성이 실증적으로 확인되었다.

• 한국의류학회지
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• 제30권9_10호
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• pp.1413-1422
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• 2006

Technologies such as television shopping channels and the internet expand consumers' impulse purchasing opportunities. The interest in national differences of consumer behavior was growing and highlighted the importance of understanding the national context of consumer behavior in an increasing globalized marketplace. The purposes of this study were to examine the effects of fashion involvement and hedonic consumption on impulse buying for Korean and American young consumers, and to compare the differences between two groups. A questionnaire was developed from literatures reviewed. Data were obtained from students attending universities in Korea(N=413) and the U.S.(N=290). Using structural equation modeling, the results indicated that the proposed model of this study was appropriate to explain the effects of fashion involvement and hedonic consumption on impulse buying for Korean and American young consumers. The model showed that fashion involvement and hedonic consumption played important roles in triggering impulse buying for two groups. In addition, American consumers were more likely to influence fashion involvement and hedonic consumption on impulse buying than Korean consumers. The results provided some insights into globalized retail marketing theory supporting the national aspects of impulse buying. Future research and managerial implications are addressed.

• 유통과학연구
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• 제17권12호
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• pp.81-93
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• 2019

Purpose: The success of electronic commerce businesses is the ability to retain the customers and inspire their loyalty in online shopping. The purpose of this study is to develop a model to study the effect of perceived mental benefits, online trust, and hedonic value on the elements of electronic loyalty. Research design, data and methodology: Mixed research method was applied in this study with qualitative and quantitative research method. Qualitative data was collected through focus group discussion with electronic commerce experts. Quantitative data was collected through a survey of 917 customers, in which conducted in four cities and one province in Vietnam. SmartPLS software is used for processing quantitative data. Results: The study points out that four constructs of the mental benefit concept, although not entirely, have an impact on online trust and hedonic value. At the same time, two antecedents of electronic loyalty's three elements are online trust and hedonic value. Conclusions: Through the positive influence between the elements in the conceptual model, the study has shown that the perceived mental benefits, online trust, and hedonic value are important factors to shape the electronic loyalty in developing countries, such as Vietnam. This study proposed some scientific and managerial implications.

• 한국건축시공학회지
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• 제6권3호
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• pp.67-73
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• 2006

This study aims to evaluate the feasibility of remodeling business by predicting the future price of apartment house after remodeling using Hedonic Price Model. The data concerning such 9 independent variables as location, unit size, unit plan, landscape, parking, the number of elapsed years after completion, number of units, mechanical performance, interior from 25 regions in Seoul metropolitan city were collected and evaluated by established evaluation criteria. The coefficients affecting the price of apartment unit were made by Ivay of linear multi-regression and put into Hedonic Price Model. The feasibility evaluation model for apartment was made and verified by data of remodelled apartment. The predicted results using suggested evaluation model coincide with actual apartment market situations.