• The Korean Journal of Franchise Management
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• v.1 no.1
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• pp.65-85
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• 2010

The key success factors for Franchise Enterprise as a virtual company which is established based on franchise system are the competitiveness of sub-systems in franchise system such as franchisor, franchisee, vendor(supplier), and customer, and to sustain the symbiotic relationship among sub-systems. In this regard, evaluating franchise system is considered to be implemented in different contexts and methods comparing with extant evaluation system in franchise business which is more focused on the relationship between franchisor and franchisee. The flagship role of establishing franchise system is to be franchisor system, however, the symbiotic relationship among other sub-system including franchisee, vendor, and customer leads to successful Franchise Enterprise. The purpose of this study is to research existing evaluation systems for franchise business and to explore the model of evaluating franchise system, what is called, "Symbiosis Index".

• Journal of the Korean Society of Food Culture
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• v.7 no.2
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• pp.91-96
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• 1992

Eight hundred college students in Seoul area were surveyed for consumer behaviors and opinions about fast food restaurants at library, student center and class room from August 26 to 30, 1991. The result of this study showed that 70% of college students preferred to eat hamberger or chicken and 49% of them visited to fast food restaurants 1-3 times per month. The reasons given by students for patronizing fast food restaurants were the following, from most to least frequence: 'convenient', 'pleasant atmosphere', 'nice place to stay with friends', 'taste of food', 'speed of service', 'to be able to stay as long as I want', 'hygiene', 'variety of food price', 'nutritious food'. Majority of college students(71%) selected their food by preference, but 22% of them done by price. They were least satisfied with price and quantity of fast food. Therefore, it is important to develop domestic brand fast food restaurants to lower the price of fast food.

• Journal of the Korean Home Economics Association
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• v.43 no.4 s.206
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• pp.97-110
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• 2005

The need for children's formal wear is growing as parents take their children into formal occasions more often than before. Yet there are some problems to be solved in order to generalize about children's formal wear such as high price and the development of patterns for better fit and design. Mothers of boys were surveyed to find out the needs, complaints, and required improvements of boy's formal wear. Pattern designers of children's formal wear brands were interviewed to determine the size specifications, pattern drafting methods and design features of each brand. Based on these results, several pattern drafting methods were selected. Jackets and pants for 9-year-olds were made by each pattern drafting method using the us standard size. They were compared through wearing test to improve the fit. As a result, pattern drafting methods for children's tailored suits and two formal jackets were suggested.

• Journal of Information Technology Services
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• v.8 no.2
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• pp.23-41
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• 2009

UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and its effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that informativeness, entertainment, irritation, trust, ease of use, and flow are significantly related to the attitude of UCC advertising, but usefulness and incentives are not. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth, and intention to buy. This study contributes to improve the understanding of UCC as a commercial media and provides the base of activation strategies for it.

• Culinary science and hospitality research
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• v.12 no.3 s.30
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• pp.164-185
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• 2006

This is a study on preference and memory of TV commercials for food service products and on the processes of relevant attitudes and purchasing activities. The results of this study showed that the higher preference for commercials, the higher rate of memory and that a business with high preference for commercials had all of six variables in the process of purchasing behaviors at the high mean. In conclusion, a food service provider should consider preference to make efficient commercials for consumers in implementing commercials; such preference for commercials may be favorable for attitudes toward brand and commercials as well as for the future memory of the commercials, which have immediate effects on the future purchasing behaviors.

• Smart Structures and Systems
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• v.21 no.5
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• pp.637-652
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• 2018

This paper presents a comparative study of displacement measurement using four sensors that are being used in the field: they are a ring gauge, a laser Doppler vibrometer (LDV), a vision-based displacement measurement system (VDMS), and an optoelectronic displacement meter (ODM). The comparative study was carried out on a brand-new high-speed railroad bridge designed to produce displacements within a couple of millimeters under the loading of a high-speed train. The tests were carried out on a single-span steel plate girder bridge two times with different train loadings: KTX and HEMU. The measured displacement is compared as raw and further discussion was made on the measurement noise, peak displacement, and frequency response of four sensors. The comparisonsare summarized to show the pros and cons of the used sensors in measuring displacement at a typical high-speed railroad bridge.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.777-780
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• 2009

제주를 대표하는 지역특산품인 '감귤'이 최근 소비 감소, 수입 개방 확대 등으로 인해 어려운 시기를 겪고 있다. 본 논문에서는 이를 극복하기 위해서 '생글생귤'이라는 제주 감귤을 위한 고유한 브랜드를 창출해냄으로써 차별화를 통해 경쟁력을 제고 하고자 하였다. 또한 이를 홍보하기 위한 수단으로 웹진을 제작하여 감귤의 주요 품목에 대한 정보, 몸에 맞는 감귤 추천 콘텐츠, 감귤 선물 상자 판매 등 다양한 정보를 소비자에게 제공한다.

• Proceedings of the KSR Conference
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• 2004.10a
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• pp.1701-1706
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• 2004

FRT design aims at high-tech vehicles of high efficiency and cleanness, it must materialize the meaning and role as new added value by applying car design aesthetics of a new future-oriented concept. In addition, different from ordinary vehicle design, FRT involves invisible factors such as pleasantness, safety, accessibility, controllability, movability, conveniency, culture, identity, brand image and fashionableness. Because FRT vehicles are transportation means used by various groups of people, they must be approached with the barrier-free design concept. Therefore, in order to enhance the potential of future transportation culture emphasizing creativity based on diversity, it is important to establish core design factors that create new added values and to apply new concepts to their roles.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.1393-1398
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• 2009

We once have announced that we developed a horizontal large-area alignment system with an alignment accuracy of < ${\pm}3{\mu}m$ and an alignment time of < 30 seconds, a core process module for RGB direct pattering by using a fine metal mask, which can process a Gen 4 ($730{\times}920mm^2$) substrate for high resolution OLED products. In this article, we presents a brand-new vertical alignment system for a even larger substrate of Gen 5 and beyond which can provide a better alignment accuracy and a higher throughput. The newly developed system exhibits an alignment accuracy of < ${\pm}2{\mu}m$ and an alignment time of < 20 seconds which, we believe, can open a new era for manufacturing large-size OLED monitors and TVs.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.99-106
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• 2020

The purpose of this study is to find out whether image similarity between celebrities and brands on social network service be a determinant to predict advertising effectiveness. To this end, an advertising effect prediction model for celebrity endorsed advertising was created and its validity was verified through a machine learning method which is a big data analysis technique. Firstly, the celebrity-brand image similarity, which was used as an independent variable, was quantified by the association network theory with social big data, and secondly a multiple regression model which used data representing advertising effects as a dependent variable was repeatedly conducted to generate an advertising effect prediction model. The accuracy of the prediction model was decided by comparing the prediction results with the survey outcomes. As for a result, it was proved that the validity of the predictive modeling of advertising effects was secured since the classification accuracy of 75%, which is a criterion for judging validity, was shown. This study suggested a new methodological alternative and direction for big data-based modeling research through celebrity-brand image similarity structure based on social network theory, and effect prediction modeling by machine learning.