• 제목/요약/키워드: Halo effect

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Phytoextraction of Heavy Metals Induced by Bioaugmentation of a Phosphate Solubilizing Bacterium

  • Arunakumara, K.K.I.U.;Walpola, Buddhi Charana;Song, Jun-Seob;Shin, Min-Jung;Lee, Chan-Jung;Yoon, Min-Ho
    • 한국환경농학회지
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    • 제33권3호
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    • pp.220-230
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    • 2014
  • BACKGROUND: Excessive metals in the soil have become one of the most significant environmental problems. Phytoremediation has received considerable attention as a method for restoring the contaminated soils. The microbes having remarkable metal tolerance and plant growth-promoting abilities could also play a significant role in remediation of metal-contaminated soils, because bioaugmentation with such microbes could promote phytoextraction of metals. Therefore, the present study was focused on evaluating the phytoextraction of heavy metals (Co, Pb and Zn) in Helianthus annuus (sunflower) induced by bioaugmentation of a phosphate solubilizing bacterium. METHODS AND RESULTS: A phosphate solubilizing bacterium was isolated from metal-contaminated soils based on the greater halo size (>3 mm) with solid NBRIP agar medium containing 10 g glucose, 5 g $Ca_3(PO_4)_2$, 5 g $MgCl_2{\cdot}6H_2O$, 0.25 g $MgSO_4.7H_2O$, 0.2 g KCl, 0.1 g $(NH_4)_2SO_4$ in 1 L distilled water. Isolated bacterial strain was assessed for their resistance to heavy metals; $CoCl_2.6H_2O$, $2PbCO_3.Pb(OH)_2$, and $ZnCl_2$ at various concentrations ranging from $100-400{\mu}g/mL$ (Co, Pb and Zn) using the agar dilution method. A pot experiment was conducted with aqueous solutions of different heavy metals (Co, Pb and Zn) to assess the effect of bacterial strain on growth and metal uptake by Helianthus annuus (sunflower). The impact of bacterial inoculation on the mobility of metals in soil was investigated under laboratory conditions with 50 mL scaled polypropylene centrifuge tubes. The metal contents in the filtrate of plant extracts were determined using an atomic absorption spectrophotometer (Perkinelmer, Aanalyst 800, USA). CONCLUSION: Inoculation with Enterobacter ludwigii PSB 28 resulted in increased shoot and root biomass and enhanced accumulation of Co, Pb and Zn in Helianthus annuus plants. The strain was found to be capable of promoting metal translocation from the roots to the shoots of H. annuus. Therefore, Enterobacter ludwigii PSB 28 could be identified as an effective promoter of phytoextraction of Co, Pb and Zn from metal-contaminated soils.

트위터 프로필 사진 유형과 메시지 유형이 트위터 계정소유자 (TAO)의 인상형성에 미치는 영향 -트위터 계정 소유자(TAO)의 온라인 자기 제시(Self-presentation) 요소와 인상 형성 간의 상관관계 연구 (Effects of The Types of the Profile Pictures and the Types of Messages on the Impression Formation of the Twitter Account Owner (TAO))

  • 김아름;박민아;전대원;강미리;공혜진;구유리;진민수;김주환
    • 한국HCI학회논문지
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    • 제6권2호
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    • pp.1-9
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    • 2011
  • 최근 소셜미디어를 통한 커뮤니케이션이 늘어나면서 소셜미디어에서의 인상형성에 대한 관심도 급증하고 있다. 본 연구에서는 트위터 프로필 사진의 유형과 타임라인 메시지 유형이 트위터 계정소유자(TAO)의 인상을 어떻게 형성하는가를 알아보고자 했다. 즉, 온라인상에서 TAO의 메인화면을 구성할 때 격식적 사진과 비격식적 사진, 정보적 메시지와 일상적 메시지 등 각각의 유형에 따라 피험자가 느끼는 인상이 어떤 차이를 보이는지를 분석했다. 더나아가 온 오프라인으로 각각 관계를 발전시킬 의향 역시 측정하였다. 그 결과, 메시지 유형이 정보적 메시지일 경우, 일상적인 메시지일 경우보다 TAO의 신뢰도 향상에 긍정적인 영향을 미쳤고, 온라인 안에서의 관계 형성 의지를 높이는 것으로 나타났다. 또한 프로필 사진이 비격식적인 사진일 때가 격식적인 사진일 때보다 TAO의 호감도를 높여주었다. 정보적 메시지와 격식적 사진이 함께 제시 되었을 때 신뢰도가 가장 높았다. 일상적 메시지와 비격식적 사진이 함께 제시되었을 때 신뢰도는 가장 낮은 반면 호감도는 가장 높았다. 결과적으로 소셜미디어에서의 인상형성 을 TAO가 원하는 양상으로 구성할 수 있을 것이라는 의미를 도출해낼 수 있었다.

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L-글루타민산 생산균 Brevibacterium lactofermentum의 Bacteriophag에 관한 연구 (Studies on the Bacteriophages of Brevibacterium lactofermentum)

  • 이태우
    • 미생물학회지
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    • 제17권3호
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    • pp.97-130
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    • 1979
  • Many industrial processes those employ bacteria are subjected to phage infestations. In L-glutamic acid fermentions using acetic acid, the phage infestations of the organisms have been recently recognized. In efforts to elucidate the sources of phage contamination involved in the abnormal fermentation, a series of study was conducted to isolate the phages both from the contents of abnormally fermented tanks and the soil or sewage samples from the surroundings of a fermentation factory, to define major charateristics of the phage isolates, and finally to determine the correlation between the phage isolates and temperate phages originating from the miscellaneous bacterial species isolated from the soil or sewage samples. The results are summarized as follows; 1) All phages were isolated from the irregular fermentation tanks and soil or sewage samples, and they were designated as phage PR-1, PR-2, PR-3, PR-4, PR-5, PR-6, and PR-7, in the order of isolation. These PR-series phages were proved to be highly specific for the variant strains of Br. lactofermentum only, namely, phage PR-1 and PR-2 for Br. lactofermentum No. 468-5 and phage PR-3~PR-7 for Br. lactofemrentum No. 2256. By cross-neutralization test, the 7 phagescould be subdivided into 3 groups, i. e., phage PR-I and PR-2 the first, phage PR-3, PR-4, PR-5, PR-6 the second, and the phage PR-7 the third. 2) The 7 phages were virulent under the experimental conditions. They produced plaques with clear and relatively sharp margins without distinct halo. The mean sizes of plaques were 1.5mm in diameter for phage PR-1 and PR-2, and 1. Omm for phages PR-3~PR-7. Double layer technique modified by Hongo and described by Adams, was applied to assay of the PR-series phages. The factors influencing the plaques were as follows;young age cells of host bacteria cultured for 3-6 hours represented the largest number and size, optimum was pH 7.0, incubation temperature was $30^{\circ}C$, and agar concentration and amount of overlayer medium were 0.6% and 0.2ml, respectively. 3) PR-series phages were stable in 0.05M tris buffer and 0.1M ammonium acetate buffer solution. The addition of $5{\times}10^{-3}M$ magnesium ion effectively increased the stability. Thermostability experiments indicated that PR-series phages were stable at the teinperture between $50^{\circ}{\sim}55^{\circ}C$ in nutrient medium, $45^{\circ}{\sim}50^{\circ}C$ in buffer solution. However, the phages mere completely inactivated at 603C and 65$^{\circ}$C within 10 minutes. The phages were stable at the range of pH6~9 in nutrient medium and of pH 8-9 in buffer solution, respectively. Exposure of the phages to UV for 25, 60 and 100 seconds resulted in the complete loss of infectivily, respectively. 4) Electron microscopy showed that PR-series phage particles exhibited rather similar morphology, differing in the size All of PR-series phages had a multilateral head and had a simple long tiil about three to five times long as compared with head. By the size, phage PR-1 and PR-2, PR-3, PR-4, PR-5, and PR-6 and PR-7 were classified into same groups, respectively. The head and tail size of phage PR-1, PR-5, PR-5(T) and PR-7 were 85nm, 74nm and 235nm and 350mm, and 72nm and 210nm, respectively. 5) Nucleic acids of PR-series phages were double stranded DNA. The G+C contents of phage PR-1, PR-5 and PR-7 were 56.1, 52.9 and 53.7, respectively. The values of G+C contents derived from the $T_m$ were in agreement with the chemically determined values. 6) PR-series phages effectively adsorbed on their host bacteria at the rate of more than 90% during 5 min. K value for phage PR-1, PR-5 and PR-7 were calculated to be $6{\times}10^9 ml$ per minute, respectiveky. The pH of the medium did effect adsorption rate, but both temperature and age of host cells did not. Generally, optimum adsorption condition of phages seemed to be almost same as optimum growth conditions of host bacteria. 7) In one-step growth experiments, the latent periods at $30^{\circ}C$ for PR-1, and PR-7 were about 70, 50 and 55 min, respectively. The corresponding average burst size was 200, 70 and 90, respectively. Lpsis period according to the multiplicity of infection and a phage series. In case of m. o. i. 100, strain No. 2256 (PR-5) and No. 468-5(PR-1) failed to grow and turbidity decreased after 50 and 70min, respectively. 8) In the lysate of a plaque purified phage PR-5 infected bacteria, there observed 2 types ofphage particles, i. e., phage PR-5 and PR-5 (T) of similar morphology but differing at the length of phage tail, and phage tail like particles. The phage taillike particles could be divided into 4 types by the length. Induction experiments of Br. lactofermentum with UV irradiation, mitomycin C or bacitracin treatment produced neither phage PR-5 (T) or phage tail-like particles. 9) No lysis occured when the growth of 7 strains of miscellaneous bacteria, isolated from soil and sewage samples, were inoculated with either phage PR-5 (T) or phage tail-like particles the inoculation of phage PR-5 pellet resulted in the growth inhibition of the orgainsms in the spot test. The lysates obtained from 3 miscellaneous soil derived bacteria following mitomycin C treatment the growth of Br. lactofermentum, but did not lyze the bacterium.

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스폰서십의 설득의도성에 대한 소비자 반응: 광저우 아시안 게임을 바탕으로 (Consumer's Responses to the Persuasion Attempt of the Sports Sponsorship: The Case of Guangzhou Asian Games)

  • 임명서;김해룡;이문규
    • Asia Marketing Journal
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    • 제13권2호
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    • pp.71-97
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    • 2011
  • 스폰서십 활동은 기업의 선의의 활동이란 의미에서 기업이미지에 효과적인 설득수단으로 급성장하고 있다. 기존의 스폰서십의 연구들은 스폰서십 활동이 기업의 마케팅 활동에 미치는 긍정적 후광효과(halo effect)를 주로 언급하고 있지만 최근 들어 급증하고 있는 스폰서십의 다양한 형태는 매복마케팅과 같은 상행위적 윤리문제와 지나친 상업적 의도로 인해 소비자에게 부정적 인식을 심어주고 있기도 하다. 이에 본 연구는 설득수단으로서의 스폰서십 활동에 숨겨진 상업적 의도에 대하여 소비자가 어떻게 반응하는지 알아보기 위해 Friestad와 Wright(1994)의 설득지식모델(the persuasion knowledge model)을 적용하였다. 설득지식모델에서는 에이전트의 상업적 의도 또는 판매 의도적 활동을 간파하기 위해 소비자가 설득지식을 활성화 시킨다고 보고 있다. 이에 본 연구에서는 광저우 아시안 게임에 참여했던 스폰서십 기업에 대한 서베이를 진행하여 설득지식모델을 토대로 설득지식 유발에 영향을 주는 사전적 요인으로서 스폰서의 친숙성, 스폰서-이벤트 일치성과 상황적 요인으로서 스폰서의 노력, 스폰서의 진실성이 설득지식에 미친 영향을 밝히고 설득시도의 적절성 차원에서 스폰서십 유형(공식후원형 vs. 마케팅 중심형)에 따라 소비자의 설득지식이 소비자 태도에 미치는 영향을 분석하였다. 연구결과에 따르면 스폰서의 친숙도와 스폰서-이벤트 일치성 그리고 스폰서의 노력은 설득지식에 매개되어 소비자태도에 영향을 주고 있음이 밝혀졌으며 또한 스폰서십의 유형의 차이는 설득지식이 소비자 태도에 미치는 영향을 조절할 수 있음이 밝혀졌다. 이러한 연구의 결과를 바탕으로 향후 스폰서십 활동을 실시하려는 기업에 대한 실무적 제언을 하였다.

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